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Report Overview
The UAE instant coffee market was valued at USD 110.21 Million in 2025. The market is expected to grow at a CAGR of 12.40% during the forecast period of 2026-2035 to reach a value of USD 354.72 Million by 2035. Growing health awareness among UAE consumers is significantly reshaping beverage consumption patterns, with increasing preference for products that combine convenience with functional benefits.
Key Market Trends and Insights
- Dubai dominated the market in 2025 and is projected to grow at a CAGR of 12.8% over the forecast period.
- By product type, flavored is expected to grow at a CAGR of 13.2% over the forecast period.
- By distribution channel, the online channel is projected to witness a CAGR of 17.8% over the forecast period.
Market Size & Forecast
- Market Size in 2025: USD 110.21 Million
- Projected Market Size in 2035: USD 354.72 Million
- CAGR from 2026 to 2035: 12.40%
- Fastest-Growing Regional Market: Dubai
The increasing demand for convenience-based beverage solutions by urban working professionals is boosting the use of instant coffee drinks, especially single-serve and on-the-go coffee drinks, contributing to the expansion of the UAE instant coffee market. Moreover, the premiumization of the products, freeze-dried technology, specialty-grade blends, and functional fortification have repackaged the instant coffee as a substitute instead of a value-added product, appealing to the consumers who appreciate quality and a higher flavor level.
Professional staff, millennial customers who are concerned about their fitness, and expatriate customers are actively pursuing coffee variations that present an added nutritive attribute in addition to the conventional effect of caffeine stimulation. This change is motivating producers in the UAE instant coffee market to launch differentiated instant coffee packages placed in the wellness and performance category.
For instance, Australian functional beverage Beforeyouspeak Coffee introduced its instant coffee sachets in 25 grocery stores in the UAE in May 2025. The product line-up also uses ingredients like amino acids and green tea extract, which focus on energy, focus, and metabolism support. The launch was the formal retail introduction of the brand into the UAE market, which indicated the optimism in the demand for the premium functional coffee products in the country.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
Compound Annual Growth Rate
12.4%
Value in USD Million
2026-2035
*this image is indicative*
|
UAE Instant Coffee Market Report Summary |
Description |
Value |
|
Base Year |
USD Million |
2025 |
|
Historical Period |
USD Million |
2019-2025 |
|
Forecast Period |
USD Million |
2026-2035 |
|
Market Size 2025 |
USD Million |
110.21 |
|
Market Size 2035 |
USD Million |
354.72 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
12.40% |
|
CAGR 2026-2035 - Market by Region |
Dubai |
12.8% |
|
CAGR 2026-2035 - Market by Product Type |
Flavoured |
13.2% |
|
CAGR 2026-2035 - Market by Distribution Channel |
Online |
17.8% |
Key Trends and Recent Developments
Automation and Smart Coffee Technology Enhancing On-Site Consumption
The integration of technology in coffee making is altering the consumption patterns in both corporate and high-traffic settings in the UAE. Self-service and application-driven coffee services enhance speed, uniformity, and personalization in line with the digitally progressive consumer population in the country. The concept of such smart vending and robotic cafes enhances accessibility and creates new consumption patterns, indirectly promoting the overall demand in the UAE instant coffee industry, due to the increased engagement of the coffee culture. For instance, in July 2023, autonomous concept Click Coffee opened its first branch in the UAE at the downtown headquarters of Etisalat in Dubai with robotic barista technology that can make up to 80 drinks in an hour.
Rise of Innovative Capsule-Based Instant Coffee Formats
The use of single-serve variants in the form of capsules is boosting the UAE instant coffee market development by providing a greater level of convenience and freshness. In February 2025, during the World of Coffee Dubai, HYMI Infinity General Trading launched its HYMI Once nitrogen-sealed instant coffee capsules, which provides fresh flavor but does not need any equipment to be brewed. The introduction illustrated the convergence between portability and high-value brands in their appeal to contemporary customers. These developments of the formats create a higher perception of value and encourage categories to grow.
