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Indian Digital Marketing Market Size, Share, Growth, Trends: By Type: Social Media Marketing, Search Engine Optimization (SEO), Digital OOH Media, Influencer Marketing, Affiliate Marketing, Email Marketing, Blogging and Podcasting, Others; By End Use; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032

Competitive Landscape

The market players are developing a multi-channel, multi-device approach to effectively monitor consumers, further creating personalised marketing strategies

 

Oxedent Technologies Private Limited

Established in 2017, the company specialises in Google shopping management, google ads management, and social ads management.

 

The NineHertz

With headquarters in Rajasthan, India, the company provides digital marketing services and app development, web development, software development, on-demand app development, etc.

 

Kinnect Media Private Limited

Kinnect Media Private Limited is a digital marketing company established in 2011. The company offers digital marketing services such as creative strategy and social media, web and SEO, online reputation and management, influencer outreach, etc.

 

iProspect

Headquartered in Maharashtra, India, the company specialises in Marketing Activation, business intelligence, and strategy and planning.

 

Other notable players operating in the India digital marketing market include WATMedia Private Limited, FoxyMoron, Social Pulsar, Blusteak Media, QUBIX Integrated Media Services Pvt. Ltd, Creative Monkeys, and GH Digital Media Pvt Ltd, among others.

 

Indian Digital Marketing Market Report Snapshots

Indian Digital Marketing Market Size

Indian Digital Marketing Market Trends

Indian Digital Marketing Market Regional Analysis

Indian Digital Marketing Companies

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    India Digital Advertising Overview

