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Global Men's Wear Market Share, Size, Analysis, Growth: By Product: Trousers, Denims, Shirts and T-Shirts, Ethnic Wear, Winter Wear, Others; By Distribution Channel: Supermarkets and Hypermarkets, Exclusive Stores, Multi-Brand Retail Outlets, Online Stores, Others; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
Global Men’s Wear Market Outlook
The global men’s wear market size reached approximately USD 602.90 billion in 2023. The market is projected to grow at a CAGR of 6.2% between 2024 and 2032, reaching a value of around USD 1,034.29 billion by 2032.
Key Takeaways
- The popularity of athleisure and activewear continues to rise, with men seeking clothing that combines style, comfort, and functionality.
- Advances in technology have led to development of innovative fabrics and materials, such as moisture-wicking, wrinkle-resistant, and stretch fabrics.
- Social media platforms and influencers play a significant role in shaping men’s fashion trends and consumer behaviour.
Men’s wear or men’s apparel refers to the type of clothing which is designed to be worn by men and is accordingly made as per male sizes and physical characteristics. These types of clothes tend to be strong, and tough and make a man attractive and presentable. Men’s wear styles and products vary based on the occasion, environment, and personal preference.
An increasing number of male shoppers, rising disposable income, increasing inclination towards fashion among men, and rapid urban development across emerging economies, are the key factors supporting the men's wear market growth. Expansion of the e-commerce sector is also invigorating the market growth by providing convenient and versatile online shopping options for men’s wear in a wide range of styles, types, and prices from the convenience of their homes. Moreover, the rising inclination towards sporting, travelling, and adventuring among millennials is shaping the dynamics of the market by encouraging sales of durable and stylish clothing to wear for such activities.
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Key Trends and Developments
Minimalism and timelessness; local and artisanal brands; Innovation in fabrics and technology; and growth of digital marketing are the major trends impacting the men’s wear market development
March, 2024
Louis Vuitton has tapped musician and fashion icon Tyler, the Creator, to design its spring 2024 men's capsule collection.
March, 2024
Levi's is expanding its presence in the western wear market by planning to open a showroom at the Dallas Market Center, which caters to the growing demand for Western-style clothing and accessories.
January, 2024
Pharrell Williams showcased his second collection for Louis Vuitton at their Fall-Winter 2024 men's show in Paris, which blended wild west aesthetics with modern luxury.
October, 2023
Dior revealed its first campaign for the spring 2024 Dior Men collection, featuring BTS member and global ambassador Jimin.
Minimalism and timelessness
There is a growing appreciation for minimalist and timeless designs in men's wear as classic pieces that can be worn season after season are becoming popular.
Local and artisanal brands
Men are readily seeking out unique and locally-made clothing that reflects their individual style and values.
Innovation in fabrics and technology
Technological advancements have led to the development of innovative fabrics such as moisture-wicking fabrics, that offer enhanced performance and comfort.
Growth of digital marketing
Increasing emphasis on branding and digital media marketing is helping emerging brands stand beside well-established brands and bring competitiveness to the market.
Men’s Wear Market Trends
Technological advancements in the textile sector have led to the development of innovative fabrics that cater to the evolving needs and preferences of consumers, especially in men's clothing. For example, moisture-wicking fabrics are designed to move sweat away from the skin and to the outer surface of the fabric, where it can evaporate more quickly. This technology helps keep the wearer dry and comfortable, especially during physical activities or in hot weather.
Market players in the men’s wear market are readily collaborating with celebrities to launch their new collections. Pharrell Williams presented his second collection for Louis Vuitton at the Fall-Winter 2024 men's show in Paris, featuring a blend of Wild West aesthetics and modern luxury. The collection showcased loose proportions, Vegas-style suiting, and collaboration with Dakota and Lakota nation artists, highlighting Native American designs.
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Market Segmentation
“Men’s Wear Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
- Trousers
- Denims
- Shirts and T-Shirts
- Ethnic Wear
- Winter Wear
- Others
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Exclusive Stores
- Multi-Brand Retail Outlets
- Online Stores
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Shirts and t-shirts account for a major men’s wear market share as they are the staple pieces in every men’s wardrobe
The shirts and t-shirts segment accounts for a healthy share of the market as they can easily be paired with various pants or lowers to change the overall appearance and feel of an outfit. Shirts and t-shirts are also staple items in a man's wardrobe, worn across various occasions, from casual outings to formal events. The wide availability of stylish shirts including oxford, dress, short-sleeve, and polo, among others, is leading to an expansion of the male consumer base. Meanwhile, the growing popularity of high-quality printed t-shirts among young adult males is further adding to the segment’s growth.
As per the men’s wear market analysis, trousers, including dress pants, chinos, and khakis hold the second-highest share in the market as they are the most common item in men’s wardrobe after shirts. They are a key component of formal and semi-formal attire, and their necessity for office wear, formal events, and casual settings ensures a consistent demand.
Online stores maintain their dominance in the market due to the growing convenience of shopping from home
In recent years, online stores have emerged as the leading distribution channel in the men's wear market, holding the highest market share. The growth of e-commerce platforms, along with the convenience of shopping from home, a wide range of options, easy returns, and competitive pricing, have made online stores a popular choice for consumers. Additionally, the rise of social media and digital marketing has enabled brands to reach a broader audience and engage with customers more effectively.
