Reports

Global Media Planning and Buying Market to be Driven by the Global Media Expenditure Market, which is Expected to Grow at a CAGR of 4% between 2021 and 2026.

Media Planning and Buying Market

Global Media Planning and Buying Market Size, Share: By Type: Traditional, Digital; By Industries: FMCG, Auto, E-Commerce, Retail, Telecom, BFSI, Services, Consumer Durables, Others; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics: SWOT Analysis; Competitive Landscape; Industry Events and Developments

Global Media Planning and Buying Market Outlook

The global media planning and buying market is driven by the global media expenditure, which attained a value of nearly USD 459.68 billion in 2022. The global media expenditure is likely to grow at a CAGR of 4% in the forecast period of 2023-2028.

 

Global Media Planning and Buying Market

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North America to be Among the Significant Regional Markets for Media Planning and Buying

North America is one of the major regions for media planning and buying market during the forecast period. The United States contributes around 30% of the additional advertising expenditure, followed by China, India, and Indonesia. Expanding advertising budgets and healthy economic conditions is likely to stimulate the demand for media buying and planning in North America. In addition, an increase in e-commerce, combined with strong client interest in integrated marketing campaigns, will create new opportunities for market expansion. Also, online media is expected to continue providing sources for growth, along with an increasing proportion of online marketing funds generated from social networking and user-generated content. Consumers are leading this cross-screen viewing evolution in North America. The consumers in the United States are adding new screens and applications that complement TV. This increases the demand for televisions every year, thus, aiding the market growth further.

The Asia Pacific region has a high population of mobile users and second and third-screen activity numbers. This region is providing ample opportunities for key players on the forefront of advertisement technology, and they are searching for new methods to increase their demand in the region. The rising penetration of internet and lower data rates in the emerging economies of the region will also aid the growth of the global media planning and buying market in the Asia Pacific region.

 

Market Segmentations

Media planning is the mechanism by which advertisers decide where, when, and how often an advertisement is screened to optimise engagements and return on investments (ROI). The media strategy may divide advertisement spending and resources among different online and offline platforms, such as broadcast, print, paid ads, video ads, or native content. Media buying refers to the purchase of advertising from a media company such as a television station, a newspaper, a magazine, a blog, or a website. It also involves negotiating the price and placement of advertisements and researching the best new locations for ad placement.

 

Global Media Planning and Buying Market By Industries

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On the basis of type, the market can be segmented into:

  • Traditional
  • Digital

The market for media planning and buying can be categorised based on industries into:

  • FMCG
  • Auto
  • E-Commerce
  • Retail
  • Telecom
  • BFSI
  • Services
  • Consumer Durables
  • Education    
  • Real Estates
  • Others

The regional markets for the media planning and buying can be divided into North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa.

 

Global Media Planning and Buying Market By Region

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Growing Advertising Market Augmenting the Market Growth

The market is being driven by the advertising market, which is aided by the digital channel, powered by the growing trend of online videos and social media. The rise of mobile phones continues to drive the growth within the overall digital advertisement spending. More key players are likely to spend higher proportions of their advertising media budgets on mobile due to its popularity among the population, especially the younger generation. The increasing intensive competition in the market is leading to the creation of new brands thus increasing the overall advertisement spend across industries. Moreover, the shift of consumers from television to online videos is propelling the global market growth. The transition in the advertising budget from conventional to non-traditional media channels, growing emphasis on developing markets, and cross-screen planning are some of the major trends in the market. Other drivers include artificial intelligence (AI) for media planning and buying and the growing location-based and technology-based media planning and buying, among others. Further, top players like WPP and Publicis are increasing their digital capabilities by acquiring niche players in the market.

 

Key Players in the Global Market for Media Planning and Buying

The report gives a detailed analysis of the following key players in the global media planning and buying market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Starcom Worldwide, Inc.
  • MediaCom 
  • Carat
  • Vizeum 
  • Horizon Media
  • WPP plc 
  • Omnicom Group Inc.
  • Publicis Groupe
  • Interpublic Group (IPG)
  • Havas Group
  • Dentsu Inc.
  • Hakohodo DY Holding Inc.
  • Mindshare Worldwide
  • MDC Partners Inc.
  • Acxiom LLC
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis.

