Consumer Insights
Uncover trends and behaviors shaping consumer choices today
Procurement Insights
Optimize your sourcing strategy with key market data
Industry Stats
Stay ahead with the latest trends and market analysis.
Explore Our Diverse Range Of Offerings
From detailed reports to experts services offered in 15+
Industry Domains
Report Overview
The India premium tea market was estimated to attain a volume of 1.20 Million Tons in 2025. The market is expected to grow at a CAGR of 4.20% during the forecast period of 2026-2035 to reach a volume of 1.81 Million Tons by 2035. Rising consumer demand for wellness-oriented and functional tea blends is driving rapid growth in the market, boosting specialty offerings, exports, and innovative product development across B2B and retail categories.
The market is expanding rapidly, driven by rising consumer preference for high-quality, specialty teas. Urbanization, increasing disposable incomes, and health-conscious lifestyles are boosting demand for artisanal and single-origin teas. As per the India premium tea market analysis, India's tea exports saw a rise of 9.92% in 2024. Total exports reached 254.67 million kg, reflecting both domestic and global recognition. Cafés, luxury hotels, and online platforms are promoting curated tea experiences, enhancing market growth.
Government initiatives further support market development. For example, the Tea Board of India’s Plantation Development Scheme provides financial and technical support to estates for sustainable cultivation, improving quality and traceability, boosting demand in the India premium tea market. Meanwhile, the APEDA GI certification program safeguards Darjeeling, Assam, and Nilgiri teas, enhancing their premium positioning in international markets. Such measures ensure consistent production standards while helping B2B buyers source authentic, high-value teas.
Innovation is redefining the market landscape. Launches of cold-brew Assam teas, adaptogen-enriched blends, and organic certifications are creating new consumption trends. Additionally, premium ready-to-drink teas are gaining popularity among urban consumers. These developments combine heritage, health, and convenience.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
Competitive Landscape
The India premium tea market players are focusing on product differentiation, heritage branding, and innovation. Companies are increasingly investing in functional and wellness-oriented blends, organic certifications, and sustainable packaging to capture urban and export-oriented consumers. There is a growing emphasis on digital sales channels, e-commerce partnerships, and curated gifting solutions. Export markets are driving strategic collaborations with international distributors to meet global demand for single-origin Darjeeling and Assam teas.
Premium ready-to-drink teas and cold-brew variants are emerging as high-margin opportunities, especially for cafés, luxury hotels, and health-conscious consumers. India premium tea companies are innovating with small-batch artisanal collections, supporting traceability and eco-friendly cultivation practices. These initiatives enable brands to stand out in a crowded market while catering to evolving consumer preferences. Institutional buyers and B2B partners benefit from consistent quality, diverse portfolios, and scalable supply chains, making this sector attractive for strategic growth.
Key Players
Tata Consumer Products Ltd.
Established in 1962, headquartered in Kolkata, Tata Consumer Products is a leading player in Indian premium tea. The company focuses on specialty blends, single-origin Assam and Darjeeling teas, and functional wellness variants. Tata has pioneered cold-brew teas and premium ready-to-drink offerings for urban consumers and cafés. The company leverages estate-based traceability, eco-friendly packaging, and curated gift collections, catering to both B2B and retail segments with innovative premium tea solutions.
Hindustan Unilever Limited
Founded in 1933 and headquartered in Mumbai, Hindustan Unilever produces premium teas under its Brooke Bond and Lipton brands. The company emphasizes functional and flavored blends, targeting health-conscious urban consumers. The company invests in digital platforms and modern retail partnerships to expand distribution and visibility.
Gujarat Tea Processors & Packers Ltd
Founded in 1980, headquartered in Ahmedabad, Gujarat Tea Processors & Packers produces high-quality Assam and specialty teas for both domestic and export markets. The company is innovating with flavoured and organic teas, and limited-edition single-origin blends. It focuses on B2B partnerships with specialty retailers, cafés, and hotels, providing consistent quality and traceable supply.
