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Meal Kit Delivery Services Market

Global Meal Kit Delivery Services Market Analysis, Growth: By Offering: Heat and Eat, Cook and Eat; By Meal Type: Vegetarian, Non-Vegetarian, Others; By Service: Single, Multiple; By Platform: Online, Offline; Regional Analysis; Market Dynamics; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032

Global Meal Kit Delivery Services Market Outlook

The global meal kit delivery services market size was valued at USD 25.68 billion in 2023. The market is further projected to grow at a CAGR of 16.1% between 2024 and 2032, reaching a value of USD 98.82 billion by 2032.

 

Key Takeaways

  • Global meal kit sales reached USD 17 billion in 2023, and by 2027, sales are expected to surpass USD 25 million.
  • In 2022, Hello Fresh held a majority share of the meal kit market in the United States with over 70 percent of sales and over USD 3.2 billion in revenue.
  • The estimated valuation of meal kit services in the United Kingdom for 2019 was USD 11.18 billion.

 

Meal kit delivery services are a type of online food service that provides customers with pre-portioned and sometimes partially prepared ingredients and recipes to make home-cooked meals. Customers can choose from a variety of cuisines, dietary preferences, and delivery frequencies or timings. Meal kit delivery services offer benefits such as reducing food waste, saving time and money, and enhancing cooking skills, which has framed a positive market outlook.

 

Some of the factors driving the meal kit delivery services market growth are the increasing demand for convenience, personalisation, and variety in food options. Moreover, the rising disposable incomes and the growing awareness of healthy and sustainable eating habits has also created a demand for meal kit delivery services.

 

 

meal kit delivery services market

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Key Trends and Developments

Increasing adoption of online platforms and mobile apps, rising demand for convenient foods, and availability of new cuisines are boosting the meal kit delivery services market expansion

 

Date Company Event
August 2023 HelloFresh Expanded its ready-to-eat brand, Factor, to the Netherlands and the Flanders region in Belgium
April 2023 Blue Apron, Dashmart by DoorDash Unveiled the extension of their partnership to enable the widespread delivery of Blue Apron's Heat & Eat meals in 11 markets
January 2022 Home Chef Partnered with celebrity chef and Skinnytaste creator Gina Homolka to launch a line of fresh, nutrient-dense meals.
August 2021 Freshly Inc. Introduced "Purely Plant," its first-ever line of prepared plant-based meals.
October 2020 Nestlé Acquired Freshly Inc. for USD 950 million. The company delivers ready-prepared meals to customers.

 

 

Trends Impact
Rising demand for convenient foods The market is expected to grow as more consumers seek easy, fast, and personalised solutions for their meal planning and preparation.
Increasing adoption of online platforms and mobile apps The meal kit delivery services market is projected to benefit from the growing penetration of internet and smartphone users, who can access a variety of meal kit options through digital channels.
Expanding product portfolio and innovation Meal kit providers are likely to witness more competition as they offer new cuisines, recipes, ingredients, and packaging to cater to diverse customer preferences and needs.
Enhanced focus on sustainability and social responsibility The market is anticipated to see more awareness from meal kit providers and consumers regarding the environmental impacts of their food choices, such as reducing food waste, carbon footprint, and plastic usage.

 

Global Meal Kit Delivery Services Market Trends

Meal kits refer to packages that contain all the components required for preparing a meal and can be delivered on demand, weekly, or monthly subscription basis. These services enables consumers to personalise the food to their tastes and enjoy hassle-free cooking at lower costs than ready-made food deliveries. Additionally, these services cater to all age groups, including millennials, adults, and aged population, which can positively affect the meal kit delivery services market dynamics in the future.

 

Meal kit delivery services are becoming increasingly popular due to the benefits of cooked meals, which are less expensive than takeout and home delivery services. For busy professionals and families, meal kits offer an affordable means of preparing meals that are healthy and easy to cook, supporting the meal kit delivery services market development.

 

Based on the dietary and lifestyle preferences of consumers, meal kit delivery services can be customised, from gluten-free diets to keto diets, low fat diets, high protein diets, and vegan diets. Customers can choose the ingredients for their meals and alter their preferences as needed by selecting specific food items. As a result, it is anticipated that the meal kit delivery services market value would rise in the coming years.

 

Moreover, due to the improvements in nutrition that meal kits offer, their affordable price, and flexibility, more consumers are investing in long-term subscription plans on weekly and monthly basis. Since the meal kits are typically pre-portioned, there is less wastage and hassles of grocery shopping and meal planning can be avoided, which is surging the demand for the meal kit delivery services.

