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Report Overview
The India digital marketing market was valued at USD 6.71 Billion in 2025. The market is expected to grow at a CAGR of 30.20% during the forecast period of 2026-2035 to reach a value of USD 93.94 Billion by 2035. Rising retail-media networks exploiting first-party data are fueling hyper-targeted ads, enabling brands to directly convert consumers via integrated, shoppable content across platforms and in-store digital touchpoints.
Growth in the market is fueled by soaring internet and smartphone usage. In fiscal year 2024–25, digital advertising spending surged to approximately INR 40,800 crore, marking 29% growth over the prior year. According to the India digital marketing market analysis, digital media crossed television for the first time, claiming 41% of India’s total ad expenditures. This shift reflects a deepening digital-first mindset among businesses.
The government’s Digital India push, rollout of public Wi-Fi, and rising 5G availability are expanding digital reach into tier-II and III markets. Meanwhile, industry reports suggest that digital advertising in India is set to surge by 20.2% to reach INR 59,200 crore by 2025, overtaking traditional media spend this year, boosting the India digital marketing market growth.
As digital channels expand, B2B marketers are increasingly relying on hyper-personalization, AI tools, and vernacular content to engage India’s diverse consumers. With digital media being a strategic imperative for both established brands and MSMEs, its effects extend beyond marketing, driving economic inclusion, e-commerce growth, and media innovation across the country.
Market Size & Forecast
- Market Size in 2025: USD 6.71 Billion
- Projected Market Size in 2035: USD 93.94 Billion
- CAGR from 2026 to 2035: 30.20%
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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India is the second largest online market on a global scale, with a presence of about 900 million internet users.
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About 55% of the mobile use by Indians is for the purpose of video viewing.
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In 2021, digital ad spending in India was recorded to be INR 88,334 crores.
Competitive Landscape
The market is fragmented, comprising global networks like Dentsu and Bain-backed agencies, alongside homegrown startups focused on vernacular content, AI-MarTech, and retail media networks. Competition among India digital marketing companies centers around offering different tools such as advanced analytics, algorithmic personalization, content in regional languages, and integrated shoppable formats. Demand is driving innovation in performance dashboards, voice-search optimization, and influencer commerce platforms.
The rise of retail media networks, where platforms like Flipkart and Amazon enable brands to advertise directly on their apps, offers a powerful new channel for conversion. India digital marketing market players that can blend first-party data insights with fluid regional storytelling are gaining an edge. Partnerships, acquisitions, and platform-level integrations are accelerating, especially as brands seek solutions that serve both reach and relevance. For stakeholders, opportunities lie in building modular, data-driven solutions that scale across languages, devices, and sectors, while keeping ethical and privacy-compliant practices at the core.
Key Players
Oxedent Technologies Private Limited
Oxedent Technologies Private Limited was incorporated in 2017 and is registered in Kolkata, West Bengal. The firm operates in media and publishing and is serving clients with digital marketing and content solutions that emphasize local language outreach and programmatic ad placements.
The NineHertz
The NineHertz was founded in 2008 and is headquartered in Jaipur, India. Known originally for software and mobile solutions, the company has expanded into integrated digital marketing services including app-first campaigns, tech-driven creative, and analytics. The NineHertz caters to clients by combining product engineering with marketing tech, building campaign APIs, in-app commerce funnels, and data pipelines.
Kinnect Media Private Limited
Kinnect Media Private Limited was incorporated in 2018 and is headquartered in Mumbai, Maharashtra. As a digital agency, Kinnect is focusing on social strategy, content engineering, and regional influencer networks. The agency is known for creating localized social ecosystems and measurement frameworks that connect brand content to commerce.
iProspect India Private Limited
iProspect India Private Limited was incorporated in 1999 and operates from Mumbai, India. As a part of the global performance network, iProspect India delivers search, programmatic, and measurement services to enterprise clients. It is serving the market by integrating global data science capabilities with local media buying, building retail-media playbooks, and leveraging advanced attribution models.
Other key players in the market are WATMedia Private Limited, FoxyMoron, Social Pulsar, Blusteak Media, QUBIX Integrated Media Services Pvt. Ltd, Creative Monkeys, and GH Digital Media Pvt Ltd, among others.
Indian Digital Marketing Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the India digital marketing market reached an approximate value of USD 6.71 Billion.
The market is projected to grow at a CAGR of 30.20% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 93.94 Billion by 2035.
The key trends guiding the growth of the market are rising digitisation, favourable government initiatives, rising penetration of social media, and technological advancements such as AI.
The key regional markets are West and Central India, North India, South India, and East India.
Social media marketing, search engine optimization (SEO), digital OOH media, influencer marketing, affiliate marketing, email marketing, and blogging and podcasting, among others are the types of digital marketing.
The end uses include FMCG, e-commerce, automotive, telecom, BFSI, education, media and entertainment, retail, and others.
The key players in the market include Oxedent Technologies Private Limited, The NineHertz, Kinnect Media Private Limited, iProspect, WATMedia Private Limited, FoxyMoron, Social Pulsar, Blusteak Media, QUBIX Integrated Media Services Pvt. Ltd, Creative Monkeys, and GH Digital Media Pvt Ltd, among others.
Building regional content teams, deploying first-party data platforms, piloting retail-media buys, integrating shoppable video experiences, and adopting privacy-centric measurement are strengthening reach, conversion, and compliance across markets.
Fragmented state regulations, scarce first-party data, rising CPCs, talent shortages in regional content, and complex measurement across offline/online touchpoints are constraining scalable, cost-efficient growth for digital agencies.
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