Society Tea
Established in 1933 and headquartered in Mumbai, Society Tea is a major player in premium Indian teas, specializing in Assam and Darjeeling varieties. The company focuses on flavored, single-origin, and wellness teas, targeting high-end retail and hospitality sectors. It is innovating with functional blends, ready-to-drink teas, and cold-brew variants.
Another key player in the market is Teaxpress Pvt Ltd among others.
Indian Premium Tea Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Looking for specific insights?
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 4.20% between 2026 and 2035.
The tea market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach 1.79 Million Tons by 2035.
Developing innovative blends, adopting sustainable cultivation, expanding e-commerce channels, leveraging single-origin marketing, collaborating with cafés and retailers, and implementing traceable supply chains are driving growth in the India premium tea market.
The key trends guiding the market include technological advancements in the packaging sector, the growing popularity of premium tea among the affluent class, the expansion of the foodservice sector, and the rising preference for packaged varieties of premium teas.
The major regions in the market are North India, South India, West India and East India.
Flavoured black teas, green teas, functional botanical blends and herbal blends, probiotic teas, and iced tea, among others, are the significant types of premium tea.
The major segments based on packaging of premium tea considered in the market report are loose tea, plastic containers, paper boards, aluminium tea, and tea bags, among others.
The various distribution channels in the market are supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.
The several applications of premium tea are residential and commercial.
The key players in the market include Tata Consumer Products Ltd., Hindustan Unilever Limited, Gujarat Tea Processors & Packers Ltd, Society Tea, and Teaxpress Pvt Ltd, among others.
In 2025, the India premium tea market reached an approximate volume of 1.20 Million Tons.
High production costs, climate variability, sustainability compliance, export regulations, and shifting consumer preferences challenge companies, requiring constant innovation, quality assurance, and supply chain optimization to remain competitive.
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
- Selected Segments
- Printing Restrictions
- Excel Spreadsheet Delivered via Email
- Full Report
- Periodic Updates
- Post Sales Analysts Support
- Unlimited Prints
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
- All Segments
- Printing Restrictions
- PDF Delivered via Email
- Custom Report Layout
- Post Sales Analysts Support
- Periodic Updates
- Unlimited Prints
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
- All Segments
- Five Prints Available
- PDF Delivered via Email
- Limited Free Customization
- Post Sales Analyst Support
- Custom Report Layout
- Periodic Updates
- Unlimited Prints
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
- All Segments
- Unlimited Prints Available
- PDF & Excel Delivery via Email
- Limited Free Customization
- Post Sales Analysts Support
- Discount On Next Update
- Custom Report Layout
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Bundle Type
Flash Bundle
20% OFF
Number of Reports: 3
Small Business Bundle
25% OFF
Number of Reports: 5
Growth Bundle
30% OFF
Number of Reports: 8
Enterprise Bundle
35% OFF
Number of Reports: 10
Overview
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complimentary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complimentary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 80 Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complimentary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 100 Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complimentary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
- 3 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- Complimentary Excel Data Set
- PPT Version of the Report
- Power BI Dashboards
- License Upgrade
- Free Analyst Hours
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
- 5 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- Complimentary Excel Data Set
- PPT Version of the Report
- Power BI Dashboards
- License Upgrade
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
- 8 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- License Upgrade
- Free Analyst Hours - 80 Hours
- Power BI Dashboards
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
- 10 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- License Upgrade
- Power BI Dashboards
- Free Analyst Hours - 100 Hours
How To Order
Our step-by-step guide will help you select, purchase, and access your reports swiftly, ensuring you get the information that drives your decisions, right when you need it.
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Strategic Solutions for Informed Decision-Making
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
- Our Insights Store:
-
Industry Statistics
-
Procurement Insights
-
Consumer Insights
Our Offices
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City,1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
United States
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124