 

meal kit delivery services market by segments

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Market Segmentation

Global Meal Kit Delivery Services Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

 

Market Breakup Categories
Offering Heat and Eat, Cook and Eat
Meal type Vegetarian, Non-vegetarian, Others
Service Single, Multiple
Platform Online, Offline
Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa

 

Online platforms hold a significant market share due to availability of discounts and subscription models on these platforms

The meal kit delivery services market is dominated by the online sector. The segment is growing primarily because of the increasing preference of consumers for online ordering as well as the abundance of meal kit options on online platforms. Businesses that have built an online presence can offer customer with more flexibility by being accessible 24/7, thus increasing the market share of meal kit delivery services. Also, customers prefer to use websites to learn about the weekly and monthly menu and about the various meal subscriptions that are available, rather than going in person to the service provider.

 

On the other hand, meal kit delivery services market analysis shows that the offline platform segment will grow at a steady rate during the forecast period. The offline platform segment comprises physical stores, kiosks, and vending machines where customers can purchase or pick up the meal kits. Though the offline platform segment has limited availability and accessibility compared to the online platform, it may witness some growth opportunities, as some customers may prefer to see and select the meal kits in person.

 

Heat and eat meals to capture a growing market share because they do not require cooking and offers convenience

One of the main factors that differentiate the meal kit delivery services market is the offering, which can be either heat and eat or cook and eat. Heat and eat meals are pre-cooked and only require reheating before consumption, while cook and eat meals are raw ingredients that need to be prepared and cooked by the customer.

 

The heat and eat meals is anticipated to lead the meal kit delivery services market share in the forecast period due to the increasing demand for convenience food, especially among working professionals and millennials. Heat and eat meals are quickly prepared and thus, helps save time. The key players in this segment include Nestle, Kraft Heinz, Unilever, Campbell Soup, Conagra Brands, Hormel Foods, and General Mills.

 

Furthermore, the meal kit delivery services market estimates that cook and eat meals are demanded from consumers who prefer fresh, healthy, and personalised food. Also, the rising popularity of online platforms and subscription models provides convenience to consumers by providing meals on time. The key players in this segment include HelloFresh, Blue Apron, Home Chef, Sun Basket, Marley Spoon, and Purple Carrot.

 

meal kit delivery services market by region

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Competitive Landscape

Market players are constantly expanding their customer base to cater to diverse dietary needs, further increasing their partnership efforts to launch new product lines

 

Company Year Founded Headquarters Products/Services
Gobble, Inc. 2017 California, United States Quick and convenient meal kits with easy-to-follow recipes and pre-portioned ingredients
HelloFresh SE 2011 Berlin, Germany Variety of meal kits catering to diverse dietary needs and lifestyles
Freshly Inc. 2012 California, United States Prepared meal delivery services offering single-serve, heat-and-eat meals
Sun Basket, Inc. 2014 California, United States Weekly delivery of organic, sustainably sourced, and chef-crafted meal kits with a focus on health and environmental responsibility

 

Other key players in the global meal kit delivery services market include Blue Apron, LLC, Relish Labs LLC (Home Chef), MMM Consumer Brands Inc., The Purple Carrot, Hungryroot, Inc., and Fresh n’ Lean, among others.

 

Global Meal Kit Delivery Services Market Analysis by Region

North America is a prominent region for meal kit delivery due to busy lifestyles of working population

North America is anticipated to continue to hold a sizable share in the meal kit delivery services market during the forecast period. Meal kits are extensively preferred and purchased by consumers in this region because of the busy lifestyles of consumers, and the ability of meal kits to save time and effort in cooking. Meal kits tend to be less priced and a healthier substitute for pre-cooked meal items offered by restaurants, delivery services, and retail outlets. Promotions on social media have further expanded the visibility and popularity of meal kit delivery services.

 

The European region accounts for the fastest-growing market share, according to the meal kit delivery services market report. The high disposable income and the growing preference for seasonal ingredients, especially in countries like Germany, France, the UK, Italy, and Spain, are supporting the growth of the market in this region. Moreover, the increasing demand for organic, vegan, gluten-free, and other dietary-specific meal kits are also driving the meal kit delivery services market expansion in this region.

