Report

As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.

Expert Market Research Thumbnail Image

Global Media Planning and Buying Market: Media Expenditure Market Breakup by Demand Contribution by Industries: FMCG, Auto, E-Commerce, Retail, Telecom, BFSI, Services, Consumer Durables, Education, Real Estates, Others; By Region: North America, Europe, Asia Pacific, Latin America, Middle East & Africa; Historical Production and Consumption (2015-2019); Production and Consumption Forecast (2020-2025); SWOT Analysis; Pricing Analysis; Value Chain Analysis; Procurement Strategy; Cost Analysis; Competitive Landscape & Supplier Analysis; Events and Developments

Global Media Planning and Buying Market Key Insights:

 

  • Market Performance
  • Market Analysis and Outlook 2020-2025
  • Demand Contribution by Industries
  • Cost Analysis
  • Breakup by Region
  • Pricing Analysis
  • Competitive Landscape
  • Value Chain Analysis
  • Mergers and Acquisitions

 

Market Outlook

The global media planning and buying market is being driven by the global media expenditure, which attained a value of nearly USD 425 billion in 2019. The global media expenditure is likely to grow at a CAGR of 4% in the forecast period of 2020-2025 to reach a value of nearly USD 537.6 billion by 2025. The United States is one of the major regions, contributing around 30% of this additional advertising expenditure, followed by China, India and Indonesia.

Global Media Planning and Buying Market Report and Forecast 2020-2025

Get a Free Sample Report with Table of Contents - Download Now

The global media planning and buying market size reached nearly USD 362.7 billion in 2018, accounting for 65% of the global advertising market which reached around USD 558 billion in the same year. The advertising market is majorly aided by the fastest growing medium, the internet, which attracted nearly 35% of the global advertisement spend in 2019. On an average, nearly 10 to 20% of television expenditure has moved to online videos. Expenditure on digital video advertisements rose by about 28% to USD 9 billion in the 2017-2018 period. Television viewing in regions including the United Kingdom and the United States has steadily declined over the last few years. This has led to the shift of consumer base to online videos.

The Asia Pacific has a high population of mobile users as well as second and third-screen activity numbers. This region is providing ample opportunities for key players on the forefront of advertisement technology and they are searching for new methods to increase their demand in the region. The rising penetration of internet and lower data rates in the emerging economies of the region will also aid the growth of the global media planning and buying market in the Asia Pacific region.

Properties and Applications

Media planning is the mechanism by which advertisers decide where, when, and how often an advertisement is screened to optimize engagements and return on investments (ROI). The media strategy may divide advertisement spending and resources among different online and offline platforms, such as broadcast, print, paid ads, video ads, or native content. An effective media plan may well result in a set of advertising opportunities that focus on specific audiences and fit into the marketing budget of the organization. Media buying refers to the purchase of advertising from a media company such as a television station, a newspaper, a magazine, a blog, or a website. It also involves negotiating the price and placement of advertisements, as well as researching the best new locations for ad placement.

The industry for media planning and buying can be categorised based on demand contribution by industries into:

  • FMCG
  • Auto
  • E-Commerce
  • Retail
  • Telecom
  • BFSI
  • Services
  • Consumer Durables
  • Education    
  • Real Estates
  • Others

The EMR report also covers the regional media planning and buying markets like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Market Analysis

The market is being driven by the advertising market, which is aided by the digital channel, powered by the growing trend of online videos and social media.  The net digital advertisement spending will grow by around 12% in the 2019-2020 period. The rise of mobile phones continues to drive the growth within the overall digital advertisement spending. More key players will spend higher proportions of their advertising media budgets on mobile due to its popularity among the population, especially the younger generation. The increasing intensive competition in the market has led to the creation of new brands and has increased the overall advertisement spend across industries. Moreover, the shift of consumers from television to online videos has aided the market growth. Consumers are leading this cross-screen viewing evolution in North America. The consumers in the United States are adding new screens and applications that complement TV. This increases the demand for televisions every year, thus, aiding the industry growth further.

