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Report Overview

The Latin America protein supplements market was valued at USD 1.53 Billion in 2025. It is poised to grow at a CAGR of 7.80% during the forecast period of 2026-2035, and reach USD 3.24 Billion by 2035. The market growth is driven by the rising health awareness, expanding fitness culture, and increasing demand for plant-based and clean-label formulations across urban populations. The growing penetration of e-commerce and sports nutrition retail chains enhances product accessibility and brand visibility. The presence of counterfeit products and price sensitivity in emerging economies may restrain expansion. The rising middle-class population and innovation in functional, fortified protein blends are expected to support sustained growth in the forecast period.

Key Market Trends and Insights

  • By source, the animal-based supplements segment held approximately 59% of the market share in the historical period.
  • Based on product, the powder segment accounted for nearly 48% of the revenue share in the historical period.
  • By application, the functional food segment captured around 50% of the market share in the historical period.

Market Size and Forecast

  • Market Size (2025): USD 1.53 Billion
  • Projected Market Size (2035): USD 3.24 Billion
  • CAGR (2026-2035): 7.80%
2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

  • According to the Institute for Health Metrics and Evaluation, diabetes prevalence in Latin America and the Caribbean is projected to reach 11.3% by 2050. The rising metabolic disorder burden is accelerating demand for protein supplements, thereby strengthening regional market growth.

  • In March 2025, Kerry’s consumer research highlighted that 86% of Latinos prefer hybrid proteins and 82% are willing to add high-protein drinks to their diets, accelerating product innovation and premiumization across the market.

  • One of the major market trends includes strategic local manufacturing partnerships to expand regional penetration. For instance, in April 2024, MuscleTech signed a royalty agreement with Trust Group to manufacture and market its protein supplements in Brazil, improving accessibility and accelerating market growth.

Leading Players in the Latin America Protein Supplements Market

The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:

Nestle SA

Nestlé S.A., through its subsidiary Nestlé Health Science, plays a significant role in the market by delivering science-based nutritional solutions. The company focuses on active lifestyle and medical nutrition segments, offering products such as Resource High Protein and Resource Fiber Choice. These brands leverage digital and e-commerce platforms to enhance consumer engagement and accessibility. With a strong emphasis on evidence-driven innovation and multi-channel distribution, Nestlé strengthens its presence and competitiveness in the evolving protein supplements landscape.

ADM

Archer Daniels Midland Company (ADM) is a global leader in alternative protein innovation, offering integrated plant-based ingredient solutions that support growth in the protein supplements market. Through its functional plant protein systems, including MaxFlex® nutritional enhanced blends and AccelFlex® textured systems, ADM optimizes taste, texture, and protein quality across snacks, bars, and beverages. Backed by over 75 years of expertise, the company provides formulation support, global production capabilities, and scalable supply chains, strengthening its position as a key enabler of high-performance protein supplement development.

Danone SE

Danone SE is a global food and beverage company actively strengthening its position in the market through its high-protein dairy brand, YoPRO. The company offers protein-rich products, including spoonable and drinkable dairy items, delivering up to 25 grams of protein per serving with essential amino acids. With availability across 25 countries and continued innovation in sports nutrition, including renovated formulations fortified with magnesium and vitamin B9, Danone SE supports active lifestyles and drives growth in the expanding high-protein segment.

Glanbia PLC

Glanbia PLC is a global nutrition solutions provider actively engaged in the protein supplements market through innovative ingredients and product development support. The company partners with food, beverage, and supplement brands to deliver high-quality protein formulations aligned with evolving consumer health goals. Its recent insights, including content on metabolic health and functional nutrition trends, highlight the growing focus on weight management and performance nutrition. By combining scientific expertise with research-driven innovation, Glanbia strengthens its role in advancing protein-enriched supplement offerings across diverse markets.

Other key players in the market are Biogaia, Herbalife International of America Inc., CytoSport Inc., GNC Holdings Inc., Quest Nutrition LLC, and Amway Corporation.

Latin America Protein Supplement Market Report Snapshots

Latin America Protein Supplement Market

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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