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Middle East Fragrances Market Size, Share, Growth, Forecast: By Form: Perfume, Deodorant, Cologne, Scent, Body Mist, Aftershave, Roll-On, Custom Made, Others; By Demographics: Men, Women, Unisex; By Sales Channel: Online, Offline; Regional Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2023-2028
Middle East Fragrances Market Outlook
The Middle East fragrances market size reached a value of approximately USD 3.5 billion in 2022. The market is expected to grow at a CAGR of 7.50% between 2023 and 2028, reaching a value of around USD 5.4 billion by 2028.
Key Trends in the Market
Fragrances refer to a combination of aroma compounds, fragrant essential oils, solvents, and fixatives that are designed to impart a pleasing aroma. There are different forms of fragrances available, depending upon the desired strength of the scent, formulation, usage, and intended application.
- The presence of a young populace, rising living standards, increase in disposable income, and rise in consciousness of personal well-being are supporting the Middle East fragrances market growth. Due to the relatively hot temperatures in the region, more consumers are investing in a variety of fragrances to avoid unpleasant and sweat-based odours.
- The fragrances market in the Middle East is expanding with the growth of online sales channels which are enhancing the accessibility to a vast range of fragrances. Innovative marketing strategies aimed at broadening the client base in the region is further increasing sales and the growth of the Middle East fragrances market.
- Manufacturers are also incorporating natural essences into fragrances, which are considered safer, healthier, and more therapeutic than their synthetic counterparts. Usage of locally popular scents is also bolstering the market for fragrances in the Middle East.
Market Analysis
Based on form, the market is divided into perfume, deodorant, cologne, scent, body mist, aftershave, roll-on, and custom made, among others. On the basis of demographics, the market is segmented into men, women, and unisex. By sales channel, the market is bifurcated into online and offline. The major countries in the fragrances market in the Middle East are Saudi Arabia, the United Arab Emirates, Kuwait, and Iraq, among others.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model, along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Middle East fragrances market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
- Ajmal Perfume
- Guccio Gucci S.p.A.
- LVMH Moët Hennessy
- AL Haramain Perfumes LLC
- Giorgio Armani S.p.A
- Abdul Samad Al Qurashi Company
- The Fragrance Kitchen
- Calvin Klein, Inc.
- Yas The Royal Name of Perfumes
- ODICT
- HB USA Holdings, Inc. (Kayali)
- Others
Market Share by Demographics
The women demographic accounts for a sizable share of the fragrances market in the Middle East and is expected to continue to witness steady growth in the coming years. This can be attributed to rising disposable income and more women in the region becoming beauty-conscious and putting increasing effort into maintaining and enhancing their appearance and well-being. Meanwhile, the men demographic is anticipated to develop significantly in the near future due to rising interest of men in maintaining their physical appearance. Availability of a variety of men's perfumes is also projected to promote the purchase and demand for fragrances among men.
Competitive Landscape
Ajmal Perfume, established in 1951, is one of the most well-known perfume brands worldwide. Headquartered in Dubai in the United Arab Emirates, the company has a large portfolio of more than 300 of the finest perfumes and a robust retail presence globally.
AL Haramain Perfumes LLC, founded in 1970, is a manufacturer and retailer of fragrances, with headquarters in Ajman in the United Arab Emirates. With a sizable and expanding network of upscale retail locations for its excellent range of products, the company has developed into a globally recognised perfume brand.
Abdul Samad Al Qurashi Company, which has its headquarters in Makkah, Saudi Arabia, is one of the largest manufacturers of Arabian fragrances, including Aoud and Amber. The company was founded in 1852 and has grown to be among the greatest perfume manufacturers worldwide.
