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Report Overview

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Global Marketing Automation Market Outlook

The global marketing automation market size attained approximately USD 6.36 billion in 2024. The market is estimated to grow at a CAGR of 11.8% in the forecast period of 2025-2034, reaching a value of around USD 17.36 billion by 2034.

Global Marketing Automation Market Report Summary Description Value
Base Year USD Billion 2023
Historical Period USD Billion 2018-2024
Forecast Period USD Billion 2025-2034
Market Size 2024 USD Billion 6.36
Market Size 2034 USD Billion 17.36
CAGR 2018-2024 Percentage XX%
CAGR 2025-2034 Percentage 11.8%
CAGR 2025-2034 - Market by Region Asia Pacific 13.6%
CAGR 2025-2034 - Market by Country India 15.6%
CAGR 2025-2034 - Market by Country China 13.0%
CAGR 2025-2034 - Market by Component Software 12.9%
CAGR 2025-2034 - Market by End Use Telecom and IT 13.5%
Market Share by Country 2023 France 3.3%

Key Trends in the Market

Marketing automation is the process of using software and technology for the automation of marketing campaigns and processes across multiple channels. It automates repetitive and mundane tasks, streamlines different marketing processes, and allows the marketing team to focus on important tasks.

  • One of the key marketing automation market trends include the rise in the implementation of marketing automation tools and software in B2B and B2C for enhancing marketing efficiency and providing personalised experiences.
  • Increased adoption of artificial intelligence (AI) and machine learning in marketing automation software to upend the performance of marketing organisations is another crucial factor driving the market.
  • Growing investments in the optimisation of business and marketing strategies also augment the marketing automation market growth. Marketing automation empowers businesses to leverage their automation software for efficiently executing their marketing task and activities and maximising their ROI.
  • A surge in the integration of marketing automation in customer relationship management (CRM) systems for the development of better marketing strategies that meet customer needs and enhance their experience also propels the market growth.

Global Market Analysis

Based on components, the market is bifurcated into software and services. On the basis of deployment, the market is classified into cloud and on-premise. By organisation size, the marketing automation market segmentation includes small and medium enterprises (SMEs) and large enterprises.

On the basis of application, the market is divided into campaign management, email marketing, inbound marketing, mobile applications, lead nurturing and lead scoring, reporting and analytics, and social media marketing, among others.

Based on end use, the marketing automation market is segmented into BFSI, retail, healthcare, telecom and IT, discrete manufacturing, and government and education, among others. The major regional markets for marketing automation are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

CAGR 2025-2034 - Market by Country
India 15.6%
China 13.0%
UK 10.8%
USA 10.5%
Australia 9.3%
Canada XX%
Germany XX%
France XX%
Italy 8.3%
Japan XX%
Saudi Arabia XX%
Brazil XX%
Mexico XX%

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global marketing automation market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

  • Adobe Inc. 
  • IBM Corporation 
  • Oracle Corporation  
  • Microsoft Corporation  
  • Salesforce, Inc.  
  • HubSpot, Inc.  
  • Infusion Software, Inc. (Keap)  
  • Teradata Corporation 
  • SAS Institute Inc.  
  • Klaviyo, Inc. 
  • Others

Market Share by Application

As per the marketing automation market analysis, email marketing occupies a significant market share owing to the growing usage of automated emails by businesses and enterprises to expand their reach. Email automation provides several facilities such as cost-effectiveness, personalisation of content, a wide variety of template formats, minimal chances of errors, and an organised workflow, which eases the work of marketers. Furthermore, the increased utilisation of automated emails for newsletters, reminders, and thank you emails also contributes to the growth of the market.

Market Share by Deployment

Cloud models account for a substantial share of the global marketing automation market share due to their increased accessibility, flexibility, and scalability. Moreover, they can be easily implemented by businesses and enterprises as there is no hassle of building an extensive IT infrastructure.

Cloud-based solutions provide seamless integration of marketing tools such as social media management, email, and analytical tools, among others, for better management of marketing tasks and campaigns. Meanwhile, on-premises deployment is gaining popularity among businesses that require better security and control over their data.

Competitive Landscape

Adobe Inc., established in 1982, is a global software company which has its headquarters in California, the United States. Some of its popular offerings include Photoshop, Acrobat, Illustrator, and Flash, among others.

IBM Corporation is a multinational corporation founded in 1911 that provides hardware, middleware, and software, The company, with its headquarters in New York, the United States, also provides artificial intelligence, cloud computing, and data analytics products and services.

Oracle Corporation, founded in 1977 and based in Texas, the United States, is a global technology company.  It provides cloud-based applications, application software, database, and middleware software, among others.

Other marketing automation market players include Microsoft Corporation, Salesforce, Inc., HubSpot, Inc., Infusion Software, Inc. (Keap), Teradata Corporation, SAS Institute Inc., and Klaviyo, Inc., among others.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Component
  • Deployment
  • Organisation Size
  • Application
  • End Use
  • Region
Breakup by Component
  • Software
  • Services
Breakup by Deployment
  • Cloud
  • On-premise
Breakup by Organisation Size
  • Small and Medium Enterprises (SMEs)
  • Large Enterprises
Breakup by Application
  • Campaign Management
  • Email Marketing
  • Inbound Marketing
  • Mobile Applications
  • Lead Nurturing and Lead Scoring
  • Reporting and Analytics
  • Social Media Marketing
  • Others
Breakup by End Use
  • BFSI
  • Retail
  • Healthcare
  • Telecom and IT
  • Discrete Manufacturing
  • Government and Education
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Adobe Inc. 
  • IBM Corporation 
  • Oracle Corporation  
  • Microsoft Corporation  
  • Salesforce, Inc.  
  • HubSpot, Inc.  
  • Infusion Software, Inc. (Keap)  
  • Teradata Corporation 
  • SAS Institute Inc.  
  • Klaviyo, Inc. 
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the market reached an approximate value of USD 6.36 billion.

The market is projected to grow at a CAGR of 11.8%  between 2025 and 2034.

The market is estimated to witness a healthy growth in the forecast period of 2025-2034, reaching a value of around USD 17.36 billion by 2034.

The major market drivers are increasing internet penetration, the growing demand for automated solutions in marketing, and the growing digitalisation of various sectors.

The key trends of the market include increased implementation of marketing tools in B2B and B2C, integration of marketing automation in CRM, adoption of AI and machine learning in marketing automation software, and investment in optimisation of organisations.

The major regions in the market are North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

The different end uses of marketing automation are BFSI, retail, healthcare, telecom and IT, discrete manufacturing, and government and education, among others.

The key market players, according to the report, are Adobe Inc., IBM Corporation, Oracle Corporation, Microsoft Corporation, Salesforce, Inc., HubSpot, Inc., Infusion Software, Inc. (Keap), Teradata Corporation, SAS Institute Inc., and Klaviyo, Inc., among others.

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