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Global Home Decor Market Size, Share, Growth, Forecast: By Product Type: Home Textile, Floor Covering, Furniture, Lighting, Others; By Price: Premium, Mass; By Application: Indoor, Outdoor; By Distribution Channel: Supermarkets and Hypermarkets, Specialty Stores, Online, Others; Regional Analysis; Competitive Landscape; 2024-2032
Global Home Decor Market Outlook
The global home decor market size reached approximately USD 782.44 billion in 2023. The market is projected to grow at a CAGR of 4.8% between 2024 and 2032, reaching a value of around USD 1,193,17 billion by 2032.
Key Takeaways
- Consumers are increasingly seeking items made from natural, recycled, or responsibly sourced materials due to rising environmental consciousness.
- Online platforms have made it easier for consumers to access a wide range of products from around the world.
- As living spaces become smaller, especially in urban areas, there is a demand for versatile and multifunctional furniture.
Home decor refers to the aesthetic components used for making a home visually appealing and attractive. It includes physical objects and items such as art, furniture and accessories, placement of physical objects and items, and materials such as flooring, sealings, and coverings. Apart from increasing visual appeal, home decor helps in keeping homes well-maintained and organised.
The major factors propelling the global home decor market growth include increasing renovation and remodelling activities in the residential sector. Renovation and remodelling allow homeowners to alter their surroundings to better suit their current needs without spending huge amounts of money on moving and customising a new home. There is a growing availability of home decor across various distribution channels such as supermarkets hypermarkets and speciality stores. Furthermore, the rising convenience of online shopping with facilities such as online payments and home delivery is aiding the home decor market development.
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Key Trends and Developments
Growth of biophilic design; prominence of vintage and retro styles; smart home décor; and increasing influence of social media are the major trends impacting the home décor market expansion
February, 2024
The state-owned Energy Efficiency Services Limited (EESL) in India revealed the Beta version of its e-commerce platform, designed to provide customers with affordable, energy-efficient appliances and solutions.
March, 2024
British architectural designer John Pawson announced that he has partnered with Dinesen, a wood manufacturing firm, to unveil the Pawson Furniture Collection, a culmination of their thirty-year collaboration.
March, 2024
Viper Networks, Inc., a company specialising in smart LED lighting products announced that they have shipped their first major order of LED lights to Sri Lanka.
March, 2024
Norton Clipper company announced that it has expanded its range of flooring solutions by introducing new units to its surface preparation and grinding lineup.
Growth of biophilic design
Incorporating elements of nature such as natural materials and indoor plants into home décor, known as biophilic design, is becoming increasingly popular.
Prominence of vintage and retro styles
Vintage and retro styles are making a comeback, with consumers seeking unique and nostalgic pieces to add character to their homes.
Smart home décor
With the rise of smart homes, there is a growing interest in integrating technology such as smart lighting and voice-activated assistants into home decor.
The increasing influence of social media
The rising influence of social media platforms such as Instagram and TikTok is boosting the consumption of content related to home decor products.
Home Decor Market Trends
The influence of social media platforms like Instagram and TikTok has significantly impacted the market by boosting the consumption of content related to home decor products. Various brands are wielding social media as a marketing tool by generating digestible and quality content. Influencers often collaborate with home decor brands to showcase products in their homes, providing authentic and relatable content that resonates with their followers. Advertising on social media platforms is cheaper, simpler, and more convenient as most brands collaborate with influencers to make content and promote their products.
Market players are expanding their reach in the global market to become prominent players in the home decor market. For instance, Viper Networks, Inc., a company that specialises in smart LED lighting products, made a significant stride in March 2024 in its business operations by shipping its first major order of LED lights to Sri Lanka. The shipment to Sri Lanka indicates that Viper Networks is expanding its market reach beyond its home country, entering the international market, and specifically the South Asian market. This is a strategic move that could open up new opportunities and revenue streams for the company.
