The Middle East skin care products market attained a value of USD 2.45 Billion in 2025 and is projected to expand at a CAGR of 2.20% through 2035. The market is further expected to achieve USD 3.05 Billion by 2035. A surging Gen Z buyer base across Saudi Arabia and the UAE is driving stronger online demand for targeted serums and derm-backed routines, helping category value stretch beyond traditional moisturizers.
The market is building momentum as global and regional brands accelerate high-tech launches tailored for local climates and shifting beauty habits. In April 2024, The Estée Lauder Companies (ELC) and Microsoft Corp. announced the creation of an AI Innovation Lab as an expansion of their global strategic relationship. This is in order to fast-track microbiome-focused formulations for dry and sensitive skin, targeting shoppers dealing with heat exposure and hard water, reshaping the Middle East skin care products market trends and dynamics.
Leading suppliers are reshaping portfolios around clinically proven active ingredients, climate-smart textures, and refill systems. In September 2024, Sephora enhanced customer experience strategy with AI-enabled skin mapping to convert analysis into curated product carts from brands like Drunk Elephant and Tatcha. This Middle East skin care products market trend aligns with growing B2B interest in category resilience, as professional channels such as derma clinics, medicinal spas, pharmacy chains, broaden shelf space for treatments that show measurable outcomes.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
2.2%
Value in USD Billion
2026-2035
*this image is indicative*
Relentless desert climate and rising dermatological awareness are pushing demand for barrier-repair and medical-grade moisturizers across the Gulf almost all year round. Hospital groups and pharmacy chains now co-create ranges with global brands, tailoring textures for sand, heat and indoor AC exposure. In May 2025, Aptar Beauty addressed this fast-rising segment with a range of solutions tailored to the needs of derma brand with Aptar Beauty’s Derma Series full packaging and dispensing products. Companies like L’Oréal, Beiersdorf, and others are launching KSA-exclusive SKUs, while Vision 2030 investments in health infrastructure are turning clinical shelves into high-value trial platforms for next-generation skin care, driving the overall Middle East skin care products market value.
AI-powered diagnostics and beauty technology are becoming central to go-to-market strategy for skin care brands in the Middle East. L’Oréal’s Beauty Genius and SkinConsult AI tools offer round-the-clock analysis through digital platforms or in-store screens. Retailers in the UAE add virtual try-on and camera-based skin mapping to apps, nudging shoppers toward higher-margin serums and care routines, creating new Middle East skin care products market opportunities. These tools generate first-party data that distributors and brand owners use to plan targeted launches, manage shade mixes more accurately, and trim returns. In December 2025, Faces, a premier beauty retailer in the GCC & Middle East and part of the Chalhoub Group, partnered with Revieve, the leader in AI-powered beauty technology, to enhance its reputation as the region's number one beauty innovator.
Tighter regulation and halal standards are reshaping how global and local players design skin care portfolios for the region. Gulf Standard GSO 2055-4 sets requirements for halal cosmetics, while Saudi Arabia’s SFDA and the UAE’s Dubai Municipality registration rules screen ingredients, claims and safety before shelves. This may feel restrictive at first yet it rewards serious investors who can document traceability, clean formulations and Shariah compliance, accelerating demand in the Middle East skin care products market. In October 2025, BLANC NATURE, a Korean brand, debuted its products at Beautyworld Dubai with award-winning Muslim-friendly skincare that has conquered both Japan’s exacting quality standards and Southeast Asia’s Muslim markets.
Premiumization and social commerce are also becoming core catalysts that are driving market growth. Gen Z shoppers follow dermatologists and influencers on TikTok and Snapchat, then complete purchases through app-based drops or pharmacy marketplaces, propelling the Middle East skin care products market expansion. In November 2025, Swiss Beauty announced its international debut through a partnership with Modist Global, a Dubai-based cross-border D2C enablement company. For B2B players this trend means launch calendars now orbit around content spikes in real time rather than just Ramadan or classic holiday windows.
