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Global Liqueur Market Size, Share, Analysis, Growth, Forecast: By Type: Neutrals/Bitters, Creams, Fruit Flavoured, Others; By Packaging: Glass, PET Bottle, Metal Can, Others; By Distribution Channel: Convenience Stores, On-Premises, Retailers, Supermarkets; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2023-2028
Global Liqueur Market Outlook
The global liqueur market size reached a value of USD 137.33 billion in 2022. The market is further expected to grow at a CAGR of 4.10% between 2023 and 2028, to reach a value of USD 175.94 billion by 2028.
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Key Trends in the Market
Liqueur is defined as a sweetened spirit which is made in different flavours and extracts. It is an alcoholic beverage which usually includes whiskey as its base. Liqueur is typically sweet and smooth but can also be neutral, bitter, and fruit flavoured. Due to its strong flavour profile, liqueur is often consumed directly without adding it to a mixture or cocktail.
- The increasing demand for liqueur as an after-dinner digestive, appetiser, and as an ingredient for cocktail, are key liqueur market trends. Liqueur also has a unique taste which is attracting more and more consumers every year.
- The rising applications of liqueurs in bakery, confectionery, and dessert products is adding to the market growth. Demand for liqueur in truffles, chocolates, and various recipes, is likely to be witnessed in the forecast period.
- The growing popularity of liqueur types, among youth, such as Grand Marnier, Amaretto, Sambuca, Cointreau, Bailey’s Irish Cream, and Kahlua, among others, is another crucial driving factor of the liqueur market price.
Opportunities and Challenges
The resurgence of traditional liqueurs made with whiskey and rum is expected to offer lucrative opportunities to the liqueur market share in the coming years. Vintage cocktails with added flavoured liqueur are available across pubs and bars, which are witnessing a heightened demand.
The increasing acceptance of alcohol across the societies of the emerging economies is another crucial trend expanding the market opportunities and improving the liqueur market outlook. This factor is leading to an escalation in the footfall across hotels, pubs, and restaurants serving alcohol. Moreover, alcoholic cocktails and liqueurs are gaining traction in social gatherings, parties, weddings, and graduation ceremonies, etc. However, the restrictions on import and export are likely to pose as a challenge to the global market for liqueur.
Market Analysis
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Based on type, the market is segmented into neutrals/bitters, creams, and fruit flavoured, among others. On the basis of packaging, the market is classified into glass, PET bottle, and metal can, among others. By distribution channel, the market is segmented into convenience stores, on-premises, retailers, and supermarkets. The regional markets for liqueur can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global liqueur market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- Brown-Forman Corporation
- Bacardi Limited
- Terra Ltd.
- Beam Suntory Inc.
- Diageo Plc
- William Grant & Sons Limited
- Davide Campari-Milano S.p.A.
- Girolamo Luxardo S.p.A.
- Lucas Bols B.V.
- Pernord Ricard S.A.
- Others
Market Share by Type
The fruit flavoured segment, based on type, accounts for a healthy share of the market for liqueurs, due to the increasing popularity of flavoured liqueur such as orange. These types of liqueurs are also used in tequila-based cocktails. In addition, the growing demand for innovative fruit-based liqueur cocktails with flavours such as plums, cherries, melons, apples, and pears, among others, is further fuelling the segment’s growth. Moreover, the increasing awareness pertaining to the health benefits offered by fruit liqueur is likely to provide impetus to the market in the forecast period. For instance, pear liqueur contains vitamin C, folic acid, and potassium, among others, which are healthy nutrients.
Market Share by Packaging
Based on packaging, the glass segment accounts for a significant share in the market for liqueurs. Glass sustains the purity of taste of a liqueur, does not degrade over time, does not impart any flavour of its own, does not contain any leach chemicals, and can be cleaned easily. Meanwhile, the stringent regulations by various governments and issuance of warnings against bisphenol A (BPA), which poses ill effects on beverage, are leading to a transition towards BPA-free containers. This transition is expected to provide impetus to the global liqueur market growth in the forecast period. Furthermore, glass improves the aesthetic appeal of a beverage and can be used for prolonged time periods, which are further bolstering the demand for glass packaging.
