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India Frozen Potato Products Market Size, Share, Trends: By Type: French Fries, Tikki, Potato Wedges, Potato Bites, Smileys, Others; By End Use: Institutional, Retail; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Store, Speciality Stores, Online, Others; Regional Analysis; Competitive Landscape; 2024-2032
India Frozen Potato Products Market Outlook
The India frozen potato products market attained a value of USD 1.77 billion in 2023. The market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 17% to reach USD 7.23 billion by 2032.
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Rising Demand for Potato Snacks Boosting the Frozen Potato Products Industry in India
Potatoes are associated with several health benefits and aid in improving blood sugar control, higher immunity, and reduced heart risk. The emergence of convenience stores and supermarkets has eased the availability of convenient ready-to-eat food, soaring the frozen potato industry. The penetration of fast-food chains such as McDonald’s, Wendy’s, Subway, KFC, Burger King, and Dominos, among others, contribute significantly to the market for frozen potatoes in India. The population in the urban cities has been exponentially growing owing to better opportunities and improved living standards. This has led to the emergence of the working middle class with high purchasing power and hectic schedules. Frozen potatoes provide the same benefits and taste like a fresh one and have a greater shelf-life, consequently aiding the market growth. Furthermore, snacks such as french fries and wedges have become increasingly popular in India, especially among the children and the youth, and are catalysing the industry growth for frozen potatoes.
Frozen Potato Products: Market Segmentation
Potatoes, a colonial legacy, are one of the most consumed vegetables in India and enjoy their presence in the most famous cuisines. Frozen potatoes are preserved in their natural form without the use of additional preservatives. They contain vitamin B6, fibre, magnesium, and antioxidants and are made from processing fresh potatoes at a low temperature. The nutrient content in frozen potato products is the same as fresh potato products and provides a suitable alternative to fresh foods.
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The major types of frozen potato products are:
- French Fries
- Tikki
- Potato Wedges
- Potato Bites
- Smileys
- Others
The market can be broadly categorised on the basis of its end use into:
- Institutional
- Retail
Based on the distribution channels, the market can be divided into:
- Supermarkets and Hypermarkets
- Convenience Store
- Speciality Stores
- Online
- Others
The EMR report looks into the regional markets of frozen potato products like North India, Central and West India, South India, and East India.
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Rising Demand for Convenience Food to Bolster the Market Growth
The availability of a large number of varieties, flavours, and shapes of frozen potatoes products to choose from drives the market growth. The rise of the online retail sector has enabled the easy access of products in remote areas and further contributes to the market growth. Moreover, the advent of quick service restaurants and the increasing demand for frozen food are expected to propel the market growth. The surge of food delivery services like Swiggy, Zomato, and Uber Eats in the first and second-tier cities of India can increase the demand for both snacks and meals made up of frozen potatoes, further augmenting the industry growth.
Frozen foods not only offer convenience but also function as a token of westernisation in India. The availability of international frozen potato products in India boosts the market growth. Frozen potatoes are easy to not only prepare and consume but also reduces the preparation time significantly, and hence is suitable for busy and unskilled consumers, which invigorates the market growth. Various innovations such as the addition of Indian flavours to other flavours are also driving the market growth. Additionally, the evolving food preferences and changing consumer eating patterns also lubricate the market growth. Potatoes, particularly foods as wedges and French fries, however, have been largely associated with a higher risk of death. However, recent studies concluded that the products contain various health benefits if consumed in a limited quantity; such developments are expected to aid the market growth.
Key Industry Players in the India Frozen Potato Products Market
The report presents a detailed analysis of the following key players in the India frozen potato products market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- McCain Foods Ltd.
