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Global Meal Kit Delivery Services Market Analysis, Size, Share, Growth, Forecast: By Offering: Heat and Eat, Cook and Eat; By Meal Type: Vegetarian, Non-Vegetarian, Others; By Service: Single, Multiple; By Platform: Online, Offline; Regional Analysis; Market Dynamics; Competitive Landscape; Key Trends and Developments in the Market; 2023-2028
Meal Kit Delivery Services Market Outlook
The global meal kit delivery services market size reached a value of USD 22.1 billion in 2022. The market is expected to grow at a CAGR of 16.20% between 2023 and 2028, reaching a value of around USD 54.2 billion by 2028.
Key Trends in the Market
Meal kits refer to packages that contain all the components required for preparing a meal, and can be in the format of heat and eat, or cook and eat. Meal kit delivery services are the delivery of meal kits on an-demand, weekly, or monthly subscription basis that send consumers food items and recipes so they may prepare their own fresh meals at home. Consumers can personalise the food to their tastes and enjoy hassle-free homemade food at lower costs than ready-made food deliveries and with a healthier nutritional profile.
- Meal kit delivery services are becoming increasingly popular due to the benefits of cooked meals, which are less expensive than takeout and home delivery services. For busy professionals and families, meal kits offer an affordable means of preparing meals that are healthy and easy to prepare, supporting the growth of the meal kit delivery services market.
- Based on the dietary and lifestyle preferences of consumers, meal kit delivery services can be customised, from gluten-free diets, to keto diets, low fat diets, high protein diets, and vegan diets. Customers can choose the ingredients for their meals and alter their preferences as needed and select particular food items. As a result, it is anticipated that the demand for the meal kit delivery services market would rise in the coming years.
- Due to the improvements in nutrition that meal kits offer, their affordable price, and flexibility, more consumers are investing in long-term subscription plans on weekly and monthly basis. Since the meal kits are typically pre-portioned, there is less wastage and hassles of grocery shopping and meal planning can be avoided, which is surging the demand for the meal kit delivery services market.
Global Meal Kit Delivery Services Market Analysis
Based on offering, the market is bifurcated into heat and eat, and cook and eat. The market on the basis of meal type is segmented into vegetarian, and non-vegetarian, among others. On the basis of service, the market is classified into single and multiple. Based on platform, the market is divided into online and offline. The regional markets for meal kit delivery services can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global meal kit delivery services market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
- Blue Apron, LLC
- HelloFresh SE
- Relish Labs LLC (Home Chef)
- MMM Consumer Brands Inc.
- Sun Basket, Inc.
- Freshly Inc.
- Gobble, Inc
- The Purple Carrot
- Hungryroot, Inc.
- Fresh n’ Lean
- Others
Market Share by Platform
The meal kit delivery services market is dominated by the online sector. The segment is growing primarily as a result of the increasing preference of consumers for online shopping as well as the abundance of meal kit options. Businesses that have built an online presence are able to offer customer care with more flexibility by being accessible 24/7, thus increasing the market share of meal kit delivery services. The bulk of enterprises provide their products through their own websites for the convenience of the consumers. Customers prefer to use websites to learn about the weekly and monthly menu as well as the various meal subscriptions that are available, rather than contacting or going in person to the service provider. Specific dietary needs can be catered to with greater ease through online platforms.
Market Share by Region
North America is anticipated to continue to hold a sizable share in the meal kit delivery services market during the forecast period. Meal kits are extensively preferred and purchased by consumers in this region because of the busy lifestyles of consumers, and the ability of meal kits to save time and effort in cooking. Meal kits tend to be less priced and a healthier substitute for pre-cooked meal items offered by restaurants, delivery services, and retail outlets. Promotions on social media have further increased the visibility and popularity of meal kit delivery services.