Local manufacturing and sustainability are becoming serious filters for skin care deals and listings. Under Vision 2030, Saudi policy is tilting in favor of investors who develop or partner on domestic filling lines. At the same time, Gulf procurement teams are exerting pressure for shorter and more resilient supply chains, moving away from dependence on distant offshore hubs, propelling the Middle East skin care products market growth. In July 2024, Henkel, a global leader in industrial and consumer products, announced the opening of its cutting-edge beauty care production facility in Riyadh, Saudi Arabia.
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The EMR’s report titled “Middle East Skin Care Products Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Key Insight: Face care holds the lead within the Middle East skin care products market dynamics owing to clinical trust, strong margins, and high repeat–purchase rates. Body care is closing the gap by shifting routines beyond basic moisturizers. Lip care finds a place in pharmacy counters through active ingredients and on-the-go habits, especially in drier climates. Other products, including eye care, exfoliants, and masks, continue to be niche, but these offer creative bundles for retailers targeting trial and gifting.
Market Breakup by Gender
Key Insight: Female buyers drive the bulk of the demand in the Middle East skin care products market, with well-formed routines and a strong pull for professional and premium assortments. Male buyers expand their market shares quickly with new grooming habits and clinic-led advice. The unisex category remains steady as families and shared households consolidate product carts, especially in moisturizers, cleansers, and SPF. Retailers use gender nuances to sharpen planograms, marketing, and pricing ladders.
Market Breakup by Price Category
Key Insight: According to the Middle East skin care products market report, the premium category dominates the market with trust, technology, and experiential value. Mass products gain momentum as routines democratize, and everyday hydration, cleansing, and protection gain consistency. The two tiers complement each other because shoppers mix and match their products based on their individual skin care needs.
Market Breakup by Purpose
Key Insight: Anti-ageing stays at the center of the purpose categorization as results-driven habits anchor purchase decisions. Repair and renewal products accelerate their shares as sensitivity concerns rise. Hydration remains a central utility for the region’s dry climate and indoor cooling patterns. Whitening and brightening cater to tone-evening goals across face and body, while anti-acne finds traction through pharmacy-led advice and youth adoption. The purpose categorization as considered in the Middle East skin care products market report, stretches value across all age brackets and lifestyles, giving retailers and suppliers space to build layered propositions.
Market Breakup by Distribution Channel
Key Insight: Specialist stores dominate the Middle East skin care products market through high-touch guidance and curated premium ranges. Online channels gather momentum by pairing digital advice with a frictionless checkout. Pharmacies bridge trust and routine purchases, especially for targeted solutions. Supermarkets and hypermarkets offer convenience and pricing breadth for everyday hydration and cleansing, while convenience stores help with travel–friendly skin care packs. Other channels, including spas, clinics, salons, reinforce trial and professional endorsement.
Market Breakup by Region
Key Insight: Saudi Arabia anchors scale, pharmacy strength, and clinical influence. The UAE accelerates via luxury retail, tourism, and strong digital habits. Israel’s tech-forward consumers and medical aesthetics ecosystem fuel demand for advanced treatments. Iran’s market reflects steady routine building around value and familiarity. Kuwait and Iraq evolve with selective premium uptake and pharmacy-driven education. Other markets add incremental volume through varied retail structures.
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By type, face care leads the market driven by dermatology-backed innovation
Face care accounts for the largest share of the Middle East skin care products market revenue because it is positioned at the center of dermatology-led retail, professional routines, and influencer engagement across the region. Clinics and pharmacies push serums, sunscreens, and targeted treatments since these show visible results and slot easily into localized regimens. In January 2025, YA-MAN expanded their business in Saudi Arabia, marking their first foray into the Middle East.
Body care is growing its shares at a rapid speed as brands translate facial science into body formats. Pharmacies and specialty chains expand shelves for replenishing lotions, exfoliating treatments, and tone-correcting body serums as dryness and pigmentation become huge concerns for consumers across Saudi Arabia and the UAE. In December 2023, MZN Bodycare expanded natural, vegan, cruelty-free products across Gulf markets, scaling retail and online reach, driving the Middle East skin care products market penetration.
