Buoyed by desperate search for natural products having immunity enhancing benefits by general masses, global honey market received a substantive boost. The market attained a production volume of 1.77 million tons in 2021 and is likely to witness robust demand in the coming years as well due to its extensive benefits.
Honey is extensively used as an immunity enhancer and the consumption and sale of honey saw a sharp upward trend during the historical period. The rising general awareness about the health benefits and medicinal properties of honey is expected to continue as one of the major growth drivers for the global honey market. Its therapeutic properties have also been known to the mankind since time immemorial.
The global honey market is likely to be led by the rising demand from the Asia Pacific regions. Asia Pacific continues to be the largest and fastest growing honey market and the growth is expected to be quite robust in the coming years as well. Both China and India, the two largest global players in the region, continue to show great promise in honey production and marketing.
For example, in India, Dabur Honey, a product of the FMCG major Dabur India, recorded an impressive sale of INR 5 billion (USD 63.3 million). Countries in the Asia Pacific region are also not immune from threat to bee population from climate change, indiscriminate use of pesticides, and biodiversity loss. Timely action in this regard will be very much required on their part in order to preserve the bee population.
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Another interesting development in the recent times has been the fight between honey producers of Australia and New Zealand over ‘Manuka’ trademark. Manuka honey is obtained from bees, which feed on the Leptospermum scoparium plant, grown in both New Zealand and Australia. The honey enjoys very high reputation for its medicinal properties and commands very high price in the global market.
While New Zealand claims monopoly over the trademark ‘Manuka’, Australia has all along been disputing the claim. In view of the dispute, the United Kingdom Intellectual Property Office rejected the application of the Manuka Honey Appellation Society, New Zealand, for registration of ‘Manuka’ trademark in its name. The United States has also rejected the claim earlier.
Capilano Honey Limited of Australia has launched a new honey brand called ‘The Honey Collective’. It is a cheaper variety of honey that has been sourced from New Zealand and targets price conscious customers.
Honey is marketed as a natural sweetener, which finds its domestic use as a spread on bread, or as a sweetener in tea, in cooking, or baking. It is also used commercially as a sweetener in making desserts. Honey is also used as principal ingredient in producing Mead, an alcoholic beverage.
Rising awareness of the benefits of honey and the adverse side effect of industrially produced cane sugar and the consequent growing preference for natural sweetener is likely to have a salutary effect on the growth of global honey market. Due to the adverse effects of the pandemic, there was a renewed awareness of health and medicinal benefits of honey, particularly as an immunity enhancer. It is promoting regular use of honey as a part of daily food. This awareness is likely to act as a key driver for market growth.
Honey has been quite popular as a part of home remedies for many common health problems like cough and cold, foot sores in diabetic people, cold sores, sores and ulcers in mouth and gums caused by herpes virus, among others. Also, there are large number of Ayurvedic medicines that use honey as ingredient.
Honey finds its use in many Allopathic medicines. Honey preparations are used for treating burns, cough, cold, and dry eyes, among other problems. Melcare Biomedical is an Australian company that has been specialising in medicines using therapeutic benefits of honey. It has developed many medicines for treating symptoms of common cold, eye care, wound and skin care, and nasal care. There has been an increased preference for medicines using natural products, therapeutic use of honey is likely to be on a consistent growth path and act as a key driver.
Use of honey in various beauty and body care products is gaining significant traction. Such products include honey-based face masks, face moisturisers, lip balms, body wash, hand and body lotions, shampoos, and moisturising wipes, among others. Such products are marketed under brands like Kara, Palmer’s, The Body Shop, Vaadi Herbals, VLCC, Biotique, Innisfree, and Dear Packers, among others. There is a discernible rising trend towards use of beauty products based on natural ingredients in preference to industrially manufactured chemicals.
A discerning trend in the global honey market is the faster growth of organic honey segment vis-a-vis the entire honey market. It is because of general preference for organic products among the upper crust of consumers, who can afford higher prices of organic products and among those who are environmentally more conscious. As such consciousness will keep on growing, the organic honey segment needs to be keenly observed.
There is a growing realisation all over the world regarding role played by bees in human nutrition through pollination. Flowers and food crops depend on pollination and any threat to bees is a threat to global food security and nutrition. This realisation will propel governments towards affirmative action for protecting bees from extinction.
In India, one such initiative by the Central Government is National Honey and Beekeeping Mission, which is a part of an ambitious vision of the government called ‘Sweet revolution that aims at promoting apiculture for accelerating the production of quality honey and other related products. In China, there are government projects for providing bee habitat at a large scale. Such initiatives by governments will help in protecting and expanding bee habitat and are likely to be growth drivers.
