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Market Outlook
The Indian exotic flowers market is being supported by the Indian floriculture market, which reached a value of INR 187.6 billion in 2019. The floriculture industry is further expected to grow at a CAGR of around 19.5% in the forecast period of 2020-2025 to reach a value of around INR 546.4 billion by 2025. India’s flower industry is mainly dominated by the unorganised sector like roadside vendors, including local florists and itinerant sellers, selling almost 85% of the flowers on the road. However, the organised sector is expected to grow in the coming years due to the rise of online shops specialising in selling a wide variety of local and exotic flowers.
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The consumption of exotic flowers is increasing in the India, with the demand increasing more in the metropolitan cities due to the growth in consumption on various occasions like birthdays, festivals, anniversaries, Valentine’s Day, and religious ceremonies, among others. The significant markets include Delhi, Bengaluru, Mumbai, Kolkata, and Hyderabad, which are the major cities in India. These areas witness an excess demand growth during festivals and wedding seasons.
The market in India is also being aided by the rising adoption and use of intricate exotic flower arrangements by the leading hotels in the country. In April 2019, Ferns N Petals, one of the leading key players in the exotic flowers market in India, announced their expansion plans. The company is planning to introduce its IPO in 2020, that is, the initial public offer. They are planning to expand their operations from solely flower businesses to FMCG and hospitality sectors. Moreover, the company is planning to establish a chain of wedding hotels.
Properties and Applications
Exotic flowers refer to those flowers, which are not native to the land; meaning they are foreign species or types introduced to a region’s ecosystem via seeds or plants. By variety, the exotic Indian flowers can be listed as lotus, hibiscus, tulips, lavender, orchids, carnations, lily, and daffodils, among others.
On the basis of types, the industry can be divided into loose flowers and cut flowers. The loose flowers are usually picked/plucked from plants without its stalk, from right below the calyx. These flowers are widely demanded in Asian countries, especially India, where they are used to make rangoli, hair ornaments, bracelets, etc. Cut exotic flowers, on the other hand, are attractive flowers in terms of colour and freshness and are used to make bouquets. They are widely demanded among consumers due to being long-lasting.
The industry can be further bifurcated into organized and unorganized sectors.
Based on the distribution channel, the industry can be divided into:
The Indian cut flowers producing states include:
The leading regions producing loose flowers in India are:
Market Analysis
The Indian exotic flowers industry is being driven by the growing demand from the decoration industry. With rapid urbanisation and the rising demand for celebration, the demand for floral decoration is also booming among the consumers. The gifting industry in the country is also growing at a fast pace with the rapidly rising population. The growing economy of the country has led to increased disposable incomes as well as personal aspirations, driving the industry for gifting further. Indian gifting industry, including personal gifting, festival gifting, and corporate gifting, which is boosting the growth of the exotic flowers industry in India. The wedding season also boosts the demand for exotic flowers further.
The exotic flowers market growth in India is also supported by the growing exports to other countries, along with the increasing domestic demand. The rising modernization as well as the increasing trend of celebrating occasions such as anniversaries, marriages, valentine’s day, anniversaries, among others is aiding the industry growth. India exports a significant volume of exotic flowers to western countries, and the exports grow more during festivals like Christmas. The market is also being aided by the rising religious industry, where it is widely used for decorations as well as offerings. The demand from the religious industry grows particularly during festival seasons like Diwali. The industry for online gifting is also growing exponentially due to the rising nuclear family population and people increasingly shifting to metropolitan cities.
Competitive Landscape
The report gives a detailed analysis of the following key players in the Indian exotic flowers market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter’s five forces model along with giving a SWOT analysis.