Expansion of Local Roasters into Retail Instant Segments
Market access is expanding as UAE-based coffee roasters diversify into packaged instant retail products, broadening their consumer reach and distribution channels. In March 2024, Coffee Planet, based in Dubai, announced an extended retailing scope of the UAE instant coffee market, with high-end instant coffee formats targeting supermarkets and modern trade centers. Such developments indicate a strategic shift of the brand towards consumer retail outlets. Through the existing brand equity, these expansions are enhancing the competitive intensity and promoting the instant coffee penetration at the household level.
Strengthening E-Commerce and Modern Retail Distribution
The quick spread of digital retail infrastructure in the UAE is allowing instant coffee consumption through increased accessibility and product visibility. Major industry events like World of Coffee Dubai in February 2025 showcased a fresh wave of instant coffee products, which at the same time were rolled out via online and modern trade channels. The exhibitor's approach illustrated how the brands are combining their physical launch events with their e-commerce strategies for distribution and to maximize outreach. This omnichannel rollout strategy is not only bringing more consumers to the category but is also one of the factors supporting the continued growth of the UAE instant coffee market.
Expansion of Coffee Partnerships Across Large-Scale Entertainment Venues
The embedding of specialty coffee brands in large-scale entertainment venues is increasing brand exposure and driving the higher consumption trend of coffee in busy UAE locations. Coffee operators at major venues are getting the advantage of regular encounters with international audiences, remarkable positioning, and the possibility of offering their experience. Through the enhancement of brand image, such brand partnerships help in gaining new distribution avenues, thus going beyond just the traditional cafes and retail shelves, thereby indirectly assisting the growth of the coffee category in the country. For instance, in February 2026, Etihad Arena joined hands with Abu Dhabi-based Nowhere Café as the Official Coffee Partner, thus allowing the introduction of co-branded kiosks and specialty coffee service throughout the arena.
UAE Instant Coffee Industry Segmentation
The EMR’s report titled “UAE Instant Coffee Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Freeze-Dried Instant Coffee
- Spray-Dried Instant Coffee
Key Insight: The UAE instant coffee market consists of both freeze-dried and spray-dried products that meet different consumer requirements. Freeze-dried instant coffee is becoming more popular because it keeps the aroma better and is considered a premium product, with brands like coffee@once launching nitrogen-sealed packs for added freshness and ease of use. On the other hand, spray-dried variants, such as those from Finjan Al Arab, cater to value-seeking consumers who want low prices and quick preparation, thereby enabling a wide-scale penetration of retail and mass-market channels.
Market Breakup by Product Type
- Flavored
- Unflavored
Key Insight: The UAE instant coffee market scope comprises both flavored and unflavored varieties to satisfy the changing demand for taste. Flavored instant coffee is gradually becoming popular as brands such as TheEspressoLab create specialty blends with unique notes that entice young consumers. However, unflavored instant coffee still maintains a consistent volume of sales, with products like NESCAFE Classic attracting traditional consumers who value strong, familiar taste profiles, thereby guaranteeing regular consumption in supermarkets and through online sales channels.
Market by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online
- Others
Key Insight: The expansion of UAE instant coffee market is attributed to the distribution channels such as supermarkets and hypermarkets, convenience stores, online platforms, and other outlets. Supermarkets such as Spinneys UAE are targeting premium shelf placements to enhance the visibility of instant coffee, while convenience stores are generating more impulse purchases of single-serve sachets. Online platforms like Carrefour UAE Online are increasing the frequency of subscriptions and digital marketing via product promotions, hence expanding the customer base. Workplace vending and corporate supply channels are the two most common examples where instant coffee consumption is further being incorporated into the daily routine of consumers.
Market Breakup by Region
- Dubai
- Abu Dhabi
- Others
Key Insight: Regionally, UAE instant coffee market landscape shows dynamic growth trends across Dubai, Abu Dhabi, and other emirates. Being the most internationally diverse city in the world, and its residents' tendency to get luxury goods from brands such as Coffee Planet, Dubai accounts for a major portion of the demand. On the other hand, Abu Dhabi is witnessing stable demand, supported by population growth in areas surrounding hypermarkets and consistent household consumption patterns. Whereas the rest of the emirates, like Sharjah and Ajman, are gradually growing because of the greater availability of retail outlets and increasing accessibility to e-commerce.