The meal kit delivery services market is anticipated to witness growth in the Asia Pacific region in the upcoming years, particularly in countries such as China, Japan, and South Korea. The need for these delivery services is expected to be driven up by the region's growing population of time-constrained clients.
Competitive Landscape
Blue Apron, LLC, with its headquarters in New York in the United States focuses on giving consumers pre-measured goods and recipes so they may make meals at home. The company runs as an online retailer that sends customers fresh food ingredients and cooking instructions. The company, which was established in 2012, also provides Blue Apron Wine, a direct-to-consumer wine delivery service that sells wines. Blue Apron also markets beef, poultry, and lamb products under the BN Ranch brand.
HelloFresh SE, founded in 2011 offers meal kit solutions for preparing meals at home using its recipes. The company, which has its headquarters in Berlin, Germany, provides premium meals, double portions, and other options, in addition to add-ons including soups, ready-made dinners, snacks, desserts, fruit boxes, and seasonal boxes. Its meal kits are also sold through vending machines.
Sun Basket, Inc. is a healthy meal delivery service with its headquarters in California in the United States, which provides weekly home delivery of seasonal and fresh foods with simple recipes. The company, which was founded in 2014, provides a range of diet options, such as vegan, paleo, Mediterranean, lean & clean, gluten-free, vegetarian, and more. Sun Basket makes simple to prepare delectable meals to help consumers eat healthy and feel fantastic. Sun Basket purchases meats that have been ethically grown, seasonal organic veggies from the best farms, and wild-caught seafood.
Other market players include Relish Labs LLC (Home Chef), MMM Consumer Brands Inc., Freshly Inc., Gobble, Inc, The Purple Carrot, Hungryroot, Inc., and Fresh n’ Lean, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Offering |
|
| Breakup by Meal Type |
|
| Breakup by Service |
|
| Breakup by Platform |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Meal Kit Delivery Services Market Analysis
8.1 Key industry Highlights
8.2 Global Meal Kit Delivery Services Historical Market (2018-2022)
8.3 Global Meal Kit Delivery Services Market Forecast (2023-2028)
8.4 Global Meal Kit Delivery Services Market by Offering
8.4.1 Heat and Eat
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Cook and Eat
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.5 Global Meal Kit Delivery Services Market by Meal Type
8.5.1 Vegetarian
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Non-Vegetarian
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Others
8.6 Global Meal Kit Delivery Services Market by Service
8.6.1 Single
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Multiple
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.7 Global Meal Kit Delivery Services Market by Platform
8.7.1 Online
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2022)
8.7.1.3 Forecast Trend (2023-2028)
8.7.2 Offline
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2022)
8.7.2.3 Forecast Trend (2023-2028)
8.8 Global Meal Kit Delivery Services Market by Region
8.8.1 North America
8.8.1.1 Market Share
8.8.1.2 Historical Trend (2018-2022)
8.8.1.3 Forecast Trend (2023-2028)
8.8.2 Europe
8.8.2.1 Market Share
8.8.2.2 Historical Trend (2018-2022)
8.8.2.3 Forecast Trend (2023-2028)
8.8.3 Asia Pacific
8.8.3.1 Market Share
8.8.3.2 Historical Trend (2018-2022)
8.8.3.3 Forecast Trend (2023-2028)
8.8.4 Latin America
8.8.4.1 Market Share
8.8.4.2 Historical Trend (2018-2022)
8.8.4.3 Forecast Trend (2023-2028)
8.8.5 Middle East and Africa
8.8.5.1 Market Share
8.8.5.2 Historical Trend (2018-2022)
8.8.5.3 Forecast Trend (2023-2028)
9 North America Meal Kit Delivery Services Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2022)
9.1.3 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2022)
9.2.3 Forecast Trend (2023-2028)
10 Europe Meal Kit Delivery Services Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2022)
10.3.3 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2022)
10.4.3 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Meal Kit Delivery Services Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2022)
11.3.3 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2022)
11.4.3 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2022)
11.5.3 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Meal Kit Delivery Services Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2022)
12.1.3 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2022)
12.2.3 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2022)