The female category dominates the market due to established routines and premium spending
Female buyers dominate the market because their routines already include structured layering and seasonal switching, giving brands a clearer path to category depth. Retailers highlight that women drive most premium facial, sun, and body treatment purchases, guided by clinic advice and digital skin analysis. British beauty brand Refy celebrated its fifth birthday with a full-scale Middle East expansion. The entire product range, from the cult-favorite Brow Sculpt to Lip Sculpt and Lash Sculpt, launched online at Sephora.me in October 2025. Specialist stores and pharmacy chains curate discovery sets and refills that meet female-led sustainability interests and encourage trade-ups, largely contributing to the Middle East skin care products market value.
Male skin care is expanding its share fast as grooming and wellness trends merge. Barbershops, gyms, clinics, and pharmacies introduce simple routines centered on cleansers, exfoliators, and SPF, backed by concerns around oil control, post-shave sensitivity, and acne. Retailers see men gravitating toward minimalist regimens that promise quick results. Brand owners tap into male-driven digital channels including sports communities, barbers, and influencers, to break stigma around higher-value products such as serums and repair balms.
By price category, premium products dominate the market through clinical claims and higher brand trust
Premium products lead the market because these often come with measurable outcomes that fit the region’s dermatology and beauty-service culture. Consumers link higher price tiers to lab-tested actives, cleaner formulations, and expert routines, making the premium category the anchor of pharmacy and specialist retail. In May 2024, United States-based mum and baby care brand Evereden announced that the company is doubling down on expansion to new markets including the Middle East with continuous science-backed product development. The segment also aligns with prestige fragrance and makeup crossovers, deepening brand ecosystems.
Mass products are observing fast growth in the Middle East skin care products market as broader audiences adopt structured routines. Pharmacies and supermarkets push mass moisturizers, body care, and cleansers that deliver reliable basics at reachable price points. Distribution breadth and impulse-friendly pack sizes help the category scale quickly. Digital marketplaces and quick-commerce platforms give mass brands faster exposure, while ingredient transparency builds trust without steep prices.
By purpose, the anti-ageing category registers the largest share of the market driven by visible outcomes and repeat usage
Anti-ageing accounts for the largest share of the market because it offers clear, high-value claims supported by visible outcomes. Clinics and pharmacies highlight retinoids, peptides, and antioxidant serums that integrate well with professional treatments like resurfacing and collagen support. Retail buyers emphasize that anti-ageing products also cross age ranges, serving preventive routines and corrective needs alike. In September 2025, APR Co., South Korea’s largest beauty company by market capitalization, expanded into the biotechnology sector with plans to develop injectable anti-aging treatments using polydeoxyribonucleotide (PDRN). Premium mass brands invest heavily in textures that withstand heat and dryness, driving routine consistency, widening the Middle East skin care products market scope.
Repair and renewal products grow their shares at an accelerated pace because skin barrier care has become everyday language across clinics and social platforms. Hyaluronic blends, ceramide support, exfoliating acids, and soothing complexes are increasingly tailored to routines defined by intense sun exposure and hard water, two factors that strongly influence regional skin needs. Pharmacies and specialist stores widen the scope for barrier-focused serums and body formats, capitalizing on repeat usage and cross-category bundling.
By distribution channel, Specialist retail stores lead the market due to expertise and premium positioning
Specialist stores largely lead the Middle East skin care products market revenue because they merge premium experience with product depth. Their trained staff, skin diagnostics, curated assortments, and event-led activations increase conversion and average selling prices. Shoppers trust these stores for more complex categories such as serums, sun care, and anti-ageing lines. They also house exclusive launches and set-piece merchandising that reinforce brand authority. In January 2025, Alshaya Group and the largest United States specialty beauty retailer, Ulta Beauty, announced a franchise partnership to bring Ulta Beauty stores to the Middle East.
Online channels observe fast growth in the Middle East skin care products market because most consumers research newly launched products online and shop for them from various e-commerce channels. Routine builders, AI diagnostics, auto-replenishment, and loyalty programs simplify selection and drive basket value. Marketplaces and pharmacy apps support ingredient filtering, review transparency, and easier discovery for clinical brands.
Saudi Arabia secures the leading position of the market with scale, modern retail, and clinic expansion
Saudi Arabia leads the market owing to its large population, expanding pharmacy and specialist retail networks, and strong clinic culture. Modern malls, destination stores, and professional beauty spaces anchor premium assortments. Consumer engagement rises as shoppers integrate dermatology advice into routines, supporting higher-value categories like serums and repair creams.
