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Indian Bakery Market: By Product Type: Biscuit, Bread, Cakes and Pastries, Indian Rusk; By Distribution Channel: Convenience Stores, Supermarkets and Hypermarkets, Online, Others; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics; Competitive Landscape; Industry Events and Developments
Indian Bakery Market Outlook
The Indian bakery market stood at a value of nearly USD 10.1 billion in 2022. The market is further estimated to grow at a CAGR of 9.6% between 2023 and 2028 to reach a value of USD 17.44 billion by 2028. The Indian bakery market is being supported by the thriving biscuits and cookies industry in the region.
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The biscuits and cookies industry in India accounts for nearly 72% of the sales in the Indian bakery market. In comparison to other baked FMCG products, the penetration of cookies and biscuits is quite high in both the urban and rural areas owing to their affordable price and cholesterol-free nature. Currently, India is the world's largest biscuit consuming nation, which will be worth nearly USD 4.65 billion by FY 2020. The region enjoys a comparative advantage in manufacturing, with an abundant supply of primary ingredients, which supports the growth of the industry in the region.
East and North India are the regions with the highest consumption rate of biscuits and cookies in the country. Maharashtra and West Bengal, being the most industrially developed states, hold the highest rate of biscuit consumption. The top four players in the biscuits and cookies market are Parle Products, Britannia, ITC, and Surya Food and Agros, where Britannia and Parle together account for 61% of the total market share.
Market Segmentation
Baking refers to the process of cooking food by dry heat in an oven, hot ashes or on hot stones. Baked goods or bakery products include items such as, bread, cookies, biscuits, rolls, cakes, cupcakes, pies, tarts, sweet rolls, coffeecakes, doughnuts, and refrigerated bakery products. Baked goods, such as bread, provide many nutrients that are vital for the health. Bread and biscuits are some of the popular products among other baked goods. On the basis of products, the Indian bakery market is divided into:
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- Biscuit
- Cookies
- Cream Biscuits
- Glucose Biscuits
- Marie Biscuits
- Non-Salt Cracker Biscuits
- Salt Cracker Biscuits
- Milk Biscuits
- Others
- Bread
- Sandwich Breads
- Hamburgers
- Croissants
- Others
- Cakes and Pastries
- Packed Cupcakes
- Pastries
- Muffins
- Layer Cakes
- Donuts
- Swiss roll
- Others
- Rusk
On the basis of distribution channel, the market is categorised into:
- Convenience Stores
- Supermarkets and Hypermarkets
- Independent Retailers
- Artisanal Bakeries
- Online
- Others
The EMR report covers the regional bakery markets in India like North India, West and Central India, South India, and East India.
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Market Analysis
The Indian bakery market is being driven by the growing demand for biscuits and cookies, rapid advancement in technology, and increasing population in the region. In the food processing industry, bakery, which is also a traditional activity holds an important place. Bakery products have become preferred consumer choice due to their high nutrient value and affordability and are an item of huge consumption in the region. With the fluctuating eating habits of people due to their busy lifestyle, coupled with the rising demand for western taste, bakery products have gained huge popularity. The emergence of a female working population is further contributing significantly to the growth trajectory of the Indian bakery market.
With the increasing consumer demand for new and healthy food options, the industry is further experiencing fortification of bakery products to satiate the appetite of the health-conscious people. The launch of healthy products in the bakery segment is increasing and is gaining popularity at a high rate. The growing penetration of bakery chains is further triggering the growth of the industry in the region.
Bakery products like bread and biscuits are quite popular among millennials due to their convenient and affordable nature. Further, the growing use of online platforms in the region is enhancing the 'click and collect' trend, with millennials ordering baked goods online. This still is an untapped market in the region and is expected to create huge revolution in the future, thus, aiding the Indian bakery market further.
Competitive Landscape
The report gives a detailed analysis of the following key players in the Indian bakery market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Britannia Industries Ltd.
- Parle Products Pvt. Ltd.
- Surya Food & Agro Ltd.