The transition in the advertising budget from conventional to non-traditional media channels, growing emphasis on developing markets, and cross-screen planning are seen as major trends in the industry. Advertisers shift their budgets from traditional to digital channels to enhance their brand and reach their target audiences. Other drivers include Artificial Intelligence (AI) for media planning and buying and the growing location-based and technology-based media planning and buying, among others.

Competitive Landscape

The report gives a detailed analysis of the following key players in the global media planning and buying market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Starcom
  • MediaCom 
  • Carat
  • Vizeum 
  • Horizon Media
  • WPP plc 
  • Omnicom Group Inc. (NYSE: OMC)
  • Publicis Groupe
  • Interpublic Group (IPG)
  • Dentsu Inc.
  • Havas Group
  • Hakohodo DY Holding Inc.
  • Mindshare Worldwide
  • MDC Partners Inc.
  • Acxiom LLC
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter’s five forces model, along with giving a SWOT analysis.

1    Preface
    1.1    Objectives of the Study
        1.1.1    Research Objective
        1.1.2    Key Findings of the Report
2    Research Methodology
    2.1    Data Extraction
    2.2    Data Corroboration
    2.3    Market Structure
    2.4    Assumptions
    2.5    Market Models
3    Introduction
    3.1    Market Outlook
    3.2    Market Scope and Segmentation
    3.3    Additional Insights
4    Executive Summary
    4.1    Key Market Developments
    4.2    Market Analysis
    4.3    Key Players
    4.4    Cost Structure
    4.5    Market Revenue and Growth
5    Market Dynamics
    5.1    Market Driver Analysis
    5.2    Market Restraint Analysis
    5.3    Industry Challenges
    5.4    Industry Opportunities
6    Global Media Planning and Buying Market Analysis
    6.1    Figure: Global Media Expenditure Historical Market (2015-2019) & Forecast (2020-2025)
    6.2    Chart: Global Media Expenditure Market Breakup by Industries
        6.2.1    FMCG
        6.2.2    Auto
        6.2.3    E-Commerce
        6.2.4    Retail
        6.2.5    Telecom
        6.2.6    BFSI
        6.2.7    Services
        6.2.8    Consumer Durables
        6.2.9    Education    
        6.2.10    Real Estates
        6.2.11    Others
    6.3    Chart: Global Media Expenditure Market Breakup by Industries: Historical Market (2015-2019) & Forecast (2020-2025)
        6.3.1    FMCG
        6.3.2    Auto
        6.3.3    E-Commerce
        6.3.4    Retail
        6.3.5    Telecom
        6.3.6    BFSI
        6.3.7    Services
        6.3.8    Consumer Durables
        6.3.9    Education    
        6.3.10    Real Estates
        6.3.11    Others
    6.4    Chart: Global Media Expenditure Market Breakup by Region
        6.4.1    North America
            6.4.1.1    United States of America
            6.4.1.2    Canada
        6.4.2    Europe
            6.4.2.1    Germany
            6.4.2.2    France
            6.4.2.3    United Kingdom
            6.4.2.4    Italy
            6.4.2.5    Others
        6.4.3    Asia Pacific
            6.4.3.1    China
            6.4.3.2    Japan
            6.4.3.3    India
            6.4.3.4    ASEAN
            6.4.3.5    Others
        6.4.4    Latin America
            6.4.4.1    Brazil
            6.4.4.2    Argentina
            6.4.4.3    Mexico
            6.4.4.4    Others
        6.4.5    Middle East and Africa
            6.4.5.1    Saudi Arabia
            6.4.5.2    United Arab Emirates
            6.4.5.3    Nigeria
            6.4.5.4    South Africa
            6.4.5.5    Others
    6.5    Figure: Global Media Expenditure Market Breakup by Region: Historical Market (2015-2019) & Forecast (2020-2025)
        6.5.1    North America
            6.5.1.1    United States of America
            6.5.1.2    Canada
        6.5.2    Europe
            6.5.2.1    Germany
            6.5.2.2    France
            6.5.2.3    United Kingdom
            6.5.2.4    Italy
            6.5.2.5    Others
        6.5.3    Asia Pacific
            6.5.3.1    China
            6.5.3.2    Japan
            6.5.3.3    India
            6.5.3.4    ASEAN
            6.5.3.5    Others
        6.5.4    Latin America
            6.5.4.1    Brazil
            6.5.4.2    Argentina
            6.5.4.3    Mexico
            6.5.4.4    Others
        6.5.5    Middle East and Africa
            6.5.5.1    Saudi Arabia
            6.5.5.2    United Arab Emirates
            6.5.5.3    Nigeria
            6.5.5.4    South Africa
            6.5.5.5    Others
7    SWOT Analysis
    7.1    Overview
    7.2    Strengths
    7.3    Weaknesses
    7.4    Opportunities
    7.5    Threats
8    Porter’s Five Forces Analysis
    8.1    Overview
    8.2    Buyer’s Power
    8.3    Supplier’s Power
    8.4    New Entrants
    8.5    Degree of Rivalry
    8.6    Substitutes
9    Value Chain Analysis
10    EMR’s Key Indicators for Demand
11    EMR’s Key Indicator for Price
12    Procurement Strategy