Market Share by Region
In terms of geography, Europe accounts for a significant share in the market. The legal drinking age across European nations such as the United Kingdom, Spain, and France is 18 years, which is among the lowest in the world. Liqueur is a traditional drink across Europe which has been consumed for years and is still gaining traction in occasions and social gatherings. Meanwhile, the well-established breweries across the region is another major driving factor of the liqueur market in Europe.
Meanwhile, the Asia Pacific is expected to witness a steady growth in the market for liqueurs in the forecast period. This can be attributed to the increasing consumer base owing to the rising disposable income and rapid urbanisation across emerging economies such as India and China.
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Competitive Landscape
Brown-Forman Corporation is a leading beverage manufacturing company which is known to craft high-quality spirits and alcohols. The company operates across around 50 cities in the world and is a prominent leader in the wine business. Brown-Forman Corporation was established in the year 1870 and is currently headquartered in Kentucky, United States.
Bacardi Limited is one of the largest family-owned spirit producing companies in the world. The portfolio of this company includes more than 200 brands and labels. It produces vodka, white rum, and various types of liqueurs. The company was founded in the year 1862 and is headquartered in Hamilton, Bermuda.
Terra Ltd. is a leading liqueur producer which manufactures some of the popular liqueur products such as Molly’s Irish Cream and Mr. Whiskey’ Irish Whiskey. The company also provides Irish cream liqueur, Irish vodka, and whiskey liqueur, among others. Terra Ltd. was established in the year 1991 and is headquartered in Bailieborough, Ireland.
Other market players include Beam Suntory Inc., Diageo Plc, William Grant & Sons Limited, Davide Campari-Milano S.p.A., Girolamo Luxardo S.p.A., Lucas Bols B.V., and Pernord Ricard S.A., among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
|
| Breakup by Packaging |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
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| Market Dynamics |
|
| Trade Data Analysis |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Liqueur Market Analysis
8.1 Key Industry Highlights
8.2 Global Liqueur Historical Market (2018-2022)
8.3 Global Liqueur Market Forecast (2023-2028)
8.4 Global Liqueur Market by Type
8.4.1 Neutrals/Bitters
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Creams
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 Fruit Flavoured
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.4.4 Others
8.5 Global Liqueur Market by Packaging
8.5.1 Glass
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 PET Bottle
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Metal Can
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 Others
8.6 Global Liqueur Market by Distribution Channel
8.6.1 Convenience Stores
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 On-Premises
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.6.3 Retailers
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2022)
8.6.3.3 Forecast Trend (2023-2028)
8.6.4 Supermarkets
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2022)
8.6.4.3 Forecast Trend (2023-2028)
8.7 Global Liqueur Market by Region
8.7.1 North America
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2022)
8.7.1.3 Forecast Trend (2023-2028)
8.7.2 Europe
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2022)
8.7.2.3 Forecast Trend (2023-2028)
8.7.3 Asia Pacific
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2022)
8.7.3.3 Forecast Trend (2023-2028)
8.7.4 Latin America
8.7.4.1 Market Share
8.7.4.2 Historical Trend (2018-2022)
8.7.4.3 Forecast Trend (2023-2028)
8.7.5 Middle East and Africa
8.7.5.1 Market Share
8.7.5.2 Historical Trend (2018-2022)
8.7.5.3 Forecast Trend (2023-2028)
9 North America Liqueur Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2022)
9.1.3 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2022)
9.2.3 Forecast Trend (2023-2028)
10 Europe Liqueur Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2022)
10.3.3 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2022)
10.4.3 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Liqueur Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2022)
11.3.3 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2022)
11.4.3 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2022)
11.5.3 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Liqueur Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2022)
12.1.3 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2022)
12.2.3 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2022)
12.3.3 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Liqueur Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2022)
13.1.3 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2022)
13.2.3 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2022)
13.3.3 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2022)
13.4.3 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Trade Data Analysis (HS Code- 220870)
16.1 Major Exporting Countries
16.1.1 By Value
16.1.2 By Volume
16.2 Major Importing Countries
16.2.1 By Value
16.2.2 By Volume
17 Price Analysis
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 Brown-Forman Corporation
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Bacardi Limited
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Terra Ltd.
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 Beam Suntory Inc.
