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Indian Premium Tea Market: By Type: Flavoured Black Teas, Green Teas, Functional Botanical Blends and Herbal Blends, Probiotic Teas, Iced Tea, Others; By Packaging; By Distribution Channel; By Application; Regional Analysis; Historical Market and Forecast (2016-2026); Competitive Landscape; Industry Events and Developments

Indian Premium Tea Market Outlook

The Indian premium tea market is significantly supported by the growth of India tea market. The India tea market is expected to grow at a CAGR of 4.2% in the forecast period of 2021-2026, to attain 1.4 million tons by 2026.

 

Indian Premium Tea Market

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North India to Lead the Market Growth of Indian Premium Tea

North India is India's market-leading region, accounting for over three-fourths of the industry. Assam is the country's largest tea producing province, followed by West Bengal. The Assam and Darjeeling styles, based on the place of origin, are the most known types of beverage worldwide. South India accounts for almost a fifth of the industry. Although the area has a significantly lower performance than North India, its production of premium varieties of superior quality is driving the industry in the country. By type, black tea is the largest segment of the tea sector in India. Supermarkets/hypermarkets, speciality shops, grocery stores, and online retailers, among others, are the main distribution outlets for the commodity. The industries of its end uses are largely bifurcated into residential and industrial.

 

Premium Tea: Industry Definition and Segmentation

Premium tea is a segment of high-quality tea. This type of tea is grown carefully and typically handpicked, which eventually influences the consistency. For planting, the best place is one where the tea grows steadily.

 

Indian Premium Tea Market By Packaging

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The market is segmented in terms of type into:

  • Flavoured Black Teas
  • Green Teas
  • Functional Botanical Blends and Herbal Blends
  • Probiotic Teas
  • Iced Tea
  • Others

In terms of packaging, the market is divided into:

  • Loose Tea
  • Plastic Containers
  • Paper Boards
  • Aluminium Tin
  • Tea Bags
  • Others

The market is categorised by distribution channel into:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Speciality Stores
  • Online 
  • Others

The market is bifurcated on the basis of application into:

  • Residential
  • Commercial

The market for Indian premium tea is segmented by region into North, South, East, and West.

 

Indian Premium Tea Market By Region

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Growing Economic Development to Aid the Market Growth of Indian Premium Tea

India's tea industry is driven by the country's strong penetration of the drink through socio-economic groups. The stable economic development of India and the resulting increase in the middle-class population are also proving to be catalysts for the growth of the industry as luxury brands are favoured by customers. Further support for the tea industry in India is the increasing demand for the packaged variety of drinks in both urban and rural areas due to lower chances of adulteration, easy storage and superior consistency. There is also an increase in the market for prepared varieties of natural ingredients. The increasing growth of cafes/lounges mainly serving drinks variants is expected to push the industry in the forecast period. In the coming years, the market will also be powered by rising creativity in packaging and flavours. A further segment for the growth of the market is the rural sector.

 

Key Industry Players in the Indian Premium Tea Market

The report gives a detailed analysis of the following key players in the Indian premium tea market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Tata Consumer Products Ltd.
  • Hindustan Unilever Limited
  • Gujarat Tea Processors & Packers Ltd
  • Society Tea
  • Teaxpress Pvt Ltd
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    India
7    Industry Opportunities and Challenges
8    Indian Tea Market Overview

