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India Online Food Delivery Market

India Online Food Delivery Market Share, Size, Growth: By Cuisine: Indian, Chinese, Italian, Others; By Platform: Website, Mobile Application; By Delivery Type: Restaurant-to-Consumer Delivery, Platform-to-Consumer Delivery; By Payment Method: Online, Cash on Delivery; Regional Analysis; Competitive Landscape; 2024-2032

India Online Food Delivery Market Outlook

The India online food delivery market attained a value of USD 7.4 billion in 2023. In the past three years, the market has shown a year-on-year growth of 100%. The market growth is highly fluctuating and is dependent on investments. It is expected to witness a robust growth in the coming few years.

 

India Online Food Delivery Market

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The online food delivery industry is one of the fastest-growing segments in the Indian e-commerce industry. Bengaluru is the largest regional market in the Indian online food delivery industry. The city accounts for almost 30% of the industry. It is followed by Delhi- NCR, Mumbai, and Hyderabad. Mobile applications were the leading way to access the online food delivery platforms in 2020, while online prepaid methods accounted for nearly 80% of the payments. The service in India is dominated by platform-to-customer delivery type where food is delivered by the platform’s own delivery executives, thus, creating a more reliable and accountable service. Platform-to-consumer delivery type accounts for nearly three-fourths of the market.

 

The industry is dominated by Swiggy and Zomato. The two giants of the food delivery industry in India represent over 65% of the industry.  The growth of the two companies is greatly aided by the expansion of their own delivery fleets. Zomato increased its fleet to 74,000 delivery agents as of October 2018, with nearly 86% of the orders being fulfilled by Zomato’s logistics team, a growth from the 26% self-delivery rate in January 2018. Swiggy had over 90,000 delivery agents as of October 2018. The two companies are expanding their businesses to smaller towns and cities, with both of them adding a market every one or two days. They are both seeking to raise fresh funds in 2020 to maintain their dominant positions in a highly competitive market, with Swiggy raising USD 1 billion in December 2018.

 

Market Segmentation

Online food ordering is the simple and convenient way of ordering food, either through a restaurant or a fast-food chain’s own website or mobile application or through a website or app offering options for food delivery across multiple restaurants.

 

India Online Food Delivery Market By Segments

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Based on cuisine, the market is divided into:

  • Indian
  • Chinese
  • Italian
  • Others

 

By platform, the market is bifurcated into:

  • Website
  • Mobile Application

 

On the basis of delivery type, the market is divided into:

  • Restaurant-To-Consumer Delivery
  • Platform-To-Consumer Delivery 

 

Based on payment method, the market is segmented into:

  • Online
  • Cash on Delivery

 

The regional markets for online food delivery in India are North India, East and Central India, West India, and South India.

 

 

India Online Food Delivery Market Report

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Market Analysis

The rapid rise in the number of smartphone users in the country with the availability of affordable option is expanding the consumer base of the online food delivery industry in India. The rising penetration of internet due to cheaper data rates is also aiding the market. With the major players expanding away from their traditional metro bases to smaller town and cities, the industry is being further propelled forward. The industry is finding impetus for its growth in the tier-2 and 3 cities in the introduction and expansion of delivery-only kitchen in places with limited restaurant and cuisine options. The increase in marketing campaigns by the leading players is also aiding the industry. The industry is being driven by the incentives offered by the platforms like discounts and memberships, which are attracting more consumers to these online delivery platforms. The increased funding received by the industry along with the rise in the self-owned delivery fleet by the major players, is providing further impetus for the industry growth.

 

The industry is being driven by the growing number of busy white-collar worker who are increasingly looking for convenient and quick meals. With a growing number of women joining workplaces and increasing prevalence of double-income families who prefer eating-out frequently, the online food market in India is being further propelled forward. The growth in the economy, along with an increase in the household income is likely to drive the market in the coming years with consumers spending most on food, household, transport, and communication segments. The rise in the population of the younger population with higher disposable incomes will provide further impetus to the industry growth as they define the food consumption patterns.

