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North America Cosmetics Market Size, Share, Trends, Growth: By Product: Hair Care, Skin and Sun Care, Fragrances and Deodorants, Makeup and Colour Cosmetics, Others; By Gender: Men, Women, Unisex; By Price Range: Mass, Premium; By Distribution Channel; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
North America Cosmetics Market Outlook
The North America cosmetics market size reached USD 76.56 billion in 2023. The market is projected to grow at a CAGR of 5.2% between 2024 and 2032, reaching almost USD 121.28 billion by 2032.
Key Takeaways:
- The United States of America is expected to lead the North America cosmetics market over the forecast period.
- Innovative packaging solutions are likely to prompt an increase in the adoption of cosmetic products in North America.
- Reportedly, 54% of Canadians select their beauty, personal care, and cosmetic products based on quality.
The North America cosmetics market growth is being fuelled by the trend of premiumisation and customisation of beauty. Consumers are actively shifting towards high-quality skincare products tailored to their specific skin issues. The growth of independent retail brands across the region, the rising focus on innovative ingredients and formulations, and the advent of technologies like big data and artificial intelligence are further expected to surge the demand for premium and personalised cosmetics in the forecast period.
One of the key North America cosmetics market trends is the rising usage of natural formulations and vegan ingredients in cosmetic products. This is because of increasing consumer awareness about the harmful impact associated with chemical ingredients on skin and unethical raw material sourcing practices. Thus, manufacturers are shifting away from harmful ingredients and are incorporating sustainable ingredients in cosmetics products.
Innovative packaging solutions like airless pump bottles for storing lotions and scents are capturing widespread consumer attention for fostering a sense of luxury and convenience in terms of usage. Many cosmetics manufacturers are creating small pouches of creams and balms that are travel-friendly and can prompt impulse purchases, which is expected to drive the North America cosmetics market development over the forecast period.
In recent years, young customers have shifted towards purchasing cosmetics through online channels. Hence, the increasing internet accessibility and smartphone penetration, with the growing appeal of online purchases among all age groups, are likely to favour the North America cosmetics market expansion in the coming years.
Market Segmentation
North America Cosmetics Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
- Hair Care
- Skin and Sun Care
- Fragrances and Deodrants
- Makeup and Colour Cosmetics
- Others
Market Breakup by Gender
- Men
- Women
- Unisex
Market Breakup by Price Range
- Mass
- Premium
Market Breakup by Distribution Channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Channels
- Others
- Market Breakup by Country
- United States of America
- Canada
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Gender |
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| Breakup by By Price |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Cosmetics Market Overview
8.1 Key Industry Highlights
8.2 Global Cosmetics Historical Market (2018-2023)
8.3 Global Cosmetics Market Forecast (2024-2032)
8.4 Global Cosmetics Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 North America Cosmetics Market Overview
9.1 Key Industry Highlights
9.2 North America Cosmetics Historical Market (2018-2023)
9.3 North America Cosmetics Market Forecast (2024-2032)
10 North America Cosmetics Market by Product
10.1 Hair Care
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Skin and Sun Care
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Fragrances and Deodrants
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Makeup and Colour Cosmetics
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 North America Cosmetics Market by Gender
11.1 Men
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Women
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Unisex
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 North America Cosmetics Market by Price Range
12.1 Mass
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Premium
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 North America Cosmetics Market by Distribution Channel
13.1 Supermarkets/Hypermarkets
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Convenience Stores
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Online Channels
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Others
14 North America Cosmetics Market by Country
14.1 United States of America
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Canada
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators of Demand
15.4 Key Indicators of Price
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 L’Oréal S.A.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Unilever plc
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 The Estée Lauder Companies Inc.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 The Procter & Gamble Company
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Beiersdorf AG
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Kao Corporation
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Christian Dior Couture SA
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Revlon,Inc.
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 North American Beauty
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Shiseido Company, Limited
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Cosmetics Market: Key Industry Highlights, 2018 and 2032
2. North America Cosmetics Market: Key Industry Highlights, 2018 and 2032
3. North America Cosmetics Historical Market: Breakup by Product (USD Billion), 2018-2023
4. North America Cosmetics Market Forecast: Breakup by Product (USD Billion), 2024-2032
5. North America Cosmetics Historical Market: Breakup by Gender (USD Billion), 2018-2023
6. North America Cosmetics Market Forecast: Breakup by Gender (USD Billion), 2024-2032
7. North America Cosmetics Historical Market: Breakup by Price Range (USD Billion), 2018-2023
8. North America Cosmetics Market Forecast: Breakup by Price Range (USD Billion), 2024-2032
9. North America Cosmetics Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
10. North America Cosmetics Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
11. North America Cosmetics Historical Market: Breakup by Country (USD Billion), 2018-2023
12. North America Cosmetics Market Forecast: Breakup by Country (USD Billion), 2024-2032
13. North America Cosmetics Market Structure
Key Questions Answered in the Report
The market was valued at nearly USD 76.56 billion in 2023.
The market is projected to grow at a CAGR of 5.2% between 2024 and 2032.
The different price ranges of cosmetics are mass and premium.
The major distribution channels for cosmetics include supermarkets/hypermarkets, convenience stores, and online channels, among others.
The different segments considered in the market report are men, women, and unisex.
The major countries in the market include the United States of America and Canada.
The key market players are L’Oréal S.A., Unilever plc, The Estée Lauder Companies Inc., The Procter & Gamble Company, Beiersdorf AG, Kao Corporation, Christian Dior Couture SA, Revlon,Inc., North American Beauty, and Shiseido Company, Limited, among others.
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