The India traditional and connected watches market attained a value of USD 7.14 Billion in 2025 and is projected to expand at a CAGR of around 5.30% through 2035. The growth is fueled by growing smartphone penetration, growing health consciousness, and digital lifestyle changes, thus pushing the market to a value of USD 11.97 Billion by 2035.
Spending on local manufacturing and innovation is strongly propelling the India traditional and connected watches market. Titan, for example, has invested heavily in creating smartwatches designed for Indian customers by launching several models in 2024–2025. Apple has ramped up marketing activities and store expansion in major city locations such as Mumbai and Bengaluru, thereby boosting the growth of India traditional and connected watches market.
In addition, increased disposable incomes and urbanization keep driving the consumption of these watches. According to the World Bank, India's urban population exceeded 500 million in 2024, boosting demand for technology-enabled products. At the same time, the rapid evolution of online retail, expected to cross USD 100 billion by 2026 as per IBEF, has opened up opportunities for the watch brands to expand to tier 2 and tier 3 cities. Internet-based e-commerce websites now function as important conduits to reach digitally engaged, value-driven consumers, speeding market penetration.
The India traditional and connected watches market is an evolving space which brings together traditional watches along with the rise in smart wearable technology. The market's relevance comes from India's expanding middle class, rising disposable income, and growing tech-awareness among millennials and Gen Z users. Traditional watches remain popular among luxury and fashion buyers, while connected watches (hybrid and smart) address health, fitness, and productivity requirements.
Growing smartphone penetration and the need for timely notifications have boosted smartwatch adoption. Moreover, the convergence of IoT and AI capabilities in connected watches is reshaping customer expectations. Government schemes inducing "Make in India" and digital consumption drive domestic manufacturing and innovation further. The growth in the e-commerce ecosystem and increased brand partnerships with Indian celebrities have enhanced market visibility and accessibility. Overall, the India traditional and connected watches market is well poised for strong growth as consumers increasingly look for multi-functional and fashionable wristwear, making it an important market for both global and local players.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
5.3%
Value in USD Billion
2026-2035
*this image is indicative*
| India Traditional and Connected Watches Market Report Summary |
Description |
Value |
|
Base Year |
USD Billion |
2025 |
|
Historical Period |
USD Billion |
2019-2025 |
|
Forecast Period |
USD Billion |
2026-2035 |
|
Market Size 2025 |
USD Billion |
7.14 |
|
Market Size 2035 |
USD Billion |
11.97 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
5.30% |
|
CAGR 2026-2035- Market by Region |
South India |
5.8% |
|
CAGR 2026-2035 - Market by Region |
East India |
5.6% |
|
CAGR 2026-2035 - Market by Category |
Luxury Watches |
5.9% |
|
CAGR 2026-2035 - Market by Distribution Channel |
Online |
12.6% |
| 2025 Market Share by Region | West India |
27.7% |
The growth in smart watch usage is fueled by technological innovations like AI-powered health tracking, GPS, and mobile payments. For example, Titan introduced health-oriented smart watches during early 2025 targeting the fitness-conscious and tech-savvy consumers, pushing the market beyond mere timekeeping. Increased battery life and smartphone connectivity drive consumer interest, propelling smartwatch penetration in India's urban markets, thus promoting the India traditional and connected watches market development.
India's expanding middle class and rising disposable incomes have contributed to greater expenditure on lifestyle and luxury goods, such as watches. With growing urbanization and aspirational purchases, customers are spending on premium traditional and connected watches. Lifestyle and celebrity endorsement campaigns, e.g., by Seiko in 2024, have further driven demand, especially among young professionals who desire status signs combined with utility.
The "Make in India" initiative has pushed domestic manufacturing of watches and innovation, making imports less dependent. Titan Company Limited's new manufacturing units in 2024 help support this initiative. Furthermore, pro-digital policies on the part of the government help the connected watches segment grow by pushing consumer confidence and infrastructure growth, thus shaping new trends in the India traditional and connected watches market.
Rapid growth in online stores such as Flipkart and Amazon India has transformed watch retailing into a diverse range of products accessible nationwide. Online sales increased considerably in the past few years with support through exclusive launches and digital marketing. The combination of offline showrooms and online stores through the omnichannel approach improves consumer outreach, convenience, and personalized shopping.
Hybrid watches, with their classic looks combined with connected technology, are popular among consumers who want both style and smart features. Casio released new hybrid models in 2025 for business professionals who want discreet connectivity. This is based on consumers' increasing demand for functional timepieces without sacrificing traditional design.