 

Competitive Landscape

December 2018- Zomato acquired the Lucknow-based startup, TechEagle Innovations, which works on drones, to explore its delivery expansion to drone-based food delivery in India.

 

December 2018- Swiggy, the online food delivery giant in India, has joined the coveted ‘unicorn’ club by raising fresh capital worth USD 1 billion from its investor, Naspers Ltd along with China’s Tencent Holdings Ltd.

 

February 2020- Zomato received funding worth USD 39.74 million from a US investor, Glade Brook Capital Partners.

 

The report provides a detailed analysis of the following key players in the online food delivery market in India, covering their market share, capacity, and latest developments like mergers, acquisitions and investments, capacity expansions, and plant turnarounds:

 

  • Zomato Limited
  • Bundl Technologies Pvt Ltd (Swiggy)
  • Foodvista India Private Limited (FreshMenu)
  • Jubilant FoodWorks Ltd.
  • Yum! Brands, Inc.
  • Plaza Restaurants Private Limited
  • Curefoods India Private Limited
  • Rebel Foods
  • Sky Gate Hospitality Pvt Ltd
  • Poncho Hospitality Pvt. Ltd.
  • Others

 

The comprehensive EMR report looks in-depth into the industry and assesses the market based on a SWOT analysis and an analysis of the Porter’s Five Forces model.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Cuisine
  • Platform
  • Delivery Type
  • Payment Method
  • Region
Breakup by Cuisine
  • Indian
  • Chinese
  • Italian
  • Others
Breakup by Platform
  • Website
  • Mobile Application
Breakup by Delivery Type
  • Restaurant-to-Consumer Delivery
  • Platform-to-Consumer Delivery
Breakup by Payment Method
  • Online
  • Cash on Delivery
Breakup by Region
  • North India
  • East and Central India
  • West India
  • South India
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Zomato Limited
  • Bundl Technologies Pvt Ltd (Swiggy)
  • Foodvista India Private Limited (FreshMenu)
  • Jubilant FoodWorks Ltd.
  • Yum! Brands, Inc.
  • Plaza Restaurants Private Limited
  • Curefoods India Private Limited
  • Rebel Foods
  • Sky Gate Hospitality Pvt Ltd
  • Poncho Hospitality Pvt. Ltd.
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    Global Online Food Delivery Market Overview