Supermarkets and hypermarkets are anticipated to grow at a steady rate in the men’s wear market in the coming years. Supermarkets and hypermarkets offer the advantage of convenience, as consumers can purchase clothing along with their groceries and other household items. These stores often provide a variety of brands and styles at different price points, catering to a wide range of customers. The physical presence of these stores also allows customers to try on clothes before purchasing, which is a significant advantage over online shopping.
Competitive Landscape
The market players are increasing their collaboration and partnership to gain a competitive edge in the men’s wear market
Adidas AG is one of the largest multinational corporations which manufactures shoes, clothes, and accessories and is also a leading manufacturer of various sporting apparel and equipment.
Burberry Group Plc, established in 1856 is a luxury fashion house and outwear pioneer which produces, distributes, and markets ready-to-wear trench coats, leather accessories, and footwear, among other products.
Balenciaga SA, headquartered in Paris, France, is a renowned fashion company which offers sneakers, handbags, and ready-to-wear apparel for men and women.
Giorgio Armani S.p.A is an Italian luxury fashion house founded by Giorgio Armani, a renowned designer known for his clean, tailored lines and elegant style.
Other major players in the men’s wear market include H & M Hennes & Mauritz GBC AB, Kering, Levi Strauss & Co., Nike, Inc., Prada S.p.A, and Ralph Lauren Corporation, among others.
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Men’s Wear Market Analysis by Region
The Asia Pacific region is expected to witness significant growth in the market for men’s wear in the coming years, fuelled by an increasing population, rising disposable incomes, and a surge in interest in fashion. With a greater number of men paying attention towards grooming and appearance, this region has been witnessing an increase in the demand for fashionable men’s wear among consumers. The evolving work culture, especially in urban areas, has led to a higher demand for formal and semi-formal men's wear as there is also a growing trend of 'smart casuals' in the workplace, which has influenced men's clothing choices.
The men’s wear market in North America is anticipated to grow significantly in the forecast period. There has been a shift towards more casual and comfortable clothing in the North American region and the popularity of athleisure, denim, and casual shirts has increased as consumers seek a balance between style and comfort.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
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| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Men’s Wear Market Analysis
8.1 Key Industry Highlights
8.2 Global Men’s Wear Historical Market (2018-2023)
8.3 Global Men’s Wear Market Forecast (2024-2032)
8.4 Global Men’s Wear Market by Product
8.4.1 Trousers
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Denims
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Shirts and T-Shirts
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Ethnic Wear
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Winter Wear
8.4.5.1 Historical Trend (2018-2023)
8.4.5.2 Forecast Trend (2024-2032)
8.4.6 Others
8.5 Global Men’s Wear Market by Distribution Channel
8.5.1 Supermarkets and Hypermarkets
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Exclusive Stores
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Multi-Brand Retail Outlets
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Online Stores
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Others
8.6 Global Men’s Wear Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
9 North America Men’s Wear Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Men’s Wear Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Men’s Wear Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Men’s Wear Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Men’s Wear Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Adidas AG
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Burberry Group Plc
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Balenciaga SA
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Giorgio Armani S.p.A
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 H & M Hennes & Mauritz GBC AB
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Kering
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Levi Strauss & Co.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Nike, Inc.
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Prada S.p.A
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Ralph Lauren Corporation
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Men’s Wear Market: Key Industry Highlights, 2018 and 2032
2. Global Men’s Wear Historical Market: Breakup by Product (USD Million), 2018-2023
3. Global Men’s Wear Market Forecast: Breakup by Product (USD Million), 2024-2032
4. Global Men’s Wear Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
5. Global Men’s Wear Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
6. Global Men’s Wear Historical Market: Breakup by Region (USD Million), 2018-2023
7. Global Men’s Wear Market Forecast: Breakup by Region (USD Million), 2024-2032
8. North America Men’s Wear Historical Market: Breakup by Country (USD Million), 2018-2023
9. North America Men’s Wear Market Forecast: Breakup by Country (USD Million), 2024-2032
10. Europe Men’s Wear Historical Market: Breakup by Country (USD Million), 2018-2023
11. Europe Men’s Wear Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Asia Pacific Men’s Wear Historical Market: Breakup by Country (USD Million), 2018-2023
13. Asia Pacific Men’s Wear Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Latin America Men’s Wear Historical Market: Breakup by Country (USD Million), 2018-2023
15. Latin America Men’s Wear Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Middle East and Africa Men’s Wear Historical Market: Breakup by Country (USD Million), 2018-2023
17. Middle East and Africa Men’s Wear Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Global Men’s Wear Market Structure
Key Questions Answered in the Report
The market reached a value of USD 602.90 billion in 2023.
The market is estimated to grow at a CAGR of 6.2% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 1,034.29 billion by 2032.
The increasing number of men shopping, rising disposable income, increasing inclination towards fashion, and wide availability of innovative apparels for men are the major drivers of the market.
The key men's wear market trends include the growing expansion of the e-commerce sector, increasing purchasing power of millennials, rising inclination towards sporting, traveling and adventuring, and growing demand for latest fashion.
Trousers, denims, shirts and t-shirts, ethnic wear, and winter wear, among others, are the different products of men's wear in the market.
Supermarkets and hypermarkets, exclusive stores, multi-brand retail outlets, and online stores, among others, are the major distribution channels of men’s wear in the market.
The major players in the market are Adidas AG, Burberry Group Plc, Balenciaga SA, Giorgio Armani S.p.A, H & M Hennes & Mauritz GBC AB, Kering, Levi Strauss & Co., Nike, Inc., Prada S.p.A, and Ralph Lauren Corporation, among others.
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