North America Dietary Supplements Market Outlook Report - Market Size, Share Analysis and Forecast (2025-2034)

Key Trends in the Market

Dietary supplements are defined as the type of food product which is utilised in a complimentary form to a regular diet. These supplements can be rich sources of vitamins, minerals, and enzymes. Dietary supplements can be consumed in various forms including pill, capsule, or powder, etc. Unlike drugs or medicine, dietary supplements do not have to go through in-depth testing.

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• The North America dietary supplements market growth is being propelled by the increasing inclination of youth towards health and fitness. According to the United States’ CDC, more than half of the American population are active consumers of dietary supplements. This consumption is induced by heightened awareness pertaining to the prevalence of chronic conditions and inadequate diets.

• Changing lifestyles of working adults, coupled with the growing inclination towards sporting and adventure activities, is further boosting the incorporation of multivitamins and proteins into diets in North America.

• The strong presence of dietary supplement manufacturers across the region is leading to a strong supply chain and progressive innovations in dietary supplement options. The thriving e-commerce industry and availability of subscription packages are further improving access to these products, which is in turn providing impetus to the North America dietary supplements market.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

North America Dietary Supplements Market Segmentation

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Market Share by Type

The vitamin segment, based on type, holds a significant share in the North America dietary supplements market. This can be attributed to the high demand for multivitamin capsules in order to fight diseases and bolster the body’s immunity. Multivitamin products also compensate unhealthy eating habits, increase energy to perform daily tasks, improve heart health, and curb depression and anxiety. Hence, vitamins are gaining traction among the working adult population to meet the requirements of their busy and demanding working schedules. Moreover, the increasing efforts by consumers to prevent chronic conditions are further accelerating the demand for healthy dietary supplements, leading to an augmented growth of the North America market for dietary supplements.

Market Share by Application

The energy and weight management segment, based on application, accounts for a healthy share of the market for dietary supplements in North America. Significant portion of the North American population, particularly in countries such as the United States and Canada, are heavy consumers of fast food such as burgers, fries, and chips. This unhealthy consumption of fast food is leading to a heightened demand for dietary supplements to fill the void of nutritional requirements. The increasing prevalence of obesity in the region is further escalating the growth of this segment. As weight management is connected with conditions such as diabetes mellitus, the demand for energy and weight management is further fuelling the North America dietary supplements market.

Competitive Landscape of North America Dietary Supplements Industry

Other market players include Bayer AG, Pfizer Inc., Nu Skin Enterprises Inc, GlaxoSmithKline plc, Archer Daniels Midland Company, Herbalife International of America, Inc., and Nature's Sunshine Products, Inc., among others.