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Diageo Plc
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 William Grant & Sons Limited
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Davide Campari-Milano S.p.A.
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 Girolamo Luxardo S.p.A.
18.2.8.1 Company Overview
18.2.8.2 Product Portfolio
18.2.8.3 Demographic Reach and Achievements
18.2.8.4 Certifications
18.2.9 Lucas Bols B.V.
18.2.9.1 Company Overview
18.2.9.2 Product Portfolio
18.2.9.3 Demographic Reach and Achievements
18.2.9.4 Certifications
18.2.10 Pernord Ricard S.A.
18.2.10.1 Company Overview
18.2.10.2 Product Portfolio
18.2.10.3 Demographic Reach and Achievements
18.2.10.4 Certifications
18.2.11 Others
19 Key Trends and Developments in the Market
Additional Customisations Available
1 Manufacturing Process
1.1 Overview
1.2 Detailed Process Flow
1.3 Operation Involved
2 Project Requirement and Cost Analysis
2.1 Land, Location and Site Development
2.2 Construction
2.3 Plant Machinery
2.4 Cost of Raw Material
2.5 Packaging
2.6 Transportation
2.7 Utilities
2.8 Manpower
2.9 Other Capital Investment
List of Key Figures and Tables
1. Global Liqueur Market: Key Industry Highlights, 2018 and 2022
2. Global Liqueur Historical Market: Breakup by Type (USD Million), 2018-2022
3. Global Liqueur Market Forecast: Breakup by Type (USD Million), 2023-2028
4. Global Liqueur Historical Market: Breakup by Packaging (USD Million), 2018-2022
5. Global Liqueur Market Forecast: Breakup by Packaging (USD Million), 2023-2028
6. Global Liqueur Historical Market: Breakup by Distribution Channel (USD Million), 2018-2022
7. Global Liqueur Market Forecast: Breakup by Distribution Channel (USD Million), 2023-2028
8. Global Liqueur Historical Market: Breakup by Region (USD Million), 2018-2022
9. Global Liqueur Market Forecast: Breakup by Region (USD Million), 2023-2028
10. North America Liqueur Historical Market: Breakup by Country (USD Million), 2018-2022
11. North America Liqueur Market Forecast: Breakup by Country (USD Million), 2023-2028
12. Europe Liqueur Historical Market: Breakup by Country (USD Million), 2018-2022
13. Europe Liqueur Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Asia Pacific Liqueur Historical Market: Breakup by Country (USD Million), 2018-2022
15. Asia Pacific Liqueur Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Latin America Liqueur Historical Market: Breakup by Country (USD Million), 2018-2022
17. Latin America Liqueur Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Middle East and Africa Liqueur Historical Market: Breakup by Country (USD Million), 2018-2022
19. Middle East and Africa Liqueur Market Forecast: Breakup by Country (USD Million), 2023-2028
20. Major Importing Countries by Volume
21. Major Exporting Countries by Volume
22. Major Importing Countries by Value
23. Major Exporting Countries by Value
24. Global Liqueur Market Structure
Key Questions Answered in the Report
The market reached a value of USD 137.33 billion in 2022.
The market is estimated to grow at a CAGR of 4.10% in the forecast period of 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach a value of USD 175.94 billion by 2028.
The unique flavour profile of liqueur, increasing demand for the product in social gatherings and occasions, rising application in bakery and confectionery products, and growing popularity of innovative liqueur types, are the major drivers of the market.
The key trends in the liqueur market include the increasing acceptance of alcohol as a social drink, resurgence of demand of vintage alcohols, and increasing footfall in pubs and bars.
Neutrals/bitters, creams, and fruit flavoured, among others, are the different types included in the market.
Glass, PET bottle, and metal can, among others, are the segments of market based on packaging.
Convenience stores, on-premises, retailers, and supermarkets are the different distribution channels included in the market report.
Yes, liqueur contains alcohol which makes it an intoxicant.
Brown-Forman Corporation, Bacardi Limited, Terra Ltd., Beam Suntory Inc., Diageo Plc, William Grant & Sons Limited, Davide Campari-Milano S.p.A., Girolamo Luxardo S.p.A., Lucas Bols B.V., and Pernord Ricard S.A., among others, are the key market players, according to the report.
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