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The North America call center platforms market size was approximately USD 11.15 billion in 2023. The market is assessed to grow at a CAGR of 13.2% between 2024 and 2032, reaching a value of USD 35.15 billion by 2032.
Call centers are concentrated platforms that manage inbound and outbound calls from potential customers. They are either located within organisations or outsourced from a third party that specialises in handling customer calls. A call center platform performs multiple functions, including handling the grievances of customers, improving sales, lead generation, and processing orders, among others.
Based on the offering, the market is segmented into software and service. On the basis of platform, the market can be divided into the outbound dialer, inbound voice, web chat, omni channel agent, and reporting and analytics, among others. Based on organisation size, the market is divided into large and small and medium.
Based on deployment mode, the market is divided into on-premises and cloud. On the basis of industry vertical, the market is divided into IT and telecommunications, BFSI, retail, healthcare, government, and travel and hospitality, among others. On the basis of country, the market is divided into the United States of America and Canada.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the North America call center platforms market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
The BFSI sector holds a significant portion of the North America call center platforms market share. The application of call center platforms in BFSI institutions is to improve customer satisfaction and enhance overall operational efficiency. Moreover, banks and financial institutions are increasingly adopting call center platforms that can provide customers with multichannel support, mortgage and loan expertise, transaction assistance, credit card support, account information handling, and insurance support, among others.
Meanwhile, there is an increasing utilisation of call center solutions in the healthcare sector to improve patient experience, reduce wait times, automate pharmacy enquiries and refills, and schedule medical appointments, among others.
As per the North America call center platforms market analysis, the adoption of call center solutions in United States of America Is significantly rising amid increasing focus by organisations to improve their relationships with customers. Companies in the country are also using such solutions to enhance employee experience while reducing overall operational costs.
Besides, the surging launches of innovative call center platforms by companies in the United States are favouring the market growth. For instance, in June 2023, MightyCall, a Delaware-based company, launched a call center solution with customisable and flexible settings to meet unique communication needs of businesses.
Microsoft Corp., founded in 1975, is a multinational technology corporation headquartered in Washington, the United States. It has developed different products including Azure, Dynamics 365, Microsoft Security, Github, and HoloLens 2, among others.
Amazon Web Services, Inc. was founded in 2006 that provides cloud computing platforms and Application Programming Interface (APIs) to individuals, companies, and governments. Amazon Q is an AI-based assistant through which customers' issues are automatically detected.
Google LLC was founded in 1998 and is an American multinational technology company that focuses on artificial intelligence, search engine technology, online advertising, computer software, cloud computing, quantum computing, and e-commerce, among others.
Other North America call center platforms market players include Oracle Corp., IBM Corp., Cisco Systems, Inc., Ring Central, Inc., 8x8, Inc., Genesys Cloud Services, Inc., and Talkdesk, Inc., among others.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Offering |
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Breakup by Platform |
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Breakup by Organisation Size |
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Breakup by Deployment Mode |
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Breakup by Industry Vertical |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Call Center Platforms Market Overview
8.1 Key Industry Highlights
8.2 Global Call Center Platforms Historical Market (2018-2023)
8.3 Global Call Center Platforms Market Forecast (2024-2032)
8.4 Global Call Center Platforms Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 North America Call Center Platforms Market Overview
9.1 Key Industry Highlights
9.2 North America Call Center Platforms Historical Market (2018-2023)
9.3 North America Call Center Platforms Market Forecast (2024-2032)
10 North America Call Center Platforms Market by Offering
10.1 Software
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Service
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 North America Call Center Platforms Market by Platform
11.1 Outbound Dialer
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Inbound Voice
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Web Chat
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Omni Channel Agent
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Reporting and Analytics
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 North America Call Center Platforms Market by Organisation Size
12.1 Large
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Small and Medium
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 North America Call Center Platforms Market by Deployment Mode
13.1 On-Premises
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Cloud
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
14 North America Call Center Platforms Market by Industry Vertical
14.1 IT and Telecommunications
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 BFSI
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Retail
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Healthcare
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Government
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.6 Travel and Hospitality
14.6.1 Historical Trend (2018-2023)
14.6.2 Forecast Trend (2024-2032)
14.7 Others
15 North America Call Center Platforms Market by Country
15.1 United States of America
15.1.1 Historical Trend (2018-2023)
15.1.2 Forecast Trend (2024-2032)
15.2 Canada
15.2.1 Historical Trend (2018-2023)
15.2.2 Forecast Trend (2024-2032)
16 Market Dynamics
16.1 SWOT Analysis
16.1.1 Strengths
16.1.2 Weaknesses
16.1.3 Opportunities
16.1.4 Threats
16.2 Porter’s Five Forces Analysis
16.2.1 Supplier’s Power
16.2.2 Buyer’s Power
16.2.3 Threat of New Entrants
16.2.4 Degree of Rivalry
16.2.5 Threat of Substitutes
16.3 Key Indicators of Demand
16.4 Key Indicators of Price
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Oracle Corp.
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 IBM Corp.
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Microsoft Corp.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Amazon Web Services, Inc.
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Cisco Systems, Inc.
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Google LLC
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Ring Central, Inc.
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 8x8, Inc.
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 Genesys Cloud Services, Inc.
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 Talkdesk, Inc.
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Call Center Platforms Market: Key Industry Highlights, 2018 and 2032
2. North America Call Center Platforms Market: Key Industry Highlights, 2018 and 2032
3. North America Call Center Platforms Historical Market: Breakup by Offering (USD Billion), 2018-2023
4. North America Call Center Platforms Market Forecast: Breakup by Offering (USD Billion), 2024-2032
5. North America Call Center Platforms Historical Market: Breakup by Platform (USD Billion), 2018-2023
6. North America Call Center Platforms Market Forecast: Breakup by Platform (USD Billion), 2024-2032
7. North America Call Center Platforms Historical Market: Breakup by Organisation Size (USD Billion), 2018-2023
8. North America Call Center Platforms Market Forecast: Breakup by Organisation Size (USD Billion), 2024-2032
9. North America Call Center Platforms Historical Market: Breakup by Deployment Mode (USD Billion), 2018-2023
10. North America Call Center Platforms Market Forecast: Breakup by Deployment Mode (USD Billion), 2024-2032
11. North America Call Center Platforms Historical Market: Breakup by Industry Vertical (USD Billion), 2018-2023
12. North America Call Center Platforms Market Forecast: Breakup by Industry Vertical (USD Billion), 2024-2032
13. North America Call Center Platforms Historical Market: Breakup by Country (USD Billion), 2018-2023
14. North America Call Center Platforms Market Forecast: Breakup by Country (USD Billion), 2024-2032
15. North America Call Center Platforms Market Structure
In 2023, the market reached an approximate value of USD 11.15 billion.
The market is estimated to grow at a CAGR of 13.2% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of around USD 35.15 billion by 2032.
The market is being driven by the increase in the application of call centers by companies to achieve efficiency and customer satisfaction and the ability of call center platforms to perform multiple functions such as lead generation and sales improvement.
The key trends aiding the market expansion include the rising popularity of cloud call centers, the rising integration of artificial intelligence with call centers, technological advancements and innovations.
The different offerings of call center platforms market are software and service.
The different industry verticals in the market are IT and telecommunications, BFSI, retail, healthcare, government, and travel and hospitality, among others.
The major players in the market are Oracle Corp., IBM Corp., Microsoft Corp., Amazon Web Services, Inc., Cisco Systems, Inc., Google LLC, Ring Central, Inc., 8x8, Inc., Genesys Cloud Services, Inc., and Talkdesk, Inc., among others.
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