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Indian Bakery Market

Indian Bakery Market Share, Analysis, Growth, Forecast: By Type: Biscuit, Bread, Cakes and Pastries, Rusk, Others; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Independent Retailers, Artisanal Bakeries, Online; Regional Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032

Indian Bakery Market Outlook

The Indian bakery market size reached approximately USD 11.07 billion in 2023. The market is projected to grow at a CAGR of 9.5% between 2024 and 2032, reaching a value of around USD 25.16 billion by 2032.

 

Key Takeaways

  • India is one of the largest biscuit manufacturers, and cookies and biscuits account for a major share of baked goods sales.
  • The growing health concerns are boosting the demand for bakery products that are gluten-free, free from chemicals and additives, and sugar-free.
  • Factors like rapid urbanisation, evolving customer preferences, and rising disposable incomes are aiding the Indian market for baked goods.

 

Baking refers to the process of cooking food by using dry heat in an oven, hot ashes, or hot stones. Baked goods or bakery products include items such as bread, cookies, biscuits, rolls, cakes, cupcakes, pies, tarts, sweet rolls, coffee cakes, doughnuts, and refrigerated bakery products, among others. Baked goods, such as bread, provide many nutrients that are vital for health. Bread and biscuits are some of the popular products, among other baked goods.

 

The Indian bakery market demand is being aided by rising population levels, globalised culinary habits, an emerging middle-class population, and a rising appetite for biscuits, cakes, and bread. The affordability and high nutrient value of baked goods like bread and rusks are also boosting their demand. In addition, the growing availability of healthy bakery products to cater to the health-conscious population, coupled with the expansion of bakery chains, is propelling the market growth.

 

Indian Bakery Market

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Indian Bakery Market: Key Trends and Developments

Growing demand for packaged baked goods; rising trend of veganism; growing preference for organic and natural bakery products; and flavour innovations are the major trends impacting the market growth

 

Sep 28th 2023

Puratos India launched Easy Curry Masala Bread Mix, its versatile product for use in the preparation of crusty bread, rusks, bread loaves, hot dog buns, pizza bases, and paninis, targeted at artisans and bakers.

 

Sep 7th 2023

General Mills India announced the opening of its new plant in Nashik, Maharashtra, by August 2024 to manufacture Pillsbury Baking Mixes amid the growing Indian bakery market expansion.

 

Jan 24th 2023

Mondelez India launched bite-sized Cadbury Chocobakes Choco Chip Cookies, a combination of cookies and chocolate cookies, to enhance its position in the premium cookies segment.

 

April 11th 2023

Bakingo, a product desserts and cakes connoisseur, introduced its latest cake collection featuring six exquisite and delectable flavours to meet the growing demand for indulgence among customers.

 

Growing demand for packaged bakery products

The expansion of distribution channels such as supermarkets and online stores is driving the demand for packaged bakery products as indulgent snacking options.

 

Rising trend of veganism and health and wellness

The growing trend of health and wellness and the rising vegan population are driving the demand for baked goods with better-for-you ingredients, vegan and natural alternatives, and whole grain options.

 

Growing Demand for organic and natural baked goods

With rising environmental and health consciousness and the increasing trend of healthy living and natural nutrition, the demand for natural, organic, additive-free, and whole-grain bakery products is significantly rising.

 

Innovations in flavours of baked goods

There is a rising incorporation of ethnic ingredients such as turmeric, coconut, saffron, elaichi, and hibiscus, among others, in baked goods in India to provide a multi-sensory experience and bold flavours.

 

As the growing disposable incomes and urbanisation are leading to the expansion of fast-food chains and quick-service restaurants in the country, the demand for baked goods such as bread for use in snacks, sandwiches, and burgers is rising considerably. For instance, in May 2023, Westlife Foodworld, the McDonald’s India franchisee, announced its plans to open 580-630 more restaurants by 2027 in India. Apart from this, key players are targeting the rising rural and semi-rural population by offering innovative bakery products in affordable and smaller offerings.