 

The meal kit delivery services market in Asia Pacific is anticipated to witness growth in the upcoming years, particularly in countries such as China, Japan, and South Korea. The need for these delivery services is expected to be driven up by the region's growing population of time-constrained clients. Moreover, the growing popularity of international cuisines, the rising awareness of healthy eating habits, and the changing consumer preferences toward convenient food are also fuelling the meal kit delivery services market growth in this region.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Offering
  • Meal Type
  • Service
  • Platform
  • Region
Breakup by Offering
  • Heat and Eat
  • Cook and Eat
Breakup by Meal Type
  • Vegetarian
  • Non-Vegetarian
  • Others
Breakup by Service
  • Single
  • Multiple
Breakup by Platform
  • Online
  • Offline
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Blue Apron, LLC
  • HelloFresh SE
  • Relish Labs LLC (Home Chef)
  • MMM Consumer Brands Inc.
  • Sun Basket, Inc.
  • Freshly Inc.
  • Gobble, Inc
  • The Purple Carrot
  • Hungryroot, Inc.
  • Fresh n’ Lean
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Meal Kit Delivery Services Market Analysis

    8.1    Key industry Highlights
    8.2    Global Meal Kit Delivery Services Historical Market (2018-2023) 
    8.3    Global Meal Kit Delivery Services Market Forecast (2024-2032)
    8.4    Global Meal Kit Delivery Services Market by Offering
        8.4.1    Heat and Eat
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2018-2023)
            8.4.1.3    Forecast Trend (2024-2032)
        8.4.2    Cook and Eat
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2018-2023)
            8.4.2.3    Forecast Trend (2024-2032)
    8.5    Global Meal Kit Delivery Services Market by Meal Type 
        8.5.1    Vegetarian
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2018-2023)
            8.5.1.3    Forecast Trend (2024-2032)
        8.5.2    Non-Vegetarian 
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2018-2023)
            8.5.2.3    Forecast Trend (2024-2032)
        8.5.3    Others
    8.6    Global Meal Kit Delivery Services Market by Service
        8.6.1    Single 
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2018-2023)
            8.6.1.3    Forecast Trend (2024-2032)
        8.6.2    Multiple
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2018-2023)
            8.6.2.3    Forecast Trend (2024-2032)
    8.7    Global Meal Kit Delivery Services Market by Platform
        8.7.1    Online
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2018-2023)
            8.7.1.3    Forecast Trend (2024-2032)
        8.7.2    Offline
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2018-2023)
            8.7.2.3    Forecast Trend (2024-2032)
    8.8    Global Meal Kit Delivery Services Market by Region
        8.8.1    North America
            8.8.1.1    Market Share
            8.8.1.2    Historical Trend (2018-2023) 
            8.8.1.3    Forecast Trend (2024-2032)
        8.8.2    Europe
            8.8.2.1    Market Share
            8.8.2.2    Historical Trend (2018-2023) 
            8.8.2.3    Forecast Trend (2024-2032)
        8.8.3    Asia Pacific
            8.8.3.1    Market Share
            8.8.3.2    Historical Trend (2018-2023) 
            8.8.3.3    Forecast Trend (2024-2032)
        8.8.4    Latin America
            8.8.4.1    Market Share
            8.8.4.2    Historical Trend (2018-2023) 
            8.8.4.3    Forecast Trend (2024-2032)
        8.8.5    Middle East and Africa
            8.8.5.1    Market Share
            8.8.5.2    Historical Trend (2018-2023) 
            8.8.5.3    Forecast Trend (2024-2032)
9    North America Meal Kit Delivery Services Market Analysis
    9.1    United States of America 
        9.1.1    Market Share
        9.1.2    Historical Trend (2018-2023) 
        9.1.3    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Market Share
        9.2.2    Historical Trend (2018-2023) 
        9.2.3    Forecast Trend (2024-2032)
10    Europe Meal Kit Delivery Services Market Analysis
    10.1    United Kingdom
        10.1.1    Market Share
        10.1.2    Historical Trend (2018-2023) 
        10.1.3    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Market Share
        10.2.2    Historical Trend (2018-2023) 
        10.2.3    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Market Share
        10.3.2    Historical Trend (2018-2023) 
        10.3.3    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Market Share
        10.4.2    Historical Trend (2018-2023) 
        10.4.3    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Meal Kit Delivery Services Market Analysis
    11.1    China
        11.1.1    Market Share
        11.1.2    Historical Trend (2018-2023) 
        11.1.3    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Market Share
        11.2.2    Historical Trend (2018-2023) 
        11.2.3    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Market Share
        11.3.2    Historical Trend (2018-2023) 
        11.3.3    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Market Share
        11.4.2    Historical Trend (2018-2023) 
        11.4.3    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Market Share
        11.5.2    Historical Trend (2018-2023) 
        11.5.3    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Meal Kit Delivery Services Market Analysis
    12.1    Brazil