The report aims at analysing the impact of various growth drivers, including the segments and subsegments within them, to assess their impact on the growth of global honey market, separately as well as cumulatively.
Sharp increase in import could be attributed to higher consumption during peak pandemic period due to increase in general awareness about honey as a natural immunity enhancer. The imprint of this awareness is likely to continue in the post pandemic phase as well, giving an upward push to the global honey market. Apart from this, other growth drivers discussed above will also act cumulatively to give fillip to the market globally.
Organic honey commands much higher price and is likely to offer relatively better opportunities for growth. Beekeepers form the core of the honey production, but they do not constitute an organized sector. Beekeeping is mostly a cottage and micro entrepreneurial activity but the rising demand for honey is necessitating higher production of good quality honey. This, in turn, provides vast opportunities for big investors for investing in upscaling and organising beekeeping as an organised, technology driven, commercial activity at lower cost. It is certainly an area of interest for entrepreneurs.
The report examines in detail, various opportunities that are coming in the way of beekeepers, companies in the business of production and marketing of honey and honey-based products, exporters, and prospective investors in the business.
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While the demand side of the global honey market is in the upbeat mode; the supply side is facing certain challenges. One such challenge is posed by the increased threat to bee colonies in various parts of the World due to cumulative effect of climate change, indiscriminate use of pesticides, attacks by pests and biodiversity loss. Silver lining is that various governments and multilateral organisations like Food and Agriculture Organization are trying to combat these challenges and mulling over strategies to meet it.
Another major challenge is posed by duplicate honey that is literally flooding the market. It is believed that honey is the third most faked food in the world after milk and olive oil. This fake honey is usually a highly processed form of a mixture of small quantity of real honey with a low-cost sugary syrup derived from corn, rice, and sugarcane, among others. It offers none of the health benefits of real honey but all the disadvantages that can be associated with sugar.
Faking of honey has achieved a very high level of adulteration and it is usually difficult tell real honey from its fake counterpart without advanced chemical analysis. Unfortunately, even reputed brands are also indulging in such nefarious activities.
Organic honey is extremely expensive as compared to the fake ones, which makes it less affordable to the population. Due to price advantage that fake honey enjoys over the real one, it has the capacity to make survival of real honey extremely difficult. It has the potential to create crisis of credibility among consumers, who cannot differentiate between real and fake honey and may begin to distrust both. Fake honey may not cause much damage in the short term, but it is a real challenge to the survival of real honey in the long run. Major brands will have to continuously strive for protecting the credibility of their brands and earning and retaining the confidence of consumers and other stake holders.
As per the recent reports from Canada, beekeepers have been facing serious problems. In Alberta, cold weather wiped out hundreds of honeybee colonies and in Saskatchewan, beekeepers reported higher than usual mortality rates among bees during the current year, which significantly affected the production volume in the region.
Recent reports regarding honey production have not been very encouraging from France as well. Last year, due to cold, wet, and windy conditions, many regions of the country suffered from frost, and it adversely affected honey production. Even otherwise, the country has seen consistent decline in honey production for many years, except in 2014 and 2020.
News from Zimbabwe is also alarming. Thanks to climate change, indiscriminate use of pesticides, habitat loss and poor bee colony management, honeybees in the country are being gradually pushed to extinction. Steps are afoot to reverse the trend.
Zimbabwe may not be alone. Last year, Jose Graziano da Silva, former Director General of the Food and Agriculture Organization had warned the world that bees were facing existential threat due to cumulative effect of climate change, indiscriminate use of pesticides and biodiversity loss. May 20 is observed every year as the World Bee Day and in view of the increasing level of threat to bees, theme of the Day in 2022 was “Dangers to Honeybees and Benefits from Honeybees”.
Based on processing, the market can be divided into organic and conventional. It finds applications in pharmaceuticals, food and beverage, personal care and cosmetics, among others. The distribution channels can be divided into Business to Business and Business to Consumer. The latter can be divided into hypermarkets and supermarkets, convenience stores, and online, among others.
Based on region, the market can be categorised into North America, Europe, Asia Pacific, Latin America, Middle East and Africa.
The key players in the market can be categorised into the following:
Honey market can be divided into two categories on the basis of processing, that is, organic honey and conventional honey. Current trends indicate that organic honey market is growing much faster than the conventional honey market because of the increasing preference for organic products, particularly among more affluent sections of the populace.
Honey finds extensive application as a sweetener in food and beverages industry, direct use by consumers as immunity enhancer and home remedy, uses as ingredient in pharma industry, and use as ingredient in beauty care products. Honey is widely being used in the personal care industry due to its therapeutic effects on both skin and hair. It is a natural antioxidant which helps in treating dry and inflamed skin.