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Market Segmentation
“Home Decor Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Home Textile
- Bed Linen
- Bath Linen
- Kitchen Linen
- Upholstery
- Others
- Floor Covering
- Living Room
- Dining Room
- Kitchen
- Bedroom
- Others
- Furniture
- Ceramics and Tiles
- Wood and Laminated
- Vinyl Flooring
- Carpets and Rugs
- Others
- Lighting
- Lamps and Shades
- Light Bulbs
- Chandeliers
- Others
- Others
Market Breakup by Price
- Premium
- Mass
Market Breakup by Application
- Indoor
- Outdoor
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Specialty Stores
- Online
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Furniture maintains its dominance in the market as it offers a blend of functionality and aesthetic appeal to customers
The furniture segment is expected to account for a significant portion of the global home decor market in the coming years. Growing preference for wood and laminated furniture on account of their long-lasting nature and premium quality is fuelling the segment's growth. Additionally, the increasing influence of Western culture is boosting the adoption of walk-in wardrobes and modular kitchens, further increasing the applications of furniture in home decor. Furniture is also typically considered a long-term investment due to its durability and the role it plays in daily life. Consumers are often willing to spend more on high-quality furniture that will last for years, contributing to its significant share in the market.
As per the home decor market analysis, the lighting segment is anticipated to grow at a sizeable rate in the coming years. It includes a wide variety of products, from ceiling lights, floor lamps, and table lamps to wall sconces, pendant lights, and chandeliers. This diversity allows consumers to choose lighting fixtures that complement their decor style and meet their specific needs.
The indoor segment holds the major home decor market share as people tend to spend more time indoors, fuelling the demand for decorating the indoors
The indoor segment holds a substantial share of the market. Most homeowners prioritise decorating their indoor spaces, as these are the areas where they spend the majority of their time. The indoor home decor market encompasses a vast array of products, including furniture, lighting, textiles, wall art, and decorative accessories and indoor decor is relevant throughout the year, regardless of the season, making it a consistent focus for consumers.
Moreover, the demand for outdoor decor is often seasonal, with peak interest during warmer months when people spend more time outdoors. Outdoor decor typically includes items like patio furniture, outdoor lighting, garden decorations, and outdoor textiles. While important, the range of products is generally narrower than that of indoor decor.
Competitive Landscape
The market players are venturing into international expansion to gain a competitive edge in the home decor market
Forbo Holding Ltd is one of the leading producers of building and construction adhesives and floor coverings, among others. The company was founded in 1928 and is headquartered in Baar, Switzerland.
Armstrong World Industries, Inc. founded in 1860, is one of the global leaders in manufacturing and designing innovative commercial and residential ceiling and suspension system solutions.
Mannington Mills Inc. was founded in 1915 and is headquartered in New Jersey, United States. The company specialises in commercial and residential flooring, laminate floors, and carpets, among others.
Inter IKEA Systems B.V., is a key company within the IKEA Group, which is one of the world's largest and most well-known home furnishing retailers and is based in the Netherlands.
Other major players in the home decor market include Mohawk Industries, Inc., Shaw Industries Group, Inc., MillerKnoll, Inc., Ashley Home Stores, Ltd., Kimball International Inc., and Duresta Upholstery Ltd, among others.
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Home Decor Market Analysis by Region
North America is anticipated to account for a significant portion of the market over the forecast period. The consumption of home decor products is propelling in the region due to the adoption of aggressive promotional strategies by key players and the rising collaborations between influencers, celebrities and brands. Additionally, increasing disposable incomes along with rising standards of living are further fuelling the utilisation of home decor and aiding the market expansion.
