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Report Overview
The handicrafts market attained a value of USD 880.82 Billion in 2025. The market is expected to grow at a CAGR of 11.80% during the forecast period of 2026-2035. By 2035, the market is expected to reach USD 2687.23 Billion.
The growing cultural appreciation for preserving heritage via traditional art forms is increasing the handicrafts market share. Governments, NGOs, and cultural institutions have initiated programs to revive and promote indigenous crafts. For instance, in August 2024, Vodafone Idea launched the "Artisans of India" initiative by collaborating with NGOs to showcase local handicrafts in 12 Indian states. As people seek deeper cultural connections and authenticity, these traditional handicrafts have become more desirable. This trend is particularly strong in tourism, where visitors prefer locally made souvenirs that reflect regional identities.
The expanding middle-class population, particularly in emerging economies, is increasing disposable incomes. According to the Organisation for Economic Co-operation and Development (OECD), real household income per capita within the OECD surged by 0.5% in Q4 of 2024. Consumers are more willing to spend on home décor, fashion, and lifestyle products that are aesthetically unique and culturally significant. Handicrafts cater to this desire for distinctive, non-mass-produced items. This demographic is also more likely to engage in home improvement and cultural consumption, which aligns with the appeal of handcrafted products.
Training initiatives are significantly favouring the handicrafts market revenue for enhancing the artisan skills, improving product quality, and fostering innovation. In May 2025, Flipkart Foundation and AIACA launched Phase II of their Sustainable Artisan Enterprise Programme in Gujarat, empowering 600+ women artisans through training, mentorship, market access. These programs teach modern design techniques alongside traditional craftsmanship, helping artisans create products that appeal to contemporary consumers.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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Indian handicrafts are renowned for their intricate craftsmanship, rich cultural heritage, and diverse regional styles. The country boasts 744 handicraft clusters employing nearly 212,000 artisans and offering over 35,000 products. This enables India to cater to diverse customer preferences and make it a leading exporter of handicrafts worldwide. Reportedly, in FY 2023, India exported handicrafts worth INR 30,019 crore, predominantly to the USA, the UK, the UAE, Germany, France, and the Netherlands.
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Iran, known for its rich history, exceptional craftsmanship, and cultural significance, is a significant producer of intricate and traditional handicrafts like pottery, Persian carpets, textiles, metalwork, and woodcraft. In the country, 13 cities and 3 villages have been registered by the World Council of Handicrafts as “world cities of handicrafts. This recognition is expected to boost awareness regarding Iran’s handicraft heritage, attracting international tourists, buyers, and collectors, driving the market expansion.
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The growing trend of personalisation and customisation is boosting the handicrafts market revenue. Artisans are increasingly leveraging advanced technologies such as digital embroidery machines, 3D printing, and online design platforms to offer customisation at scale and facilitate more precise and intricate personalisation.
Competitive Landscape
Key players in the handicrafts market are deploying strategies that focus on expanding market access, enhancing product appeal, and leveraging technology. Many artisans and brands are utilizing e-commerce platforms, such as Amazon Handmade, Etsy, and IndiaHandmade to reach global customers directly, bypassing traditional middlemen. Players are investing in customization and personalization to cater to modern consumers seeking unique, handmade items. Sustainability and eco-friendliness are central to product innovation, with natural dyes, recycled materials, and biodegradable packaging becoming standard.
Government-backed initiatives, such as PM Vishwakarma and RAMP support artisan training, financial aid, and cluster development. International collaborations and exhibitions, and partnerships with European Union agencies, help promote Indian and global handicrafts abroad. Additionally, players are embracing social media marketing, influencer tie-ups, and storytelling to build brand identity and emotionally connect with buyers. Lastly, the establishment of design residencies and innovation centres, such as the Meghalaya–NIT launch, encourages R&D and contemporary design integration. These strategies collectively enhance visibility, profitability, and cultural relevance in a rapidly evolving global market.
Asian Handicrafts Pvt. Ltd.
Founded in 1976, Asian Handicrafts Pvt. Ltd. is an ISO certified export house headquartered in Gurgaon, Haryana. The company designs and exports a wide range of handicrafts, including home décor, gift items, Christmas ornaments, and fashion jewellery crafted from wood, metal, glass, and eco-friendly composites.
Native Crafts & Arts, Inc.
Founded in 1966 and headquartered in the Philippines, Native Crafts and Arts, Inc. is a prominent producer and exporter of home décor and lighting accessories. Serving clients across Asia, Europe, and the Americas, the company showcases Filipino craftsmanship through traditional weaving methods and the use of locally sourced natural materials.
Fakih Group of Companies
Established in 1994 and headquartered in Dubai, the United Arab Emirates, the Fakih Group of Companies specializes in a wide array of handicrafts, antiques, and gift items. Leveraging advanced technology and a modern manufacturing setup, the firm offers pashmina shawls, wooden crafts, home décor, brass artifacts, oil-based perfumes, and custom wooden boxes.
Vietnam Handicraft Co., Ltd.
Vietnam Handicraft Co., Ltd., founded in 2010 and headquartered in Hanoi, specializes in eco-friendly handcrafted products, such as baskets, lampshades, and home décor. Using natural and recycled materials, the company supports local artisans by promoting traditional craftsmanship, fair wages, and community development while preserving Vietnam’s cultural heritage.
Other players in the handicrafts market are Gangamani Fashions (Art & Crafts), S. N. Handicrafts, HN Handicrafts, Unique Handicrafts Ltd, Haswani Handicrafts, and Sushil Craft, among others.
Handicrafts Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the market reached an approximate value of USD 880.82 Billion.
The market is projected to grow at a CAGR of 11.80% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 2687.23 Billion by 2035.
The key strategies driving the market include expanding global reach through e-commerce, adopting sustainable materials, offering personalized products, and leveraging government support. Collaborations and participation in international fairs enhance visibility, while digital marketing and storytelling build brand loyalty and connect artisans with modern consumers effectively.
The key market trend guiding the growth of the handicrafts market includes the rising demand for the product as an important source of huge exports and potential foreign exchange in the forecast period.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Woodware is the leading product of handicrafts in the market.
The mass retailer segment leads the distribution channel segment.
The residential segment accounted for the leading end user sector of handicrafts.
The key players in the market report include Asian Handicrafts Pvt. Ltd., Native Crafts and Arts, Inc., Fakih Group of Companies, Gangamani Fashions (Art & Crafts), HN Handicrafts, S. N. Handicrafts, Unique Handicrafts Ltd, Vietnam Handicraft Co., Ltd, Haswani Handicrafts, and Sushil Craft, among others.
Top players are Asian Handicrafts Pvt. Ltd., Noah’s Ark International Exports, Matr Boomie, The Citizenry, and Novica, among others.
The Asia Pacific holds the highest share in the region.
The woodware segment dominates the market as it is prized for its blend of utility and artistry.
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