Reports
Sale
Mexico White Goods Market Size, Share, Trends, Forecast: By Product: Air Conditioner, Refrigerator, Washing Machine, Dishwasher, Microwave Oven, Others; By End Use: Residential, Commercial; By Distribution Channel: Hypermarkets and Supermarkets, Electronic Stores, Online, Others; Regional Analysis; Competitive Landscape; 2024-2032
Mexico White Goods Market Outlook
The Mexico white goods market size was approximately USD 11.25 billion in 2023. The market is estimated to grow at a CAGR of 4.1% during 2024-2032 to reach a value of USD 16.07 billion by 2032.
Key Takeaways
- Mexico exports home appliances such as refrigerators to countries including the United States, Colombia, Canada, and Peru.
- Mexico has the presence of around 189 companies manufacturing large home appliances that include refrigerators, freezers, and washing machines and dryers.
- Major regions of home appliance manufacturing are Baja California, Baja California Sur, Coahuila, Chiapas, Chihuahua, and Mexico City, among others.
Mexico’s climatic conditions, such as warm and humid weather with some parts experiencing cold temperatures below 12 °C, make heating and cooling systems a necessity. Additionally, there is a rise in demand for sustainable and energy-efficient air conditioners in the region.
Foreign investments by electronic manufacturers in Mexico have significantly increased due to the availability of skilled labour in the country, its proximity to major economies like the US and Canada, and favourable free-trade government initiatives.
Table: Number of appliance manufacturers in the Mexican region by location
Key Trends and Developments
Rising popularity of energy efficient white goods; established global manufacturers in the country; prominent investment opportunities; and significant export opportunities are impacting the market Mexico white goods market expansion
| Date | Company | Event |
| May 2023 | Carrier Mexico | Carrier announced its plans to inaugurate an eighth manufacturing facility in Nuevo Leon, further fortifying its presence in the northern Mexico metropolitan area. |
| May 2023 | Whirlpool | Whirlpool announced an exclusive strategic move to centralize French Door refrigerator production in Mexico, leveraging the plant's established success. |
| Jul 2022 | Atotech | Atotech marked a successful commencement of production and official inauguration of its new facility in Querétaro, Mexico, allowing for significant expansion of its production capacity in the region. |
| Jul 2022 | Samsung | Samsung allocated a substantial investment of $500 million to amplify its household appliance production in Mexico |
| Trends | Impact |
| Smart and energy-efficient white goods are gaining popularity | Rapid technological advancements have elevated white goods from basic appliances to smart, energy-efficient systems, supporting the Mexico white goods market development. These advanced appliances offer remote control, sensors, and self-diagnosis, enhancing user convenience. Moreover, growing consumers awareness about energy efficiency and product features drives informed purchases. |
| Presence of several global manufacturers | The Mexican white goods market is distinguished by the presence of numerous global brands with strong reputation. To sustain the competition, manufacturers in this market often establish partnerships with retailers that span both traditional brick-and-mortar stores and online platforms. This strategic collaboration yields a distribution network that significantly simplifies consumer access to white goods. |
| Significant investment opportunities | Due to the favourable eco-system for electronics and appliance manufacturing in Mexico, key manufacturers including BSH Group and Hisense Group, have announced million-dollar investments to set-up new appliance plants in the country. |
| Significant export market | Due to the U.S.-Mexico-Canada Agreement (USMCA), it is possible to export goods made in Mexico duty-free to either the US or Canada. |
Mexico White Goods Market Trends
Production facilities in Mexico manufacture a range of appliances, encompassing washing machines, air conditioners, stoves, electric water heaters, and vacuum cleaners. During the year 2022, investments exceeding USD 1.15 billion were channeled by the refrigerator and washing machine manufacturers, along with other household appliance producers, into Mexico's thriving market.
The industrial zones in Mexico, particularly those situated near the northern border, have gained prominence as crucial hubs for household appliance manufacturing. The Mexico white goods market growth is influenced by factors including the strategy of nearshoring and stimulation provided by the United States-Mexico-Canada Agreement (USMCA). Approximately 25 new industrial parks were expected to be inaugurated by 2023, augmenting the overall availability of industrial spaces across Mexico. Presently, manufacturers of household appliances account for roughly 12% of the total occupied space within existing industrial areas.