Other market players include Guccio Gucci S.p.A., LVMH Moët Hennessy, Giorgio Armani S.p.A, The Fragrance Kitchen, Calvin Klein, Inc., Yas The Royal Name of Perfumes, ODICT, and HB USA Holdings, Inc. (Kayali), among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Form |
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| Breakup by Demographics |
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| Breakup by Sales Channel |
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| Breakup by Country |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Fragrances Market Overview
8.1 Key Industry Highlights
8.2 Global Fragrances Historical Market (2018-2022)
8.3 Global Fragrances Market Forecast (2023-2028)
8.4 Global Fragrances Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Middle East Fragrances Market Overview
9.1 Key Industry Highlights
9.2 Middle East Fragrances Historical Market (2018-2022)
9.3 Middle East Fragrances Market Forecast (2023-2028)
10 Middle East Fragrances Market by Form
10.1 Perfume
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Deodorant
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 Cologne
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.4 Scent
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.5 Body Mist
10.5.1 Historical Trend (2018-2022)
10.5.2 Forecast Trend (2023-2028)
10.6 Aftershave
10.6.1 Historical Trend (2018-2022)
10.6.2 Forecast Trend (2023-2028)
10.7 Roll-On
10.7.1 Historical Trend (2018-2022)
10.7.2 Forecast Trend (2023-2028)
10.8 Custom Made
10.8.1 Historical Trend (2018-2022)
10.8.2 Forecast Trend (2023-2028)
10.9 Others
11 Middle East Fragrances Market by Demographics
11.1 Men
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Women
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 Unisex
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
12 Middle East Fragrances Market by Sales Channel
12.1 Online
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Offline
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
13 Middle East Fragrances Market by Country
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 Kuwait
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 Iraq
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators of Demand
14.4 Key Indicators of Price
15 Trade Data Analysis (HS Code - 3303)
15.1 Major Importing Countries
15.1.1 By Volume
15.1.2 By Value
15.2 Major Exporting Countries
15.2.1 By Volume
15.2.2 By Value
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Ajmal Perfume
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Guccio Gucci S.p.A.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 LVMH Moët Hennessy
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 AL Haramain Perfumes LLC
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Giorgio Armani S.p.A
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Abdul Samad Al Qurashi Company
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 The Fragrance Kitchen
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Calvin Klein, Inc.
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Yas The Royal Name of Perfumes
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 ODICT
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 HB USA Holdings, Inc. (Kayali)
16.2.11.1 Company Overview
16.2.11.2 Product Portfolio
16.2.11.3 Demographic Reach and Achievements
16.2.11.4 Certifications
16.2.12 Others
17 Key Trends and Developments in the Market
Additional Customisations Available:
1 Manufacturing Process
1.1 Overview
1.2 Detailed Process Flow
1.3 Operation Involved
2 Project Requirement and Cost Analysis
2.1 Land, Location and Site Development
2.2 Construction
2.3 Plant Machinery
2.4 Cost of Raw Material
2.5 Packaging
2.6 Transportation
2.7 Utilities
2.8 Manpower
2.9 Other Capital Investment
List of Key Figures and Tables
1. Global Fragrances Market: Key Industry Highlights, 2018 and 2028
2. Middle East Fragrances Market: Key Industry Highlights, 2018 and 2028
3. Middle East Fragrances Historical Market: Breakup by Form (USD Million), 2018-2022
4. Middle East Fragrances Market Forecast: Breakup by Form (USD Million), 2023-2028
5. Middle East Fragrances Historical Market: Breakup by Demographics (USD Million), 2018-2022
6. Middle East Fragrances Market Forecast: Breakup by Demographics (USD Million), 2023-2028
7. Middle East Fragrances Historical Market: Breakup by Sales Channel (USD Million), 2018-2022
8. Middle East Fragrances Market Forecast: Breakup by Sales Channel (USD Million), 2023-2028
9. Middle East Fragrances Historical Market: Breakup by Country (USD Million), 2018-2022
10. Middle East Fragrances Market Forecast: Breakup by Country (USD Million), 2023-2028
11. Major Importing Countries by Volume
12. Major Exporting Countries by Volume
13. Major Importing Countries by Value
14. Major Exporting Countries by Value
15. Middle East Fragrances Market Structure
Key Questions Answered in the Report
In 2022, the Middle East market for fragrances attained a value of USD 3.5 billion.
The market is projected to grow at a CAGR of 7.50% between 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028, reaching a value of around USD 5.4 billion by 2028.
The major drivers of the market include the increasing interest in various scents, improvement in living standards, rising disposable income, and growing accessibility to various fragrances.
Increase in sales of fragrances via online sales channels, rising innovation in marketing strategies, and growing popularity of customised perfumes and all-natural scents are the key trends propelling the growth of the market.
The various forms of fragrance in the market are perfume, deodorant, cologne, scent, body mist, aftershave, roll-on, and custom made, among others.
The major sales channels in the fragrances market in the Middle East are online and offline.
The major players in the Middle East fragrances market, according to the report, are Ajmal Perfume, Guccio Gucci S.p.A., LVMH Moët Hennessy, AL Haramain Perfumes LLC, Giorgio Armani S.p.A, Abdul Samad Al Qurashi Company, The Fragrance Kitchen, Calvin Klein, Inc., Yas The Royal Name of Perfumes, ODICT, and HB USA Holdings, Inc. (Kayali), among others.
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