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Marketing Automation Market

Global Marketing Automation Market Size, Share, Growth, Statistics: By Component: Software, Services; By Deployment: Cloud, On-premise; By Organisation Size: Small and Medium Enterprises (SMEs), Large Enterprises; By Application: Campaign Management, Others; By End Use; Regional Analysis; Competitive Landscape; 2024-2032

Global Marketing Automation Market Outlook

The global marketing automation market size attained approximately USD 6.36 billion in 2023. The market is estimated to grow at a CAGR of 11.8% in the forecast period of 2024-2032, reaching a value of around USD 17.36 billion by 2032.

 

Key Trends in the Market

Marketing automation is the process of using software and technology for the automation of marketing campaigns and processes across multiple channels. It automates repetitive and mundane tasks, streamlines different marketing processes, and allows the marketing team to focus on important tasks.

 

  • One of the key marketing automation market trends include the rise in the implementation of marketing automation tools and software in B2B and B2C for enhancing marketing efficiency and providing personalised experiences.
  • Increased adoption of artificial intelligence (AI) and machine learning in marketing automation software to upend the performance of marketing organisations is another crucial factor driving the market.
  • Growing investments in the optimisation of business and marketing strategies also augment the marketing automation market growth. Marketing automation empowers businesses to leverage their automation software for efficiently executing their marketing task and activities and maximising their ROI.
  • A surge in the integration of marketing automation in customer relationship management (CRM) systems for the development of better marketing strategies that meet customer needs and enhance their experience also propels the market growth.

 

Global Market Analysis

Based on components, the market is bifurcated into software and services. On the basis of deployment, the market is classified into cloud and on-premise. By organisation size, the marketing automation market segmentation includes small and medium enterprises (SMEs) and large enterprises.

 

On the basis of application, the market is divided into campaign management, email marketing, inbound marketing, mobile applications, lead nurturing and lead scoring, reporting and analytics, and social media marketing, among others.

 

Based on end use, the marketing automation market is segmented into BFSI, retail, healthcare, telecom and IT, discrete manufacturing, and government and education, among others. The major regional markets for marketing automation are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global marketing automation market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

 

  • Adobe Inc. 
  • IBM Corporation 
  • Oracle Corporation  
  • Microsoft Corporation  
  • Salesforce, Inc.  
  • HubSpot, Inc.  
  • Infusion Software, Inc. (Keap)  
  • Teradata Corporation 
  • SAS Institute Inc.  
  • Klaviyo, Inc. 
  • Others

 

Market Share by Application

As per the marketing automation market analysis, email marketing occupies a significant market share owing to the growing usage of automated emails by businesses and enterprises to expand their reach. Email automation provides several facilities such as cost-effectiveness, personalisation of content, a wide variety of template formats, minimal chances of errors, and an organised workflow, which eases the work of marketers. Furthermore, the increased utilisation of automated emails for newsletters, reminders, and thank you emails also contributes to the growth of the market.

 

Market Share by Deployment

Cloud models account for a substantial share of the global marketing automation market share due to their increased accessibility, flexibility, and scalability. Moreover, they can be easily implemented by businesses and enterprises as there is no hassle of building an extensive IT infrastructure.

 

Cloud-based solutions provide seamless integration of marketing tools such as social media management, email, and analytical tools, among others, for better management of marketing tasks and campaigns. Meanwhile, on-premises deployment is gaining popularity among businesses that require better security and control over their data.

 

Competitive Landscape

Adobe Inc., established in 1982, is a global software company which has its headquarters in California, the United States. Some of its popular offerings include Photoshop, Acrobat, Illustrator, and Flash, among others.

 

IBM Corporation is a multinational corporation founded in 1911 that provides hardware, middleware, and software, The company, with its headquarters in New York, the United States, also provides artificial intelligence, cloud computing, and data analytics products and services.

 

Oracle Corporation, founded in 1977 and based in Texas, the United States, is a global technology company.  It provides cloud-based applications, application software, database, and middleware software, among others.