The EMR’s report titled “India Traditional and Connected Watches Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Key Insight: Traditional watches dominate the Indian market due to their timeless appeal, affordability, and reliability. They cater to a broad demographic, especially in tier 2 and 3 cities, where smartwatches have lower penetration. Their mechanical simplicity and classic designs appeal to users seeking durability and style without complex tech. This segment holds the largest market share as it fulfills daily usage needs with minimal maintenance and cost, making it accessible for middle-class consumers and gifting occasions.
Market Breakup by Type
Key Insight: Quartz watches are the dominant category in India's watch market by type, valued for accuracy, affordable price, and low maintenance. With battery-powered quartz movements, these timepieces are sought by budget-oriented buyers requiring dependable timekeeping without the intricacy of mechanical movement, thus driving the India traditional and connected watches demand. Quartz technology enables mass production at reasonable costs, making them widely available via both offline as well as online distribution channels.
Market Breakup by Category
Key Insight: Non-luxury watches dominate the Indian market, fueled by value for money and broader accessibility. These watches suit daily consumers who value money, functionality, and style at affordable rates. Hugely popular in middle-class homes, this segment is underpinned by numerous brands bringing disparate styles to retail points and online sites.
Luxury watches consist of a niche but expanding group, fueled by increasing disposable incomes and aspirational consumers in urban centers. Yet non-luxury watches capture the vast majority of sales and consumer attention nationwide.
Market Breakup by Distribution Channel
Key Insight: Offline retail platforms continue to remain dominant in India traditional and connected watches market owing to the desire for physical inspection of the product, trust in well-known sellers, and convenience of purchases at the physical stores. Physical stores, local markets, and company-owned stores are the primary destination for most purchasers, particularly for conventional and non-premium watches. Offline presence guarantees extensive market penetration, especially in the tier 2 and 3 cities.
While online sales are increasing rapidly, particularly for digital and hybrid watches because of digital promotion and ease of purchase, offline remains the dominant channel for the majority of consumers.
Market Breakup by Region
Key Insight: North India is an important market for both luxury conventional watches and smart watches because of urban centers such as Delhi and Chandigarh. Consumers with high incomes in this region prefer high-end and luxury watches by Titan and Seiko, with robust retail presence backing them. The increasing IT sector employee base in the region fuels smart watch demand for health and productivity-related features in line with growing health awareness.
|
CAGR 2026-2035 - Market by |
Region |
| South India |
5.8% |
| East India |
5.6% |
| West India |
XX% |
| North India |
XX% |
Traditional watches lead in share, and smartwatches grow fastest due to health-tech integration.
Traditional watches hold the largest market share due to their classic appeal and wide acceptance across various demographics. Titan and Seiko provide a wide variety of conventional watches that blend artisanship and fashion, appealing to consumers looking for ageless designs. Conventional watches are particularly in demand in both the luxury and non-luxury segments, supporting steady demand in India's expanding urban and semi-urban markets.
The smart watch is the fastest-growing product category, led by growing health consciousness and digitalization. Apple and Titan's new products in the last year with fitness tracking and smartphone connectivity have fueled adoption among urban, tech-aware consumers. Fitness enthusiasts and young working professionals are the primary buyers, generating robust growth momentum.
Quartz watches dominate due to accuracy, affordability, and daily utility, and mechanical watches grow in luxury.
Quartz watches lead the type segment due to their accuracy, affordability, and ease of maintenance. Companies such as Casio and Titan appeal to wide consumer groups with fashionable, dependable quartz watches. Their popularity ranges from students to middle-class earners, offering a reliable option for daily wear.
As per the India traditional and connected watches market analysis, mechanical watches are seeing rapid growth, especially in the luxury segment, as premium buyers and collectors increasingly value craftsmanship and heritage content. Seiko and Titan's luxury mechanical offerings appeal to premium buyers who are looking for status and timeless beauty, leading to growth in this niche.
Non-luxury watches lead due to affordability, whereas luxury watches grow fastest with rising aspirations.
Non-luxury watches have the highest market share because they are affordable and easily available. Brands such as Titan and Casio have large product portfolios appealing to price-conscious customers in tier 3 and tier 2 cities. Such watches are favored by students and working professionals looking for both style and functionality at a non-premium cost.
Luxury watches are the most rapidly growing category with increasing disposable incomes and aspirational consumption driving growth. Players like Seiko and Titan have introduced premium collections in 2024-2025 appealing to high-income Indian consumers who appreciate craftsmanship and brand status, driving growth in metros and cities.