The UAE largely boosts the Middle East skin care products market growth because of tourism, expat demographics, and luxury retail converge. Travel retail introduces international brands, and specialist stores use diagnostics and trial formats to drive conversion. Digital adoption is deep in this particular region, which further results in accelerated omnichannel purchase options.
The competitive landscape in the market is anchored by legacy global brands and fast-moving regional players who combine clinical science with climate-smart innovation. Middle East skin care companies focus on microbiome care, barrier repair, and refill-ready packaging to strengthen B2B relationships and unlock repeat purchasing. There is also increasing collaboration between derm clinics, pharmacies, and specialist retailers to support evidence-based assortments.
Digital diagnostics, AI-powered shade and texture matching, and ingredient transparency open new conversion paths across the UAE and Saudi Arabia. Growth opportunities for Middle East skin care market players lie in body serums, sun-safe repair ranges, halal-certified products, and men’s grooming. Local manufacturing incentives in Saudi Arabia and logistics upgrades across the Gulf expand distribution access. Stakeholders who invest in localized R&D, efficient supply models, and targeted social commerce can capture rising premium and mass-market demand.
Unilever Plc, founded in 1930 and headquartered in London, United Kingdom, serves the Middle East through climate-adapted skin care including brightening cleansers and hydration-focused body lines. The company focuses on barrier strength and simplified ingredient stories to build trust across pharmacy and supermarket channels, boosting the Middle East skin care products market.
Beiersdorf AG, founded in 1882 and headquartered in Hamburg, Germany, targets sensitive skin, post-sun care, and professional repair routines across Saudi Arabia and the UAE. Its dermo-cosmetic approach under Nivea and Eucerin builds credibility with clinics and pharmacy chains that emphasize visible benefits.
Nazih Group, founded in 1975 and headquartered in Dubai, UAE, operates as a strong regional distributor and brand developer. Its portfolio includes professional-grade products for salons, pharmacies, and spas, giving it front-row access to rising repair and renewal routines. Nazih focuses on education-first selling, connecting skin care brands to technicians and derm channels.
Avon Products, Inc., founded in 1886 and headquartered in London, United Kingdom, supports Middle Eastern demand with accessible serums, brightening treatments, and sun-safe makeup hybrids. The company leans on digital representative networks and social-first selling to reach buyers in Saudi Arabia and the UAE. Avon’s value-driven textures and repair routines appeal to younger shoppers experimenting with multi-step care.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include L’Origine, The Procter & Gamble Company, NG Beauty World FZCO, JNTL Consumer Health Middle East FZ-LLC, and Elegance Cosmetics Manufacturing Ind. L.L.C., among others.
Unlock the latest insights with our Middle East skin care products market trends 2026 report. Discover regional growth patterns, consumer preferences, and key industry players. Stay ahead of competition with trusted data and expert analysis. Download your free sample report today and drive informed decisions in the market.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the market reached an approximate value of USD 2.45 Billion.
The market is projected to grow at a CAGR of 2.20% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach a value of around USD 3.05 Billion by 2035.
Companies are deepening clinic partnerships, expanding refill models, building Saudi manufacturing ties, leveraging AI diagnostics, and widening body care ranges to boost trial, loyalty, and cross-category spending.
The key trends in the market include the growing expansion of skincare companies in the region and growing research and development activities by the leading manufacturers to develop eco-friendly and functional lotions, sunscreens, and creams with chemical-free ingredients.
Face care, lip care, and body care, among others, are the different types of skin care products in the market.
Male, female, and unisex are the different segments based on gender included in the market report.
The key players in the market include Unilever Plc, Beiersdorf AG, Nazih Group, Avon Products Inc., L’Origine, The Procter & Gamble Company, NG Beauty World FZCO, JNTL Consumer Health Middle East FZ-LLC, and Elegance Cosmetics Manufacturing Ind. L.L.C., among others.
Brands face rising compliance demands, cost pressure, and fierce clinical claims competition, while fragmented channels and differing consumer expectations make scalable, localized innovation difficult to deliver consistently.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Gender |
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| Breakup by Price Category |
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| Breakup by Purpose |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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