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Indian Bakery Market: By Product Type: Biscuit, Bread, Cakes and Pastries, Indian Rusk; By Distribution Channel: Convenience Stores, Supermarkets and Hypermarkets, Online, Others; Regional Analysis; Historical Market and Forecast (2015-2025); Market Dynamics; Competitive Landscape; Industry Events and Developments

Indian Bakery Market Outlook

The Indian bakery market stood at a value of nearly USD 7.60 billion in 2019. The market is further estimated to grow at a CAGR of 8.5% between 2020 and 2025 to reach a value of USD 12.39 billion by 2025. The Indian bakery market is being supported by the thriving biscuits and cookies industry in the region.

The biscuits and cookies industry in India accounts for nearly 72% of the sales in the Indian bakery market. In comparison to other baked FMCG products, the penetration of cookies and biscuits is quite high in both the urban and rural areas owing to their affordable price and cholesterol-free nature. Currently, India is the world's largest biscuit consuming nation, which will be worth nearly USD 4.65 billion by FY 2019. The region enjoys a comparative advantage in manufacturing, with an abundant supply of primary ingredients, which supports the growth of the industry in the region.

East and North India are the regions with the highest consumption rate of biscuits and cookies in the country. Maharashtra and West Bengal, being the most industrially developed states, hold the highest rate of biscuit consumption. The top four players in the biscuits and cookies market are Parle Products, Britannia, ITC, and Surya Food and Agros, where Britannia and Parle together account for 61% of the total market share.  

 

Properties and Applications

Baking refers to the process of cooking food by dry heat in an oven, hot ashes or on hot stones. Baked goods or bakery products include items such as, bread, cookies, biscuits, rolls, cakes, cupcakes, pies, tarts, sweet rolls, coffeecakes, doughnuts, and refrigerated bakery products. Baked goods, such as bread, provide many nutrients that are vital for the health. Bread and biscuits are some of the popular products among other baked goods. On the basis of products, the Indian bakery market is divided into:

  • Biscuit
    • Cookies
    • Cream Biscuits
    • Glucose Biscuits
    • Marie Biscuits
    • Non-Salt Cracker Biscuits
    • Salt Cracker Biscuits
    • Milk Biscuits
    • Others
  • Bread
    • Sandwich Breads
    • Hamburgers
    • Croissants
    • Others
  • Cakes and Pastries 
    • Packed Cupcakes
    • Pastries
    • Muffins
    • Layer Cakes
    • Donuts
    • Swiss roll
    • Others
  • Rusk

On the basis of distribution channel, the market is categorised into: 

  • Convenience Stores
  • Supermarkets and Hypermarkets
  • Independent Retailers
  • Artisanal Bakeries
  • Online
  • Others 

The EMR report covers the regional bakery markets in India like North India, West and Central India, South India, and East India. 


Market Analysis

The Indian bakery market is being driven by the growing demand for biscuits and cookies, rapid advancement in technology, and increasing population in the region. In the food processing industry, bakery, which is also a traditional activity holds an important place. Bakery products have become preferred consumer choice due to their high nutrient value and affordability and are an item of huge consumption in the region. With the fluctuating eating habits of people due to their busy lifestyle, coupled with the rising demand for western taste, bakery products have gained huge popularity. The emergence of a female working population is further contributing significantly to the growth trajectory of the Indian bakery market.  

With the increasing consumer demand for new and healthy food options, the industry is further experiencing fortification of bakery products to satiate the appetite of the health-conscious people. The launch of healthy products in the bakery segment is increasing and is gaining popularity at a high rate. The growing penetration of bakery chains is further triggering the growth of the industry in the region.

Bakery products like bread and biscuits are quite popular among millennials due to their convenient and affordable nature. Further, the growing use of online platforms in the region is enhancing the 'click and collect' trend, with millennials ordering baked goods online. This still is an untapped market in the region and is expected to create huge revolution in the future, thus, aiding the Indian bakery market further.


Competitive Landscape

The report gives a detailed analysis of the following key players in the Indian bakery market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Britannia Industries Ltd. 
  • Parle Products Pvt. Ltd.
  • Surya Food & Agro Ltd.
  • ITC Limited
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Market Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Indian Bakery Market Snapshot
7    Industry Opportunities and Challenges 
8    Indian Bakery Market Analysis