Offline dominates through trust and in-store experience, and online retail grows fastest via convenience.
Offline channels are still dominant due to consumers demanding physical store experiences and after-sales services. Multi-brand outlets, brand stores, and department stores offer touch-based experiences for luxury and traditional watch buyers. Titan and Seiko have robust offline presence, building trust and accessibility.
As per India traditional and connected watches industry analysis, online shopping is the channel that is growing the fastest with growing internet penetration and ease. E-commerce websites like Flipkart and Amazon provide large watch collections at competitive prices with doorstep delivery. Companies like Titan and Apple have expanded exclusive online launches, targeting digital-savvy consumers looking for variety and convenience.
North India dominates due to affluence and retail infrastructure; South thrives on tech-savvy youth.
North India dominates luxury and smartwatch consumption because of high-end consumers and expanding corporate markets in cities such as Delhi. High disposable incomes and changing lifestyles fuel demand for high-end brands like Seiko and Apple. The highly established retail infrastructure and high digital literacy also enable India traditional and connected watches demand growth. South India's technology hubs, such as Bengaluru and Chennai, heavily prefer smart and hybrid watches, boosted by a young and digitally native population. The area is also supported by government incentives promoting local production and innovation.
Developing markets such as East and West India have bright prospects. East India's growing urbanization and enhancing e-commerce penetration render it a lucrative market for budget and hybrid watches. West India, with fashion-forward consumers in Mumbai and Pune, welcomes both classic luxury and networked watches. These markets, aided by deepening digital penetration and increasing middle-class incomes, are likely to emerge as a major growth driver over the next few years.
The competitive environment in the India traditional and connected watches market is characterized by a blend of domestic and international players that emphasize innovation, product diversification, and collaborations. Huge investments in R&D are made to improve features of smart watches like AI-based health monitoring, power efficiency, and design personalization. Partnerships with telecommunication operators and fitness app firms enhance product ecosystems. Offline and online integration channels enhance reach and customer interaction for the India traditional and connected watches companies. For example, Apple's emphasis on premium tech products is supplemented by Titan's localized design and smart watch affordability. Seiko and Casio ride brand equity while adding hybrid models to seize shifting consumer interests. Growth in the market is also driven by in-your-face promotion campaigns, influencer endorsements, and selective product releases.
Seiko was established in 1881 in Japan and is famous for its precision quartz and mechanical watches. It focuses on craftsmanship, innovation, and timeless style, serving premium clients who want reliability and beauty globally.
Founded in 1946, Casio Japan produces long-lasting quartz, hybrid, and smartwatches. Famous for innovation and toughness, Casio addresses youth and mass markets with practical, low-cost timepieces that appeal to both casual and sporty lifestyles.
Established in 1976 in the United States, Apple dominates the smartwatch space with innovative health tracking, connectivity, and lifestyle features. Its revolutionary Apple Watch is popular among India's technology-conscious users who prioritize hassle-free integration and innovative technology.
Founded in 1984 in India, Titan controls the local watch market with its extensive array of traditional, smart, and hybrid watches. It unites value for money, fashion, and technology to satisfy differentiated Indian consumer needs across markets.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the report include FOSSIL GROUP, INC., The Swatch Group Ltd., Samsung Electronics Co., Ltd, Timex Group, CITIZEN WATCH CO., LTD., Omega SA, among others.
Discover the latest trends shaping the India Traditional and Connected Watches Market 2026-2035 with our detailed expert analysis. Gain valuable insights into market size, growth drivers, and competitive strategies to stay ahead. Download a free sample or contact us today for a personalized consultation and elevate your market strategy with trusted, actionable data on India’s evolving watch industry.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the India traditional and connected watches market reached an approximate value of USD 7.14 Billion.
The market is projected to grow at a CAGR of 5.30% between 2026 and 2035.
The key players in the market includes Seiko Group Corporation, Casio Computer Co., Ltd., Apple Inc., Titan Company Limited, FOSSIL GROUP, INC., The Swatch Group Ltd., Samsung Electronics Co., Ltd, Timex Group, CITIZEN WATCH CO., LTD., and Omega SA, among others.
The lithium iron phosphate battery type is gaining traction and anticipated to expand with a 15.1% CAGR through 2035.
Key strategies involve moving to Tier 2–3 cities, increasing digital outreach, introducing hybrid smartwatches, providing budget models, encouraging pre-owned luxury, influencer partnerships, and merging traditional craftsmanship with advanced technology to appeal to various consumers.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
|
| Breakup by Type |
|
| Breakup by Category |
|
| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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