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New Zealand Honey Co.- New Zealand Honey Company is a New Zealand based venture, which is known for the word famous Manuka honey. It was established in 2006 and has been growing at a very fast pace.
Barkman Honey, LLC- It is a US based honey company, which was founded in 1960 and is based in Kansas, United States. Its flagship brand is Busy Bee.
Dabur India Ltd- It is essentially an India based multinational FMCG company that had begun as an enterprise producing indigenous medicines. It diversified itself in a wide range of FMCG products. Dabur Honey is one of its major offerings.
Other key players in the market include Capilano Honey Limited, African Bronze Honey Company, and Pastili Limited, among others.
|Scope of the Report||
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|Breakup by Processing||
|Breakup by Application||
|Breakup by Distribution Channels||
|Breakup by Region||
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Honey Market Analysis
8.1 Key Industry Highlights
8.2 Global Honey Historical Market (2018-2022)
8.3 Global Honey Market Forecast (2023-2028)
8.4 Global Honey Market by Processing
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2018-2022)
220.127.116.11 Forecast Trend (2023-2028)
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2018-2022)
126.96.36.199 Forecast Trend (2023-2028)
8.5 Global Honey Market by Application
8.5.1 Food and Beverage
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2018-2022)
220.127.116.11 Forecast Trend (2023-2028)
8.5.2 Personal Care and Cosmetics
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2018-2022)
126.96.36.199 Forecast Trend (2023-2028)
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2018-2022)
220.127.116.11 Forecast Trend (2023-2028)
8.6 Global Honey Market by Distribution Channels
8.6.1 Business to Business
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2018-2022)
126.96.36.199 Forecast Trend (2023-2028)
8.6.2 Business to Consumer
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2018-2022)
220.127.116.11 Forecast Trend (2023-2028)
18.104.22.168 Breakup by Type
22.214.171.124.1 Hypermarkets and Supermarkets
126.96.36.199.1.1 Market Share
188.8.131.52.1.2 Historical Trend (2018-2022)
184.108.40.206.1.3 Forecast Trend (2023-2028)
220.127.116.11.2 Convenience Stores
18.104.22.168.2.1 Market Share
22.214.171.124.2.2 Historical Trend (2018-2022)
126.96.36.199.2.3 Forecast Trend (2023-2028)
188.8.131.52.3.1 Market Share
184.108.40.206.3.2 Historical Trend (2018-2022)
220.127.116.11.3.3 Forecast Trend (2023-2028)
8.7 Global Honey Market by Region
8.7.1 North America
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2018-2022)
126.96.36.199 Forecast Trend (2023-2028)
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2018-2022)
220.127.116.11 Forecast Trend (2023-2028)
8.7.3 Asia Pacific
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2018-2022)
126.96.36.199 Forecast Trend (2023-2028)
8.7.4 Latin America
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2018-2022)
220.127.116.11 Forecast Trend (2023-2028)
8.7.5 Middle East and Africa
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2018-2022)
126.96.36.199 Forecast Trend (2023-2028)
9 North America Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2022)
9.1.3 Forecast Trend (2023-2028)
9.2.1 Market Share
9.2.2 Historical Trend (2018-2022)
9.2.3 Forecast Trend (2023-2028)
10 Europe Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
10.3.1 Market Share
10.3.2 Historical Trend (2018-2022)
10.3.3 Forecast Trend (2023-2028)
10.4.1 Market Share
10.4.2 Historical Trend (2018-2022)
10.4.3 Forecast Trend (2023-2028)
11 Asia Pacific Market Analysis
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
11.3.1 Market Share
11.3.2 Historical Trend (2018-2022)
11.3.3 Forecast Trend (2023-2028)
11.4.1 Market Share
11.4.2 Historical Trend (2018-2022)
11.4.3 Forecast Trend (2023-2028)
11.5.1 Market Share
11.5.2 Historical Trend (2018-2022)
11.5.3 Forecast Trend (2023-2028)
12 Latin America Market Analysis
12.1.1 Market Share
12.1.2 Historical Trend (2018-2022)
12.1.3 Forecast Trend (2023-2028)
12.2.1 Market Share
12.2.2 Historical Trend (2018-2022)
12.2.3 Forecast Trend (2023-2028)
12.3.1 Market Share
12.3.2 Historical Trend (2018-2022)
12.3.3 Forecast Trend (2023-2028)
13 Middle East and Africa Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2022)
13.1.3 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2022)
13.2.3 Forecast Trend (2023-2028)
13.3.1 Market Share
13.3.2 Historical Trend (2018-2022)
13.3.3 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2022)
13.4.3 Forecast Trend (2023-2028)
14 Market Dynamics
14.1 SWOT Analysis
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Trade Data Analysis (HS Code - 0409)
