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Global Mobile Gaming Market Size, Share, Trends, Forecast: By Type: Action or Adventure, Casino, Sports and Role Playing, Strategy and Brain; By Device Type: Smartphone, Tablet, Others; By Platform: Android, iOS, Others; By Monetisation Type: In-app Purchases, Paid Apps, Advertising; Regional Analysis; Competitive Landscape; 2024-2032
Global Mobile Gaming Market Outlook
The global mobile gaming market size reached approximately USD 99.74 billion in 2023. The market is projected to grow at a CAGR of 9.60% between 2024 and 2032, reaching a value of around USD 227.55 billion by 2032.
Key Trends in the Market
Video games are interactive entertainment software that is developed on a computer involving user interfaces and input devices to engage the user and generate visual feedback. Usually, video games are created with a focus on particular hardware platforms and mobile device has become one of the most popular ones. Mobile gaming devices are available for use on different platforms, including smartphones, tablets, or handheld gaming consoles.
- One of the major mobile gaming market trends is rapid developments in network technology. The widespread adoption of the 5G network supports the development of online games as they require a fast and stable network to operate without losing connection. Online gaming, including mobile gaming, is one of the largest segments in the gaming sector owing to its replayability and sense of challenge.
- The global mobile gaming market demand is propelled by the rapid advancements in smartphone hardware technology, which have enabled video game developers to develop games with higher graphical fidelity, improved performance, and immersion. With the introduction of augmented reality, immersion in video games has significantly increased as they detect the surroundings and overlay the game graphics and audio.
- The global mobile gaming market growth can also be attributed to the implementation of cloud technologies to improve the accessibility of newer and high-end games. Cloud gaming services allow the user to play games without the requirement of hardware upgrade as games are processed on a virtual server and the user just needs to control the functions.
- Although cloud gaming is still under development as it requires a stable high-speed internet connection, the emergence of 5G technology and fibre optics are likely to support its growth. Moreover, technological advancements aimed at eliminating issues related to battery backup on-screen control are likely to further fuel the overall market development in the coming years.
Market Analysis
Based on type, the market is segmented into action or adventure, casino, sports and role playing, and strategy and brain. The global mobile gaming market segmentation, on the basis of device type, the market can be bifurcated into smartphone and tablet, among others.
Based on the platform, the market is divided into Android and iOS, among others. The market, based on monetisation type, is categorised into in-app purchases, paid apps, and advertising. The major regional markets for mobile gaming are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global mobile gaming market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
- Tencent Holdings Limited
- NetEase, Inc.
- Activision Blizzard, Inc.
- Supercell Oy
- Electronic Arts Inc.
- Gameloft SE
- Nintendo Co., Ltd.
- Ubisoft Entertainment
- Sony Corporation
- Bandai Namco Entertainment America Inc.
- Rovio Entertainment Corporation
- Others
Market Share by Type
According to the global mobile gaming market analysis, action or adventure games are some of the most widely played mobile games as they are usually the most interactive type of games. These are extremely popular among the young generation as they are often fast-paced and involve completing missions that provide instant rewards. In addition, multiplayer action games also include the aspect of social interaction, which adds an extra layer of engagement.
Market Share by Platform
Android is expected to account for a major portion of the global mobile gaming market share owing to the wide availability and low cost of Android devices. The segment is likely to experience robust growth during the forecast period owing to the increasing adoption of Android devices and low restrictions for gaming apps on Google Play as compared to the Apple store. Due to the wide range of options and popularity of Android devices, developers in the gaming sector are increasingly introducing games for the Android platform.
Competitive Landscape
Tencent Holdings Limited is one of the largest technology and entertainment conglomerates in the world. The company was established in the year 1998 and it is currently headquartered in Shenzhen, China. While being the publisher of some of the world’s most popular video games, the company also provides a wide range of services such as cloud computing, advertising, and FinTech, among others.
Nintendo Co., Ltd. is one of the biggest companies in the video game and entertainment sector, headquartered in Japan. The company was founded in the year 1889 and has since become one of the biggest video game publishers in the world. Nintendo is responsible for creating some of the most iconic video games, characters, and consoles.
