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Report Overview
The mushroom market attained a value of USD 73.47 Billion in 2025. The market is expected to grow at a CAGR of 8.00% during the forecast period of 2026-2035. By 2035, the market is expected to reach USD 158.62 Billion.
The mushrooms market revenue is expanding with rising demand as key ingredients in alternative meat products to render texture and flavour. Food startups and established brands are launching mushroom-based burgers, jerky, and meat substitutes. For instance, in February 2025, iChoose Global introduced Muskee Musky, a premium Vietnamese mushroom jerky, made from highland-grown mushrooms. The growing popularity of sustainable protein sources is further encouraging product launches for targeting millennials and Gen Z.
Scientific research and media coverage is highlighting the nutritional value of mushrooms, including vitamins, minerals, antioxidants, and dietary fibre. This awareness drives consumer interest in incorporating mushrooms into daily diets for overall health, immunity, and longevity. Educational campaigns by industry bodies and health influencers reinforce these benefits. Nutritional claims on packaging enhance product positioning, particularly for functional and organic mushroom lines, strengthening demand.
The mushroom market is diversifying with new varieties, such as Maitake, Enoki, and Chestnut gaining popularity alongside traditional button, shiitake, and oyster mushrooms. Product innovation extends to value-added forms including powders, extracts, ready-to-cook packs, and infused snacks. In April 2025, Happiee introduced the United Kingdom's first easy-cook lion's mane mushroom chunks, available in Original and Teriyaki flavors. Innovation also includes hybrid products combining mushrooms with other superfoods or supplements. These developments differentiate brands and meet evolving consumer preferences for taste, convenience, and health benefits, stimulating category growth.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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Reportedly, there are over 10,000 species of mushrooms, varying greatly in size, shape, colour, and habitat.
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Advances in mushroom cultivation technology, such as controlled environment agriculture, are improving its yield, quality, and sustainability.
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The major production regions for mushroom are Asia, Europe, and North America.
Competitive Landscape
Key players operating in the mushroom market are deploying strategies that revolve around innovation, sustainability, and market expansion. Product diversification is enabling companies to introduce value-added products like mushroom-based snacks, powders, and functional supplements to cater to health-conscious individuals. The growing demand for plant-based and immune-boosting foods has encouraged investments in functional mushrooms. Investment in research & development is helping to improve yields, develop disease-resistant mushroom varieties, and innovate packaging solutions to extend shelf life.
Sustainability is another critical strategy. Players are adopting eco-friendly cultivation methods, including vertical farming and the use of agricultural waste as growing substrates, to reduce environmental impact and enhance production efficiency. Organic certification and clean-label products are also being prioritized to meet consumer expectations. Strategic partnerships, mergers, and acquisitions are being used to expand geographical reach and gain competitive advantage. Companies are strengthening their supply chains and distribution networks, including direct-to-consumer e-commerce channels, to ensure better market penetration.
Costa Group
Established in 1937, Costa Group is headquartered in Victoria, Australia and operates fully integrated vertical farms supplying fresh produce within 24?hours. The firm’s innovations include the Mush Boom consumer brand launched in 2020 and recyclable, informative packaging to boost mushroom consumption.
Hughes Group
Founded in 1964, Hughes Group is headquartered in Dungannon, the United Kingdom. The firm produces around 300?tonnes of mushrooms weekly, opened an 11 acre energy efficient site in Howden (2018), and introduced the industry’s first selenium enriched "Gathered" mushrooms.
Monaghan Mushrooms
Founded in 1981 and headquartered in County Monaghan, Ireland, Monaghan Mushrooms is a vertical agribusiness operating across the United Kingdom, Ireland, Canada, and Europe The company fully controls substrate, cultivation, packing, and distribution, and offers varied lines including chestnut, portobello, organic mushrooms, and mushroom powders.
Monterey Mushrooms Inc.
Monterey Mushrooms, founded in 1971 with headquarters in California, the United States, is North America’s largest mushroom grower. The firm maintains ten farms in the United States and Mexico and pioneered a patented "sunlight" vitamin?D enrichment process and advanced washing systems for fresh mushrooms.
Other players in the mushroom market include Okechamp S.A., among others.
Mushroom Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the market reached an approximate value of USD 73.47 Billion.
The market is projected to grow at a CAGR of 8.00% between 2026 and 2035.
The market is estimated to witness a healthy growth during 2026-2035 to reach around USD 158.62 Billion by 2035.
The key strategies driving the market include product innovation, expanding organic and functional mushroom lines, strategic partnerships, vertical farming, sustainability initiatives, and geographic expansion. Companies focus on health trends, plant-based diets, and efficient distribution channels to meet rising consumer demand and enhance profitability in both fresh and processed mushroom segments.
The key trends aiding the market growth include rising demand for plant-based food products, sustainable mushroom farming practices, growing demand for value-added mushrooms, and innovations in mushroom cultivation.
The major regions in the market are North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
The major mushroom types considered in the market report are button, shiitake, and oyster, among others.
The various forms of mushroom are fresh, frozen, dried, and canned, among others.
The several distribution channels in the market are supermarkets and hypermarkets, grocery stores, and online, among others.
The key players in the market report include Costa Group, Hughes Group, Monaghan Mushrooms, Monterey Mushrooms Inc., and Okechamp S.A., among others.
Fresh mushrooms remain the dominant form in the market due to high consumer preference for minimally processed, nutritious food.
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