 

Some major factors driving the Indian bakery market growth are growing health concerns, innovations in bakery products, and the development of sugar-free, gluten-free, and fortified baked goods. Key players are also capitalising on the trend of health and wellness by developing baked goods with functional ingredients such as omega-3, fruits, superfoods, seeds, nuts, antioxidants, and vitamins, among others. Besides, the growing environmental consciousness is prompting key players to adopt sustainable practices, renewable energy sources, and eco-friendly and recyclable packaging solutions.

 

Indian Bakery Market By Segments

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Market Segmentation

The EMR’s report titled “Indian Bakery Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

  • Biscuit
  • Bread 
  • Cakes and Pastries
  • Rusk
  • Others

 

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Independent Retailers
  • Artisanal Bakers 
  • Online

 

Market Breakup by Region

  • North India
  • East and Central India
  • South India
  • West India

 

Biscuits are witnessing a high demand in India, attributed to their popularity as delicious and affordable snacks

As per the Indian bakery market analysis, biscuits, available in different textures, flavours, and concepts, enjoy high popularity and demand in both urban and rural regions in India. The popularity of biscuits can be attributed to their consumption as a snack with excellent taste, affordable prices, and high shelf stability. The manufacturing of biscuits in the country is also substantially increasing due to the abundance of raw materials and the availability of cheap labour.

 

Moreover, with the growing health-consciousness, the demand for nutritious, multi-grain, and sugar-free or low-sugar biscuits that can support weight management and optimal cholesterol levels is substantially rising. Key players are also incorporating exotic fruits and nuts such as figs, prunes, hazelnuts, and pears, among others, in cookies and crackers to enhance their nutritional profile.

 

The demand for bread to grow at a robust pace in the coming years, enhancing the overall Indian bakery market value

As per several statistics, biscuits and breads represent about 80% of baked goods produced in India. The increasing variety of different types of breads in diverse distribution channels, changing customer preferences, and globalisation and rising Western influences are driving the India bread market demand. Besides, key players are launching healthy breads to capitalise on the growing health consciousness in the country. For instance, in April 2023, Britannia launched Millet Bread infused with the goodness of ragi, bajra, jowar, and oats, in India to provide customers with a convenient way to incorporate millet into their meals.

 

Meanwhile, the India cakes and pastries market is growing due to the rising baking culture in the country, the growing availability of packaged cakes, and the increasing consumption of cakes and pastries in social settings and celebrations like birthday parties.

 

Indian Bakery Market By Region

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Competitive Landscape

The market players are focused on offering products in new flavours and variants, including multi grain, gluten-free, and vegan baked goods, to meet evolving customer demands and stay ahead of the competition

 

Britannia Industries Ltd.

Britannia Industries Ltd., established in 1892 in Kolkata, India, is a leading food product company in India. Its key business segments include dairy, bakery, and adjacent snacks spanning more than 80 countries in the world.

 

Surya Food & Agro Ltd.

Surya Food & Agro Ltd., headquartered in Uttar Pradesh, India, is a company that manufactures and sells biscuits under the Priyagold brand. The company boasts strong manufacturing capabilities and extensively invests in developing products for customer preference.

 

Parle Products Pvt. Ltd.,

Parle Products Pvt. Ltd., founded in 1929, is a leading manufacturer of biscuits and confectionery products in India. Its flagship product, Parle-G, is one of the most popular biscuits in India and is synonymous with nutrition, quality, and superior taste.

 

In June 2022, Parle Products launched Parle G Kismi Cinnamon and Parle G Oats and Berries biscuits to strengthen its footprint in the biscuits industry and offer innovative products to customers at affordable prices.

 

The key players are increasingly offering diverse products on e-commerce channels amid the rising customer demands for accessibility, competitive pricing, and convenience. Companies are also tapping into the direct-to-consumer segment and offering home delivery services to reach a wide range of customers. In July 2021, the Academy of Pastry & Culinary Arts (APCA), based in Delhi, launched the launch of Enchanté, its online bakery outlet, amid the growing demand for baked goods among customers.