- ITC Limited
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Product Type, Distribution Channel, Region |
| Breakup by Product Type | Biscuit, Bread, Cakes and Pastries, Indian Rusk |
| Breakup by Distribution Channel | Convenience Stores, Supermarkets and Hypermarkets, Independent Retailers, Artisanal Bakeries, Online, Others |
| Breakup by Region | North India, West and Central India, South India, East India |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Trade Data Analysis | Major Importing Countries by Value and Volume, Major Exporting Countries by Value and Volume |
| Price Analysis | Historical and Forecast Price Trends-Regional |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Britannia Industries Ltd., Parle Products Pvt. Ltd., Surya Food & Agro Ltd., ITC Limited, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Market Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Indian Bakery Market Snapshot
7 Industry Opportunities and Challenges
8 Indian Bakery Market Analysis
8.1 Key Industry Highlights
8.2 Indian Bakery Historical Market (2018-2022)
8.3 Indian Bakery Market Forecast (2023-2028)
8.4 Indian Bakery Market by Product Type
8.4.1 Biscuit
8.4.1.1 Cookies
8.4.1.1.1 Market Share
8.4.1.1.2 Historical Trend (2018-2022)
8.4.1.1.3 Forecast Trend (2023-2028)
8.4.1.2 Cream Biscuits
8.4.1.2.1 Market Share
8.4.1.2.2 Historical Trend (2018-2022)
8.4.1.2.3 Forecast Trend (2023-2028)
8.4.1.3 Glucose Biscuits
8.4.1.3.1 Market Share
8.4.1.3.2 Historical Trend (2018-2022)
8.4.1.3.3 Forecast Trend (2023-2028)
8.4.1.4 Marie Biscuits
8.4.1.4.1 Market Share
8.4.1.4.2 Historical Trend (2018-2022)
8.4.1.4.3 Forecast Trend (2023-2028)
8.4.1.5 Non-Salt Crackers Biscuits
8.4.1.5.1 Market Share
8.4.1.5.2 Historical Trend (2018-2022)
8.4.1.5.3 Forecast Trend (2023-2028)
8.4.1.6 Salt Crackers Biscuits
8.4.1.6.1 Market Share
8.4.1.6.2 Historical Trend (2018-2022)
8.4.1.6.3 Forecast Trend (2023-2028)
8.4.1.7 Milk Biscuits
8.4.1.7.1 Market Share
8.4.1.7.2 Historical Trend (2018-2022)
8.4.1.7.3 Forecast Trend (2023-2028)
8.4.1.8 Others
8.4.2 Bread
8.4.2.1 Sandwich Breads
8.4.2.1.1 Market Share
8.4.2.1.2 Historical Trend (2018-2022)
8.4.2.1.3 Forecast Trend (2023-2028)
8.4.2.2 Hamburgers
8.4.2.2.1 Market Share
8.4.2.2.2 Historical Trend (2018-2022)
8.4.2.2.3 Forecast Trend (2023-2028)
8.4.2.3 Croissants
8.4.2.3.1 Market Share
8.4.2.3.2 Historical Trend (2018-2022)
8.4.2.3.3 Forecast Trend (2023-2028)
8.4.2.4 Others
8.4.3 Cakes and Pastries
8.4.3.1 Packed Cupcakes
8.4.3.1.1 Market Share
8.4.3.1.2 Historical Trend (2018-2022)
8.4.3.1.3 Forecast Trend (2023-2028)
8.4.3.2 Pastries
8.4.3.2.1 Market Share
8.4.3.2.2 Historical Trend (2018-2022)
8.4.3.2.3 Forecast Trend (2023-2028)
8.4.3.3 Muffins
8.4.3.3.1 Market Share
8.4.3.3.2 Historical Trend (2018-2022)
8.4.3.3.3 Forecast Trend (2023-2028)
8.4.3.4 Layer Cakes
8.4.3.4.1 Market Share
8.4.3.4.2 Historical Trend (2018-2022)
8.4.3.4.3 Forecast Trend (2023-2028)
8.4.3.5 Donuts
8.4.3.5.1 Market Share
8.4.3.5.2 Historical Trend (2018-2022)
8.4.3.5.3 Forecast Trend (2023-2028)
8.4.3.6 Swiss roll
8.4.3.6.1 Market Share
8.4.3.6.2 Historical Trend (2018-2022)
8.4.3.6.3 Forecast Trend (2023-2028)
8.4.3.7 Others
8.4.4 Indian Rusk
8.4.4.1 Market Share
8.4.4.2 Historical Trend (2018-2022)
8.4.4.3 Forecast Trend (2023-2028)
8.5 Indian Bakery Market by Distribution Channel
8.5.1 Convenience Stores
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Supermarkets and Hypermarkets
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Independent Retailers
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 Artisanal Bakeries
8.5.4.1 Market Share
8.5.4.2 Historical Trend (2018-2022)
8.5.4.3 Forecast Trend (2023-2028)
8.5.5 Online
8.5.5.1 Market Share
8.5.5.2 Historical Trend (2018-2022)
8.5.5.3 Forecast Trend (2023-2028)
8.5.6 Others
8.6 Indian Bakery Market by Region
8.6.1 Market Share
8.6.1.1 North India
8.6.1.2 West and Central India
8.6.1.3 South India
8.6.1.4 East India
9 Regional Analysis
9.1 North India
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 West and Central India
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028
9.3 South India
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.4 East India
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyers Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 PESTEL Analysis