    12.1    Sourcing Model
    12.2    Case Studies
    12.3    Engagement Models
    12.4    Invoicing and Payment Terms
    12.5    Pricing Model
    12.6    Evaluation of Commercial Components
    12.7    KPI and SLAs
13    Cost Analysis
    13.1    Payroll Expenses
    13.2    Indirect Labour
    13.3    Space and Facilities
    13.4    Corporate Expense
    13.5    Profit Margin
14    Competitive Landscape & Supplier Analysis
    14.1    Starcom Worldwide, Inc.
        14.1.1    Company Overview
        14.1.2    Financial Analysis
    14.2    MediaCom 
        14.2.1    Company Overview
        14.2.2    Financial Analysis
    14.3    Carat
        14.3.1    Company Overview
        14.3.2    Financial Analysis
    14.4    Vizeum 
        14.4.1    Company Overview
        14.4.2    Financial Analysis
    14.5    Horizon Media
        14.5.1     Company Overview
        14.5.2    Financial Analysis
    14.6    WPP plc 
        14.6.1    Company Overview
        14.6.2    Financial Analysis
    14.7    Omnicom Group Inc.
        14.7.1    Company Overview
        14.7.2    Financial Analysis
    14.8    Publicis Groupe
        14.8.1    Company Overview
        14.8.2    Financial Analysis
    14.9    Interpublic Group (IPG)
        14.9.1    Company Overview
        14.9.2    Financial Analysis
    14.10    Dentsu Inc.
        14.10.1    Company Overview
        14.10.2    Financial Analysis
    14.11    Havas Group
        14.11.1    Company Overview
        14.11.2    Financial Analysis
    14.12    Hakohodo DY Holding Inc.
        14.12.1    Company Overview
        14.12.2    Financial Analysis
    14.13    Mindshare Worldwide
        14.13.1    Company Overview
        14.13.2    Financial Analysis
    14.14    MDC Partners Inc.
        14.14.1    Company Overview
        14.14.2    Financial Analysis
    14.15    Acxiom LLC
        14.15.1    Company Overview
        14.15.2    Financial Analysis
    14.16    Others
15    Events and Developments

The global media planning and buying market is being aided by the growth of the media expenditure, which stood at a value of nearly USD 425 billion in 2019. The global media expenditure is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 4% to reach a value of nearly USD 537.6 billion by 2025.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on demand contribution, the global media planning and buying market can be segmented into FMCG, auto, e-commerce, retail, telecom, BFSI, services, consumer durables, education, and real estates, among others. The major regional markets of the product are North America, the Asia Pacific, Europe, Latin America, and the Middle East and Africa. The key players in the above industry include Starcom, MediaCom, Carat, Vizeum, Horizon Media, WPP plc, Omnicom Group Inc., Publicis Groupe, Interpublic Group (IPG), Dentsu Inc., Havas Group, Hakohodo DY Holding Inc., Mindshare Worldwide, MDC Partners Inc., and Acxiom LLC, among others.

