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Indian Exotic Flowers Market Size, Share, Forecast: By Type: Loose Flowers, Cut Flowers; By Variety: Lotus, Hibiscus, Tulips, Lavender, Orchids, Carnations, Lily, Daffodils, Others; By Sector: Organized Sector, Unorganized Sector; By Distribution Channel: Unorganized Retail, Others; Regional Analysis; Competitive Landscape; 2024-2032
Indian Exotic Flowers Market Outlook
The Indian exotic flowers market is being supported by the Indian floriculture market, which reached a value of INR 320.14 billion in 2023. The floriculture industry is further expected to grow at a CAGR of around 19.50% in the forecast period of 2024-2032 to reach a value of around INR 1,591.17 billion by 2032.
India’s flower industry is mainly dominated by the unorganised sector like roadside vendors, including local florists and itinerant sellers, selling almost 85% of the flowers on the road. However, the organised sector is expected to grow in the coming years due to the rise of online shops specialising in selling a wide variety of local and exotic flowers.
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The consumption of exotic flowers is increasing in the India, with the demand increasing more in the metropolitan cities due to the growth in consumption on various occasions like birthdays, festivals, anniversaries, Valentine’s Day, and religious ceremonies, among others. The significant markets include Delhi, Bengaluru, Mumbai, Kolkata, and Hyderabad, which are the major cities in India. These areas witness an excess demand growth during festivals and wedding seasons.
The market in India is also being aided by the rising adoption and use of intricate exotic flower arrangements by the leading hotels in the country. In April 2020, Ferns N Petals, one of the leading key players in the exotic flowers market in India, announced their expansion plans. The company is planning to introduce its IPO in 2021, that is, the initial public offer. They are planning to expand their operations from solely flower businesses to FMCG and hospitality sectors. Moreover, the company is planning to establish a chain of wedding hotels.
Market Segmentation
Exotic flowers refer to those flowers, which are not native to the land; meaning they are foreign species or types introduced to a region’s ecosystem via seeds or plants. By variety, the exotic Indian flowers can be listed as lotus, hibiscus, tulips, lavender, orchids, carnations, lily, and daffodils, among others.
On the basis of types, the industry can be divided into loose flowers and cut flowers. The loose flowers are usually picked/plucked from plants without its stalk, from right below the calyx. These flowers are widely demanded in Asian countries, especially India, where they are used to make rangoli, hair ornaments, bracelets, etc. Cut exotic flowers, on the other hand, are attractive flowers in terms of colour and freshness and are used to make bouquets. They are widely demanded among consumers due to being long-lasting.
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The industry can be further bifurcated into organized and unorganized sectors.
Based on the distribution channel, the industry can be divided into:
- Unorganized Retail
- Florist
- Supermarket/Hypermarket
- Online
- Others
The Indian cut flowers producing states include:
- West Bengal
- Karnataka
- Orissa
- Uttar Pradesh
- Maharashtra
- Others
The leading regions producing loose flowers in India are:
- Tamil Nadu
- Karnataka
- Madhya Pradesh
- Mizoram
- Gujarat
- Others
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Market Analysis
The Indian exotic flowers industry is being driven by the growing demand from the decoration industry. With rapid urbanisation and the rising demand for celebration, the demand for floral decoration is also booming among the consumers. The gifting industry in the country is also growing at a fast pace with the rapidly rising population. The growing economy of the country has led to increased disposable incomes as well as personal aspirations, driving the industry for gifting further. Indian gifting industry, including personal gifting, festival gifting, and corporate gifting, which is boosting the growth of the exotic flowers industry in India. The wedding season also boosts the demand for exotic flowers further.
The exotic flowers market growth in India is also supported by the growing exports to other countries, along with the increasing domestic demand. The rising modernization as well as the increasing trend of celebrating occasions such as anniversaries, marriages, valentine’s day, anniversaries, among others is aiding the industry growth. India exports a significant volume of exotic flowers to western countries, and the exports grow more during festivals like Christmas. The market is also being aided by the rising religious industry, where it is widely used for decorations as well as offerings. The demand from the religious industry grows particularly during festival seasons like Diwali. The industry for online gifting is also growing exponentially due to the rising nuclear family population and people increasingly shifting to metropolitan cities.