16.1 Major Exporting Countries
16.1.1 By Value
16.1.2 By Volume
16.2 Major Importing Countries
16.2.1 By Value
16.2.2 By Volume
17 Price Analysis
17.1 North America Historical Price Trends (2018-2022) and Forecast (2023-2028)
17.2 Europe Historical Price Trends (2018-2022) and Forecast (2023-2028)
17.3 Asia Pacific Historical Price Trends (2018-2022) and Forecast (2023-2028)
17.4 Latin America Historical Price Trends (2018-2022) and Forecast (2023-2028)
17.5 Middle East and Africa Historical Price Trends (2018-2022) and Forecast (2023-2028)
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 Barkman Honey, LLC
188.8.131.52 Company Overview
184.108.40.206 Product Portfolio
220.127.116.11 Demographic Reach and Achievements
18.2.2 Dabur India Ltd
18.104.22.168 Company Overview
22.214.171.124 Product Portfolio
126.96.36.199 Demographic Reach and Achievements
18.2.3 Capilano Honey Limited
188.8.131.52 Company Overview
184.108.40.206 Product Portfolio
220.127.116.11 Demographic Reach and Achievements
18.2.4 African Bronze Honey Company
18.104.22.168 Company Overview
22.214.171.124 Product Portfolio
126.96.36.199 Demographic Reach and Achievements
18.2.5 New Zealand Honey Co.
188.8.131.52 Company Overview
184.108.40.206 Product Portfolio
220.127.116.11 Demographic Reach and Achievements
18.2.6 Pastili Limited
18.104.22.168 Company Overview
22.214.171.124 Product Portfolio
126.96.36.199 Demographic Reach and Achievements
19 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Honey Market: Key Industry Highlights, 2017 and 2021
2. Global Honey Historical Market: Breakup by Processing (KMT), 2018-2022
3. Global Honey Market Forecast: Breakup by Processing (KMT), 2023-2028
4. Global Honey Historical Market: Breakup by Distribution Channel (KMT), 2018-2022
5. Global Honey Market Forecast: Breakup by Distribution Channel (KMT), 2023-2028
6. Global Honey Historical Market: Breakup by Region (KMT), 2018-2022
7. Global Honey Market Forecast: Breakup by Region (KMT), 2023-2028
8. North America Honey Historical Market: Breakup by Country (KMT), 2018-2022
9. North America Honey Market Forecast: Breakup by Country (KMT), 2023-2028
10. Europe Honey Historical Market: Breakup by Country (KMT), 2018-2022
11. Europe Honey Market Forecast: Breakup by Country (KMT), 2023-2028
12. Asia Pacific Honey Historical Market: Breakup by Country (KMT), 2018-2022
13. Asia Pacific Honey Market Forecast: Breakup by Country (KMT), 2023-2028
14. Latin America Honey Historical Market: Breakup by Country (KMT), 2018-2022
15. Latin America Honey Market Forecast: Breakup by Country (KMT), 2023-2028
16. Middle East and Africa Honey Historical Market: Breakup by Country (KMT), 2018-2022
17. Middle East and Africa Honey Market Forecast: Breakup by Country (KMT), 2023-2028
18. Major Importing Countries by Volume (2021)
19. Major Exporting Countries by Volume (2021)
20. Major Importing Countries by Value (2021)
21. Major Exporting Countries by Value (2021)
22. North America Historical Price Trends and Forecast 2018-2028
23. Europe Historical Price Trends and Forecast 2018-2028
24. Asia Pacific Historical Price Trends and Forecast 2018-2028
25. Latin America Historical Price Trends and Forecast 2018-2028
26. Middle East and Africa Historical Price Trends and Forecast 2018-2028
27. Global Honey Market Structure
The market reached a production volume of 1.77 million tons in 2021.
The market is driven by the growing demand for honey in various personal care products and increasing investments by market players to meet the demand.
The rising awareness about the health benefits of honey has propelled the use of honey in various products and the increasing application of honey for medicinal purposes are the key trends followed in the market.
The regional markets for the global honey market include North America, Europe, Asia Pacific, Latin America, Middle East and Africa.
The types of processing available in the honey market include organic and conventional.
Honey finds extensive applications in food and beverage, personal care and cosmetics, pharmaceuticals, among others.
The distribution channels for honey include business to business and business to consumer. The business to consumer segment can be further bifurcated into hypermarkets and supermarkets, convenience stores, and online, among others.
Honey is known to provide antidepressant, anticonvulsant, and anti-anxiety benefits. It also has a rather lower glycemic index compared to sugar and does not affect the blood sugar levels as much.
The key players in the market include Barkman Honey, LLC, Dabur India Ltd, Capilano Honey Limited, African Bronze Honey Company, New Zealand Honey Co., and Pastili Limited, among others.
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