 

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Type, Industries, Region
Breakup Type Traditional, Digital
Breakup by Industries FMCG, Auto, E-Commerce, Retail, Telecom, BFSI, Services, Consumer Durables, Education, Real Estates, Others
Breakup by Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Market Dynamics SWOT, Porter's Five Forces, Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Starcom Worldwide, Inc., MediaCom, Carat, Vizeum, Horizon Media, WPP plc, Omnicom Group Inc., Publicis Groupe, Interpublic Group (IPG), Dentsu Inc., Havas Group, Hakohodo DY Holding Inc., Mindshare Worldwide, MDC Partners Inc., Acxiom LLC, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description
    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary
    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Media Planning and Buying Market Analysis
    8.1    Key Industry Highlights
    8.2    Global Media Planning and Buying Historical Market (2018-2022) 
    8.3    Global Media Planning and Buying Market Forecast (2023-2028)
    8.4    Global Media Planning and Buying Market by Type
        8.4.1    Traditional
            8.4.1.1    Historical Trend (2018-2022)
            8.4.1.2    Forecast Trend (2023-2028)
        8.4.2    Digital
            8.4.2.1    Historical Trend (2018-2022)
            8.4.2.2    Forecast Trend (2023-2028)
    8.5    Global Media Planning and Buying Market by Industries
        8.5.1    FMCG
            8.5.1.1    Historical Trend (2018-2022)
            8.5.1.2    Forecast Trend (2023-2028)
        8.5.2    Auto
            8.5.2.1    Historical Trend (2018-2022)
            8.5.2.2    Forecast Trend (2023-2028)
        8.5.3    E-Commerce
            8.5.3.1    Historical Trend (2018-2022)
            8.5.3.2    Forecast Trend (2023-2028)
        8.5.4    Retail
            8.5.4.1    Historical Trend (2018-2022)
            8.5.4.2    Forecast Trend (2023-2028)
        8.5.5    Telecom
            8.5.5.1    Historical Trend (2018-2022)
            8.5.5.2    Forecast Trend (2023-2028)
        8.5.6    BSFI
            8.5.6.1    Historical Trend (2018-2022)
            8.5.6.2    Forecast Trend (2023-2028)
        8.5.7    Services
            8.5.7.1    Historical Trend (2018-2022)
            8.5.7.2    Forecast Trend (2023-2028)
        8.5.8    Consumer Durables
            8.5.8.1    Historical Trend (2018-2022)
            8.5.8.2    Forecast Trend (2023-2028)
        8.5.9    Education
            8.5.9.1    Historical Trend (2018-2022)
            8.5.9.2    Forecast Trend (2023-2028)
        8.5.10    Real Estate
            8.5.10.1    Historical Trend (2018-2022)
            8.5.10.2    Forecast Trend (2023-2028)
        8.5.11    Others
    8.6   Global Media Planning and Buying Market by Region     
        8.6.1    North America
            8.6.1.1    Historical Trend (2018-2022) 
            8.6.1.2    Forecast Trend (2023-2028)
        8.6.2    Europe
            8.6.2.1    Historical Trend (2018-2022) 
            8.6.2.2    Forecast Trend (2023-2028)
        8.6.3    Asia Pacific
            8.6.3.1    Historical Trend (2018-2022) 
            8.6.3.2    Forecast Trend (2023-2028)
        8.6.4    Latin America
            8.6.4.1    Historical Trend (2018-2022) 
            8.6.4.2    Forecast Trend (2023-2028)
        8.6.5    Middle East and Africa
            8.6.5.1    Historical Trend (2018-2022) 
            8.6.5.2    Forecast Trend (2023-2028) 
9    North America Media Planning and Buying Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2022) 
        9.1.2    Forecast Trend (2023-2028)
    9.2    Canada
        9.2.1    Historical Trend (2018-2022) 
        9.2.2    Forecast Trend (2023-2028)
10    Europe Media Planning and Buying Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2022) 
        10.1.2    Forecast Trend (2023-2028)
    10.2    Germany
        10.2.1    Historical Trend (2018-2022) 
        10.2.2    Forecast Trend (2023-2028)
    10.3    France
        10.3.1    Historical Trend (2018-2022) 
        10.3.2    Forecast Trend (2023-2028)
    10.4    Italy
        10.4.1    Historical Trend (2018-2022) 
        10.4.2    Forecast Trend (2023-2028)
    10.5    Others
11    Asia Pacific Media Planning and Buying Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2022) 
        11.1.2    Forecast Trend (2023-2028)
    11.2    Japan
        11.2.1    Historical Trend (2018-2022) 
        11.2.2    Forecast Trend (2023-2028)
    11.3    India
        11.3.1    Historical Trend (2018-2022) 
        11.3.2    Forecast Trend (2023-2028)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2022) 
        11.4.2    Forecast Trend (2023-2028)
    11.5    Australia
        11.5.1    Historical Trend (2018-2022) 
        11.5.2    Forecast Trend (2023-2028)
    11.6    Others
12    Latin America Media Planning and Buying Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2022) 
        12.1.2    Forecast Trend (2023-2028)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2022) 
        12.2.2    Forecast Trend (2023-2028)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2022) 
        12.3.2    Forecast Trend (2023-2028)
    12.4    Others
13    Middle East and Africa Media Planning and Buying Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2022) 
        13.1.2    Forecast Trend (2023-2028)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2022) 