 

South India accounts for a significant portion of the Indian bakery market share. States like Tamil Nadu and Kerala boast an organised bakery sector and companies in the region are actively launching new products. For instance, In August 2023, Kerala-based Craze Biscuits launched a chocolate sandwich biscuit, Bourbon, and chocolate cookie, Choco Rocky, in Kochi amid the rising demand for local and indigenous products.

 

Rising demand for convenience and the increasing preference for baked goods as snacks are also bolstering the regional market growth. According to a survey, 31% of Bangalore’s population consume bakery products like biscuits and cakes every day.

 

Meanwhile, states like Maharashtra, Uttar Pradesh, Tamil Nadu, Uttarakhand, and West Bengal are some of the largest consumers of low price high nutrition (LPHN) biscuits, as per the Biscuits Manufacturers Welfare Association (BMWA). This can be attributed to their affordability and excellent flavour profile, boosting their consumption among low-income families.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Distribution Channel
  • Region
Breakup by Type
  • Biscuit
  • Bread
  • Cakes and Pastries
  • Rusk
  • Others
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Independent Retailers
  • Artisanal Bakeries
  • Online
Breakup by Region
  • North India
  • East and Central India
  • West India
  • South India
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Trade Data Analysis
  • Major Exporting Countries
    • By Value
    • By Volume
  • Major Importing Countries
    • By Value
    • By Volume
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Britannia Industries Ltd.
  • Parle Products Pvt. Ltd.
  • Surya Food & Agro Ltd.
  • ITC Limited
  • Anmol Industries Ltd.
  • Jubilant FoodWorks Limited
  • Ravi Foods Pvt. Ltd.
  • Mondelez International, Inc
  • Mrs Bectors Food Specialities Ltd.
  • Patanjali Ayurved Limited,
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    Global Bakery Market Overview