        12.1.1    Market Share
        12.1.2    Historical Trend (2018-2023) 
        12.1.3    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Market Share
        12.2.2    Historical Trend (2018-2023) 
        12.2.3    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Market Share
        12.3.2    Historical Trend (2018-2023) 
        12.3.3    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Meal Kit Delivery Services Market Analysis
    13.1    Saudi Arabia
        13.1.1    Market Share
        13.1.2    Historical Trend (2018-2023) 
        13.1.3    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Market Share
        13.2.2    Historical Trend (2018-2023) 
        13.2.3    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Market Share
        13.3.2    Historical Trend (2018-2023) 
        13.3.3    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Market Share
        13.4.2    Historical Trend (2018-2023) 
        13.4.3    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key indicators for Demand
    14.4    Key indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Blue Apron, LLC
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    HelloFresh SE
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Relish Labs LLC (Home Chef)
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    MMM Consumer Brands Inc.
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Sun Basket, Inc.
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Freshly Inc.
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Gobble, Inc
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    The Purple Carrot
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    Hungryroot, Inc.
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    Fresh n’ Lean
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Others
16    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Meal Kit Delivery Services Market: Key industry Highlights, 2018 and 2032
2.    Global Meal Kit Delivery Services Historical Market: Breakup by Offering (USD Million), 2018-2023
3.    Global Meal Kit Delivery Services Market Forecast: Breakup by Offering (USD Million), 2024-2032
4.    Global Meal Kit Delivery Services Historical Market: Breakup by Meal Type (USD Million), 2018-2023
5.    Global Meal Kit Delivery Services Market Forecast: Breakup by Meal Type (USD Million), 2024-2032
6.    Global Meal Kit Delivery Services Historical Market: Breakup by Service (USD Million), 2018-2023
7.    Global Meal Kit Delivery Services Market Forecast: Breakup by Service (USD Million), 2024-2032
8.    Global Meal Kit Delivery Services Historical Market: Breakup by Platform (USD Million), 2018-2023
9.    Global Meal Kit Delivery Services Market Forecast: Breakup by Platform (USD Million), 2024-2032
10.    Global Meal Kit Delivery Services Historical Market: Breakup by Region (USD Million), 2018-2023
11.    Global Meal Kit Delivery Services Market Forecast: Breakup by Region (USD Million), 2024-2032
12.    North America Meal Kit Delivery Services Historical Market: Breakup by Country (USD Million), 2018-2023
13.    North America Meal Kit Delivery Services Market Forecast: Breakup by Country (USD Million), 2024-2032
14.    Europe Meal Kit Delivery Services Historical Market: Breakup by Country (USD Million), 2018-2023
15.    Europe Meal Kit Delivery Services Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Asia Pacific Meal Kit Delivery Services Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Asia Pacific Meal Kit Delivery Services Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Latin America Meal Kit Delivery Services Historical Market: Breakup by Country (USD Million), 2018-2023
19.    Latin America Meal Kit Delivery Services Market Forecast: Breakup by Country (USD Million), 2024-2032
20.    Middle East and Africa Meal Kit Delivery Services Historical Market: Breakup by Country (USD Million), 2018-2023
21.    Middle East and Africa Meal Kit Delivery Services Market Forecast: Breakup by Country (USD Million), 2024-2032
22.    Global Meal Kit Delivery Services Market Structure

Key Questions Answered in the Report

In 2023, the meal kit delivery services market reached an approximate value of USD 25.68 billion.

The market is expected to grow at a CAGR of 16.1% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 98.82 billion by 2032.

Cook and eat meal kits come with premeasured ingredients and clear recipes so that consumers cook meals in the comfort of their own kitchens with the provided ingredients.

The major drivers of the meal kit delivery services market include the increased demand for online food delivery services, rise in number of working women, increased availability of ready-to-eat meals, and established online platforms.

The increasing preference for meal kit delivery services due to the benefits of homemade meals along with the wide range of food options and busy lifestyles in emerging countries are the key trends propelling the growth of the market.

The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Based on platform, the market is divided into online and offline.

The primary offerings of meal kit delivery services include heat and eat and cook and eat.

Key players in the market are Blue Apron, LLC, HelloFresh SE, Relish Labs LLC (Home Chef), MMM Consumer Brands Inc., Sun Basket, Inc., Freshly Inc., Gobble, Inc., The Purple Carrot, Hungryroot, Inc., and Fresh n’ Lean, among others.

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