    8.1    Key Industry Highlights
    8.2    Indian Bakery Historical Market (2015-2019) 
    8.3    Indian Bakery Market Forecast (2020-2025)
    8.4    Indian Bakery Market by Product Type
        8.4.1    Biscuit
            8.4.1.1    Cookies
                8.4.1.1.1    Market Share
                8.4.1.1.2    Historical Trend (2015-2019)
                8.4.1.1.3    Forecast Trend (2020-2025)
            8.4.1.2    Cream Biscuits
                8.4.1.2.1    Market Share
                8.4.1.2.2    Historical Trend (2015-2019)
                8.4.1.2.3    Forecast Trend (2020-2025)
            8.4.1.3    Glucose Biscuits
                8.4.1.3.1    Market Share
                8.4.1.3.2    Historical Trend (2015-2019)
                8.4.1.3.3    Forecast Trend (2020-2025)
            8.4.1.4    Marie Biscuits
                8.4.1.4.1    Market Share
                8.4.1.4.2    Historical Trend (2015-2019)
                8.4.1.4.3    Forecast Trend (2020-2025)
            8.4.1.5    Non-Salt Crackers Biscuits
                8.4.1.5.1    Market Share
                8.4.1.5.2    Historical Trend (2015-2019)
                8.4.1.5.3    Forecast Trend (2020-2025)
            8.4.1.6    Salt Crackers Biscuits
                8.4.1.6.1    Market Share
                8.4.1.6.2    Historical Trend (2015-2019)
                8.4.1.6.3    Forecast Trend (2020-2025)
            8.4.1.7    Milk Biscuits
                8.4.1.7.1    Market Share
                8.4.1.7.2    Historical Trend (2015-2019)
                8.4.1.7.3    Forecast Trend (2020-2025)
            8.4.1.8    Others
        8.4.2    Bread
            8.4.2.1    Sandwich Breads
                8.4.2.1.1    Market Share
                8.4.2.1.2    Historical Trend (2015-2019)
                8.4.2.1.3    Forecast Trend (2020-2025)
            8.4.2.2    Hamburgers
                8.4.2.2.1    Market Share
                8.4.2.2.2    Historical Trend (2015-2019)
                8.4.2.2.3    Forecast Trend (2020-2025)
            8.4.2.3    Croissants
                8.4.2.3.1    Market Share
                8.4.2.3.2    Historical Trend (2015-2019)
                8.4.2.3.3    Forecast Trend (2020-2025)
            8.4.2.4    Others
        8.4.3    Cakes and Pastries 
            8.4.3.1    Packed Cupcakes
                8.4.3.1.1    Market Share
                8.4.3.1.2    Historical Trend (2015-2019)
                8.4.3.1.3    Forecast Trend (2020-2025)
            8.4.3.2    Pastries
                8.4.3.2.1    Market Share
                8.4.3.2.2    Historical Trend (2015-2019)
                8.4.3.2.3    Forecast Trend (2020-2025)
            8.4.3.3    Muffins
                8.4.3.3.1    Market Share
                8.4.3.3.2    Historical Trend (2015-2019)
                8.4.3.3.3    Forecast Trend (2020-2025)
            8.4.3.4    Layer Cakes
                8.4.3.4.1    Market Share
                8.4.3.4.2    Historical Trend (2015-2019)
                8.4.3.4.3    Forecast Trend (2020-2025)
            8.4.3.5    Donuts
                8.4.3.5.1    Market Share
                8.4.3.5.2    Historical Trend (2015-2019)
                8.4.3.5.3    Forecast Trend (2020-2025)
            8.4.3.6    Swiss roll
                8.4.3.6.1    Market Share
                8.4.3.6.2    Historical Trend (2015-2019)
                8.4.3.6.3    Forecast Trend (2020-2025)
            8.4.3.7    Others
        8.4.4    Indian Rusk
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2015-2019)
            8.4.4.3    Forecast Trend (2020-2025)
    8.5    Indian Bakery Market by Distribution Channel
        8.5.1    Convenience Stores
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2015-2019)
            8.5.1.3    Forecast Trend (2020-2025)
        8.5.2    Supermarkets and Hypermarkets
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2015-2019)
            8.5.2.3    Forecast Trend (2020-2025)
        8.5.3    Independent Retailers
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2015-2019)
            8.5.3.3    Forecast Trend (2020-2025)
        8.5.4    Artisanal Bakeries
            8.5.4.1    Market Share
            8.5.4.2    Historical Trend (2015-2019)
            8.5.4.3    Forecast Trend (2020-2025)
        8.5.5    Online
            8.5.5.1    Market Share
            8.5.5.2    Historical Trend (2015-2019)
            8.5.5.3    Forecast Trend (2020-2025)
        8.5.6    Others
    8.6    Indian Bakery Market by Region
        8.6.1    Market Share
            8.6.1.1    North India
            8.6.1.2    West and Central India
            8.6.1.3    South India
            8.6.1.4    East India
9    Regional Analysis
    9.1    North India
        9.1.1    Historical Trend (2015-2019)
        9.1.2    Forecast Trend (2020-2025)
    9.2    West and Central India
        9.2.1    Historical Trend (2015-2019)
        9.2.2    Forecast Trend (2020-2025
    9.3    South India
        9.3.1    Historical Trend (2015-2019)
        9.3.2    Forecast Trend (2020-2025)
    9.4    East India
        9.4.1    Historical Trend (2015-2019)
        9.4.2    Forecast Trend (2020-2025)
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyers Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    PESTEL Analysis
        10.3.1    Political
        10.3.2    Economic
        10.3.3    Social
        10.3.4    Legal
        10.3.5    Environmental
        10.3.6    Technological
    10.4    EMR’s Key Indicators for Demand
    10.5    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Trade Analysis 