        13.2.2    Forecast Trend (2023-2028)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2022) 
        13.3.2    Forecast Trend (2023-2028)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2022) 
        13.4.2    Forecast Trend (2023-2028)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Competitive Landscape
    16.1    Market Structure
    16.2    Company Profiles
        16.2.1    Starcom Worldwide, Inc.
            16.2.1.1    Company Overview
            16.2.1.2    Product Portfolio
            16.2.1.3    Demographic Reach and Achievements
            16.2.1.4    Certifications
        16.2.2    MediaCom 
            16.2.2.1    Company Overview
            16.2.2.2    Product Portfolio
            16.2.2.3    Demographic Reach and Achievements
            16.2.2.4    Certifications
        16.2.3    Carat
            16.2.3.1    Company Overview
            16.2.3.2    Product Portfolio
            16.2.3.3    Demographic Reach and Achievements
            16.2.3.4    Certifications
        16.2.4    Vizeum 
            16.2.4.1    Company Overview
            16.2.4.2    Product Portfolio
            16.2.4.3    Demographic Reach and Achievements
            16.2.4.4    Certifications
        16.2.5    Horizon Media
            16.2.5.1    Company Overview
            16.2.5.2    Product Portfolio
            16.2.5.3    Demographic Reach and Achievements
            16.2.5.4    Certifications
        16.2.6    WPP plc 
            16.2.6.1    Company Overview
            16.2.6.2    Product Portfolio
            16.2.6.3    Demographic Reach and Achievements
            16.2.6.4    Certifications
        16.2.7    Omnicom Group Inc.
            16.2.7.1    Company Overview
            16.2.7.2    Product Portfolio
            16.2.7.3    Demographic Reach and Achievements
            16.2.7.4    Certifications
        16.2.8    Publicis Groupe
            16.2.8.1    Company Overview
            16.2.8.2    Product Portfolio
            16.2.8.3    Demographic Reach and Achievements
            16.2.8.5    Certifications
        16.2.9    Interpublic Group (IPG)
            16.2.9.1    Company Overview
            16.2.9.2    Product Portfolio
            16.2.9.3    Demographic Reach and Achievements
            16.2.9.4    Certifications
        16.2.10    Havas Group
            16.2.10.1    Company Overview
            16.2.10.2    Product Portfolio
            16.2.10.3    Demographic Reach and Achievements
            16.2.10.4    Certifications
        16.2.11    Dentsu Inc.
            16.2.11.1    Company Overview
            16.2.11.2    Product Portfolio
            16.2.11.3    Demographic Reach and Achievements
            16.2.11.4    Certifications
        16.2.12    Hakohodo DY Holding Inc.
            16.2.12.1    Company Overview
            16.2.12.2    Product Portfolio
            16.2.12.3    Demographic Reach and Achievements
            16.2.12.4    Certifications
        16.2.13    Mindshare Worldwide
            16.2.13.1    Company Overview
            16.2.13.2    Product Portfolio
            16.2.13.3    Demographic Reach and Achievements
            16.2.13.4    Certifications
        16.2.14    MDC Partners Inc.
            16.2.14.1    Company Overview
            16.2.14.2    Product Portfolio
            16.2.14.3    Demographic Reach and Achievements
            16.2.14.4    Certifications
        16.2.15    Acxiom LLC
            16.2.15.1    Company Overview
            16.2.15.2    Product Portfolio
            16.2.15.3    Demographic Reach and Achievements
            16.2.15.4    Certifications
        16.2.16    Others
17    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Media Planning and Buying Market: Key Industry Highlights, 2018 and 2028
2.    Global Media Planning and Buying Historical Market: Breakup by Type (USD Million), 2018-2022
3.    Global Media Planning and Buying Market Forecast: Breakup by Type (USD Million), 2023-2028
4.    Global Media Planning and Buying Historical Market: Breakup by Industries (USD Million), 2018-2022
5.    Global Media Planning and Buying Market Forecast: Breakup by Industries (USD Million), 2023-2028
6.    Global Media Planning and Buying Historical Market: Breakup by Region (USD Million), 2018-2022
7.    Global Media Planning and Buying Market Forecast: Breakup by Region (USD Million), 2023-2028
8.    North America Media Planning and Buying Historical Market: Breakup by Country (USD Million), 2018-2022
9.    North America Media Planning and Buying Market Forecast: Breakup by Country (USD Million), 2023-2028
10.    Europe Media Planning and Buying Historical Market: Breakup by Country (USD Million), 2018-2022
11.    Europe Media Planning and Buying Market Forecast: Breakup by Country (USD Million), 2023-2028
12.    Asia Pacific Media Planning and Buying Historical Market: Breakup by Country (USD Million), 2018-2022
13.    Asia Pacific Media Planning and Buying Market Forecast: Breakup by Country (USD Million), 2023-2028
14.    Latin America Media Planning and Buying Historical Market: Breakup by Country (USD Million), 2018-2022
15.    Latin America Media Planning and Buying Market Forecast: Breakup by Country (USD Million), 2023-2028
16.    Middle East and Africa Media Planning and Buying Historical Market: Breakup by Country (USD Million), 2018-2022
17.    Middle East and Africa Media Planning and Buying Market Forecast: Breakup by Country (USD Million), 2023-2028
18.    Global Media Planning and Buying Market Structure

