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Indian Premium Tea Market

Indian Premium Tea Market Size, Share, Trends, Analysis: By Type: Flavoured Black Teas, Green Teas, Functional Botanical Blends and Herbal Blends, Probiotic Teas, Iced Tea, Others; By Packaging: Loose Tea, Plastic Containers, Paper Boards, Others; By Distribution Channel; By Application; Regional Analysis; Competitive Landscape; 2024-2032

Indian Premium Tea Market Outlook

The Indian premium tea market is significantly supported by the growth of India tea market. The India tea market is expected to grow at a CAGR of 4.2% in the forecast period of 2024-2032, to attain 1.79 million tons by 2032.

 

Indian Premium Tea Market

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North India to Lead the Market Growth of Indian Premium Tea

North India is India's market-leading region, accounting for over three-fourths of the industry. Assam is the country's largest tea producing province, followed by West Bengal. The Assam and Darjeeling styles, based on the place of origin, are the most known types of beverage worldwide. South India accounts for almost a fifth of the industry. Although the area has a significantly lower performance than North India, its production of premium varieties of superior quality is driving the industry in the country. By type, black tea is the largest segment of the tea sector in India. Supermarkets/hypermarkets, speciality shops, grocery stores, and online retailers, among others, are the main distribution outlets for the commodity. The industries of its end uses are largely bifurcated into residential and industrial.

 

Premium Tea: Market Segmentation

Premium tea is a segment of high-quality tea. This type of tea is grown carefully and typically handpicked, which eventually influences the consistency. For planting, the best place is one where the tea grows steadily.

 

Indian Premium Tea Market By Packaging

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The market is segmented in terms of type into:

  • Flavoured Black Teas
  • Green Teas
  • Functional Botanical Blends and Herbal Blends
  • Probiotic Teas
  • Iced Tea
  • Others

In terms of packaging, the market is divided into:

  • Loose Tea
  • Plastic Containers
  • Paper Boards
  • Aluminium Tin
  • Tea Bags
  • Others

The market is categorised by distribution channel into:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Speciality Stores
  • Online 
  • Others

The market is bifurcated on the basis of application into:

  • Residential
  • Commercial

The market for Indian premium tea is segmented by region into North, South, East, and West.

 

Indian Premium Tea Market By Region

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Growing Economic Development to Aid the Market Growth of Indian Premium Tea

India's tea industry is driven by the country's strong penetration of the drink through socio-economic groups. The stable economic development of India and the resulting increase in the middle-class population are also proving to be catalysts for the growth of the industry as luxury brands are favoured by customers. Further support for the tea industry in India is the increasing demand for the packaged variety of drinks in both urban and rural areas due to lower chances of adulteration, easy storage and superior consistency. There is also an increase in the market for prepared varieties of natural ingredients. The increasing growth of cafes/lounges mainly serving drinks variants is expected to push the industry in the forecast period. In the coming years, the market will also be powered by rising creativity in packaging and flavours. A further segment for the growth of the market is the rural sector.

 

Key Industry Players in the Indian Premium Tea Market

The report gives a detailed analysis of the following key players in the Indian premium tea market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Tata Consumer Products Ltd.
  • Hindustan Unilever Limited
  • Gujarat Tea Processors & Packers Ltd
  • Society Tea
  • Teaxpress Pvt Ltd
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Packaging
  • Distribution Channel
  • Application
  • Region
Breakup by Type
  • Flavoured Black Teas
  • Green Teas
  • Functional Botanical Blends and Herbal Blends
  • Probiotic Teas
  • Iced Tea
  • Others
Breakup by Packaging
  • Loose Tea
  • Plastic Containers
  • Paper Boards
  • Aluminium Tin
  • Tea Bags
  • Others
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Speciality Stores
  • Online
  • Others
Breakup by Application
  • Residential
  • Commercial
Breakup by Region
  • North 
  • South
  • East 
  • West
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Tata Consumer Products Ltd.
  • Hindustan Unilever Limited
  • Gujarat Tea Processors & Packers Ltd
  • Society Tea
  • Teaxpress Pvt Ltd
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

Indian Premium Tea Market Report Snapshots

Indian Premium Tea Market Size

Indian Premium Tea Market Growth

Indian Premium Tea Companies

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    India
7    Opportunities and Challenges in the Market
8    Indian Tea Market Overview