Competitive Landscape
The report gives a detailed analysis of the following key players in the Indian exotic flowers market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Ferns N Petals
- Phoolwala
- ArenaFlowers
- May Flower
- Elegant Floriculture & Agrotech (I) Limited
- Soex Flora
- Others
The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter’s five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Variety |
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| Breakup by Sector |
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| Breakup by Distribution Channel |
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| Indian Cut Flowers Market Breakup by Producing States |
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| Indian Loose Flowers Market Breakup by Producing States |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 India
7 Opportunities and Challenges in the Market
8 Global Exotic Flowers Market
8.1 Global Exotic Flowers Historical Market (2018-2023)
8.2 Global Exotic Flowers Market Forecast (2024-2032)
9 Indian Exotic Flowers Market Analysis
9.1 Key Industry Highlights
9.2 Indian Exotic Flowers Historical Market (2018-2023)
9.3 Indian Exotic Flowers Market Forecast (2024-2032)
9.4 Indian Exotic Flowers Market by Type
9.4.1 Loose Flowers
9.4.1.1 Historical Trend (2018-2023)
9.4.1.2 Forecast Trend (2024-2032)
9.4.2 Cut Flowers
9.4.2.1 Historical Trend (2018-2023)
9.4.2.2 Forecast Trend (2024-2032)
9.5 Indian Exotic Flowers Market by Variety
9.5.1 Lotus
9.5.1.1 Historical Trend (2018-2023)
9.5.1.2 Forecast Trend (2024-2032)
9.5.2 Hibiscus
9.5.2.1 Historical Trend (2018-2023)
9.5.2.2 Forecast Trend (2024-2032)
9.5.3 Tulips
9.5.3.1 Historical Trend (2018-2023)
9.5.3.2 Forecast Trend (2024-2032)
9.5.4 Lavender
9.5.4.1 Historical Trend (2018-2023)
9.5.4.2 Forecast Trend (2024-2032)
9.5.5 Orchids
9.5.5.1 Historical Trend (2018-2023)
9.5.5.2 Forecast Trend (2024-2032)
9.5.6 Carnations
9.5.6.1 Historical Trend (2018-2023)
9.5.6.2 Forecast Trend (2024-2032)
9.5.7 Lily
9.5.7.1 Historical Trend (2018-2023)
9.5.7.2 Forecast Trend (2024-2032)
9.5.8 Daffodils
9.5.8.1 Historical Trend (2018-2023)
9.5.8.2 Forecast Trend (2024-2032)
9.5.9 Others
9.6 Indian Exotic Flowers Market by Sector
9.6.1 Organized Sector
9.6.1.1 Historical Trend (2018-2023)
9.6.1.2 Forecast Trend (2024-2032)
9.6.2 Unorganized Sector
9.6.2.1 Historical Trend (2018-2023)
9.6.2.2 Forecast Trend (2024-2032)
9.7 Indian Exotic Flowers Market by Distribution Channel
9.7.1 Unorganized Retail
9.7.1.1 Historical Trend (2018-2023)
9.7.1.2 Forecast Trend (2024-2032)
9.7.2 Florist
9.7.2.1 Historical Trend (2018-2023)
9.7.2.2 Forecast Trend (2024-2032)
9.7.3 Supermarket/Hypermarket
9.7.3.1 Historical Trend (2018-2023)
9.7.3.2 Forecast Trend (2024-2032)
9.7.4 Online
9.7.4.1 Historical Trend (2018-2023)
9.7.4.2 Forecast Trend (2024-2032)
9.7.5 Others
9.8 Indian Exotic Flowers Market by Producing States
9.8.1 Indian Cut Flowers by Producing States
9.8.1.1 West Bengal
9.8.1.1.1 Historical Trend (2018-2023)
9.8.1.1.2 Forecast Trend (2024-2032)
9.8.1.2 Karnataka
9.8.1.2.1 Historical Trend (2018-2023)
9.8.1.2.2 Forecast Trend (2024-2032)
9.8.1.3 Orissa
9.8.1.3.1 Historical Trend (2018-2023)
9.8.1.3.2 Forecast Trend (2024-2032)
9.8.1.4 Uttar Pradesh
9.8.1.4.1 Historical Trend (2018-2023)
9.8.1.4.2 Forecast Trend (2024-2032)
9.8.1.5 Maharashtra
9.8.1.5.1 Historical Trend (2018-2023)
9.8.1.5.2 Forecast Trend (2024-2032)
9.8.1.6 Others
9.8.2 Indian Loose Flowers by Producing States
9.8.2.1 Tamil Nadu
9.8.2.1.1 Historical Trend (2018-2023)
9.8.2.1.2 Forecast Trend (2024-2032)
9.8.2.2 Karnataka
9.8.2.2.1 Historical Trend (2018-2023)
9.8.2.2.2 Forecast Trend (2024-2032)
9.8.2.3 Madhya Pradesh
9.8.2.3.1 Historical Trend (2018-2023)
9.8.2.3.2 Forecast Trend (2024-2032)
9.8.2.4 Mizoram
9.8.2.4.1 Historical Trend (2018-2023)
9.8.2.4.2 Forecast Trend (2024-2032)
9.8.2.5 Gujarat
9.8.2.5.1 Historical Trend (2018-2023)
9.8.2.5.2 Forecast Trend (2024-2032)
9.8.2.6 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Ferns N Petals
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 Phoolwala
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 ArenaFlowers
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 May Flower
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 Elegant Floriculture & Agrotech (I) Limited
12.2.5.1 Company Overview
12.2.5.2 Product Portfolio
