The Middle East and Africa natural sweeteners market was aided by the growth of the industry globally. The global natural sweeteners market grew at a CAGR of 4.5% between 2015 and 2019. The rise in the industry was propelled by the increasing sales of zero calories food and beverage items devoid of artificial sweeteners. These items witnessed a growth of 16% in 2017, as compared to 2016. The market in the Middle East and Africa is being driven by the growing concerns about health with increasing incidences of obesity.
Globally, stevia is emerging as one of the most popular natural sweeteners available in the market. In 2018, the production value of stevia was worth USD 480 million, with its demand being nearly 3.5 thousand tons that year. While Asia Pacific and Europe are the leading markets for natural sweeteners accounting for almost 50% of the market share, the Middle East and Africa region is also a significant emerging market for natural sweeteners.
Innovations in the alternative sweeteners industry is adding to the market growth of natural sweeteners globally. While natural sweeteners like stevia find their foremost use in the food and beverages sector, the pharmaceutical sector is also expected to emerge as a leading application sector in the forecast period of 2020-2025. Stevia, especially, is finding uses in the home and personal care segment along with being used in toothpastes and supplements.
Properties and Applications
Sweeteners are used to increase the sweetness of food products to which they are added. Usually used in table-top sweeteners, ready to be consumed, they can either be natural or artificial. They can also contain nutrients or be devoid of them. On the basis of their sweetness as compared to sucrose, they are divided into high intensity and low-intensity sweeteners.
The natural sweeteners types are:
The leading application sectors for natural sweeteners are:
Food and beverage sectors dominate the industry in terms of the use of natural sweeteners in products such as baked goods, canned foods, soft drinks, powdered drink mixes, jams, candy, puddings, and other food products. The leading distribution channels for natural sweeteners are hypermarkets/supermarkets, convenience stores, retail stores, and online retailers, among others. The report also looks in-depth into the major regional markets in the Middle East and Africa like South Africa, Saudi Arabic, Nigeria, Egypt, and UAE, among others.
Rising concerns related to health and a growing awareness about the detrimental effects of sugar are driving the growth of the global natural sweeteners market. With a rising number of people afflicted with obesity and diabetes, health regulatory authorities are seeking to curb excess sugar and calorie intake through taxations, pack labelling, and other schemes. This, in turn, has provided an upward push to the global natural sweeteners industry.
With consumers becoming increasingly apprehensive about artificial sugar alternatives, the market for natural sweeteners is finding further impetus for its growth. Major companies are looking to invest in sweeteners that are natural and are able to replace sugar in all aspects including its properties which add to the texture, bulk, colour, and shelf life of products.
The Middle East and Africa, the industry is being propelled by the rising demand for low-calorie alternatives to sugar to tackle the obesity problem. Almost 27% to 40% of the population in countries like Saudi Arabia, Kuwait, Qatar, Bahrain, and the UAE are suffering from obesity. With increasing awareness of the ill-effects of obesity on health, the consumers in the Middle East and Africa region are seeking natural and low-calorie products, thus, driving the natural sweetener industry in the area. The growing populations combined with rising purchasing power is also aiding the natural sweetener industry in the region. Egypt and South Africa are the major producers of natural sweeteners in the region.
Stevia is a leading natural sweetener in the global as well as the Middle East and Africa market. In 2015, the Gulf Cooperation Council’s (GCC) Standardization Organization (GSO), finalised its regulations on the application of steviol glycosides in food and beverage segments like breakfast cereals, non-alcoholic drinks, bakery products, canned and bottled fruit, jams, marmalades, confectionary, and nectars, among others. This has aided the industry growth of stevia in the region with companies undertaking various initiative to develop new products containing stevia.
The report presents a detailed analysis of the following key players covering their capacities, market share and latest turn of events such as mergers and acquisitions, capacity expansions and plant turnarounds in the Middle East and Africa sweeteners market:
Further, the report sheds light on the macro and micro aspects of the industry performance, recent trends, major challenges, and key drivers. SWOT analysis, value chain analysis and Porter’s five forces analysis of the market have been carried out. Manufacturing and processing requirements, cost of the project, project funding, returns on investment and expected profit margins have also been estimated.