Market Segmentation
“Mexico White Goods Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
| Market Breakup | Categories |
| Product | Air Conditioner, Refrigerator, Washing Machine, Dishwasher, Microwave Oven, Others |
| End Use | Residential, Commercial |
| Distribution Channel | Hypermarkets and Supermarkets, Electronic Stores, Online, Others |
| Region | Baja California, Northern Mexico, The Bajío, Central Mexico, Pacific Coast, Yucatan Peninsula |
By product, air conditioners can be further divided into split AC and window AC. Refrigerators are categorised into single-door, double-door, and side-by-side. Washing machines are sub-divided into fully automatic and semi-automatic while dishwashers are categorised into built-in dishwashers and portable dishwashers. Microwave ovens include convection, grill, and solo as the major types.
Based on product, refrigerators dominate the Mexico white goods market share, with smart refrigerators witnessing increased popularity
Smart refrigerators integrated with AI and IoT technology are increasingly gaining popularity in Mexico. Such refrigerators can be remotely controlled, help optimise maintenance and repair, enhance energy efficiency, and reduce the loss of cold air.
Meanwhile, occurrences of heat waves across Mexico have been significant, contributing to greater sales of air conditioners to cool down residences and reduce the risk of heat strokes.
Further, with the growing trend of sustainability, low-maintenance and energy-efficient washing machines that use less amount of water and detergent have gained preference in the country.
Based on distribution channel, hypermarkets and supermarkets account for a significant share of the Mexico white goods market
Supermarkets in Mexico conduct campaigns and provide discounts on various kinds of white goods during different seasons, attracting more sales. Hypermarkets and supermarkets such as Walmart have been focusing on expanding their presence in Mexico, meeting the growing demand for white goods.
Several electronic stores are situated in prime locations of Mexico such as New Mexico, providing greater convenience to customers seeking to buy white goods.
Increasing digitisation and the rising number of online channels across the country support the purchase of white goods through online platforms.
Competitive Landscape
The market players are focusing on strategies like consumer differentiation, expansion into related product lines, and establishing unique selling propositions for their brands
| Company | Founded | Headquarters | Services |
| Controladora Mabe, S.A. de C.V. | 1960 | Chapultepec, Mexico | The diverse product portfolio encompasses items like air conditioning units, water heaters, dishwashers, refrigerators, freezers, dispensers, washing machines, and integrated laundry centres, among other offerings. |
| Whirlpool México, S. de RL de CV | 1911 | Apodaca, NL, Mexico | Prominent products encompass floor and built-in stoves, grills, ovens, bells, microwaves, dishwashers, refrigerators, wine cellars, minibars, compact units, washing machines, tumble dryers, and washer dryers, among a diverse range of offerings. |
| Electrolux Comercial, SA de CV | 1919 | Chihuahua, Mexico | Various products offered include single-door and double-door fridges, bottom freezers, duplexes, French door refrigerators, wine coolers, top load and front-loading washers, as well as coffee makers, kettles, blenders, and wireless vacuum cleaners, among other offerings. |
| Samsung Electronics México | 1969 | Queretaro, Mexico | The product portfolio encompasses refrigerators, washing machines, vacuum cleaners, air conditioners, and kitchen appliances. |
Other notable players operating in the Mexico white goods market include LG Electronics Mexico, SA de CV, Carrier México, Daikin Airconditioning Mexico, S DE RL DE CV, Hamilton Beach Brands, Inc., and Panasonic de Mexico SA de CV, among others. The manufacturers are upgrading their product portfolios and incorporating the latest capabilities to innovate their offerings and meet the evolving demands of consumers.
Mexico White Goods Market Analysis by Region
With central Mexico’s Queretaro being one of the most competitive and sustainable areas in the country, many companies are making investments to strengthen their manufacturing capabilities in the area and boost their regional presence.
The increasing population and improving quality of life of people favour the use of white goods. As of 2020, Tijuana, Mexicali, and Ensenada were the municipalities of Baja California with the highest population.
Tijuana, in Baja California, is a prominent electronics manufacturing hub with around 200 major companies like Panasonic, Samsung, Jabil, Eaton, and Leviton. The region offers a skilled, competitive, and cost-efficient labour force, along with a well-integrated binational and regional ecosystem.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by End Use |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Mexico White Goods Market Overview
8.1 Key Industry Highlights
8.2 Mexico White Goods Historical Market (2018-2023)
8.3 Mexico White Goods Market Forecast (2024-2032)
9 Mexico White Goods Market by Product
9.1 Air Conditioner
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.1.3 Breakup by Type
9.1.3.1 Window AC
9.1.3.2 Split AC
9.2 Refrigerator
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.2.3 Breakup by Type
9.2.3.1 Single Door
9.2.3.2 Double Door
9.2.3.3 Side by Side
9.2.3.4 Others
9.3 Washing Machine
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.3.3 Breakup by Type
9.3.3.1 Fully Automatic
9.3.3.2 Semi-Automatic
9.4 Dishwasher
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.4.3 Breakup by Type
9.4.3.1 Built-in Dishwashers
9.4.3.2 Portable Dishwashers
9.5 Microwave Oven
9.5.1 Historical Trend (2018-2023)
9.5.2 Forecast Trend (2024-2032)
9.5.3 Breakup by Type
9.5.3.1 Convection
9.5.3.2 Solo
9.5.3.3 Grill
9.6 Others
10 Mexico White Goods Market by End Use
10.1 Residential
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Commercial
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Mexico White Goods Market by Distribution Channel
11.1 Hypermarkets and Supermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Electronic Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Online
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 Mexico White Goods Market by Region
12.1 Baja California
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Northern Mexico
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 The Bajío
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Central Mexico
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Pacific Coast
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Yucatan Peninsula
12.6.1 Historical Trend (2018-2023)
12.6.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyers Powers
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Controladora Mabe, S.A. de C.V.