    12.1    Major Exporting Countries 
        12.1.1    By Volume
        12.1.2    By Value
    12.2    Major Importing Countries
        12.2.1     Volume
        12.2.2    By Value
13    Price Analysis
14    Manufacturing Process

    14.1    Detailed Process Flow
    14.2    Operations Involved
    14.3    Mass Balance
15    Project Details, Requirements and Costs Involved
    15.1    Land Requirements and Expenditures
    15.2    Construction Requirements and Expenditures
    15.3    Plant Machinery
    15.4    Machinery Pictures
    15.5    Raw Material Requirements and Expenditures
    15.6    Raw Material and Final Product Pictures
    15.7    Packaging Requirements and Expenditures
    15.8    Transportation Requirements and Expenditures
    15.9    Utility Requirements and Expenditures
    15.10    Manpower Requirements and Expenditures
    15.11    Other Capital Investments
16    Loans and Financial Assistance
17    Project Economics

    17.1    Capital Cost of the Project
    17.2    Techno-Economic Parameters
    17.3    Product Pricing and Margins Across Various Levels of the Supply Chain
    17.4    Taxation and Depreciation
    17.5    Income Projections
    17.6    Expenditure Projections
    17.7    Financial Analysis
    17.8    Profit Analysis
18    Competitive Landscape
    18.1    Market Structure
    18.2    Key Players’ Market Share
    18.3    Company Profiles
        18.3.1    Britannia Industries Ltd. 
            18.3.1.1    Company Overview
            18.3.1.2    Product Portfolio
            18.3.1.3    Demographic Reach and Achievements
            18.3.1.4    Financial Summary
            18.3.1.5    Certifications
        18.3.2    Parle Products Pvt. Ltd.
            18.3.2.1    Company Overview
            18.3.2.2    Product Portfolio
            18.3.2.3    Demographic Reach and Achievements
            18.3.2.4    Financial Summary
            18.3.2.5    Certifications
        18.3.3    Surya Food & Agro Ltd.
            18.3.3.1    Company Overview
            18.3.3.2    Product Portfolio
            18.3.3.3    Demographic Reach and Achievements
            18.3.3.4    Financial Summary
            18.3.3.5    Certifications
        18.3.4    ITC Limited
            18.3.4.1    Company Overview
            18.3.4.2    Product Portfolio
            18.3.4.3    Demographic Reach and Achievements
            18.3.4.4    Financial Summary
            18.3.4.5    Certifications
        18.3.5    Others
19    Industry Events and Developments


List of Figures and Tables

1.    Indian Bakery Market: Key Industry Highlights, 2015 and 2025
2.    Indian Bakery Historical Market: Breakup by Product Type (USD Billion), 2015-2019
3.    Indian Bakery Market Forecast: Breakup by Product Type (USD Billion), 2020-2025
4.    Indian Bakery Historical Market: Breakup by Distribution Channel (USD Billion), 2015-2019
5.    Indian Bakery Market Forecast: Breakup by Distribution Channel (USD Billion), 2020-2025
6.    Indian Bakery Historical Market: Breakup by Region (USD Billion), 2015-2019
7.    Indian Bakery Market Forecast: Breakup by Region (USD Billion), 2020-2025
8.    Major Importing Countries by Volume (2019)
9.    Major Exporting Countries by Volume (2019)
10.    Major Importing Countries by Value (2019)
11.    Major Exporting Countries by Value (2019)
12.    Indian Bakery Market Structure

Key Questions Answered in the Report

The Indian bakery market reached a value of USD 7.60 billion in 2019.

The market is projected to grow at a CAGR of nearly 8.5% in the forecast period of 2020-2025.

The market is estimated to reach a value of about USD 12.39 billion by 2025.

The major drivers of the industry include rising disposable incomes, increasing population, rising demand for biscuits and cookies, the growing use of online platforms, thriving consumer demand for new and healthy food options, and the rapid advancement in technology.

The rising penetration of bakery chains and the launch of healthy products in the bakery segment is likely to be a key trend guiding the growth of the industry.

North India, West and Central India, South India, and East India are the leading regions in the market.

Biscuit segment is the dominant type of the product in the market.

The distribution channels include convenience stores, supermarkets and hypermarkets, independent retailers, artisanal bakeries, and online, among others.

The leading players in the market are Britannia Industries Ltd., Parle Products Pvt. Ltd., Surya Food & Agro Ltd., and ITC Limited, among others.

Analyst Review

The Indian bakery market attained a value of USD 7.60 billion in 2019 driven by the increased consumption of biscuits and cookies. Aided by the increase in the female working population, as well as the introduction of healthy products in the bakery segment, the industry is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 8.5%. The industry is projected to reach USD 12.39 billion by 2025.

EMR's meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on its distribution channel, the Indian bakery market can be segmented into convenience stores, supermarkets and hypermarkets, independent retailers, artisanal bakeries, and online, among others. By types, the biscuits segment leads the industry. The major regional markets for bakery are North India, West and Central India, South India, and East India. The key players in the above industry include Britannia Industries Ltd., Parle Products Pvt. Ltd., Surya Food & Agro Ltd., and ITC Limited, among others.

EMR's research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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