    8.1    Key Industry Highlights
    8.2    Indian Tea Historical Market (2016-2020) 
    8.3    Indian Tea Market Forecast (2021-2026)
    8.4    Indian Tea Market by Type
        8.4.1    Market Share
            8.4.1.1    Premium Tea
            8.4.1.2    Regular Tea
9    Indian Premium Tea Market Analysis
    9.1    Key Industry Highlights
    9.2    Indian Premium Tea Historical Market (2016-2020) 
    9.3    Indian Premium Tea Market Forecast (2021-2026)
    9.4    Indian Premium Tea Market by Type
        9.4.1    Flavoured Black Teas
            9.4.1.1    Market Share
            9.4.1.2    Historical Trend (2016-2020)
            9.4.1.3    Forecast Trend (2021-2026)
        9.4.2    Green Teas
            9.4.2.1    Market Share
            9.4.2.2    Historical Trend (2016-2020)
            9.4.2.3    Forecast Trend (2021-2026)
        9.4.3    Functional Botanical Blends and Herbal Blends
            9.4.3.1    Market Share
            9.4.3.2    Historical Trend (2016-2020)
            9.4.3.3    Forecast Trend (2021-2026)
        9.4.4    Probiotic Teas
            9.4.4.1    Market Share
            9.4.4.2    Historical Trend (2016-2020)
            9.4.4.3    Forecast Trend (2021-2026)
        9.4.5    Iced Tea
            9.4.5.1    Market Share
            9.4.5.2    Historical Trend (2016-2020)
            9.4.5.3    Forecast Trend (2021-2026)
        9.4.6    Others
    9.5    Indian Premium Tea Market by Packaging
        9.5.1    Loose Tea
            9.5.1.1    Market Share
            9.5.1.2    Historical Trend (2016-2020)
            9.5.1.3    Forecast Trend (2021-2026)
        9.5.2    Plastic Containers
            9.5.2.1    Market Share
            9.5.2.2    Historical Trend (2016-2020)
            9.5.2.3    Forecast Trend (2021-2026)
        9.5.3    Paper Boards
            9.5.3.1    Market Share
            9.5.3.2    Historical Trend (2016-2020)
            9.5.3.3    Forecast Trend (2021-2026)
        9.5.4    Aluminium Tin
            9.5.4.1    Market Share
            9.5.4.2    Historical Trend (2016-2020)
            9.5.4.3    Forecast Trend (2021-2026)
        9.5.5    Tea Bags
            9.5.5.1    Market Share
            9.5.5.2    Historical Trend (2016-2020)
            9.5.5.3    Forecast Trend (2021-2026)
        9.5.6    Others
    9.6    Indian Premium Tea Market by Distribution Channel
        9.6.1    Supermarkets and Hypermarkets
            9.6.1.1    Market Share
            9.6.1.2    Historical Trend (2016-2020)
            9.6.1.3    Forecast Trend (2021-2026)
        9.6.2    Convenience Stores
            9.6.2.1    Market Share
            9.6.2.2    Historical Trend (2016-2020)
            9.6.2.3    Forecast Trend (2021-2026)
        9.6.3    Speciality Stores
            9.6.3.1    Market Share
            9.6.3.2    Historical Trend (2016-2020)
            9.6.3.3    Forecast Trend (2021-2026)
        9.6.4    Online
            9.6.4.1    Market Share
            9.6.4.2    Historical Trend (2016-2020)
            9.6.4.3    Forecast Trend (2021-2026)
        9.6.5    Others
    9.7    Indian Premium Tea Market by Application
        9.7.1    Residential
            9.7.1.1    Market Share
            9.7.1.2    Historical Trend (2016-2020)
            9.7.1.3    Forecast Trend (2021-2026)
        9.7.2    Commercial
            9.7.2.1    Market Share
            9.7.2.2    Historical Trend (2016-2020)
            9.7.2.3    Forecast Trend (2021-2026)
    9.8    Indian Premium Tea Market by Region
        9.8.1    Market Share
            9.8.1.1    North 
            9.8.1.2    South
            9.8.1.3    East 
            9.8.1.4    West
10    Regional Analysis
    10.1    North 
        10.1.1    Historical Trend (2016-2020)
        10.1.2    Forecast Trend (2021-2026)
    10.2    South
        10.2.1    Historical Trend (2016-2020)
        10.2.2    Forecast Trend (2021-2026)
    10.3    East 
        10.3.1    Historical Trend (2016-2020)
        10.3.2    Forecast Trend (2021-2026)
    10.4    West
        10.4.1    Historical Trend (2016-2020)
        10.4.2    Forecast Trend (2021-2026)
11    Market Dynamics
    11.1    SWOT Analysis
        11.1.1    Strengths
        11.1.2    Weaknesses
        11.1.3    Opportunities
        11.1.4    Threats
    11.2    Porter’s Five Forces Analysis
        11.2.1    Supplier’s Power
        11.2.2    Buyers Power
        11.2.3    Threat of New Entrants
        11.2.4    Degree of Rivalry
        11.2.5    Threat of Substitutes
    11.3    EMR’s Key Indicators for Demand
    11.4    EMR’s Key Indicators for Price
12    Value Chain Analysis
13    Competitive Landscape

