Indian Exotic Flowers Market: by Type: Loose Flowers, Cut Flowers; by Variety: Lotus, Hibiscus, Tulips, Lavender, Orchids, Carnations, Lily, Daffodils, Others; by Sector: Organized Sector, Unorganized Sector; by Distribution Channel: Unorganized Retail, Florist, Supermarket/Hypermarket, Online; Indian Cut Flowers by Producing States: West Bengal, Karnataka, Orissa, Uttar Pradesh, Maharashtra; Indian Loose Flowers by Producing States: Tamil Nadu, Karnataka, Madhya Pradesh, Mizoram, Gujarat; Historical Production and Consumption (2015-2019); Production and Consumption Forecast (2020-2025); SWOT Analysis; Value Chain Analysis; Price Analysis; Competitive Landscape

Indian Exotic Flowers Market Key Insights:

Market Outlook

The Indian exotic flowers market is being supported by the Indian floriculture market, which reached a value of INR 187.6 billion in 2019. The floriculture industry is further expected to grow at a CAGR of around 19.5% in the forecast period of 2020-2025 to reach a value of around INR 546.4 billion by 2025. India’s flower industry is mainly dominated by the unorganised sector like roadside vendors, including local florists and itinerant sellers, selling almost 85% of the flowers on the road. However, the organised sector is expected to grow in the coming years due to the rise of online shops specialising in selling a wide variety of local and exotic flowers.

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The consumption of exotic flowers is increasing in the India, with the demand increasing more in the metropolitan cities due to the growth in consumption on various occasions like birthdays, festivals, anniversaries, Valentine’s Day, and religious ceremonies, among others. The significant markets include Delhi, Bengaluru, Mumbai, Kolkata, and Hyderabad, which are the major cities in India. These areas witness an excess demand growth during festivals and wedding seasons.

The market in India is also being aided by the rising adoption and use of intricate exotic flower arrangements by the leading hotels in the country. In April 2019, Ferns N Petals, one of the leading key players in the exotic flowers market in India, announced their expansion plans. The company is planning to introduce its IPO in 2020, that is, the initial public offer. They are planning to expand their operations from solely flower businesses to FMCG and hospitality sectors. Moreover, the company is planning to establish a chain of wedding hotels.

Properties and Applications

Exotic flowers refer to those flowers, which are not native to the land; meaning they are foreign species or types introduced to a region’s ecosystem via seeds or plants. By variety, the exotic Indian flowers can be listed as lotus, hibiscus, tulips, lavender, orchids, carnations, lily, and daffodils, among others.

On the basis of types, the industry can be divided into loose flowers and cut flowers. The loose flowers are usually picked/plucked from plants without its stalk, from right below the calyx. These flowers are widely demanded in Asian countries, especially India, where they are used to make rangoli, hair ornaments, bracelets, etc. Cut exotic flowers, on the other hand, are attractive flowers in terms of colour and freshness and are used to make bouquets. They are widely demanded among consumers due to being long-lasting.

The industry can be further bifurcated into organized and unorganized sectors.

Based on the distribution channel, the industry can be divided into:

• Unorganized Retail
• Florist
• Supermarket/Hypermarket
• Online
• Others

The Indian cut flowers producing states include:

• West Bengal 
• Karnataka 
• Orissa 
• Uttar Pradesh 
• Maharashtra
• Others

The leading regions producing loose flowers in India are:

• Tamil Nadu 
• Karnataka 
• Madhya Pradesh 
• Mizoram 
• Gujarat 
• Others

Market Analysis

The Indian exotic flowers industry is being driven by the growing demand from the decoration industry. With rapid urbanisation and the rising demand for celebration, the demand for floral decoration is also booming among the consumers. The gifting industry in the country is also growing at a fast pace with the rapidly rising population. The growing economy of the country has led to increased disposable incomes as well as personal aspirations, driving the industry for gifting further. Indian gifting industry, including personal gifting, festival gifting, and corporate gifting, which is boosting the growth of the exotic flowers industry in India. The wedding season also boosts the demand for exotic flowers further.

The exotic flowers market growth in India is also supported by the growing exports to other countries, along with the increasing domestic demand. The rising modernization as well as the increasing trend of celebrating occasions such as anniversaries, marriages, valentine’s day, anniversaries, among others is aiding the industry growth. India exports a significant volume of exotic flowers to western countries, and the exports grow more during festivals like Christmas. The market is also being aided by the rising religious industry, where it is widely used for decorations as well as offerings. The demand from the religious industry grows particularly during festival seasons like Diwali. The industry for online gifting is also growing exponentially due to the rising nuclear family population and people increasingly shifting to metropolitan cities.

Competitive Landscape

The report gives a detailed analysis of the following key players in the Indian exotic flowers market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Karuturi Global
• Elegant Flora
• Soex Flora
• Ferns n Petals
• Phoolwala
• Arena Flowers
• May Flower 
• Other

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter’s five forces model along with giving a SWOT analysis.