 

Other marketing automation market players include Microsoft Corporation, Salesforce, Inc., HubSpot, Inc., Infusion Software, Inc. (Keap), Teradata Corporation, SAS Institute Inc., and Klaviyo, Inc., among others.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Component
  • Deployment
  • Organisation Size
  • Application
  • End Use
  • Region
Breakup by Component
  • Software
  • Services
Breakup by Deployment
  • Cloud
  • On-premise
Breakup by Organisation Size
  • Small and Medium Enterprises (SMEs)
  • Large Enterprises
Breakup by Application
  • Campaign Management
  • Email Marketing
  • Inbound Marketing
  • Mobile Applications
  • Lead Nurturing and Lead Scoring
  • Reporting and Analytics
  • Social Media Marketing
  • Others
Breakup by End Use
  • BFSI
  • Retail
  • Healthcare
  • Telecom and IT
  • Discrete Manufacturing
  • Government and Education
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Adobe Inc. 
  • IBM Corporation 
  • Oracle Corporation  
  • Microsoft Corporation  
  • Salesforce, Inc.  
  • HubSpot, Inc.  
  • Infusion Software, Inc. (Keap)  
  • Teradata Corporation 
  • SAS Institute Inc.  
  • Klaviyo, Inc. 
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description   
    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary
    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Marketing Automation Market Analysis
    8.1    Key Industry Highlights
    8.2    Global Marketing Automation Historical Market (2018-2023) 
    8.3    Global Marketing Automation Market Forecast (2024-2032)
    8.4    Global Marketing Automation Market by Component
        8.4.1    Software
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Services
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
    8.5    Global Marketing Automation Market by Deployment
        8.5.1    Cloud
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    On-premise
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
    8.6    Global Marketing Automation Market by Organisation Size
        8.6.1    Small and Medium Enterprises (SMEs)
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Large Enterprises
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
    8.7    Global Marketing Automation Market by Application
        8.7.1    Campaign Management
            8.7.1.1    Historical Trend (2018-2023)
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Email Marketing
            8.7.2.1    Historical Trend (2018-2023)
            8.7.2.2    Forecast Trend (2024-2032)
        8.7.3    Inbound Marketing
            8.7.3.1    Historical Trend (2018-2023)
            8.7.3.2    Forecast Trend (2024-2032)
        8.7.4    Mobile Applications
            8.7.4.1    Historical Trend (2018-2023)
            8.7.4.2    Forecast Trend (2024-2032)
        8.7.5    Lead Nurturing and Lead Scoring
            8.7.5.1    Historical Trend (2018-2023)
            8.7.5.2    Forecast Trend (2024-2032)
        8.7.6    Reporting and Analytics
            8.7.6.1    Historical Trend (2018-2023)
            8.7.6.2    Forecast Trend (2024-2032)
        8.7.7    Social Media Marketing
            8.7.7.1    Historical Trend (2018-2023)
            8.7.7.2    Forecast Trend (2024-2032)
        8.7.8    Others
    8.8    Global Marketing Automation Market by End Use
        8.8.1    BFSI
            8.8.1.1    Historical Trend (2018-2023)
            8.8.1.2    Forecast Trend (2024-2032)
        8.8.2    Retail
            8.8.2.1    Historical Trend (2018-2023)
            8.8.2.2    Forecast Trend (2024-2032)
        8.8.3    Healthcare
            8.8.3.1    Historical Trend (2018-2023)
            8.8.3.2    Forecast Trend (2024-2032)
        8.8.4    Telecom and IT
            8.8.4.1    Historical Trend (2018-2023)
            8.8.4.2    Forecast Trend (2024-2032)
        8.8.5    Discrete Manufacturing
            8.8.5.1    Historical Trend (2018-2023)
            8.8.5.2    Forecast Trend (2024-2032)
        8.8.6    Government and Education
            8.8.6.1    Historical Trend (2018-2023)
            8.8.6.2    Forecast Trend (2024-2032)
        8.8.7    Others
    8.9    Global Marketing Automation Market by Region
        8.9.1    North America
            8.9.1.1    Historical Trend (2018-2023)
            8.9.1.2    Forecast Trend (2024-2032)
        8.9.2    Europe
            8.9.2.1    Historical Trend (2018-2023)
            8.9.2.2    Forecast Trend (2024-2032)
        8.9.3    Asia Pacific
            8.9.3.1    Historical Trend (2018-2023)
            8.9.3.2    Forecast Trend (2024-2032)
        8.9.4    Latin America
            8.9.4.1    Historical Trend (2018-2023)
            8.9.4.2    Forecast Trend (2024-2032)
        8.9.5    Middle East and Africa
            8.9.5.1    Historical Trend (2018-2023)
            8.9.5.2    Forecast Trend (2024-2032)
9    North America Marketing Automation Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023)
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023)
        9.2.2    Forecast Trend (2024-2032)
10    Europe Marketing Automation Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023)
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Marketing Automation Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023)
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023)
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023)
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Marketing Automation Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Marketing Automation Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023)
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023)
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price  
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Adobe Inc.
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    IBM Corporation
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Oracle Corporation 
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Microsoft Corporation 
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Salesforce, Inc. 
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    HubSpot, Inc. 
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Infusion Software, Inc. (Keap) 
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Teradata Corporation
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    SAS Institute Inc. 
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    Klaviyo, Inc.
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Others
16    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Marketing Automation Market: Key Industry Highlights, 2018 and 2032
2.    Global Marketing Automation Historical Market: Breakup by Component (USD Billion), 2018-2023
3.    Global Marketing Automation Market Forecast: Breakup by Component (USD Billion), 2024-2032
4.    Global Marketing Automation Historical Market: Breakup by Deployment (USD Billion), 2018-2023
5.    Global Marketing Automation Market Forecast: Breakup by Deployment (USD Billion), 2024-2032
6.    Global Marketing Automation Historical Market: Breakup by Organization Size (USD Billion), 2018-2023
7.    Global Marketing Automation Market Forecast: Breakup by Organization Size (USD Billion), 2024-2032
8.    Global Marketing Automation Historical Market: Breakup by Application (USD Billion), 2018-2023
9.    Global Marketing Automation Market Forecast: Breakup by Application (USD Billion), 2024-2032
10.    Global Marketing Automation Historical Market: Breakup by End Use (USD Billion), 2018-2023
11.    Global Marketing Automation Market Forecast: Breakup by End Use (USD Billion), 2024-2032
12.    Global Marketing Automation Historical Market: Breakup by Region (USD Billion), 2018-2023
13.    Global Marketing Automation Market Forecast: Breakup by Region (USD Billion), 2024-2032
14.    North America Marketing Automation Historical Market: Breakup by Country (USD Billion), 2018-2023
15.    North America Marketing Automation Market Forecast: Breakup by Country (USD Billion), 2024-2032
16.    Europe Marketing Automation Historical Market: Breakup by Country (USD Billion), 2018-2023
17.    Europe Marketing Automation Market Forecast: Breakup by Country (USD Billion), 2024-2032
18.    Asia Pacific Marketing Automation Historical Market: Breakup by Country (USD Billion), 2018-2023
19.    Asia Pacific Marketing Automation Market Forecast: Breakup by Country (USD Billion), 2024-2032
20.    Latin America Marketing Automation Historical Market: Breakup by Country (USD Billion), 2018-2023
21.    Latin America Marketing Automation Market Forecast: Breakup by Country (USD Billion), 2024-2032
22.    Middle East and Africa Marketing Automation Historical Market: Breakup by Country (USD Billion), 2018-2023
23.    Middle East and Africa Marketing Automation Market Forecast: Breakup by Country (USD Billion), 2024-2032
24.    Global Marketing Automation Market Structure