    8.1    Key Industry Highlights
    8.2    Indian Tea Historical Market (2018-2023) 
    8.3    Indian Tea Market Forecast (2024-2032)
    8.4    Indian Tea Market by Type
        8.4.1    Premium Tea
        8.4.2    Regular Tea
9    Indian Premium Tea Market Analysis
    9.1    Key Industry Highlights
    9.2    Indian Premium Tea Historical Market (2018-2023) 
    9.3    Indian Premium Tea Market Forecast (2024-2032)
    9.4    Indian Premium Tea Market by Type
        9.4.1    Flavoured Black Teas
            9.4.1.1    Historical Trend (2018-2023)
            9.4.1.2    Forecast Trend (2024-2032)
        9.4.2    Green Teas
            9.4.2.1    Historical Trend (2018-2023)
            9.4.2.2    Forecast Trend (2024-2032)
        9.4.3    Functional Botanical Blends and Herbal Blends
            9.4.3.1    Historical Trend (2018-2023)
            9.4.3.2    Forecast Trend (2024-2032)
        9.4.4    Probiotic Teas
            9.4.4.1    Historical Trend (2018-2023)
            9.4.4.2    Forecast Trend (2024-2032)
        9.4.5    Iced Tea
            9.4.5.1    Historical Trend (2018-2023)
            9.4.5.2    Forecast Trend (2024-2032)
        9.4.6    Others
    9.5    Indian Premium Tea Market by Packaging
        9.5.1    Loose Tea
            9.5.1.1    Historical Trend (2018-2023)
            9.5.1.2    Forecast Trend (2024-2032)
        9.5.2    Plastic Containers
            9.5.2.1    Historical Trend (2018-2023)
            9.5.2.2    Forecast Trend (2024-2032)
        9.5.3    Paper Boards
            9.5.3.1    Historical Trend (2018-2023)
            9.5.3.2    Forecast Trend (2024-2032)
        9.5.4    Aluminium Tin
            9.5.4.1    Historical Trend (2018-2023)
            9.5.4.2    Forecast Trend (2024-2032)
        9.5.5    Tea Bags
            9.5.5.1    Historical Trend (2018-2023)
            9.5.5.2    Forecast Trend (2024-2032)
        9.5.6    Others
    9.6    Indian Premium Tea Market by Distribution Channel
        9.6.1    Supermarkets and Hypermarkets
            9.6.1.1    Historical Trend (2018-2023)
            9.6.1.2    Forecast Trend (2024-2032)
        9.6.2    Convenience Stores
            9.6.2.1    Historical Trend (2018-2023)
            9.6.2.2    Forecast Trend (2024-2032)
        9.6.3    Speciality Stores
            9.6.3.1    Historical Trend (2018-2023)
            9.6.3.2    Forecast Trend (2024-2032)
        9.6.4    Online
            9.6.4.1    Historical Trend (2018-2023)
            9.6.4.2    Forecast Trend (2024-2032)
        9.6.5    Others
    9.7    Indian Premium Tea Market by Application
        9.7.1    Residential
            9.7.1.1    Historical Trend (2018-2023)
            9.7.1.2    Forecast Trend (2024-2032)
        9.7.2    Commercial
            9.7.2.1    Historical Trend (2018-2023)
            9.7.2.2    Forecast Trend (2024-2032)
    9.8    Indian Premium Tea Market by Region
        9.8.1    North 
        9.8.2    South
        9.8.3    East 
        9.8.4    West
10    Regional Analysis
    10.1    North 
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    South
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    East 
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
    10.4    West
        10.4.1    Historical Trend (2018-2023)
        10.4.2    Forecast Trend (2024-2032)
11    Market Dynamics
    11.1    SWOT Analysis
        11.1.1    Strengths
        11.1.2    Weaknesses
        11.1.3    Opportunities
        11.1.4    Threats
    11.2    Porter’s Five Forces Analysis
        11.2.1    Supplier’s Power
        11.2.2    Buyers Power
        11.2.3    Threat of New Entrants
        11.2.4    Degree of Rivalry
        11.2.5    Threat of Substitutes
    11.3    Key Indicators for Demand
    11.4    Key Indicators for Price
12    Value Chain Analysis
13    Competitive Landscape