10.3.1 Political
10.3.2 Economic
10.3.3 Social
10.3.4 Legal
10.3.5 Environmental
10.3.6 Technological
10.4 Key Indicators for Demand
10.5 Key Indicators for Price
11 Value Chain Analysis
12 Trade Analysis
12.1 Major Exporting Countries
12.1.1 By Volume
12.1.2 By Value
12.2 Major Importing Countries
12.2.1 Volume
12.2.2 By Value
13 Price Analysis
14 Manufacturing Process
14.1 Detailed Process Flow
14.2 Operations Involved
14.3 Mass Balance
15 Project Details, Requirements and Costs Involved
15.1 Land Requirements and Expenditures
15.2 Construction Requirements and Expenditures
15.3 Plant Machinery
15.4 Machinery Pictures
15.5 Raw Material Requirements and Expenditures
15.6 Raw Material and Final Product Pictures
15.7 Packaging Requirements and Expenditures
15.8 Transportation Requirements and Expenditures
15.9 Utility Requirements and Expenditures
15.10 Manpower Requirements and Expenditures
15.11 Other Capital Investments
16 Loans and Financial Assistance
17 Project Economics
17.1 Capital Cost of the Project
17.2 Techno-Economic Parameters
17.3 Product Pricing and Margins Across Various Levels of the Supply Chain
17.4 Taxation and Depreciation
17.5 Income Projections
17.6 Expenditure Projections
17.7 Financial Analysis
17.8 Profit Analysis
18 Competitive Landscape
18.1 Market Structure
18.2 Key Players’ Market Share
18.3 Company Profiles
18.3.1 Britannia Industries Ltd.
18.3.1.1 Company Overview
18.3.1.2 Product Portfolio
18.3.1.3 Demographic Reach and Achievements
18.3.1.4 Financial Summary
18.3.1.5 Certifications
18.3.2 Parle Products Pvt. Ltd.
18.3.2.1 Company Overview
18.3.2.2 Product Portfolio
18.3.2.3 Demographic Reach and Achievements
18.3.2.4 Financial Summary
18.3.2.5 Certifications
18.3.3 Surya Food & Agro Ltd.
18.3.3.1 Company Overview
18.3.3.2 Product Portfolio
18.3.3.3 Demographic Reach and Achievements
18.3.3.4 Financial Summary
18.3.3.5 Certifications
18.3.4 ITC Limited
18.3.4.1 Company Overview
18.3.4.2 Product Portfolio
18.3.4.3 Demographic Reach and Achievements
18.3.4.4 Financial Summary
18.3.4.5 Certifications
18.3.5 Others
19 Industry Events and Developments
List of Key Figures and Tables
1. Indian Bakery Market: Key Industry Highlights, 2018 and 2028
2. Indian Bakery Historical Market: Breakup by Product Type (USD Billion), 2018-2022
3. Indian Bakery Market Forecast: Breakup by Product Type (USD Billion), 2023-2028
4. Indian Bakery Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2022
5. Indian Bakery Market Forecast: Breakup by Distribution Channel (USD Billion), 2023-2028
6. Indian Bakery Historical Market: Breakup by Region (USD Billion), 2018-2022
7. Indian Bakery Market Forecast: Breakup by Region (USD Billion), 2023-2028
8. Major Importing Countries by Volume (2020)
9. Major Exporting Countries by Volume (2020)
10. Major Importing Countries by Value (2020)
11. Major Exporting Countries by Value (2020)
12. Indian Bakery Market Structure
Key Questions Answered in the Report
The Indian bakery market reached a value of USD 10.1 billion in 2022.
The market is projected to grow at a CAGR of nearly 9.6% in the forecast period of 2023-2028.
The market is estimated to reach a value of about USD 17.44 billion by 2028.
The major drivers of the industry include rising disposable incomes, increasing population, rising demand for biscuits and cookies, the growing use of online platforms, thriving consumer demand for new and healthy food options, and the rapid advancement in technology.
The rising penetration of bakery chains and the launch of healthy products in the bakery segment is likely to be a key trend guiding the growth of the industry.
North India, West and Central India, South India, and East India are the leading regions in the market.
Biscuit segment is the dominant type of the product in the market.
The distribution channels include convenience stores, supermarkets and hypermarkets, independent retailers, artisanal bakeries, and online, among others.
The leading players in the market are Britannia Industries Ltd., Parle Products Pvt. Ltd., Surya Food & Agro Ltd., and ITC Limited, among others.
Analyst Review
The Indian bakery market attained a value of USD 10.1 billion in 2022 driven by the increased consumption of biscuits and cookies. Aided by the increase in the female working population, as well as the introduction of healthy products in the bakery segment, the industry is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 9.6%. The industry is projected to reach USD 17.44 billion by 2028.
EMR's meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on its distribution channel, the Indian bakery market can be segmented into convenience stores, supermarkets and hypermarkets, independent retailers, artisanal bakeries, and online, among others. By types, the biscuits segment leads the industry. The major regional markets for bakery are North India, West and Central India, South India, and East India. The key players in the above industry include Britannia Industries Ltd., Parle Products Pvt. Ltd., Surya Food & Agro Ltd., and ITC Limited, among others.
EMR's research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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