    8.1    Key Industry Highlights
    8.2    Global Online Food Delivery Historical Market (2018-2023) 
    8.3    Global Online Food Delivery Market Forecast (2024-2032)
    8.4    Global Online Food Delivery Market Share by Region
        8.4.1    North America
        8.4.2    Europe
        8.4.3    Asia Pacific
        8.4.4    Latin America
        8.4.5    Middle East and Africa
9    India Online Food Delivery Market Overview
    9.1    Key Industry Highlights
    9.2    India Online Food Delivery Historical Market (2018-2023) 
    9.3    India Online Food Delivery Market Forecast (2024-2032)
10    India Online Food Delivery Market by Cuisine
    10.1    Indian
        10.1.1    Market Share
        10.1.2    Historical Trend (2018-2023)
        10.1.3    Forecast Trend (2024-2032)
    10.2    Chinese
        10.2.1    Market Share
        10.2.2    Historical Trend (2018-2023)
        10.2.3    Forecast Trend (2024-2032)
    10.3    Italian
        10.3.1    Market Share
        10.3.2    Historical Trend (2018-2023)
        10.3.3    Forecast Trend (2024-2032)
    10.4    Others
11    India Online Food Delivery Market by Platform
    11.1    Website
        11.1.1    Market Share
        11.1.2    Historical Trend (2018-2023)
        11.1.3    Forecast Trend (2024-2032)
    11.2    Mobile Application
        11.2.1    Market Share
        11.2.2    Historical Trend (2018-2023)
        11.2.3    Forecast Trend (2024-2032)
12    India Online Food Delivery Market by Delivery Type
    12.1    Restaurant-to-Consumer Delivery
        12.1.1    Market Share
        12.1.2    Historical Trend (2018-2023)
        12.1.3    Forecast Trend (2024-2032)
    12.2    Platform-to-Consumer Delivery
        12.2.1    Market Share
        12.2.2    Historical Trend (2018-2023)
        12.2.3    Forecast Trend (2024-2032)
13    India Online Food Delivery Market by Payment Method
    13.1    Online
        13.1.1    Market Share
        13.1.2    Historical Trend (2018-2023)
        13.1.3    Forecast Trend (2024-2032)
    13.2    Cash on Delivery
        13.2.1    Market Share
        13.2.2    Historical Trend (2018-2023)
        13.2.3    Forecast Trend (2024-2032)
14    India Online Food Delivery Market by Region
    14.1    North India
        14.1.1    Market Share
        14.1.2    Historical Trend (2018-2023)
        14.1.3    Forecast Trend (2024-2032)
        14.1.4    Market by Leading States
    14.2    East and Central India
        14.2.1    Market Share
        14.2.2    Historical Trend (2018-2023)
        14.2.3    Forecast Trend (2024-2032)
        14.2.4    Market by Leading States
    14.3    West India
        14.3.1    Market Share
        14.3.2    Historical Trend (2018-2023)
        14.3.3    Forecast Trend (2024-2032)
        14.3.4    Market by Leading States
    14.4    South India
        14.4.1    Market Share
        14.4.2    Historical Trend (2018-2023)
        14.4.3    Forecast Trend (2024-2032)
        14.4.4    Market by Leading States
15    Market Dynamics
    15.1    SWOT Analysis
        15.1.1    Strengths
        15.1.2    Weaknesses
        15.1.3    Opportunities
        15.1.4    Threats
    15.2    Porter’s Five Forces Analysis
        15.2.1    Supplier’s Power
        15.2.2    Buyer’s Power
        15.2.3    Threat of New Entrants
        15.2.4    Degree of Rivalry
        15.2.5    Threat of Substitutes
    15.3    Key Indicators for Demand
    15.4    Key Indicators for Price
16    Competitive Landscape
    16.1    Market Structure
    16.2    Company Profiles
        16.2.1    Zomato Limited
            16.2.1.1    Company Overview
            16.2.1.2    Product Portfolio
            16.2.1.3    Demographic Reach and Achievements
            16.2.1.4    Certifications
        16.2.2    Bundl Technologies Pvt Ltd (Swiggy)
            16.2.2.1    Company Overview
            16.2.2.2    Product Portfolio
            16.2.2.3    Demographic Reach and Achievements
            16.2.2.4    Certifications
        16.2.3    Foodvista India Private Limited (FreshMenu)
            16.2.3.1    Company Overview
            16.2.3.2    Product Portfolio
            16.2.3.3    Demographic Reach and Achievements
            16.2.3.4    Certifications
        16.2.4    Jubilant FoodWorks Ltd. 
            16.2.4.1    Company Overview
            16.2.4.2    Product Portfolio
            16.2.4.3    Demographic Reach and Achievements
            16.2.4.4    Certifications
        16.2.5    Yum! Brands, Inc.
            16.2.5.1    Company Overview
            16.2.5.2    Product Portfolio
            16.2.5.3    Demographic Reach and Achievements
            16.2.5.4    Certifications
        16.2.6    Plaza Restaurants Private Limited
            16.2.6.1    Company Overview
            16.2.6.2    Product Portfolio
            16.2.6.3    Demographic Reach and Achievements
            16.2.6.4    Certifications
        16.2.7    Curefoods India Private Limited
            16.2.7.1    Company Overview
            16.2.7.2    Product Portfolio
            16.2.7.3    Demographic Reach and Achievements
            16.2.7.4    Certifications
        16.2.8    Rebel Foods
            16.2.8.1    Company Overview
            16.2.8.2    Product Portfolio
            16.2.8.3    Demographic Reach and Achievements
            16.2.8.4    Certifications
        16.2.9    Sky Gate Hospitality Pvt Ltd
            16.2.9.1    Company Overview
            16.2.9.2    Product Portfolio
            16.2.9.3    Demographic Reach and Achievements
            16.2.9.4    Certifications
        16.2.10    Poncho Hospitality Pvt. Ltd.
            16.2.10.1    Company Overview
            16.2.10.2    Product Portfolio
            16.2.10.3    Demographic Reach and Achievements
            16.2.10.4    Certifications
        16.2.11    Others
17    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Online Food Delivery Market: Key Industry Highlights, 2018 and 2032
2.    India Online Food Delivery Market: Key Industry Highlights, 2018 and 2032
3.    India Online Food Delivery Historical Market: Breakup by Cuisine (USD Million), 2018-2023
4.    India Online Food Delivery Market Forecast: Breakup by Cuisine (USD Million), 2024-2032
5.    India Online Food Delivery Historical Market: Breakup by Platform (USD Million), 2018-2023
6.    India Online Food Delivery Market Forecast: Breakup by Platform (USD Million), 2024-2032
7.    India Online Food Delivery Historical Market: Breakup by Delivery Type (USD Million), 2018-2023
8.    India Online Food Delivery Market Forecast: Breakup by Delivery Type (USD Million), 2024-2032
9.    India Online Food Delivery Historical Market: Breakup by Payment Method (USD Million), 2018-2023
10.    India Online Food Delivery Market Forecast: Breakup by Payment Method (USD Million), 2024-2032
11.    India Online Food Delivery Historical Market: Breakup by Cities (USD Million), 2018-2023
12.    India Online Food Delivery Market Forecast: Breakup by Cities (USD Million), 2024-2032
13.    India Online Food Delivery Historical Market: Breakup by Region (USD Million), 2018-2023
14.    India Online Food Delivery Market Forecast: Breakup by Region (USD Million), 2024-2032
15.    India Online Food Delivery Market Structure