The home decor market in the Asia Pacific is anticipated to witness steady growth in the coming years. Rapid urbanisation in the region has led to a surge in the number of people living in cities as urban dwellers often seek modern and stylish home decor to create comfortable and aesthetically pleasing living environments.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Price |
|
| Breakup by Application |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Home Decor Market Analysis
8.1 Key Industry Highlights
8.2 Global Home Decor Historical Market (2018-2023)
8.3 Global Home Decor Market Forecast (2024-2032)
8.4 Global Home Decor Market by Product Type
8.4.1 Home Textile
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.1.3 Market by Type
8.4.1.3.1 Bed Linen
8.4.1.3.2 Bath Linen
8.4.1.3.3 Kitchen Linen
8.4.1.3.4 Upholstery
8.4.1.3.5 Others
8.4.2 Floor Covering
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.2.3 Market by Type
8.4.2.3.1 Living Room
8.4.2.3.2 Dining Room
8.4.2.3.3 Kitchen
8.4.2.3.4 Bedroom
8.4.2.3.5 Others
8.4.3 Furniture
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.3.3 Market by Type
8.4.3.3.1 Ceramics and Tiles
8.4.3.3.2 Wood and Laminated
8.4.3.3.3 Vinyl Flooring
8.4.3.3.4 Carpets and Rugs
8.4.3.3.5 Others
8.4.4 Lighting
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.4.3 Market by Type
8.4.4.3.1 Lamps and Shades
8.4.4.3.2 Light Bulbs
8.4.4.3.3 Chandeliers
8.4.4.3.4 Others
8.4.5 Others
8.5 Global Home Decor Market by Price
8.5.1 Premium
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Mass
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Home Decor Market by Application
8.6.1 Indoor
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Outdoor
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Home Decor Market by Distribution Channel
8.7.1 Supermarkets and Hypermarkets
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Specialty Stores
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Online
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Others
8.8 Global Home Decor Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Home Decor Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Home Decor Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Home Decor Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Home Decor Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Home Decor Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Inter IKEA Systems B.V.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Forbo Holding Ltd
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Armstrong World Industries, Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Mannington Mills Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Mohawk Industries, Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Shaw Industries Group, Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 MillerKnoll, Inc.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Ashley Home Stores, Ltd.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Kimball International Inc.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Duresta Upholstery Ltd
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Home Decor Market: Key Industry Highlights, 2018 and 2032
2. Global Home Decor Historical Market: Breakup by Product Type (USD Billion), 2018-2023
3. Global Home Decor Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
4. Global Home Decor Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
5. Global Home Decor Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
6. Global Home Decor Historical Market: Breakup by Price (USD Billion), 2018-2023
7. Global Home Decor Market Forecast: Breakup by Price (USD Billion), 2024-2032
8. Global Home Decor Historical Market: Breakup by Income Group (USD Billion), 2018-2023
9. Global Home Decor Market Forecast: Breakup by Income Group (USD Billion), 2024-2032
10. Global Home Decor Historical Market: Breakup by Region (USD Billion), 2018-2023
11. Global Home Decor Market Forecast: Breakup by Region (USD Billion), 2024-2032
12. North America Home Decor Historical Market: Breakup by Country (USD Billion), 2018-2023
13. North America Home Decor Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Europe Home Decor Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Europe Home Decor Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Asia Pacific Home Decor Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Asia Pacific Home Decor Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Latin America Home Decor Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Latin America Home Decor Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Middle East and Africa Home Decor Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Middle East and Africa Home Decor Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Global Home Decor Market Structure
Key Questions Answered in the Report
The market reached a value of approximately USD 782.44 billion in 2023.
The market is projected to grow at a CAGR of 4.8% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 1,193.17 billion by 2032.
The major market drivers include the expansion of the real estate sector and growing popularity of eco-friendly home décor objects and materials.
The key trends fuelling the growth of the market include increasing renovation and remodelling activities, rising influence of social media platforms, and growing availability of home decor across various distribution channels.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The significant distribution channels for home decor include supermarkets and hypermarkets, speciality stores, and online, among others.
The major players in the market are Inter IKEA Systems B.V., Forbo Holding Ltd, Armstrong World Industries, Inc., Mannington Mills Inc., Mohawk Industries, Inc., Shaw Industries Group, Inc., MillerKnoll, Inc., Ashley Home Stores, Ltd., Kimball International Inc., and Duresta Upholstery Ltd, among others.
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