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Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Global Horehound Market Outlook

The global horehound market is being driven by the horehound supplements market, which is expected to grow at a CAGR of 6.8% in the forecast period of 2024-2032.

Horehound Market

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Thriving Pharmaceutical Industry in the Asia Pacific to Boost the Demand for Horehound

The Asia Pacific is expected to significantly contribute to the industry growth over the forecast period owing to the growing pharmaceutical sector in the region. India and China are the leading regions in the global pharmaceutical industry. Further, the prevalence of Ayurveda in India and its expanding reach across the globe is expected to drive the demand for horehound. Other factors like the easy availability of the product and growing consumer demand for herbal dietary supplements are also aiding the regional industry growth. Meanwhile, the growing shift towards herbal and plant-based products in developed regions like Europe and North America is expected to provide enhanced opportunities for the market expansion in the coming years.

Horehound Market by Application

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Horehound: Market Segmentation

Horehound, a perennial, aromatic herb of the mint family, is native to Europe and Asia and has been naturalised to other areas, including the United States. The plant is known for its medicinal properties and is widely used in the treatment of bronchitis, cough, motion sickness, and digestive problems, among others. Horehound has long been used in home remedies, where the leaves and flower tops of the plant are used to prepare bitter tonic to treat the common cold. The horehound's expectorant property makes it suitable for use in cough lozenges, syrups, and cold preparations. It is also being utilised as a flavouring agent in candies and beverages owing to its intense taste and flavour.

Based on nature, the market is bifurcated into:

  • Organic
  • Conventional

The various forms of the product available in the market include:

  • Liquid
  • Powder

Based on application, the industry can be categorised into:

  • Flavouring Agent
  • Pharmaceuticals
  • Others

The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Horehound Market by Region

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Rising Demand for Plant Based and Botanical Products to Bolster the Growth of the Horehound Industry

The rising health awareness among consumers is resulting in the increased demand for natural products as they do not have any adverse effects on health, unlike synthetic products, which may cause various side effects. The growing consumer inclination towards herbal and organic supplements, coupled with the significant developments in nutraceutical industry, is propelling the growth of the horehound industry globally. Besides treating cough and bronchitis, the herb is also being used as an aid to relieve digestive problems and to stimulate the appetite. This is further supported by the increasing prevalence of obesity, digestive disorders, and other lifestyle-related diseases across the globe. Moreover, the growing use of horehound as a flavouring agent in the food and beverage industry is creating new market opportunities for the product. Over the forecast period, the growing R&D activities around horehound and advancements in the food and beverage industry is expected to have a positive effect on the expansion of the market.

Key Industry Players in the Global Horehound Market

The report gives a detailed analysis of the following key players in the global horehound market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Ricola Group AG
  • The Great American Spice Co.
  • Bickford Flavors
  • Mountain Rose Herbs
  • Herb Pharm, LLC
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Nature
  • Form
  • Application
  • Region
Breakup by Nature
  • Organic
  • Conventional
Breakup by Form
  • Liquid
  • Powder
Breakup by Application
  • Flavouring Agent
  • Pharmaceuticals
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Ricola Group AG
  • The Great American Spice Co.
  • Bickford Flavors
  • Mountain Rose Herbs
  • Herb Pharm, LLC
  • Others
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The global horehound market is being aided by the rising horehound supplements market, which is projected to grow at a CAGR of 6.8% between 2024 and 2032.

The major market drivers include the growing demand for plant-based products, increasing health awareness, rising demand for horehound in developed regions, the increasing prevalence of lifestyle-related disorders, the rise in sales of herbal dietary supplements, and the flourishing pharmaceutical sector.

The key trends guiding the market include the increasing applications of horehound in the food and beverage sector and growing R&D activities around the product.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

Organic and conventional are the various market segments based on nature of the product.

The major forms of horehound in the industry are liquid and powder.

The significant applications of horehound include flavouring agents and pharmaceuticals, among others.

The major players in the market are Ricola Group AG, The Great American Spice Co., Bickford Flavors, Mountain Rose Herbs, and Herb Pharm, LLC, among others.

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63 Fiona Drive, Tamworth, NSW

+61 448 06 17 27

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63 287899028, +63 967 048 3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84865399124