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Report Overview
The India beauty and personal care market was valued at USD 26.58 Billion in 2025. The industry is expected to grow at a CAGR of 10.80% during the forecast period of 2026-2035 to reach a value of USD 74.12 Billion by 2035.
The India beauty and personal care market is currently fuelled by wellness-oriented consumers, a tech-savvy millennial base, and the steady rise of D2C startups. The shift is being shaped by local ingredient innovations, holistic beauty routines, and smart packaging technologies. Rising disposable incomes and growing health consciousness are encouraging urban buyers to adopt “clean beauty” trends, while tier-II and III markets are evolving rapidly through affordable, regionalised offerings.
Government initiatives such as the “Startup India” programme and incentives under the Production Linked Incentive (PLI) Scheme for manufacturing are catalysing domestic product development, boosting the growth of the India beauty and personal care market. For instance, organic skin brands like Juicy Chemistry and Bare Anatomy have scaled due to robust R&D aided by these schemes, with Juicy Chemistry recently raising over USD 6 million in funding. Simultaneously, penetration in rural regions is being supported by government-backed digital inclusion projects like BharatNet and PM-WANI, enabling regional brands to engage untapped demand.
Moreover, the shift towards Ayurveda-integrated personal care products has been a major trend in the India beauty and personal care market. The Ministry of AYUSH’s endorsements and schemes such as Ayushman Bharat are indirectly bolstering this category. MNCs are also localising operations. For instance, L'Oréal’s technology lab in Mumbai now focusses on heat-resistant and pollution-neutralising product formulations, designed for Indian climates.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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Organic products will gain more popularity because of the rise in the trend of consumer preference for nature and everything eco-friendly.
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Skincare products will come to the fore, as awareness and demand are continuously growing day by day with respect to taking care of one's skin.
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E-commerce and digital shopping are on the rise, so online sales will be the top channel.
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The main region would include South India due to a big consumer base and higher disposable income.
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Cosmetics and beauty products incorporating safer, newer, and skin-nourishing ingredients are gaining significant popularity, propelling the growth of India beauty and personal care market.
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Other favourable factors contributing to the market include rapid urbanisation, increasing disposable incomeabe s, growing beauty consciousness, and a resultant increase in demand for premium beauty products.
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One of the reasons Indian brands have been phenomenally successful here is that these homegrown brands have adopted ancient practices of Ayurveda by adopting the holistic approach toward physical and mental health.
Competitive Landscape
India beauty and personal care market players like HUL, L’Oréal, and P&G are competing with agile D2C brands like Mamaearth, The Moms Co., and Pilgrim. White-label manufacturing, cosmeceutical packaging, and on-demand production have become the key areas of focus. Smaller players who can provide custom formulations, fast iterations, and sustainable formats are finding buyers across retail, hospitality, and e-commerce sectors.
In addition, several India beauty and personal care companies are entering B2B partnerships, like L’Oréal is collaborating with Indian suppliers for climate-resilient actives and MyGlamm is offering OEM services. The scope for growth lies in launching new products and in co-creating them with salons, dermatologists, and wellness platforms. Regulatory encouragement through vegan certification, export facilitation, and Make-in-India branding further open international B2B opportunities.
Key Players
The Procter & Gamble Company
Established in 1837 and headquartered in Cincinnati, Ohio, The Procter & Gamble Company has positioned itself as a market leader through brands like Olay, Gillette, and Head & Shoulders. The company localises product formulations to suit Indian skin and hair conditions, while also investing in sustainability and inclusive advertising to appeal to the growing eco-conscious and gender-diverse Indian consumer base.
Beiersdorf AG
Beiersdorf AG, headquartered in Hamburg, Germany, is a skincare company that offers products aimed at premium, dermacosmetics, and mass markets. With its history dating back to 1882, it boasts 20,000 employees globally.
Revlon Inc.
Revlon has established its position as a leading beauty company that manufactures and markets hair care and colour, fragrances, beauty care, colour cosmetics, and skincare products. Its portfolio of over 15 brands is available in nearly 150 countries.
L'Oréal S.A.
L'Oréal, established in 1909, is a leading global personal care and beauty company. Headquartered in Hauts-de-Seine, France, its products are aimed to meet the diverse beauty demands of men and women. In September 2023, L'Oréal announced its entry into the Indian dermocosmetic sector and launched L'Oreal Dermatological Beauty (LDB) to offer dermatological care and effective skincare solutions to customers.
Other key players in the market are Kao Corporation, The Estée Lauder Companies Inc., Colgate-Palmolive Company, Godrej Group, Patanjali Ayurved Limited, Dabur India Ltd, and Johnson & Johnson Services, Inc., among others.
India Beauty and Personal Care Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the India beauty and personal care market reached an approximate value of USD 26.58 Billion.
The market is projected to grow at a CAGR of 10.80% between 2026 and 2035.
Key strategies driving the market include ormulating adaptive products, partnering with salons and tech platforms, digitising inventory, and leveraging government schemes like PLI and PMKVY.
The key trends propelling the market are the increasing penetration of a wide range of brands and the growing popularity of herbal products.
The various types in the market are conventional, organic, and vegan.
Hair care, skin care, oral care, colour cosmetics, and fragrances, among others are the various products of beauty and personal care in the market.
The leading distribution channels in the market are direct sales, supermarkets and hypermarkets, convenience stores, specialty stores, chemist/pharmacy stores, exclusive/multi-brand outlets, salons and spa, and online, among others.
The major players in the market are Unilever plc, The Procter & Gamble Company, L'Oréal S.A., Beiersdorf AG, Revlon Inc., Kao Corporation, The Estée Lauder Companies Inc., Colgate-Palmolive Company, Godrej Group, Patanjali Ayurved Limited, Dabur India Ltd, and Johnson & Johnson Services, Inc., among others.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 74.12 Billion by 2035.
The key challenges are formulation complexity, raw material inflation, regulatory ambiguities, and logistics fragmentation.
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