The Middle East and Africa ADAS market size reached around USD 4.02 Billion in 2025. The market is projected to grow at a CAGR of 13.90% between 2026 and 2035 to reach nearly USD 14.77 Billion by 2035.
Base Year
Historical Period
Forecast Period
As per the industry reports, Saudi Arabia aims to achieve a significant milestone by converting 30% of all vehicles in Riyadh to electric by the year 2030.
In 2022, the total sales of passenger cars in Africa amounted to 790,100 units, as reported by the OICA, contributing to the Middle East and Africa ADAS market revenue.
South Africa represents the most significant automotive market in Africa, contributing more than 38.5% to the total sales volume across the continent.
Compound Annual Growth Rate
13.9%
Value in USD Billion
2026-2035
*this image is indicative*
| Middle East and Africa ADAS Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 4.02 |
| Market Size 2035 | USD Billion | 14.77 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 13.90% |
| CAGR 2026-2035 - Market by Region | Saudi Arabia | 15.9% |
| CAGR 2026-2035 - Market by Region | United Arab Emirates | 14.9% |
| CAGR 2026-2035 - Market by Solution | Adaptive Cruise Control | 15.4% |
| CAGR 2026-2035 - Market by Vehicle Type | Passenger Cars | 15.3% |
| 2025 Market Share by Region | Nigeria | 9.7% |
Electric vehicle ownership has experienced notable growth in the UAE, representing around 1.3% of the total passenger car fleet in 2022. Additionally, Saudi Arabia is making considerable progress in its shift towards eMobility, which is a key component of its Vision 2030 initiative aimed at economic diversification and achieving net-zero carbon emissions by 2060, leading to the Middle East and Africa ADAS market expansion. The increasing popularity of electric vehicles has led to a heightened demand for ADAS, as consumers are more inclined to seek safer and technologically sophisticated transportation options. Electric car manufacturers will concentrate on ADAS with the aim of enhancing customer experience, bringing autonomous technologies, and making the model safer and more convenient than others, while aligning with the sustainability objectives on a global level.
As per the Middle East and Africa ADAS market analysis, in the last few years, the industry has had good times for the African car market, which positively impacts the automotive industry. Sales of SUVs hold a vast share in this market. SUVs' sales experienced phenomenal growth during the last several years and will continue upwards. In 2022, SUVs accounted for 40% of the new car sales in Africa, from 25% in 2019. SUVs offer ADAS features including lane-keeping assistance, adaptive cruise control, and automatic emergency braking. These technologies enhance comfort and safety in driving by offering active support to the driver, especially for family travelers or long-distance travel.
Middle East and Africa ADAS market growth can be attributed to rising demand for electric vehicles, rising consumer interest in advanced technology, and implementation of road safety regulations by government.
Governments are enacting more stringent safety regulations, promoting the incorporation of Advanced Driver Assistance Systems (ADAS) in new vehicles to lower accident rates and improve overall road safety standards.
One of the notable Middle East and Africa ADAS market trends is the rising adoption of electric vehicles. As interest in electric vehicles continues to grow in the region, there is a heightened emphasis on integrating ADAS technology in electric vehicle models to attract tech-oriented consumers.
Improved road infrastructure, particularly in the UAE and Saudi Arabia, facilitates the adoption of ADAS by enhancing the performance of sensors and radar systems used in features such as adaptive cruise control and lane-keeping assistance.
The rising demand for luxury and technologically advanced vehicles is driving manufacturers to incorporate ADAS, thereby fulfilling consumer expectations for superior vehicle safety features.
The market for Middle East and Africa is expanding rapidly owing to the rising awareness of safety, regulatory measures, and the increasing adoption of electric vehicles in this region. In the Middle East, governmental bodies are pushing for the implementation of the latest safety technologies as part of the larger road safety initiatives and smart city developments, such as Dubai's "Smart Dubai" and Saudi Arabia's Vision 2030. This is increasing the demand for ADAS technologies, including collision avoidance systems and adaptive cruise control, thus enhancing the Middle East and Africa ADAS market size.
The trend in Africa is not so different, where ADAS has been increasing with an expanding commercial fleet and the boom in the sale of vehicles, especially in the urban region. The regions have experienced various benefits through the global companies in the automotive technology sectors, as these have come with advanced features in ADAS, which have gained wide acceptance, especially among the luxury and commercial vehicles.
| CAGR 2026-2035 - Market by | Region |
| Saudi Arabia | 15.9% |
| United Arab Emirates | 14.9% |
| Nigeria | XX% |
| South Africa | XX% |
| Others | XX% |
The EMR’s report titled “Middle East and Africa ADAS Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Solution
Market Breakup by Vehicle Type
Market Breakup by Component
Market Breakup by Country
Based on vehicle type, the market is segmented into passenger cars and commercial vehicles. Passenger cars are expected to lead the market, showing a CAGR of 15.3% during the forecast period, in the Middle East and Africa ADAS market development. The ADAS in passenger vehicles provides a huge benefit in the safety and comfort of drivers by features like lane-keeping assistance, automatic emergency braking, and others. This greatly improves the general driving conditions and augments the chances of accidents being reduced, as well as the provision of supporting semi-autonomous driving in heavy traffic.
| 2025 Market Share by | Region |
| Nigeria | 9.7% |
| Saudi Arabia | XX% |
| United Arab Emirates | XX% |
| South Africa | XX% |
| Others | XX% |
Major players are focusing on the manufacturing of technologically equipped vehicles to improve Middle East and Africa ADAS market outlook.
Garmin Ltd., established in 1989 and headquartered in Olathe, Kansas, is a leader in GPS technology. The company operates across various sectors, including aviation, automotive, marine, and fitness, and is well-regarded for its innovative navigation and wearable technology solutions.
Valeo SE, founded in 1923 and located in Paris, France, specialises in automotive components and technologies. The company is particularly focused on advancements in autonomous driving, ADAS, and electric vehicles, thereby establishing itself as a frontrunner in innovative mobility solutions, consequently driving up the Middle East and Africa ADAS market share.
Founded in 1910 and based in Tokyo, Japan, Hitachi Ltd. is a diversified multinational corporation recognised for its expertise in industrial equipment, electronics, and advanced technologies. The company plays a significant role in automotive systems and sustainable solutions.
Ouster, Inc., established in 2015 and headquartered in San Francisco, California, specialises in high-resolution lidar sensors. These sensors are utilised in robotics, autonomous vehicles, and industrial automation, contributing to the advancement of perception technologies across various applications.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other major players in the market are Continental AG, Robert Bosch GmbH, Denso Corp., Magna International Inc., ZF Friedrichshafen AG, and NXP B.V., among others.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the market attained a value of nearly USD 4.02 Billion.
The market is assessed to grow at a CAGR of 13.90% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 14.77 Billion by 2035.
The major drivers of the market are rising demand for electric vehicles, rising consumer interest in advanced technology, and implementation of road safety regulations by government.
As per the EMR report, the different vehicle types are passenger cars and commercial vehicles.
Countries considered in the market are Saudi Arabia, United Arab Emirates, Nigeria, and South Africa, among others.
The major players in the market are Continental AG, Robert Bosch GmbH, Denso Corp., Magna International Inc., ZF Friedrichshafen AG, NXP B.V., Garmin Ltd., Valeo SE, Hitachi Ltd., and Ouster, Inc., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Solution |
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| Breakup by Vehicle Type |
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| Breakup by Component |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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