9    Global Digital Marketing Market Overview
    9.1    Global Digital Marketing Historical Market (2018-2023) 
    9.2    Global Digital Marketing Market Forecast (2024-2032)
    9.3    Global Digital Marketing Market Share by Region
        9.3.1    North America
        9.3.2    Europe
        9.3.3    Asia Pacific
        9.3.4    Latin America
        9.3.5    Middle East and Africa
10    India Digital Marketing Market Analysis
    10.1    India Digital Marketing Historical Market (2018-2023) 
    10.2    India Digital Marketing Market Forecast (2024-2032)
11    India Digital Marketing Market by Type
    11.1    Social Media Marketing 
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Search Engine Optimization (SEO) 
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
    11.3    Digital OOH Media
        11.3.1    Historical Trend (2018-2023)
        11.3.2    Forecast Trend (2024-2032)
    11.4    Influencer Marketing
        11.4.1    Historical Trend (2018-2023)
        11.4.2    Forecast Trend (2024-2032)
    11.5    Affiliate Marketing
        11.5.1    Historical Trend (2018-2023)
        11.5.2    Forecast Trend (2024-2032)
    11.6    Email Marketing
        11.6.1    Historical Trend (2018-2023)
        11.6.2    Forecast Trend (2024-2032)
    11.7    Blogging and Podcasting
        11.7.1    Historical Trend (2018-2023)
        11.7.2    Forecast Trend (2024-2032)
    11.8    Others
12    India Digital Marketing Market by End Use
    12.1    FMCG 
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    E-commerce
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    Automotive
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    Telecom
        12.4.1    Historical Trend (2018-2023)
        12.4.2    Forecast Trend (2024-2032)
    12.5    BFSI
        12.5.1    Historical Trend (2018-2023)
        12.5.2    Forecast Trend (2024-2032)
    12.6    Education
        12.6.1    Historical Trend (2018-2023)
        12.6.2    Forecast Trend (2024-2032)
    12.7    Media and Entertainment
        12.7.1    Historical Trend (2018-2023)
        12.7.2    Forecast Trend (2024-2032)
    12.8    Retail
        12.8.1    Historical Trend (2018-2023)
        12.8.2    Forecast Trend (2024-2032)
    12.9    Others
13    India Digital Marketing Market by Region
    13.1    West and Central India
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    North India
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
    13.3    South India
        13.3.1    Historical Trend (2018-2023)
        13.3.2    Forecast Trend (2024-2032)
    13.4    East India
        13.4.1    Historical Trend (2018-2023)
        13.4.2    Forecast Trend (2024-2032)
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Top Digital Marketing Companies in India
    15.3    Company Profiles
        15.3.1    Oxedent Technologies Private Limited
            15.3.1.1    Company Overview
            15.3.1.2    Product Portfolio
            15.3.1.3    Demographic Reach and Achievements
            15.3.1.4    Certifications
        15.3.2    The NineHertz
            15.3.2.1    Company Overview
            15.3.2.2    Product Portfolio
            15.3.2.3    Demographic Reach and Achievements
            15.3.2.4    Certifications
        15.3.3    Kinnect Media Private Limited
            15.3.3.1    Company Overview
            15.3.3.2    Product Portfolio
            15.3.3.3    Demographic Reach and Achievements
            15.3.3.4    Certifications
        15.3.4    iProspect
            15.3.4.1    Company Overview
            15.3.4.2    Product Portfolio
            15.3.4.3    Demographic Reach and Achievements
            15.3.4.4    Certifications
        15.3.5    WATMedia Private Limited
            15.3.5.1    Company Overview
            15.3.5.2    Product Portfolio
            15.3.5.3    Demographic Reach and Achievements
            15.3.5.4    Certifications
        15.3.6    FoxyMoron
            15.3.6.1    Company Overview
            15.3.6.2    Product Portfolio
            15.3.6.3    Demographic Reach and Achievements
            15.3.6.4    Certifications
        15.3.7    Social Pulsar
            15.3.7.1    Company Overview
            15.3.7.2    Product Portfolio
            15.3.7.3    Demographic Reach and Achievements
            15.3.7.4    Certifications
        15.3.8    Blusteak Media
            15.3.8.1    Company Overview
            15.3.8.2    Product Portfolio
            15.3.8.3    Demographic Reach and Achievements
            15.3.8.4    Certifications
        15.3.9   QUBIX Integrated Media Services Pvt. Ltd
            15.3.9.1    Company Overview
            15.3.9.2    Product Portfolio
            15.3.9.3    Demographic Reach and Achievements
            15.3.9.4    Certifications
        15.3.10    Creative Monkeys
            15.3.10.1    Company Overview
            15.3.10.2    Product Portfolio
            15.3.10.3    Demographic Reach and Achievements
            15.3.10.4    Certifications
        15.3.11    GH Digital Media Pvt Ltd
            15.3.11.1    Company Overview
            15.3.11.2    Product Portfolio
            15.3.11.3    Demographic Reach and Achievements
            15.3.11.4    Certifications
        15.3.12    Others
    15.4    Pricing Strategy
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Digital Marketing Market: Key Industry Highlights, 2018 and 2032
2.    India Digital Marketing Market: Key Industry Highlights, 2018 and 2032
3.    India Digital Marketing Historical Market: Breakup by Type (USD Million), 2018-2023
4.    India Digital Marketing Market Forecast: Breakup by Type (USD Million), 2024-2032
5.    India Digital Marketing Historical Market: Breakup by End Use (USD Million), 2018-2023
6.    India Digital Marketing Market Forecast: Breakup by End Use (USD Million), 2024-2032
7.    India Digital Marketing Historical Market: Breakup by Region (USD Million), 2018-2023
8.    India Digital Marketing Market Forecast: Breakup by Region (USD Million), 2024-2032
9.    India Digital Marketing Market Structure

Key Questions Answered in the Report

The market attained a value of USD 5.15 billion in 2023.

The market is projected to grow at a CAGR of 30.2% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 55.37billion by 2032.

The key trends guiding the growth of the market are rising digitisation, favourable government initiatives, rising penetration of social media, and technological advancements such as AI.

The key regional markets are West and Central India, North India, South India, and East India.

Social media marketing, search engine optimization (SEO), digital OOH media, influencer marketing, affiliate marketing, email marketing, and blogging and podcasting, among others are the types of digital marketing.

The end uses include FMCG, e-commerce, automotive, telecom, BFSI, education, media and entertainment, retail, and others.

The key players in the market include Oxedent Technologies Private Limited, The NineHertz, Kinnect Media Private Limited, iProspect, WATMedia Private Limited, FoxyMoron, Social Pulsar, Blusteak Media, QUBIX Integrated Media Services Pvt. Ltd, Creative Monkeys, and GH Digital Media Pvt Ltd, among others.

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