Key Questions Answered in the Report

What was the global media planning and buying market size in 2022?

The global media planning and buying market is being aided by growth of the global media expenditure, which attained a value of nearly USD 459.68 billion in 2022.

What is the growth rate of the global media planning and buying market?

The global media expenditure is projected to grow at a CAGR of 4% between 2023 and 2028, supporting the growth of the media planning and buying industry.

What is the forecast outlook of the global media planning and buying market for 2023-2028?

The global media expenditure is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach USD 581.47 billion by 2028 and is expected to continue to aid the growth of the media planning and buying industry.

What are the major market drivers?

The major market drivers include rising disposable incomes, increasing population, the rising second and third-screen activity numbers, lower data rates in emerging economies, and growing technological advancements.

What are the key trends of the global media planning and buying market?

The key market trends include the addition of new screens and applications that complement television, the shift towards online video, and the surging digital advertising spending.

What are the major regions of media planning and buying, according to the market report?

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

What are the major types of media planning and buying?

Traditional and digital are the major types of media planning and buying in the market. 

What are the leading industries of media planning and buying in the market?

FMCG, auto, e-commerce, retail, telecom, BFSI, services, consumer durables, education, and real estates, among others, are the leading industries of media planning and buying in the market.
 

Who are the key market players, according to the report?

The major market players include Starcom Worldwide, Inc., MediaCom, Carat, Vizeum, Horizon Media, WPP plc, Omnicom Group Inc., Publicis Groupe, Interpublic Group (IPG), Havas Group, Dentsu Inc., Hakohodo DY Holding Inc., Mindshare Worldwide, MDC Partners Inc., and Acxiom LLC, among others.

Analyst Review

The global media planning and buying market is being driven by the global media expenditure, which attained a value of USD 459.68 billion in 2022. Aided by the lower data rates in the emerging economies and growing technological advancements, the media expenditure is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 4%. The media expenditure is projected to reach USD 581.47 billion by 2028.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. On the basis of type, the market can be segmented into traditional and digital. Based on its industries, the global media planning and buying industry can be segmented into FMCG, auto, e-commerce, retail, telecom, BFSI, services, consumer durables, education, real estates, and others. The major regional markets for media planning and buying are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Starcom, MediaCom, Carat, Vizeum, Horizon Media, WPP plc, Omnicom Group Inc., Publicis Groupe, Interpublic Group (IPG), Dentsu Inc., Havas Group, Hakohodo DY Holding Inc., Mindshare Worldwide, MDC Partners Inc., Acxiom LLC, and others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

Right Price

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

Right Support

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

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