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Indian Premium Tea Market: By Type: Flavoured Black Teas, Green Teas, Functional Botanical Blends and Herbal Blends, Probiotic Teas, Iced Tea, Others; By Packaging; By Distribution Channel; By Application; Regional Analysis; Historical Market and Forecast (2018-2028); Competitive Landscape; Industry Events and Developments
Indian Premium Tea Market Outlook
The Indian premium tea market is significantly supported by the growth of India tea market. The India tea market is expected to grow at a CAGR of 4.2% in the forecast period of 2023-2028, to attain 1.4 million tons by 2026.
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North India to Lead the Market Growth of Indian Premium Tea
North India is India's market-leading region, accounting for over three-fourths of the industry. Assam is the country's largest tea producing province, followed by West Bengal. The Assam and Darjeeling styles, based on the place of origin, are the most known types of beverage worldwide. South India accounts for almost a fifth of the industry. Although the area has a significantly lower performance than North India, its production of premium varieties of superior quality is driving the industry in the country. By type, black tea is the largest segment of the tea sector in India. Supermarkets/hypermarkets, speciality shops, grocery stores, and online retailers, among others, are the main distribution outlets for the commodity. The industries of its end uses are largely bifurcated into residential and industrial.
Premium Tea: Market Segmentation
Premium tea is a segment of high-quality tea. This type of tea is grown carefully and typically handpicked, which eventually influences the consistency. For planting, the best place is one where the tea grows steadily.
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The market is segmented in terms of type into:
- Flavoured Black Teas
- Green Teas
- Functional Botanical Blends and Herbal Blends
- Probiotic Teas
- Iced Tea
- Others
In terms of packaging, the market is divided into:
- Loose Tea
- Plastic Containers
- Paper Boards
- Aluminium Tin
- Tea Bags
- Others
The market is categorised by distribution channel into:
- Supermarkets and Hypermarkets
- Convenience Stores
- Speciality Stores
- Online
- Others
The market is bifurcated on the basis of application into:
- Residential
- Commercial
The market for Indian premium tea is segmented by region into North, South, East, and West.
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Growing Economic Development to Aid the Market Growth of Indian Premium Tea
India's tea industry is driven by the country's strong penetration of the drink through socio-economic groups. The stable economic development of India and the resulting increase in the middle-class population are also proving to be catalysts for the growth of the industry as luxury brands are favoured by customers. Further support for the tea industry in India is the increasing demand for the packaged variety of drinks in both urban and rural areas due to lower chances of adulteration, easy storage and superior consistency. There is also an increase in the market for prepared varieties of natural ingredients. The increasing growth of cafes/lounges mainly serving drinks variants is expected to push the industry in the forecast period. In the coming years, the market will also be powered by rising creativity in packaging and flavours. A further segment for the growth of the market is the rural sector.
Key Industry Players in the Indian Premium Tea Market
The report gives a detailed analysis of the following key players in the Indian premium tea market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Tata Consumer Products Ltd.
- Hindustan Unilever Limited
- Gujarat Tea Processors & Packers Ltd
- Society Tea
- Teaxpress Pvt Ltd
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Type, Packaging, Distribution Channel, Application, Region |
| Breakup by Type | Flavoured Black Teas, Green Teas, Functional Botanical Blends and Herbal Blends, Probiotic Teas, Iced Tea, Others |
| Breakup by Packaging | Loose Tea, Plastic Containers, Paper Boards, Aluminium Tin, Tea Bags, Others |
| Breakup by Distribution Channel | Supermarkets and Hypermarkets, Convenience Stores, Speciality Stores, Online, Others |
| Breakup by Application | Residential, Commercial |
| Breakup by Region | North India, South India, East India, West India |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Tata Consumer Products Ltd., Hindustan Unilever Limited, Gujarat Tea Processors & Packers Ltd, Society Tea, Teaxpress Pvt Ltd, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 India
7 Opportunities and Challenges in the Market
8 Indian Tea Market Overview
8.1 Key Industry Highlights
8.2 Indian Tea Historical Market (2018-2022)
8.3 Indian Tea Market Forecast (2023-2028)
8.4 Indian Tea Market by Type
8.4.1 Market Share
8.4.1.1 Premium Tea
8.4.1.2 Regular Tea
9 Indian Premium Tea Market Analysis
9.1 Key Industry Highlights
9.2 Indian Premium Tea Historical Market (2018-2022)
9.3 Indian Premium Tea Market Forecast (2023-2028)
9.4 Indian Premium Tea Market by Type
9.4.1 Flavoured Black Teas
9.4.1.1 Market Share
9.4.1.2 Historical Trend (2018-2022)
9.4.1.3 Forecast Trend (2023-2028)
9.4.2 Green Teas
9.4.2.1 Market Share
9.4.2.2 Historical Trend (2018-2022)
9.4.2.3 Forecast Trend (2023-2028)
9.4.3 Functional Botanical Blends and Herbal Blends
9.4.3.1 Market Share
9.4.3.2 Historical Trend (2018-2022)
9.4.3.3 Forecast Trend (2023-2028)
9.4.4 Probiotic Teas
9.4.4.1 Market Share
9.4.4.2 Historical Trend (2018-2022)
9.4.4.3 Forecast Trend (2023-2028)
9.4.5 Iced Tea
9.4.5.1 Market Share
9.4.5.2 Historical Trend (2018-2022)
9.4.5.3 Forecast Trend (2023-2028)
9.4.6 Others
9.5 Indian Premium Tea Market by Packaging
9.5.1 Loose Tea
9.5.1.1 Market Share
9.5.1.2 Historical Trend (2018-2022)
9.5.1.3 Forecast Trend (2023-2028)
9.5.2 Plastic Containers
9.5.2.1 Market Share