- Hyfun Foods
- Iscon Balaji Foods Private Limited
- Bhanu Farms Limited
- Others
The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 India
7 Opportunities and Challenges in the Market
8 India Frozen Potato Products Market Analysis
8.1 Key Industry Highlights
8.2 India Frozen Potato Products Historical Market (2018-2023)
8.3 India Frozen Potato Products Market Forecast (2024-2032)
8.4 India Frozen Potato Products Market by Type
8.4.1 French Fries
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Tikki
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Potato Wedges
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Potato Bites
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Smileys
8.4.5.1 Historical Trend (2018-2023)
8.4.5.2 Forecast Trend (2024-2032)
8.4.6 Others
8.5 India Frozen Potato Products Market by End Use
8.5.1 Institutional
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Retail
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 India Frozen Potato Products Market by Distribution Channel
8.6.1 Supermarkets and Hypermarkets
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Convenience Store
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Speciality Stores
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Online
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Others
8.7 India Frozen Potato Products Market by Region
8.7.1 North India
8.7.2 Central and West India
8.7.3 South India
8.7.4 East India
9 Regional Analysis
9.1 North India
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Central and West India
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 South India
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 East India
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyers Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 McCain Foods Ltd.
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 Hyfun Foods
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 Iscon Balaji Foods Private Limited
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 Bhanu Farms Limited
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 Others
13 Key Trends and Developments in the Market
Additional Customisations Available
1 Manufacturing Process
1.1 Overview
1.2 Detailed Process Flow
1.3 Operation Involved
2 Project Requirement and Cost Analysis
2.1 Land, Location and Site Development
2.2 Construction
2.3 Plant Machinery
2.4 Cost of Raw Material
2.5 Packaging
2.6 Transportation
2.7 Utilities
2.8 Manpower
2.9 Other Capital Investment
List of Key Figures and Tables
1. India Frozen Potato Products Market: Key Industry Highlights, 2018 and 2032
2. India Frozen Potato Products Historical Market: Breakup by Type (USD Million), 2018-2023
3. India Frozen Potato Products Market Forecast: Breakup by Type (USD Million), 2024-2032
4. India Frozen Potato Products Historical Market: Breakup by End Use (USD Million), 2018-2023
5. India Frozen Potato Products Market Forecast: Breakup by End Use (USD Million), 2024-2032
6. India Frozen Potato Products Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7. India Frozen Potato Products Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8. India Frozen Potato Products Historical Market: Breakup by Region (USD Million), 2018-2023
9. India Frozen Potato Products Market Forecast: Breakup by Region (USD Million), 2024-2032
10. India Frozen Potato Products Market Structure
Key Questions Answered in the Report
In 2023, the India frozen potato products market attained a value of nearly USD 1.77 billion.
The market is projected to grow at a CAGR of 17% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 7.23 billion by 2032.
The major market drivers include the growing popularity of snacks such as French fries and wedges, expansion of convenience stores and fast-food chains, rapid urbanisation, and the rising demand for potato products with high shelf-stability.
The key trends guiding the market growth include the rise of the online retail sector and food delivery services and flavour innovations by key players.
What are the major regional markets of frozen potato products in India, according to the EMR report?
The major regions in the market are North India, Central and West India, South India, and East India.
The major types of frozen potato products in the market are french fries, tikka, potato wedges, potato bites, and smileys, among others.
The various end uses of frozen potato products are institutional and retail.
The significant distribution channels in the market are supermarkets and hypermarkets, convenience store, speciality stores, and online, among others.
The major players in the market are McCain Foods Ltd., Hyfun Foods, Iscon Balaji Foods Private Limited, and Bhanu Farms Limited, among others.
Analyst Review
The India frozen potato products market attained a value of USD 1.77 billion in 2023, driven by the surging fast food chains. Aided by the growing demand for convenience food, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 17%. The market is projected to reach USD 7.23 billion by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its types, the frozen potato products industry can be segmented into french fries, tikka, potato wedges, potato bites, and smileys, among others. The major end uses of the product are institutional and retail. On the basis of distribution channels, the industry is divided into supermarkets and hypermarkets, convenience store, speciality stores, and online, among others. The major regional markets for frozen potato products North India, Central and West India, South India, and East India. The key players in the above market include McCain Foods Ltd., Hyfun Foods, Iscon Balaji Foods Private Limited, and Bhanu Farms Limited, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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