UAE Instant Coffee Market Share
By type, freeze-dried instant coffee is picking up pace due to convenience and premium quality
Consumers in the UAE instant coffee market are increasingly opting for freeze-dried products as they value convenience, but at the same time do not want to sacrifice taste. Various new freeze-dried coffee products have been gaining popularity, with the coffee@once nitrogen-sealed capsule brand, in particular, establishing a reputation among urban professionals for easy-to-make and tasty instant coffee. Enhanced solubility and aroma retention are features that are helping to grow this segment even further in both supermarkets and online retail channels.
Spray-dried types continue to witness consistent demand in the UAE instant coffee market, as they are economical and require relatively shorter prep time. The Al Kbous Company instant coffee range, a line of products offering 3-in-1, latte, and classic blends in single-serve sachets, is an example that meets both the daily consumption needs of consumers and a cost-conscious lifestyle. With their supply to traditional retail outlets and convenience stores, they have ensured a consistent demand and broad market availability.
By product type, flavored instant coffee witnesses high demand driven by innovation and variety
Flavored instant coffee is picking up pace in the UAE instant coffee market, as consumers are looking for variety and taste innovation. Specialty instant blends from TheEspressoLab, for instance, offer premium flavored options with unique aromatic profiles, thus serving the demand for an elevated instant coffee experience. This trend not only attracts younger and cosmopolitan buyers but also increases consumption through supermarkets and online platforms.
On the other hand, unflavored category accounts for a significant share of the UAE instant coffee market, as they attract traditional consumers and those who drink coffee daily, and hence, give the highest priority to classic taste and simplicity. The core products of the old brands, like Nestlé's Nescafé series continue to be heavily stocked in supermarkets and convenience stores. This makes it possible to have base volume growth and stable demand. Their presence in retail and e-commerce channels helps to maintain a wide market reach and a stable consumer preference.
By distribution channel, online distribution amasses considerable product sales owing to convenience and digital engagement
Online platforms contribute substantially to the UAE instant coffee market sales as it makes it easy to find and order a wide variety of brands. Carrefour UAE Online and Kibsons.com, two of the top online e-commerce sites, feature products of instant coffee from various players in the same industry, including Rituals Coffee Roasters and Third Wave Coffee Roasters, and they offer the possibility of subscriptions and exclusive online bundles. App-based discounts, user reviews, and fast delivery options attract tech-savvy shoppers who value both price and variety. Thus, digital channels remain a significant source of growth.
Furthermore, supermarkets and hypermarkets remain the major distribution channels of the UAE instant coffee market, as these two formats display an excellent selection of products in order to satisfy the needs of a diverse group of consumers. Among leading retailers, Spinneys UAE and Ansar Gallery prominently feature instant coffee brands such as AliCafe Arabia and Batsam Coffee, leveraging end-aisle displays and in-store promotions to enhance brand visibility and drive shopper engagement. Seasonal bundle discounts and loyalty incentives are the main driving factors of trial and repeat purchases, which ultimately lead to category reach and household penetration through this channel.
Purchase the Regional Overview for USD 1099
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Purchase the Regional Overview for USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
UAE Instant Coffee Market Regional Analysis
|
CAGR 2026-2035 - Market by |
Region |
|
Dubai |
12.8% |
|
Abu Dhabi |
XX% |
|
Others |
XX% |
By region, Dubai leads the market growth, driven by the expansion of premium homegrown coffee concepts
Dubai dominates the UAE instant coffee market growth, mainly due to its diverse population and superior retail infrastructure that enables quick adoption of new coffee formats. Supermarkets and cafes in the city prominently feature instant coffee varieties of the leading brands including Vittoria Coffee and Dukes Coffee Company. Such brands endorse their respective instant coffee lines, while the specialty concepts continue to drive awareness. Retail and online campaigns, catering to Dubai's multicultural consumer base, are increasing the rate of trial and repeat purchases, thereby making the emirate a trendsetter for instant coffee consumption in the UAE.