12.2.5.3 Demographic Reach and Achievements
12.2.5.4 Certifications
12.2.6 Soex Flora
12.2.6.1 Company Overview
12.2.6.2 Product Portfolio
12.2.6.3 Demographic Reach and Achievements
12.2.6.4 Certifications
12.2.7 Others
13 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Indian Exotic Flowers Market: Key Industry Highlights, 2018 and 2032
2. Indian Exotic Flowers Historical Market: Breakup by Type (INR Billion), 2018-2023
3. Indian Exotic Flowers Market Forecast: Breakup by Type (INR Billion), 2024-2032
4. Indian Exotic Flowers Historical Market: Breakup by Variety (INR Billion), 2018-2023
5. Indian Exotic Flowers Market Forecast: Breakup by Variety (INR Billion), 2024-2032
6. Indian Exotic Flowers Historical Market: Breakup by Sector (INR Billion), 2018-2023
7. Indian Exotic Flowers Market Forecast: Breakup by Sector (INR Billion), 2024-2032
8. Indian Exotic Flowers Historical Market: Breakup by Distribution Channel (INR Billion), 2018-2023
9. Indian Exotic Flowers Market Forecast: Breakup by Distribution Channel (INR Billion), 2024-2032
10. Indian Exotic Flowers Historical Market: Breakup by Producing States (INR Billion), 2018-2023
11. Indian Exotic Flowers Market Forecast: Breakup by Producing States (INR Billion), 2024-2032
12. Indian Exotic Flowers Market Structure
Key Questions Answered in the Report
In 2023, the Indian exotic flowers market is being supported by the Indian floriculture market, which attained a value of nearly INR 320.14 billion.
The Indian exotic flowers market is being supported by the Indian floriculture market, which is projected to grow at a CAGR of 19.50% between 2024 and 2032.
The Indian exotic flowers market is being supported by the Indian floriculture market, which is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around INR 1,591.17 billion by 2032.
The major market drivers include rising disposable income, rapid urbanisation, rising use of exotic flowers in celebration, growing demand from the decoration industry, and the rising gifting industry.
The key trend guiding the market growth include the increasing demand for exotic flowers for religious occasions and the surging use of exotic flowers for decorations.
The major states producing cut flowers are West Bengal, Karnataka, Orissa, Uttar Pradesh, and Maharashtra, among others, whereas the major producers of loose flowers are Tamil Nadu, Karnataka, Madhya Pradesh, Mizoram, and Gujarat, among others.
Loose flowers and cut flowers are the major types of exotic flowers.
Significant varieties of Indian exotic flowers include lotus, hibiscus, tulips, lavender, orchids, carnations, lily, and daffodils, among others.
Organised sector and unorganised sector are the different sectors considered in the market.
The significant distribution channels in the market include unorganised retail, florist, supermarket/hypermarket, and online, among others.
The major players in the market are Ferns N Petals, Phoolwala, ArenaFlowers, May Flower, Elegant Floriculture & Agrotech (I) Limited, and Soex Flora, among others.
Analyst Review
The Indian exotic flowers market is being supported by the Indian floriculture market, which reached a value of INR 320.14 billion in 2023. The floriculture industry is further expected to grow at a CAGR of around 19.50% in the forecast period of 2024-2032 to reach a value of around INR 1,591.17 billion by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its types, the Indian exotic flowers industry can be segmented into loose and cut flowers. On the basis of variety, the industry is divided into lotus, hibiscus, tulips, lavender, orchids, carnations, lily, and daffodils, among others. On the basis of sectors, the industry is bifurcated into organized sector and unorganized sector. On the basis of distribution channel, the industry is categorised into unorganized retail, florist, supermarket/hypermarket, and online, among others. Major producing states for cut flowers include West Bengal, Karnataka, Orissa, Uttar Pradesh, and Maharashtra, among others. Major producing regions for loose flowers include Tamil Nadu, Karnataka, Madhya Pradesh, Mizoram, and Gujarat, among others. The key players in the above market include Ferns N Petals, Phoolwala, ArenaFlowers, May Flower, Elegant Floriculture & Agrotech (I) Limited, and Soex Flora, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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