Global Liqueur Market Report and Forecast 2024-2032

Global Liqueur Market Size

The global liqueur market reached a value of USD 142.96 billion in 2023. The market is further expected to grow at a CAGR of 4.20% between 2024 and 2032, to reach a value of USD 206.62 billion by 2032.

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Key Trends in the Market

Liqueur is defined as a sweetened spirit which is made in different flavours and extracts. It is an alcoholic beverage which usually includes whiskey as its base. Liqueur is typically sweet and smooth but can also be neutral, bitter, and fruit flavoured. Due to its strong flavour profile, liqueur is often consumed directly without adding it to a mixture or cocktail. 

• The increasing demand for liqueur as an after-dinner digestive, appetiser, and as an ingredient for cocktail, are key liqueur market trends. Liqueur also has a unique taste which is attracting more and more consumers every year.

• The rising applications of liqueurs in bakery, confectionery, and dessert products is adding to the market growth. Demand for liqueur in truffles, chocolates, and various recipes, is likely to be witnessed in the forecast period.

• The growing popularity of liqueur types, among youth, such as Grand Marnier, Amaretto, Sambuca, Cointreau, Bailey’s Irish Cream, and Kahlua, among others, is another crucial driving factor of the liqueur market price.

Opportunities and Challenges

The resurgence of traditional liqueurs made with whiskey and rum is expected to offer lucrative opportunities to the liqueur market share in the coming years. Vintage cocktails with added flavoured liqueur are available across pubs and bars, which are witnessing a heightened demand.

The increasing acceptance of alcohol across the societies of the emerging economies is another crucial trend expanding the market opportunities and improving the liqueur market outlook. This factor is leading to an escalation in the footfall across hotels, pubs, and restaurants serving alcohol. Moreover, alcoholic cocktails and liqueurs are gaining traction in social gatherings, parties, weddings, and graduation ceremonies, etc. However, the restrictions on import and export are likely to pose as a challenge to the global market for liqueur.   

Market Analysis

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Based on type, the market is segmented into neutrals/bitters, creams, and fruit flavoured, among others. On the basis of packaging, the market is classified into glass, PET bottle, and metal can, among others. By distribution channel, the market is segmented into convenience stores, on-premises, retailers, and supermarkets. The regional markets for liqueur can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.  

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global liqueur market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Brown-Forman Corporation

• Bacardi Limited

• Terra Ltd.

• Beam Suntory Inc.

• Diageo Plc

• William Grant & Sons Limited

• Davide Campari-Milano S.p.A.

• Girolamo Luxardo S.p.A.

• Lucas Bols B.V.

• Pernord Ricard S.A.

• Others

Liqueur Market Share by Type

The fruit flavoured segment, based on type, accounts for a healthy share of the market for liqueurs, due to the increasing popularity of flavoured liqueur such as orange. These types of liqueurs are also used in tequila-based cocktails. In addition, the growing demand for innovative fruit-based liqueur cocktails with flavours such as plums, cherries, melons, apples, and pears, among others, is further fuelling the segment’s growth. Moreover, the increasing awareness pertaining to the health benefits offered by fruit liqueur is likely to provide impetus to the market in the forecast period. For instance, pear liqueur contains vitamin C, folic acid, and potassium, among others, which are healthy nutrients. 

Market Share by Packaging

Based on packaging, the glass segment accounts for a significant share in the market for liqueurs. Glass sustains the purity of taste of a liqueur, does not degrade over time, does not impart any flavour of its own, does not contain any leach chemicals, and can be cleaned easily. Meanwhile, the stringent regulations by various governments and issuance of warnings against bisphenol A (BPA), which poses ill effects on beverage, are leading to a transition towards BPA-free containers. This transition is expected to provide impetus to the global liqueur market growth in the forecast period. Furthermore, glass improves the aesthetic appeal of a beverage and can be used for prolonged time periods, which are further bolstering the demand for glass packaging.

Market Share by Region

In terms of geography, Europe accounts for a significant share in the market. The legal drinking age across European nations such as the United Kingdom, Spain, and France is 18 years, which is among the lowest in the world. Liqueur is a traditional drink across Europe which has been consumed for years and is still gaining traction in occasions and social gatherings. Meanwhile, the well-established breweries across the region is another major driving factor of the liqueur market in Europe. 

Meanwhile, the Asia Pacific is expected to witness a steady growth in the market for liqueurs in the forecast period. This can be attributed to the increasing consumer base owing to the rising disposable income and rapid urbanisation across emerging economies such as India and China. 

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Competitive Landscape

Brown-Forman Corporation is a leading beverage manufacturing company which is known to craft high-quality spirits and alcohols. The company operates across around 50 cities in the world and is a prominent leader in the wine business. Brown-Forman Corporation was established in the year 1870 and is currently headquartered in Kentucky, United States. 

Bacardi Limited is one of the largest family-owned spirit producing companies in the world. The portfolio of this company includes more than 200 brands and labels. It produces vodka, white rum, and various types of liqueurs. The company was founded in the year 1862 and is headquartered in Hamilton, Bermuda. 

Terra Ltd. is a leading liqueur producer which manufactures some of the popular liqueur products such as Molly’s Irish Cream and Mr. Whiskey’ Irish Whiskey. The company also provides Irish cream liqueur, Irish vodka, and whiskey liqueur, among others. Terra Ltd. was established in the year 1991 and is headquartered in Bailieborough, Ireland. 

Other market players include Beam Suntory Inc., Diageo Plc, William Grant & Sons Limited, Davide Campari-Milano S.p.A., Girolamo Luxardo S.p.A., Lucas Bols B.V., and Pernord Ricard S.A., among others.

Key Highlights of the Report