Sony Corporation is a multinational electronics and entertainment conglomerate, headquartered in Tokyo, Japan. With the company being founded in 1946, by Masaru Ibuka and Akio Morita, Sony has grown to become one of the world's largest and most recognisable companies, with a wide range of products and services spanning electronics, entertainment, gaming, and more.
Other global mobile gaming market players include NetEase, Inc., Activision Blizzard, Inc., Supercell Oy, Electronic Arts Inc., Gameloft SE, Ubisoft Entertainment, Bandai Namco Entertainment America Inc., and Rovio Entertainment Corporation, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Device Type |
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| Breakup by Platform |
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| Breakup by Monetisation Type |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Mobile Gaming Market Analysis
8.1 Key Industry Highlights
8.2 Global Mobile Gaming Historical Market (2018-2023)
8.3 Global Mobile Gaming Market Forecast (2024-2032)
8.4 Global Mobile Gaming Market by Type
8.4.1 Action or Adventure
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Casino
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Sports and Role Playing
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Strategy and Brain
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.5 Global Mobile Gaming Market by Device Type
8.5.1 Smartphone
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Tablet
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Others
8.6 Global Mobile Gaming Market by Platform
8.6.1 Android
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 iOS
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Others
8.7 Global Mobile Gaming Market by Monetisation Type
8.7.1 In-app Purchases
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Paid Apps
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Advertising
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.8 Global Mobile Gaming Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Mobile Gaming Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Mobile Gaming Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Mobile Gaming Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Mobile Gaming Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Mobile Gaming Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Tencent Holdings Limited
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 NetEase, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Activision Blizzard, Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Supercell Oy
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Electronic Arts Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Gameloft SE
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Nintendo Co., Ltd.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Ubisoft Entertainment
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Sony Corporation
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Bandai Namco Entertainment America Inc.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Rovio Entertainment Corporation
15.2.11.1 Company Overview
15.2.11.2 Product Portfolio
15.2.11.3 Demographic Reach and Achievements
15.2.11.4 Certifications
15.2.12 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Mobile Gaming Market: Key Industry Highlights, 2018 and 2032
2. Global Mobile Gaming Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Mobile Gaming Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Mobile Gaming Historical Market: Breakup by Device Type (USD Billion), 2018-2023
5. Global Mobile Gaming Market Forecast: Breakup by Device Type (USD Billion), 2024-2032
6. Global Mobile Gaming Historical Market: Breakup by Platform (USD Billion), 2018-2023
7. Global Mobile Gaming Market Forecast: Breakup by Platform (USD Billion), 2024-2032
8. Global Mobile Gaming Historical Market: Breakup by Monetisation Type (USD Billion), 2018-2023
9. Global Mobile Gaming Market Forecast: Breakup by Monetisation Type (USD Billion), 2024-2032
10. Global Mobile Gaming Historical Market: Breakup by Region (USD Billion), 2018-2023
11. Global Mobile Gaming Market Forecast: Breakup by Region (USD Billion), 2024-2032
12. North America Mobile Gaming Historical Market: Breakup by Country (USD Billion), 2018-2023
13. North America Mobile Gaming Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Europe Mobile Gaming Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Europe Mobile Gaming Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Asia Pacific Mobile Gaming Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Asia Pacific Mobile Gaming Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Latin America Mobile Gaming Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Latin America Mobile Gaming Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Middle East and Africa Mobile Gaming Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Middle East and Africa Mobile Gaming Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Global Mobile Gaming Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 99.74 billion.
The market is projected to grow at a CAGR of 9.60% between 2024 and 2032.
The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach a value of around USD 227.55 billion by 2032.
The market is primarily driven by technological advancements and hardware developments in smartphones and tablets.
The market growth is guided by the increasing implementation of cloud technology in video games and the growing accessibility of high-end games.
The major regional markets for mobile gaming include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The different types of mobile games are action or adventure, casino, sports and role-playing, and strategy and brain.
The key players in the market are Tencent Holdings Limited, NetEase, Inc., Activision Blizzard, Inc., Supercell Oy, Electronic Arts Inc., Gameloft SE, Nintendo Co., Ltd., Ubisoft Entertainment, Sony Corporation, Bandai Namco Entertainment America Inc., and Rovio Entertainment Corporation, among others.
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