12.3.3 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Meal Kit Delivery Services Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2022)
13.1.3 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2022)
13.2.3 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2022)
13.3.3 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2022)
13.4.3 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key indicators for Demand
14.4 Key indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Blue Apron, LLC
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 HelloFresh SE
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Relish Labs LLC (Home Chef)
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 MMM Consumer Brands Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Sun Basket, Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Freshly Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Gobble, Inc
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 The Purple Carrot
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Hungryroot, Inc.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Fresh n’ Lean
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Meal Kit Delivery Services Market: Key industry Highlights, 2018 and 2028
2. Global Meal Kit Delivery Services Historical Market: Breakup by Offering (USD Million), 2018-2022
3. Global Meal Kit Delivery Services Market Forecast: Breakup by Offering (USD Million), 2023-2028
4. Global Meal Kit Delivery Services Historical Market: Breakup by Meal Type (USD Million), 2018-2022
5. Global Meal Kit Delivery Services Market Forecast: Breakup by Meal Type (USD Million), 2023-2028
6. Global Meal Kit Delivery Services Historical Market: Breakup by Service (USD Million), 2018-2022
7. Global Meal Kit Delivery Services Market Forecast: Breakup by Service (USD Million), 2023-2028
8. Global Meal Kit Delivery Services Historical Market: Breakup by Platform (USD Million), 2018-2022
9. Global Meal Kit Delivery Services Market Forecast: Breakup by Platform (USD Million), 2023-2028
10. Global Meal Kit Delivery Services Historical Market: Breakup by Region (USD Million), 2018-2022
11. Global Meal Kit Delivery Services Market Forecast: Breakup by Region (USD Million), 2023-2028
12. North America Meal Kit Delivery Services Historical Market: Breakup by Country (USD Million), 2018-2022
13. North America Meal Kit Delivery Services Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Europe Meal Kit Delivery Services Historical Market: Breakup by Country (USD Million), 2018-2022
15. Europe Meal Kit Delivery Services Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Asia Pacific Meal Kit Delivery Services Historical Market: Breakup by Country (USD Million), 2018-2022
17. Asia Pacific Meal Kit Delivery Services Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Latin America Meal Kit Delivery Services Historical Market: Breakup by Country (USD Million), 2018-2022
19. Latin America Meal Kit Delivery Services Market Forecast: Breakup by Country (USD Million), 2023-2028
20. Middle East and Africa Meal Kit Delivery Services Historical Market: Breakup by Country (USD Million), 2018-2022
21. Middle East and Africa Meal Kit Delivery Services Market Forecast: Breakup by Country (USD Million), 2023-2028
22. Global Meal Kit Delivery Services Market Structure
Key Questions Answered in the Report
In 2022, the global market for meal kit delivery services attained a value of nearly USD 22.1 billion.
The market is projected to grow at a CAGR of 16.20% between 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach USD 54.2 billion by 2028.
The major drivers of the meal kit delivery services market include the increased demand for online food delivery services, rise in number of working women, increased availability of ready-to-eat meals, and established online platforms.
The increasing preference for meal kit delivery services due to the benefits of homemade meals along with the wide range of food options and busy lifestyles in emerging countries are the key trends propelling the growth of the market.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Based on platform, the market is divided into online and offline.
The major players in the market are Blue Apron, LLC, HelloFresh SE, Relish Labs LLC (Home Chef), MMM Consumer Brands Inc., Sun Basket, Inc., Freshly Inc., Gobble, Inc, The Purple Carrot, Hungryroot, Inc., and Fresh n’ Lean, among others.
The primary offerings of meal kit delivery services in the market include heat and eat and cook and eat.
Cook and eat meal kits come with premeasured ingredients and clear recipes so that consumers may prepare chef-prepared meals in the comfort of their own kitchens with the provided ingredients.
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