    13.1    Market Structure
    13.2    Company Profiles
        13.2.1    Tata Consumer Products Ltd.
            13.2.1.1    Company Overview
            13.2.1.2    Product Portfolio
            13.2.1.3    Demographic Reach and Achievements
            13.2.1.4    Certifications
        13.2.2    Hindustan Unilever Limited
            13.2.2.1    Company Overview
            13.2.2.2    Product Portfolio
            13.2.2.3    Demographic Reach and Achievements
            13.2.2.4    Certifications
        13.2.3    Gujarat Tea Processors & Packers Ltd
            13.2.3.1    Company Overview
            13.2.3.2    Product Portfolio
            13.2.3.3    Demographic Reach and Achievements
            13.2.3.4    Certifications
        13.2.4    Society Tea
            13.2.4.1    Company Overview
            13.2.4.2    Product Portfolio
            13.2.4.3    Demographic Reach and Achievements
            13.2.4.4    Certifications
        13.2.5    Teaxpress Pvt Ltd
            13.2.5.1    Company Overview
            13.2.5.2    Product Portfolio
            13.2.5.3    Demographic Reach and Achievements
            13.2.5.4    Certifications
        13.2.6    Others
14    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Indian Tea Market: Key Industry Highlights, 2018 and 2032
2.    Indian Tea Historical Market: Breakup by Type (Million Tons), 2018-2023
3.    Indian Tea Market Forecast: Breakup by Type (Million Tons), 2024-2032
4.    Indian Premium Tea Market: Key Industry Highlights, 2018 and 2032
5.    Indian Premium Tea Historical Market: Breakup by Type (Million Tons), 2018-2023
6.    Indian Premium Tea Market Forecast: Breakup by Type (Million Tons), 2024-2032
7.    Indian Premium Tea Historical Market: Breakup by Packaging (Million Tons), 2018-2023
8.    Indian Premium Tea Market Forecast: Breakup by Packaging (Million Tons), 2024-2032
9.    Indian Premium Tea Historical Market: Breakup by Distribution Channel (Million Tons), 2018-2023
10.    Indian Premium Tea Market Forecast: Breakup by Distribution Channel (Million Tons), 2024-2032
11.    Indian Premium Tea Historical Market: Breakup by Application (Million Tons), 2018-2023
12.    Indian Premium Tea Market Forecast: Breakup by Application (Million Tons), 2024-2032
13.    Indian Premium Tea Historical Market: Breakup by Region (Million Tons), 2018-2023
14.    Indian Premium Tea Market Forecast: Breakup by Region (Million Tons), 2024-2032
15.    Indian Premium Tea Market Structure

Key Questions Answered in the Report

The Indian premium tea market is supported by the growth of tea market, which is projected to grow at a CAGR of 4.2% between 2024 and 2032.

The tea market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach 1.79 million tons by 2032.      

The major market drivers include growing disposable incomes, the surging production of premium tea in Assam, and the expansion of distribution channels of premium teas.

The key trends guiding the market include technological advancements in the packaging sector, the growing popularity of premium tea among the affluent class, the expansion of the foodservice sector, and the rising preference for packaged varieties of premium teas.

The major regions in the market are North India, South India, West India and East India.

Flavoured black teas, green teas, functional botanical blends and herbal blends, probiotic teas, and iced tea, among others, are the significant types of premium tea.

The major segments based on packaging of premium tea considered in the market report are loose tea, plastic containers, paper boards, aluminium tea, and tea bags, among others.

The various distribution channels in the market are supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.

The several applications of premium tea are residential and commercial.

The major players in the market are Tata Consumer Products Ltd., Hindustan Unilever Limited, Gujarat Tea Processors & Packers Ltd, Society Tea, and Teaxpress Pvt Ltd, among others.

Analyst Review

The Indian premium tea market is driven by increasing affordability and reliability of premium tea, aided by technological growth in the packaging of tea. The Indian premium tea industry is supported by the growth of tea market, which is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 4.2%. The tea market is projected to reach 1.79 million tons by 2032.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its types, Indian the premium tea industry can be segmented into flavoured black teas, green teas, functional botanical blends and herbal blends, probiotic teas, iced tea, among others, with black tea accounting for the largest market share. On the basis of packaging, the market is divided into loose tea, plastic containers, paper boards, aluminium tin, and tea bags, among others. On the basis of distribution channels, the supermarket/hypermarket sector accounts for the leading share in the industry. By application, the industry is segmented into residential and commercial. The major regional markets for Indian premium tea are North India, South India, East India and West India, with North India accounting for the largest share of the market. The key players in the above market include Tata Consumer Products Ltd., Hindustan Unilever Limited, Gujarat Tea Processors & Packers Ltd, Society Tea, and Teaxpress Pvt Ltd, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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