Key Questions Answered in the Report

What was the global marketing automation market value in 2023?

In 2023, the market reached an approximate value of USD 6.36 billion.

What is the growth rate of the marketing automation market?

The market is projected to grow at a CAGR of 11.8%  between 2024 and 2032.

What is the forecast outlook of the global marketing automation market for 2024-2032?

The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 17.36 billion by 2032.

What are the major market drivers?

The major market drivers are increasing internet penetration, the growing demand for automated solutions in marketing, and the growing digitalisation of various sectors.

What are the key trends of the market?

The key trends of the market include increased implementation of marketing tools in B2B and B2C, integration of marketing automation in CRM, adoption of AI and machine learning in marketing automation software, and investment in optimisation of organisations.

What are the major regional markets for marketing automation, according to the report?

The major regions in the market are North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

What are the different end uses of marketing automation?

The different end uses of marketing automation are BFSI, retail, healthcare, telecom and IT, discrete manufacturing, and government and education, among others.

Who are the key market players, according to the global marketing automation market report?

The key market players, according to the report, are Adobe Inc., IBM Corporation, Oracle Corporation, Microsoft Corporation, Salesforce, Inc., HubSpot, Inc., Infusion Software, Inc. (Keap), Teradata Corporation, SAS Institute Inc., and Klaviyo, Inc., among others.

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Why Expert Market Research?

Right People

We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.

Right Methodology

We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

Right Price

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

Right Support

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

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