2 Research Methodology
3 Executive Summary
3.1 Market Overview
3.2 Key Demand Drivers
3.3 Key Players
3.4 Supply Market Changes
4 Global Natural Sweeteners Market Outlook
5 Global Natural Sweeteners Market
5.1 Global Natural Sweeteners Market Analysis
5.1.1 Figure: Global Natural Sweeteners Historical Market (2015-2019) and Forecast (2020-2025)
5.1.2 Chart: Global Natural Sweeteners Market
220.127.116.11 High Intensity Sweeteners
18.104.22.168 Low Intensity Sweeteners
5.1.3 Chart: Global Natural Sweeteners Market Breakup by Type
22.214.171.124 Maple Syrup
126.96.36.199 Raw Honey
188.8.131.52 Coconut Sugar
5.1.4 Chart: Global Natural Sweeteners Market Breakup by Application
184.108.40.206 Personal Care
5.1.5 Chart: Global Natural Sweeteners Market Breakup by Distribution Channel
220.127.116.11 Convenience Stores
18.104.22.168 Retail Stores
22.214.171.124 Online Retailers
5.1.6 Chart: Global Natural Sweeteners Market Breakup by Region
126.96.36.199 North America
188.8.131.52 Asia Pacific
184.108.40.206 Latin America
220.127.116.11 Middle East & Africa
6 Middle East & Africa Natural Sweeteners Market
6.1 Middle East and Africa Natural Sweeteners Market Analysis
6.1.1 Figure: Middle East & Africa Natural Sweeteners Historical Market (2015-2019) and Forecast (2020-2025)
6.1.2 Chart: Middle East & Africa Natural Sweeteners Market
18.104.22.168 High Intensity Sweeteners
22.214.171.124 Low Intensity Sweeteners
6.1.3 Figure: Middle East & Africa Natural Sweeteners Market: Historical Market (2015-2019) and Forecast (2020-2025)
126.96.36.199 High Intensity Sweeteners
188.8.131.52 Low Intensity Sweeteners
6.1.4 Chart: Middle East and Africa Natural Sweeteners Market Breakup by Type
184.108.40.206 Maple Syrup
220.127.116.11 Raw Honey
18.104.22.168 Coconut Sugar
6.1.5 Figure: Middle East and Africa Natural Sweeteners Market Breakup by Type: Historical Market (2015-2019) and Forecast (2020-2025)
22.214.171.124 Maple Syrup
126.96.36.199 Raw Honey
188.8.131.52 Coconut Sugar
6.1.6 Chart: Middle East and Africa Natural Sweeteners Market Breakup by Application
184.108.40.206 Personal Care
6.1.7 Figure: Middle East and Africa Natural Sweeteners Market Breakup by Application: Historical Market (2015-2019) and Forecast (2020-2025)
220.127.116.11 Personal Care
6.1.8 Chart: Middle East and Africa Natural Sweeteners Market Breakup by Distribution Channel
18.104.22.168 Convenience Stores
22.214.171.124 Retail Stores
126.96.36.199 Online Retailers
6.1.9 Figure: Middle East and Africa Natural Sweeteners Market Breakup by Distribution Channel: Historical Market (2015-2019) and Forecast (2020-2025)
188.8.131.52 Convenience Stores
184.108.40.206 Retail Stores
220.127.116.11 Online Retailers
6.1.10 Chart: Middle East and Africa Natural Sweeteners Market Breakup by Country:
18.104.22.168 South Africa
22.214.171.124 Saudi Arabic
6.1.11 Figure: Middle East and Africa Natural Sweeteners Market Breakup by Country: Historical Market (2015-2019) and Forecast (2020-2025)
126.96.36.199 South Africa
188.8.131.52 Saudi Arabic
6.2 SWOT Analysis
6.3 Value Chain Analysis
6.4 Porter’s Five Forces Analysis
6.4.2 Buyer’s Power
6.4.3 Supplier’s power
6.4.4 New Entrants
6.4.5 Degree of Rivalry
6.5 Middle East and Africa Natural Sweeteners Price Analysis
6.5.1 South Africa
6.5.2 Saudi Arabic
7 Competitive Landscape & Supplier Analysis
7.2 Cargill, Incorporated
7.3 Tate And Lyle
7.4 Ingredion South Africa (PTY)
7.5 Archer Daniels Midland Company
8 Consumer Analysis
9 Events and Development
10 Manufacturing Process
10.1 Detailed Process Flow
10.2 Operations Involved
10.3 Mass Balance
11 Cost Analysis
11.1 Land, Location and Site Development
11.3 Plant Machinery
11.4 Cost of Raw Material
11.9 Other Capital Investment
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