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Report Overview
The India frozen potato products market was valued at USD 2.07 Billion in 2025. The market is expected to grow at a CAGR of 17.00% during the forecast period of 2026-2035 to reach a value of USD 9.95 Billion by 2035. Changing food habits, exports, QSR demand, strategic investments, and innovations are driving the frozen potato sector in India.
The industry is recording rapid growth, driven by the evolving food habits of the country, urbanization, and the growing footprint of quick-service restaurants (QSRs) and convenience food retail. The importance of the sector is also highlighted by its healthy export performance like in 2023-24, India had exported a whopping 135,877 tons of French fries worth Rs 1,478.73 crore, and during April and October 2024 alone, exports jumped to 106,506 tons, to the tune of Rs 1,056.92 crore. This export spurt demonstrates India's increasing reputation as a solid supplier to global markets, especially in Asia and the Middle East.
Investments in high-processing plants, cold chain infrastructure, and product development are driving both domestic and export demand in the India frozen potato products industry. The industry is also being fueled by the growth of online food ordering platforms and the availability of healthier, value-added frozen potatoes, positioning it as an essential bridge between India's farm economy and the modernizing foodservice sector.
The key growth driver is the sharp rise in strategic investments and capacity additions by major players in the industry like in January 2025, when Allana Consumer Products Ltd has announced an investment of Rs 300 crore to set up new facilities for manufacturing French fries and frozen potatoes in Gujarat and North India with a planned annual capacity of 40,000 metric tons by 2027. This is to achieve at least a market share of 3% in the global regular fries' market by 2029.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
Competitive Landscape
The India frozen potato products market is characterized by intense competition, with both multinational corporations and domestic manufacturers actively pursuing market share through product innovation, operational scale, and strategic alliances. Key players are investing in state-of-the-art processing technologies, sustainable raw material sourcing, and product portfolio diversification to align with evolving consumer demands. A clear shift toward health-conscious consumption has prompted the launch of low-oil, air-fried, and fortified product lines, while regionally inspired flavor profiles are being introduced to cater to localized preferences.
Key Players
McCain Foods (India) Private Ltd
Founded in 1996, McCain Foods India is headquartered in New Delhi, with key operations in Mehsana, Gujarat. Its achievements include pioneering the frozen?food market in India since 1998, securing Global GAP certification for sustainable farming, reducing sodium in snacks by ~16%, and launching category first innovations like air-fryer-ready snacks.
Hyfun Frozen Foods Private Ltd
Hyfun Frozen Foods was incorporated in 2010 and is based in Mehsana, Gujarat, India. It has become a major exporter of frozen French fries and specialties to over 3040 countries, developed a broad frozen snack portfolio, including Indian streetstyle items, uses a seed-to-shelf/contract farming model, and is expanding via cold chain & retail/quick commerce channels.
Iscon Balaji Foods Private Limited
Iscon Balaji Foods was founded in 2012 and is headquartered in Ahmedabad, Gujarat. It is Asia’s largest producer of dehydrated potato flakes and operates the biggest French fry production line in India, processes over 400 million kg potatoes per season, sources from thousands of farmers, and serves domestic and export markets.
Golden Fries Limited
Golden Fries Limited was incorporated in June 1995 and is based in Coimbatore, Tamil Nadu, India. It runs a modern frozen fries facility with capacity to process ~22,000 tones of fresh potatoes into 11,000 tones of frozen French fries, crinkles and wedges, supplies several export markets including Middle East and Asia, and employs advanced Dutch machinery.
Other key players in the market are Bhanu Farms and others
India Frozen Potato Products Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the market reached an approximate value of USD 2.07 Billion.
The market is projected to grow at a CAGR of 17.00% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach USD 9.95 Billion by 2035.
Key strategies include expanding cold chain infrastructure, introducing region-specific products, leveraging quick-commerce platforms, investing in contract farming, enhancing research & development for healthier variants, and targeting both retail and foodservice segments aggressively.
The key trends guiding the market growth include the rise of the online retail sector and food delivery services and flavour innovations by key players.
The major regions in the market are North India, Central and West India, South India, and East India.
The major types of frozen potato products in the market are french fries, tikka, potato wedges, potato bites, and smileys, among others.
The various end uses of frozen potato products are institutional and retail.
The significant distribution channels in the market are supermarkets and hypermarkets, convenience store, speciality stores, and online, among others.
The key players in the market include McCain Foods (India) Private Ltd., Hyfun Frozen Foods Private Ltd., Iscon Balaji Foods Private Limited, Golden Fries Limited and Bhanu Farms.
Key challenges include limited cold chain logistics, fluctuating raw potato quality, high energy costs, low consumer awareness in rural areas, intense market competition, and regulatory hurdles affecting production, storage, and distribution.
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