9.5.2.2 Historical Trend (2018-2022)
9.5.2.3 Forecast Trend (2023-2028)
9.5.3 Paper Boards
9.5.3.1 Market Share
9.5.3.2 Historical Trend (2018-2022)
9.5.3.3 Forecast Trend (2023-2028)
9.5.4 Aluminium Tin
9.5.4.1 Market Share
9.5.4.2 Historical Trend (2018-2022)
9.5.4.3 Forecast Trend (2023-2028)
9.5.5 Tea Bags
9.5.5.1 Market Share
9.5.5.2 Historical Trend (2018-2022)
9.5.5.3 Forecast Trend (2023-2028)
9.5.6 Others
9.6 Indian Premium Tea Market by Distribution Channel
9.6.1 Supermarkets and Hypermarkets
9.6.1.1 Market Share
9.6.1.2 Historical Trend (2018-2022)
9.6.1.3 Forecast Trend (2023-2028)
9.6.2 Convenience Stores
9.6.2.1 Market Share
9.6.2.2 Historical Trend (2018-2022)
9.6.2.3 Forecast Trend (2023-2028)
9.6.3 Speciality Stores
9.6.3.1 Market Share
9.6.3.2 Historical Trend (2018-2022)
9.6.3.3 Forecast Trend (2023-2028)
9.6.4 Online
9.6.4.1 Market Share
9.6.4.2 Historical Trend (2018-2022)
9.6.4.3 Forecast Trend (2023-2028)
9.6.5 Others
9.7 Indian Premium Tea Market by Application
9.7.1 Residential
9.7.1.1 Market Share
9.7.1.2 Historical Trend (2018-2022)
9.7.1.3 Forecast Trend (2023-2028)
9.7.2 Commercial
9.7.2.1 Market Share
9.7.2.2 Historical Trend (2018-2022)
9.7.2.3 Forecast Trend (2023-2028)
9.8 Indian Premium Tea Market by Region
9.8.1 Market Share
9.8.1.1 North
9.8.1.2 South
9.8.1.3 East
9.8.1.4 West
10 Regional Analysis
10.1 North
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 South
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 East
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.4 West
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyers Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Value Chain Analysis
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 Tata Consumer Products Ltd.
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 Hindustan Unilever Limited
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Gujarat Tea Processors & Packers Ltd
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 Society Tea
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 Teaxpress Pvt Ltd
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Indian Tea Market: Key Industry Highlights, 2018 and 2028
2. Indian Tea Historical Market: Breakup by Type (Million Tons), 2018-2022
3. Indian Tea Market Forecast: Breakup by Type (Million Tons), 2023-2028
4. Indian Premium Tea Market: Key Industry Highlights, 2018 and 2028
5. Indian Premium Tea Historical Market: Breakup by Type (Million Tons), 2018-2022
6. Indian Premium Tea Market Forecast: Breakup by Type (Million Tons), 2023-2028
7. Indian Premium Tea Historical Market: Breakup by Packaging (Million Tons), 2018-2022
8. Indian Premium Tea Market Forecast: Breakup by Packaging (Million Tons), 2023-2028
9. Indian Premium Tea Historical Market: Breakup by Distribution Channel (Million Tons), 2018-2022
10. Indian Premium Tea Market Forecast: Breakup by Distribution Channel (Million Tons), 2023-2028
11. Indian Premium Tea Historical Market: Breakup by Application (Million Tons), 2018-2022
12. Indian Premium Tea Market Forecast: Breakup by Application (Million Tons), 2023-2028
13. Indian Premium Tea Historical Market: Breakup by Region (Million Tons), 2018-2022
14. Indian Premium Tea Market Forecast: Breakup by Region (Million Tons), 2023-2028
15. Indian Premium Tea Market Structure
Key Questions Answered in the Report
The Indian premium tea market is supported by the growth of tea market, which is projected to grow at a CAGR of 4.2% between 2021 and 2026.
The tea market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach 1.4 million tons by 2026.
The major drivers of the industry such as rising disposable incomes, enhanced customer experience, rising economic development and affordability are expected to aid the market growth.
The key market trend guiding the growth of the industry includes the technological advancements in the packaging segment.
The major regions of the industry are North India, South India, West India and East India. North India leads the market share of the industry.
Black tea is the dominant type in the Indian premium tea industry.
The major packaging segments of Indian premium tea are loose tea, plastic containers, paper boards, aluminium tin, and tea bags, among others.
The distribution channel segment is led by supermarkets.
The significant applications of Indian premium tea are residential and commercial.
The major players in the industry are Tata Consumer Products Ltd., Hindustan Unilever Limited, Gujarat Tea Processors & Packers Ltd, Society Tea, and Teaxpress Pvt Ltd, among others.
Analyst Review
The Indian premium tea market is driven by increasing affordability and reliability of premium tea, aided by technological growth in the packaging of tea. The Indian premium tea industry is supported by the growth of tea market, which is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 4.2%. The tea market is projected to reach 1.4 million tons by 2026.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its types, Indian the premium tea industry can be segmented into flavoured black teas, green teas, functional botanical blends and herbal blends, probiotic teas, iced tea, among others, with black tea accounting for the largest market share. On the basis of packaging, the market is divided into loose tea, plastic containers, paper boards, aluminium tin, and tea bags, among others. On the basis of distribution channels, the supermarket/hypermarket sector accounts for the leading share in the industry. By application, the industry is segmented into residential and commercial. The major regional markets for Indian premium tea are North India, South India, East India and West India, with North India accounting for the largest share of the market. The key players in the above market include Tata Consumer Products Ltd., Hindustan Unilever Limited, Gujarat Tea Processors & Packers Ltd, Society Tea, and Teaxpress Pvt Ltd, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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