Key Questions Answered in the Report

In 2023, the India online food delivery market attained a value of USD 7.4 billion.

The major drivers of the market, such as the rapid rise in the number of smartphones, availability of affordable option, rising expansion to cover beyond the metropolitan cities, increasing marketing campaigns, rising population of the younger population with higher disposable incomes are expected to aid the market growth.

The key market trends guiding the growth of the market include the growing number of women joining workplaces and increasing prevalence of double-income families who prefer eating-out frequently.

The major regions in the market are North India, East and Central India, West India, and South India.

The major cuisines in the market are Indian, Chinese, and Italian, among others.

The leading platforms of the market are website and mobile application.

The major delivery types in the market are restaurant-to-consumer delivery and platform-to-consumer delivery.

The significant payment methods of online food delivery are online and cash on delivery.

The major players in the market are Zomato Limited, Bundl Technologies Pvt Ltd (Swiggy), Foodvista India Private Limited (FreshMenu), Jubilant FoodWorks Ltd., Yum! Brands, Inc., Plaza Restaurants Private Limited, Curefoods India Private Limited, Rebel Foods, Sky Gate Hospitality Pvt Ltd, and Poncho Hospitality Pvt. Ltd., among others.

Analyst Review

The India online food delivery market attained a value of USD 7.4 billion in 2023, driven by the rising prevalence of smartphones in the country. Aided by the growing number of women joining workplaces, the market is expected to witness a further growth in the forecast period of 2024-2032.

 

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on cuisines, the market can be segmented into Indian, Chinese, and Italian, among others. On the basis of platform, the market is bifurcated into website and mobile application. Based on delivery types, the market is divided into restaurant-to-consumer delivery and platform-to-consumer delivery. On the basis of payment methods, the market is bifurcated into online and cash on delivery. The major regional markets for India online food delivery are North India, East and Central India, West India, and South India. The key players in the above market include Zomato Limited, Bundl Technologies Pvt Ltd (Swiggy), Foodvista India Private Limited (FreshMenu), Jubilant FoodWorks Ltd., Yum! Brands, Inc., Plaza Restaurants Private Limited, Curefoods India Private Limited, Rebel Foods, Sky Gate Hospitality Pvt Ltd, and Poncho Hospitality Pvt. Ltd., among others.

 

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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