    8.1    Key Industry Highlights
    8.2    Global Bakery Historical Market (2018-2023) 
    8.3    Global Bakery Market Forecast (2024-2032)
    8.4    Global Bakery Market Share by Region
        8.4.1    North America
        8.4.2    Europe
        8.4.3    Asia Pacific
        8.4.4    Latin America
        8.4.5    Middle East and Africa
9    Indian Bakery Market Overview
    9.1    Key Industry Highlights
    9.2    Indian Bakery Historical Market (2018-2023) 
    9.3    Indian Bakery Market Forecast (2024-2032)
10    Indian Bakery Market by Type
    10.1    Biscuit
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
        10.1.3    Market by Type
            10.1.3.1    Cookies
                10.1.3.1.1    Historical Trend (2018-2023)
                10.1.3.1.2    Forecast Trend (2024-2032)
            10.1.3.2    Cream Biscuits
                10.1.3.2.1    Historical Trend (2018-2023)
                10.1.3.2.2    Forecast Trend (2024-2032)
            10.1.3.3    Glucose Biscuits
                10.1.3.3.1    Historical Trend (2018-2023)
                10.1.3.3.2    Forecast Trend (2024-2032)
            10.1.3.4    Marie Biscuits
                10.1.3.4.1    Historical Trend (2018-2023)
                10.1.3.4.2    Forecast Trend (2024-2032)
            10.1.3.5    Non-Salt Cracker Biscuits
                10.1.3.5.1    Historical Trend (2018-2023)
                10.1.3.5.2    Forecast Trend (2024-2032)
            10.1.3.6    Salt Cracker Biscuits
                10.1.3.6.1    Historical Trend (2018-2023)
                10.1.3.6.2    Forecast Trend (2024-2032)
            10.1.3.7    Milk Biscuits
                10.1.3.7.1    Historical Trend (2018-2023)
                10.1.3.7.2    Forecast Trend (2024-2032)
            10.1.3.8    Others
    10.2    Bread
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
        10.2.3    Market by Type
            10.2.3.1    Sandwich Breads
                10.2.3.1.1    Historical Trend (2018-2023)
                10.2.3.1.2    Forecast Trend (2024-2032)
            10.2.3.2    Burger Breads
                10.2.3.2.1    Historical Trend (2018-2023)
                10.2.3.2.2    Forecast Trend (2024-2032)
            10.2.3.3    Croissants
                10.2.3.3.1    Historical Trend (2018-2023)
                10.2.3.3.2    Forecast Trend (2024-2032)
            10.2.3.4    Others
    10.3    Cakes and Pastries 
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
        10.3.3    Market by Type
            10.3.3.1    Packed Cupcakes
                10.3.3.1.1    Historical Trend (2018-2023)
                10.3.3.1.2    Forecast Trend (2024-2032)
            10.3.3.2    Pastries
                10.3.3.2.1    Historical Trend (2018-2023)
                10.3.3.2.2    Forecast Trend (2024-2032)
            10.3.3.3    Muffins
                10.3.3.3.1    Historical Trend (2018-2023)
                10.3.3.3.2    Forecast Trend (2024-2032)
            10.3.3.4    Layer Cakes
                10.3.3.4.1    Historical Trend (2018-2023)
                10.3.3.4.2    Forecast Trend (2024-2032)
            10.3.3.5    Donuts
                10.3.3.5.1    Historical Trend (2018-2023)
                10.3.3.5.2    Forecast Trend (2024-2032)
            10.3.3.6    Swiss roll
                10.3.3.6.1    Historical Trend (2018-2023)
                10.3.3.6.2    Forecast Trend (2024-2032)
            10.3.3.7    Others
    10.4    Rusk
        10.4.1    Historical Trend (2018-2023)
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Indian Bakery Market by Distribution Channel
    11.1    Supermarkets and Hypermarkets
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Convenience Stores
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
    11.3    Independent Retailers
        11.3.1    Historical Trend (2018-2023)
        11.3.2    Forecast Trend (2024-2032)
    11.4    Artisanal Bakeries
        11.4.1    Historical Trend (2018-2023)
        11.4.2    Forecast Trend (2024-2032)
    11.5    Online
        11.5.1    Historical Trend (2018-2023)
        11.5.2    Forecast Trend (2024-2032)
12    Indian Bakery Market by Region
    12.1    North India
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    East and Central India
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    West India
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    South India
        12.4.1    Historical Trend (2018-2023)
        12.4.2    Forecast Trend (2024-2032)
13    Market Dynamics
    13.1    SWOT Analysis
        13.1.1    Strengths
        13.1.2    Weaknesses
        13.1.3    Opportunities
        13.1.4    Threats
    13.2    Porter’s Five Forces Analysis
        13.2.1    Supplier’s Power
        13.2.2    Buyer’s Power
        13.2.3    Threat of New Entrants
        13.2.4    Degree of Rivalry
        13.2.5    Threat of Substitutes
    13.3    Key Indicators for Demand
    13.4    Key Indicators for Price
14    Value Chain Analysis
15    Trade Data Analysis (HS Code - 0902)

    15.1    Major Importing Countries
        15.1.1    By Volume
        15.1.2    By Value
    15.2    Major Exporting Countries
        15.2.1    By Volume
        15.2.2    By Value
16    Price Analysis
17    Manufacturing Process

    17.1    Detailed Process Flow
    17.2    Operations Involved
    17.3    Mass Balance
18    Project Details, Requirements and Costs Involved
    18.1    Land Requirements and Expenditures
    18.2    Construction Requirements and Expenditures
    18.3    Plant Machinery
    18.4    Raw Material Requirements and Expenditures
    18.5    Packaging Requirements and Expenditures
    18.6    Transportation Requirements and Expenditures
    18.7    Utility Requirements and Expenditures
    18.8    Manpower Requirements and Expenditures
    18.9    Other Capital Investments
19    Loans and Financial Assistance
20    Project Economics