Meanwhile, Abu Dhabi accounts for a considerable share of the UAE instant coffee market owing to the development of the retail aspect and the local people's demand for coffee on the move. Grocers and hypermarkets are stocking instant coffee products from companies such as Java Coffee House and Sultan Coffee, thus satisfying both the premium and value segments. Increased accessibility through the local grocery chains and delivery services is enabling the continuous adoption of instant coffee by households and offices, thus reinforcing the market's growth potential in the capital even more.
Competitive Landscape
Major UAE instant coffee market players are focusing on product premiumization, portfolio diversification, and geographic expansion as methods for increasing category growth. In fact, to keep up with consumer preferences, companies are concentrating on specialty-grade sourcing, limited-edition blends, and functional beverage extensions. At the same time, they are making strategic partnerships with hospitality chains and modern retail formats to deepen the distribution. Besides, omnichannel models integrating e-commerce and direct-to-consumer platforms are raising urban brand awareness and retention as a result.
On the other hand, to strengthen their competition in the future, UAE instant coffee companies are going ahead with sustainability and operational efficiency initiatives. The measures that such organizations are taking include obtaining responsible sourcing certifications, carrying out carbon footprint reduction programs, recycling packaging, and installing water optimization technologies in production. Moreover, market leaders are incorporating data analytics to improve demand forecasting and marketing campaign personalization, further propelling the industry expansion.
Nestlé S.A.
Nestlé S.A. was established in 1866, and it is a multi-brand food and beverage company that has its headquarters in Vevey, Switzerland. The company's extensive and diverse range of products includes coffee, dairy, nutrition, and packaged foods. It has a potent global network in both developed markets and emerging economies.
Starbucks Corp.
Starbucks Corp., established in 1971, is the world's largest specialty coffee retailer, with its head office in Seattle, Washington, United States. Their global brand owes to a large cafe network, top-notch beverages, and efficient customer engagement.
ZINO DAVIDOFF
ZINO DAVIDOFF is a luxury goods firm based in Basel, Switzerland, and was established in 1980. The company's top-notch cigars, fragrances, and accessories have made the brand the epitome of an elegant lifestyle and the choice of a coffee connoisseur.
Luigi Lavazza SpA
Luigi Lavazza SpA is an Italian coffee manufacturing company established in 1895, with its headquarters in Turin, Italy. It is a company that focuses on the production of roasted coffee blends and coffee systems and is well known in the retail, foodservice, and international sectors.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the market include illycaffè S.p.A., among others.
Key Highlights of the UAE Instant Coffee Market Report
- Analysis of past market trends with reliable projections on size, volume, and growth rates.
- Coverage of new launches, premium variants, functional blends, and sustainable packaging trends shaping demand.
- Detailed benchmarking of key companies, including portfolio strength, distribution reach, and strategic initiatives.
- Breakdown of performance across major emirates, highlighting growth hotspots and retail penetration trends.
- Strategic evaluation of expansion opportunities, supply chain developments, and capital investment potential.
Why Choose Expert Market Research?
- Findings were validated using industry interviews, trade data, and multi-source verification.
- Clear intelligence to support expansion planning, competitive positioning, and portfolio strategy.
- Segmented insights by product type, distribution channel, and geography for targeted planning.
Call to Action
Explore the latest trends shaping the UAE instant coffee market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Download a free sample report or contact our team for customized consultation on the UAE instant coffee market trends 2026.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the UAE instant coffee market reached an approximate value of USD 110.21 Million.
The market is projected to grow at a CAGR of 12.40% between 2026 and 2035.
The key players in the market include Nestlé S.A., Starbucks Corp., ZINO DAVIDOFF, Luigi Lavazza SpA, and illycaffè S.p.A. among others.
Key strategies driving the market include premiumization of product offerings, expansion through modern retail and e-commerce channels, introduction of functional and specialty variants, strategic partnerships within HoReCa, and adoption of sustainable sourcing and packaging practices.
The major challenges that the UAE instant coffee market players face include intense price competition, volatility in global coffee bean prices, high dependence on imports, evolving consumer preference toward fresh-brew alternatives, and increasing regulatory and sustainability compliance requirements.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Product Type |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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