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Whirlpool México, S. de RL de CV
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Electrolux Comercial, SA de CV
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Samsung Electronics México
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 LG Electronics Mexico, SA de CV
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Carrier México
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Daikin Airconditioning Mexico, S DE RL DE CV
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 Hamilton Beach Brands, Inc.
14.2.8.1 Company Overview
14.2.8.2 Product Portfolio
14.2.8.3 Demographic Reach and Achievements
14.2.8.4 Certifications
14.2.9 Panasonic de Mexico SA de CV
14.2.9.1 Company Overview
14.2.9.2 Product Portfolio
14.2.9.3 Demographic Reach and Achievements
14.2.9.4 Certifications
14.2.10 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Mexico White Goods Market: Key Industry Highlights, 2018 and 2032
2. Mexico White Goods Historical Market: Breakup by Product (USD Million), 2018-2023
3. Mexico White Goods Market Forecast: Breakup by Product (USD Million), 2024-2032
4. Mexico White Goods Historical Market: Breakup by End Use (USD Million), 2018-2023
5. Mexico White Goods Market Forecast: Breakup by End Use (USD Million), 2024-2032
6. Mexico White Goods Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7. Mexico White Goods Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8. Mexico White Goods Historical Market: Breakup by Region (USD Million), 2018-2023
9. Mexico White Goods Market Forecast: Breakup by Region (USD Million), 2024-2032
10. Mexico White Goods Market Structure
Key Questions Answered in the Report
The market attained a value of USD 11.25 billion in 2023.
The market is estimated to grow at a CAGR of 4.1% during 2024-2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 16.07 billion by 2032.
The key trends of the market include increased integration of smart technology to improve the convenience and functionality of white goods, a rise in the demand for energy-efficient appliances, and the growing popularity of compact white goods due to increasing urbanisation.
The key regional markets for white goods are Baja California, Northern Mexico, The Bajío, Central Mexico, Pacific Coast, and Yucatan Peninsula.
The various distribution channels include hypermarkets and supermarkets, electronic stores, online, and others.
The major end uses considered in the market report include commercial and residential sectors.
The key players in the market include Controladora Mabe, S.A. de C.V., Whirlpool México, S. de RL de CV, Electrolux Comercial, SA de CV, Samsung Electronics México, LG Electronics Mexico, SA de CV, Carrier México, Daikin Airconditioning Mexico, S DE RL DE CV, Hamilton Beach Brands, Inc., and Panasonic de Mexico SA de CV, among others.
Purchase Options 10% off
Call us
Purchase Full Report
Mini Report
$ 2199
$1999
-
Selected Sections, One User
-
Printing Not Allowed
-
Email Delivery in PDF
-
Free Limited Customisation -
Post Sales Analyst Support -
50% Discount on Next Update
Single User License
$ 3299
$2999
-
All Sections, One User
-
One Print Allowed
-
Email Delivery in PDF
-
Free Limited Customisation -
Post Sales Analyst Support -
50% Discount on Next Update
Five User License
$ 4399
$3999
-
All Sections, Five Users
-
Five Prints Allowed
-
Email Delivery in PDF
-
Free Limited Customisation
-
Post Sales Analyst Support
-
50% Discount on Next Update
Corporate License
$ 5499
$4999
-
All Sections, Unlimited Users
-
Unlimited Prints Allowed
-
Email Delivery in PDF + Excel
-
Free Limited Customisation
-
Post Sales Analyst Support
-
50% Discount on Next Update
Any Question? Speak With An Analyst
View A Sample
Did You Miss Anything, Ask Now
Why Expert Market Research?
Right People
We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.
Right Methodology
We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.
Right Price
We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.
Right Support
Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.
NEWSLETTER