    20.1    Capital Cost of the Project
    20.2    Techno-Economic Parameters
    20.3    Product Pricing and Margins Across Various Levels of the Supply Chain
    20.4    Taxation and Depreciation
    20.5    Income Projections
    20.6    Expenditure Projections
    20.7    Financial Analysis
    20.8    Profit Analysis
21    Competitive Landscape
    21.1    Market Structure
    21.2    Company Profiles
        21.2.1    Britannia Industries Ltd.
            21.2.1.1    Company Overview
            21.2.1.2    Product Portfolio
            21.2.1.3    Demographic Reach and Achievements
            21.2.1.4    Certifications
        21.2.2    Parle Products Pvt. Ltd.
            21.2.2.1    Company Overview
            21.2.2.2    Product Portfolio
            21.2.2.3    Demographic Reach and Achievements
            21.2.2.4    Certifications
        21.2.3    Surya Food & Agro Ltd.
            21.2.3.1    Company Overview
            21.2.3.2    Product Portfolio
            21.2.3.3    Demographic Reach and Achievements
            21.2.3.4    Certifications
        21.2.4    ITC Limited
            21.2.4.1    Company Overview
            21.2.4.2    Product Portfolio
            21.2.4.3    Demographic Reach and Achievements
            21.2.4.4    Certifications
        21.2.5    Anmol Industries Ltd.
            21.2.5.1    Company Overview
            21.2.5.2    Product Portfolio
            21.2.5.3    Demographic Reach and Achievements
            21.2.5.4    Certifications
        21.2.6    Jubilant FoodWorks Limited
            21.2.6.1    Company Overview
            21.2.6.2    Product Portfolio
            21.2.6.3    Demographic Reach and Achievements
            21.2.6.4    Certifications
        21.2.7    Ravi Foods Pvt. Ltd.
            21.2.7.1    Company Overview
            21.2.7.2    Product Portfolio
            21.2.7.3    Demographic Reach and Achievements
            21.2.7.4    Certifications
        21.2.8    Mondelez International, Inc
            21.2.8.1    Company Overview
            21.2.8.2    Product Portfolio
            21.2.8.3    Demographic Reach and Achievements
            21.2.8.4    Certifications
        21.2.9    Mrs Bectors Food Specialities Ltd.
            21.2.9.1    Company Overview
            21.2.9.2    Product Portfolio
            21.2.9.3    Demographic Reach and Achievements
            21.2.9.4    Certifications
        21.2.10    Patanjali Ayurved Limited,
            21.2.10.1    Company Overview
            21.2.10.2    Product Portfolio
            21.2.10.3    Demographic Reach and Achievements
            21.2.10.4    Certifications
        21.2.11    Others
22    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Bakery Market: Key Industry Highlights, 2018 and 2032
2.    Indian Bakery Market: Key Industry Highlights, 2018 and 2032
3.    Indian Bakery Historical Market: Breakup by Type (USD Billion), 2018-2023
4.    Indian Bakery Market Forecast: Breakup by Type (USD Billion), 2024-2032
5.    Indian Bakery Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
6.    Indian Bakery Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
7.    Indian Bakery Historical Market: Breakup by Region (USD Billion), 2018-2023
8.    Indian Bakery Market Forecast: Breakup by Region (USD Billion), 2024-2032
9.    Major Importing Countries by Volume
10.    Major Exporting Countries by Volume
11.    Major Importing Countries by Value
12.    Major Exporting Countries by Value
13.    Indian Bakery Market Structure

Key Questions Answered in the Report

The Indian bakery market reached a value of USD 11.07 billion in 2023.

The market is projected to grow at a CAGR of nearly 9.5% in the forecast period of 2024-2032.

The market is estimated to reach a value of about USD 25.16 billion by 2032.

The major drivers of the market include rising disposable incomes, increasing population, rising demand for biscuits and cookies, the growing use of online platforms, thriving consumer demand for new and healthy food options, and the rapid advancement in technology.

The rising penetration of bakery chains and the launch of healthy products in the bakery segment is likely to be a key trend guiding the growth of the market.

North India, East and Central India, South India, and West India are the leading regions in the market.

Biscuit segment is the dominant type of the product in the market.

The leading distribution channels include convenience stores, supermarkets and hypermarkets, independent retailers, artisanal bakeries, and online, among others.

The leading players in the market are Britannia Industries Ltd., Parle Products Pvt. Ltd., Surya Food & Agro Ltd., ITC Limited, Anmol Industries Ltd., Jubilant FoodWorks Limited, Ravi Foods Pvt. Ltd., Mondelez International, Inc, Mrs Bectors Food Specialities Ltd., and Patanjali Ayurved Limited, among others.

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