    13.1    Market Structure
    13.2    Company Profiles
        13.2.1    Tata Consumer Products Ltd.
            13.2.1.1    Company Overview
            13.2.1.2    Product Portfolio
            13.2.1.3    Demographic Reach and Achievements
            13.2.1.4    Certifications
        13.2.2    Hindustan Unilever Limited
            13.2.2.1    Company Overview
            13.2.2.2    Product Portfolio
            13.2.2.3    Demographic Reach and Achievements
            13.2.2.4    Certifications
        13.2.3    Gujarat Tea Processors & Packers Ltd
            13.2.3.1    Company Overview
            13.2.3.2    Product Portfolio
            13.2.3.3    Demographic Reach and Achievements
            13.2.3.4    Certifications
        13.2.4    Society Tea
            13.2.4.1    Company Overview
            13.2.4.2    Product Portfolio
            13.2.4.3    Demographic Reach and Achievements
            13.2.4.4    Certifications
        13.2.5    Teaxpress Pvt Ltd
            13.2.5.1    Company Overview
            13.2.5.2    Product Portfolio
            13.2.5.3    Demographic Reach and Achievements
            13.2.5.4    Certifications
        13.2.6    Others
14    Industry Events and Developments

 

List of Figures and Tables

1.    Indian Tea Market: Key Industry Highlights, 2016 and 2026
2.    Indian Tea Historical Market: Breakup by Type (Million Tons), 2016-2020
3.    Indian Tea Market Forecast: Breakup by Type (Million Tons), 2021-2026
4.    Indian Premium Tea Market: Key Industry Highlights, 2016 and 2026
5.    Indian Premium Tea Historical Market: Breakup by Type (Million Tons), 2016-2020
6.    Indian Premium Tea Market Forecast: Breakup by Type (Million Tons), 2021-2026
7.    Indian Premium Tea Historical Market: Breakup by Packaging (Million Tons), 2016-2020
8.    Indian Premium Tea Market Forecast: Breakup by Packaging (Million Tons), 2021-2026
9.    Indian Premium Tea Historical Market: Breakup by Distribution Channel (Million Tons), 2016-2020
10.    Indian Premium Tea Market Forecast: Breakup by Distribution Channel (Million Tons), 2021-2026
11.    Indian Premium Tea Historical Market: Breakup by Application (Million Tons), 2016-2020
12.    Indian Premium Tea Market Forecast: Breakup by Application (Million Tons), 2021-2026
13.    Indian Premium Tea Historical Market: Breakup by Region (Million Tons), 2016-2020
14.    Indian Premium Tea Market Forecast: Breakup by Region (Million Tons), 2021-2026
15.    Indian Premium Tea Market Structure

Key Questions Answered in the Report

The Indian premium tea market is supported by the growth of tea market, which is projected to grow at a CAGR of 4.2% between 2021 and 2026.

The tea market is estimated to witness a healthy growth in the forecast period of 2021-2026 to reach 1.4 million tons by 2026.

The major drivers of the industry such as rising disposable incomes, enhanced customer experience, rising economic development and affordability are expected to aid the market growth.

The key market trend guiding the growth of the industry includes the technological advancements in the packaging segment.

The major regions of the industry are North India, South India, West India and East India. North India leads the market share of the industry.

Black tea is the dominant type in the Indian premium tea industry.

The major packaging segments of Indian premium tea are loose tea, plastic containers, paper boards, aluminium tin, and tea bags, among others.

The distribution channel segment is led by supermarkets.

The significant applications of Indian premium tea are residential and commercial.

The major players in the industry are Tata Consumer Products Ltd., Hindustan Unilever Limited, Gujarat Tea Processors & Packers Ltd, Society Tea, and Teaxpress Pvt Ltd, among others.

Analyst Review

The Indian premium tea market is driven by increasing affordability and reliability of premium tea, aided by technological growth in the packaging of tea. The Indian premium tea industry is supported by the growth of tea market, which is expected to witness a further growth in the forecast period of 2021-2026, growing at a CAGR of 4.2%. The tea market is projected to reach 1.4 million tons by 2026.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its types, Indian the premium tea industry can be segmented into flavoured black teas, green teas, functional botanical blends and herbal blends, probiotic teas, iced tea, among others, with black tea accounting for the largest market share. On the basis of packaging, the market is divided into loose tea, plastic containers, paper boards, aluminium tin, and tea bags, among others. On the basis of distribution channels, the supermarket/hypermarket sector accounts for the leading share in the industry. By application, the industry is segmented into residential and commercial. The major regional markets for Indian premium tea are North India, South India, East India and West India, with North India accounting for the largest share of the market. The key players in the above market include Tata Consumer Products Ltd., Hindustan Unilever Limited, Gujarat Tea Processors & Packers Ltd, Society Tea, and Teaxpress Pvt Ltd, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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