Mexico White Goods Market Report and Forecast 2024-2032

Mexico White Goods Market Outlook

The Mexico white goods market size was approximately USD 11.25 billion in 2023. The market is estimated to grow at a CAGR of 4.1% during 2024-2032 to reach a value of USD 16.07 billion by 2032.

Key Takeaways

• Mexico exports home appliances such as refrigerators to countries including the United States, Colombia, Canada, and Peru.

• Mexico has the presence of around 189 companies manufacturing large home appliances that include refrigerators, freezers, and washing machines and dryers.

• Major regions of home appliance manufacturing are Baja California, Baja California Sur, Coahuila, Chiapas, Chihuahua, and Mexico City, among others.

Mexico’s climatic conditions, such as warm and humid weather with some parts experiencing cold temperatures below 12 °C, make heating and cooling systems a necessity. Additionally, there is a rise in demand for sustainable and energy-efficient air conditioners in the region.

Foreign investments by electronic manufacturers in Mexico have significantly increased due to the availability of skilled labour in the country, its proximity to major economies like the US and Canada, and favourable free-trade government initiatives.

Table: Number of appliance manufacturers in the Mexican region by location

Key Trends and Developments

Rising popularity of energy efficient white goods; established global manufacturers in the country; prominent investment opportunities; and significant export opportunities are impacting the market Mexico white goods market expansion

Mexico White Goods Market Trends

Production facilities in Mexico manufacture a range of appliances, encompassing washing machines, air conditioners, stoves, electric water heaters, and vacuum cleaners. During the year 2022, investments exceeding USD 1.15 billion were channeled by the refrigerator and washing machine manufacturers, along with other household appliance producers, into Mexico's thriving market.

The industrial zones in Mexico, particularly those situated near the northern border, have gained prominence as crucial hubs for household appliance manufacturing. The Mexico white goods market growth is influenced by factors including the strategy of nearshoring and stimulation provided by the United States-Mexico-Canada Agreement (USMCA). Approximately 25 new industrial parks were expected to be inaugurated by 2023, augmenting the overall availability of industrial spaces across Mexico. Presently, manufacturers of household appliances account for roughly 12% of the total occupied space within existing industrial areas.

Market Segmentation

“Mexico White Goods Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

By product, air conditioners can be further divided into split AC and window AC. Refrigerators are categorised into single-door, double-door, and side-by-side. Washing machines are sub-divided into fully automatic and semi-automatic while dishwashers are categorised into built-in dishwashers and portable dishwashers. Microwave ovens include convection, grill, and solo as the major types.

Based on product, refrigerators dominate the Mexico white goods market share, with smart refrigerators witnessing increased popularity

Smart refrigerators integrated with AI and IoT technology are increasingly gaining popularity in Mexico. Such refrigerators can be remotely controlled, help optimise maintenance and repair, enhance energy efficiency, and reduce the loss of cold air.

Meanwhile, occurrences of heat waves across Mexico have been significant, contributing to greater sales of air conditioners to cool down residences and reduce the risk of heat strokes.

Further, with the growing trend of sustainability, low-maintenance and energy-efficient washing machines that use less amount of water and detergent have gained preference in the country.

Based on distribution channel, hypermarkets and supermarkets account for a significant share of the Mexico white goods market

Supermarkets in Mexico conduct campaigns and provide discounts on various kinds of white goods during different seasons, attracting more sales. Hypermarkets and supermarkets such as Walmart have been focusing on expanding their presence in Mexico, meeting the growing demand for white goods.

Several electronic stores are situated in prime locations of Mexico such as New Mexico, providing greater convenience to customers seeking to buy white goods.

Increasing digitisation and the rising number of online channels across the country support the purchase of white goods through online platforms.

Competitive Landscape

The market players are focusing on strategies like consumer differentiation, expansion into related product lines, and establishing unique selling propositions for their brands

Other notable players operating in the Mexico white goods market include LG Electronics Mexico, SA de CV, Carrier México, Daikin Airconditioning Mexico, S DE RL DE CV, Hamilton Beach Brands, Inc., and Panasonic de Mexico SA de CV, among others. The manufacturers are upgrading their product portfolios and incorporating the latest capabilities to innovate their offerings and meet the evolving demands of consumers.

Mexico White Goods Market Analysis by Region

With central Mexico’s Queretaro being one of the most competitive and sustainable areas in the country, many companies are making investments to strengthen their manufacturing capabilities in the area and boost their regional presence.

The increasing population and improving quality of life of people favour the use of white goods. As of 2020, Tijuana, Mexicali, and Ensenada were the municipalities of Baja California with the highest population.

Tijuana, in Baja California, is a prominent electronics manufacturing hub with around 200 major companies like Panasonic, Samsung, Jabil, Eaton, and Leviton. The region offers a skilled, competitive, and cost-efficient labour force, along with a well-integrated binational and regional ecosystem.

Key Highlights of the Report

Mexico White Goods Market Report Snapshots

Mexico White Goods Market Size

Mexico White Goods Market Trends

Mexico White Goods Market Share

Mexico White Goods Companies

Mexico White Goods Market Regional Analysis