The major drivers of the industry such as rising disposable incomes, growing urbanisation, increasing digitisation of media, growing advertising industry, and increasing penetration of mobile phones and internet, especially within the emerging economies, are driving the growth of the market globally. EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with industry insights that are accurate, actionable, and help them remain ahead of their competition.

EMR’s approach gives their clients a comprehensive assessment of the prevailing and projected industry conditions through the collection, collation, and analysis of data from trusted sources. The key questions answered in the market study are:

  • How has the global media planning and buying market performed in the previous years (2015-2019)?
  • What is the forecast assessment of the market for 2020-2025?
  • What are the major industry drivers and constraints?
  • What are the major price and demand indicators of the global media planning and buying market?
  • Who are the key players in the global media planning and buying market?
  • What is the degree of competition in the global media planning and buying market?

Purchase Options  

Buy Now  

Call us on

( USA & Canada )
+1-415-325-5166
us.sales@expertmarket
research.com
( United Kingdom )
+44-702-402-5790
uk.sales@expertmarket
research.com
Send Enquiry  

Purchase Full Report

  • Single User License
  • $2999
  • Restricted to one user
  • One print only
  • Available in PDF
  • Free limited customisation (pre sales)
  • Post sales analyst support
  • Free report update (Within 180 Days)
  • Buy Now
  • Five User License
  • $3999
  • Restricted to five users
  • One print per user
  • Available in PDF
  • Free limited customisation (pre sales)
  • Post sales analyst support
  • Free report update (Within 180 Days)
  • Buy Now
  • Corporate License
  • $4999
  • Unlimited users within organisation
  • No limit on prints
  • Available in PPT and PDF
  • Free limited customisation (pre sales)
  • Post sales analyst support
  • Free report update (Within 180 Days)
  • Buy Now

Why Expert Market Research?

Right People

We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.

Right Methodology

We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

Right Price

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

Right Support

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

Similar Reports

Expert Market Research Thumbnail Image
Global Software-Defined Data Centre Market Report and Forecast 2020-2025

The global software-defined data centre market is expected to witness a healthy growth in the forecast period of 2020-2025, growing at a CAGR of 23%. A primary factor driving the growth of the global ...

  • 24 Hour Email Delivery
  • Price: $ 2999
Expert Market Research Thumbnail Image
Global Cable Assembly Market Report and Forecast 2020-2025

The global cable assembly market is estimated to grow at a CAGR of 6.4% over the forecast period of 2020-2025. The cable assembly market is being driven by the growing demand for high-speed cable asse...

  • 24 Hour Email Delivery
  • Price: $ 2999
Expert Market Research Thumbnail Image
Global RegTech Market Report and Forecast 2020-2025

The global regtech market attained a value of USD 5 billion in 2019. The industry is further expected to grow at a CAGR of 42.3% in the forecast period of 2020-2025 to reach a value of USD 42.5 billio...

  • 24 Hour Email Delivery
  • Price: $ 2999
Expert Market Research Thumbnail Image
Global Purpose-Built Backup Appliance (PBBA) Market Report and Forecast 2020-2025

The global purpose-built backup appliance (PBBA) market attained a value of USD 4.5 billion in 2019. The industry is further expected to grow in the forecast period of 2020-2025 at a CAGR of 10% to re...

  • 24 Hour Email Delivery
  • Price: $ 2999

Stay informed with our free industry updates.

Download Sample

Buy Full Version
"Media Planning and Buying Market" Purchase Enquiry