1 Preface
1.1 Objectives of the Study
1.1.1 Research Objective
1.1.2 Key Findings of the Report
2 Research Methodology
2.1 Data Extraction
2.2 Data Corroboration
2.3 Market Structure
2.4 Assumptions
2.5 Market Models
3 Introduction
3.1 Market Outlook
3.2 Market Scope and Segmentation
3.3 Additional Insights
4 Executive Summary
4.1 Key Market Developments
4.2 Market Analysis
4.3 Key Players
4.4 Market Revenue and Growth
5 Market Dynamics
5.1 Market Driver Analysis
5.2 Market Restraint Analysis
5.3 Industry Challenges
5.4 Industry Opportunities
6 Global Exotic Flowers Market
6.1 Figure: Global Exotic Flowers Market Historical Market (2015-2019) and Forecast (2020-2025)
6.2 Chart: Global Market Share by Top Consumers
6.3 Chart: Global Market Share by Top Producers
7 Indian Exotic Flowers Market Analysis
7.1 Figure: Indian Exotic Flowers Historical Market (2015-2019) and Forecast (2020-2025)
7.2 Figure: Indian Flowers Area Under Cultivation: Historical Market (2015-2019) and Forecast (2020-2025)
7.3 Figure: Indian Exotic Flowers Market by Type: Historical Market (2015-2019) and Forecast (2020-2025)
7.3.1 Loose Flowers
7.3.2 Cut Flowers
7.4 Figure: Indian Exotic Flowers Market by Variety: Historical Market (2015-2019) and Forecast (2020-2025)
7.4.1 Lotus
7.4.2 Hibiscus
7.4.3 Tulips
7.4.4 Lavender
7.4.5 Orchids
7.4.6 Carnations
7.4.7 Lily
7.4.8 Daffodils
7.4.9 Others
7.5 Figure: Indian Exotic Flowers Market Breakup by Sector: Historical Market (2015-2019) and Forecast (2020-2025)
7.5.1 Organized Sector
7.5.2 Unorganized Sector
7.6 Figure: Indian Exotic Flowers Market by Distribution Channel: Historical Market (2015-2019) and Forecast (2020-2025)
7.6.1 Unorganized Retail
7.6.2 Florist
7.6.3 Supermarket/Hypermarket
7.6.4 Online
7.6.5 Others
7.7 Chart: Indian Cut Flowers by Producing States
7.7.1 West Bengal
7.7.2 Karnataka
7.7.3 Orissa
7.7.4 Uttar Pradesh
7.7.5 Maharashtra
7.7.6 Others
7.8 Chart: Indian Loose Flowers by Producing States
7.8.1 Tamil Nadu
7.8.2 Karnataka
7.8.3 Madhya Pradesh
7.8.4 Mizoram
7.8.5 Gujarat
7.8.6 Others
8 SWOT Analysis
8.1 Overview
8.2 Strengths
8.3 Weakness
8.4 Opportunities
8.5 Threats
9 Value Chain Analysis
9.1 Value Chain Steps
9.2 Profit Margin
10 Porter’s Five Forces Analysis
10.1 Overview
10.2 Buyer’s Power
10.3 Supplier’s Power
10.4 New Entrants
10.5 Degree of Rivalry
10.6 Substitutes
11 Price Analysis
11.1 Indian Exotic Flowers Historical Price Trend (2015-2019) and Forecast (2020-2025)
11.1.1 Lotus
11.1.2 Hibiscus
11.1.3 Tulips
11.1.4 Lavender
11.1.5 Orchids
11.1.6 Carnations
11.1.7 Lily
11.1.8 Daffodils
12 Trade Data Analysis
12.1 Major Exporting Countries: By Value and Volume
12.2 Major Importing Countries: By Value and Volume
13 Competitive Landscape
13.1 Karuturi Global
13.1.1 Company Overview
13.1.2 Financial Analysis
13.2 Elegant Flora
13.2.1 Company Overview
13.2.2 Financial Analysis
13.3 Soex Flora
13.3.1 Company Overview
13.3.2 Financial Analysis
13.4 Ferns n Petals
13.4.1 Company Overview
13.4.2 Financial Analysis
13.5 Phoolwala
13.5.1 Company Overview
13.5.2 Financial Analysis
13.6 Arena Flowers
13.6.1 Company Overview
13.6.2 Financial Analysis
13.7 May Flower
13.7.1 Company Overview
13.7.2 Financial Analysis
13.8 Others
14 Events and Developments
Additional Customization Available:
15 Procurement Strategy
15.1 Contract Terms
15.2 Buying and Sourcing Trends
15.3 Storage and Warehousing
15.4 Certifications and Regulations
15.5 Risk Factors
16 Cultivation Cost Analysis
The Indian exotic flowers market is driven by the growth of the Indian floriculture industry, which attained a value of INR 187.6 billion in 2019. The Indian floriculture industry is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 19.5%. The industry is projected to reach a value of nearly INR 546.4 billion by 2025.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on type, the market can be divided into loose and cut flowers. On the basis of variety, the industry can be divided into lotus, hibiscus, tulips, lavender, orchids, carnations, lily, and daffodils, among others. By sector, the market is bifurcated into organised and unorganised sector. The industry can be divided on the basis of distribution channels into unorganized retail, florist, supermarket/hypermarket, and online, among others. The major regions in the above industry include West Bengal, Karnataka, Orissa, Uttar Pradesh, Maharashtra, Tamil Nadu, Karnataka, Madhya Pradesh, Mizoram, and Gujarat, among others. The major players in the industry include Karuturi Global, Elegant Flora, Soex Flora, Ferns n Petals, Phoolwala, Arena Flowers, and May Flower, among others.
The major drivers of the industry such as rising disposable incomes, increasing population, rising urbanisation, growing demand from the decoration industry, growing gifting industry, rising hospitality industry, growing e-retail channel, and rising demand during festivals are driving the growth of the industry. EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with industry insights that are accurate, actionable, and help them remain ahead of their competition.
EMR’s approach gives their clients a comprehensive assessment of the prevailing and projected industry conditions through the collection, collation, and analysis of data from trusted sources. The key questions answered in the market study are:
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