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North America Dietary Supplements Market Share, Trends, Statistics, Research: By Type: Vitamins, Minerals, Botanicals, Enzymes, Fatty Acids, Proteins, Others; By Form: Soft Gels, Capsules, Tablets, Powder, Gummies, Liquids, Others; By Application: General Health, Others; Regional Analysis; Competitive Landscape; 2018-2028
North America Dietary Supplements Market Outlook
The North America dietary supplements market attained a value of USD 56.31 billion in 2022. The market is expected to grow at a CAGR of 5.70% between 2023 and 2028 to reach a value of USD 78.54 billion by 2028.
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Key Trends in the Market
Dietary supplements are defined as the type of food product which is utilised in a complimentary form to a regular diet. These supplements can be rich sources of vitamins, minerals, and enzymes. Dietary supplements can be consumed in various forms including pill, capsule, or powder, etc. Unlike drugs or medicine, dietary supplements do not have to go through in-depth testing.
- The North America dietary supplements market growth is being propelled by the increasing inclination of youth towards health and fitness. According to the United States’ CDC, more than half of the American population are active consumers of dietary supplements. This consumption is induced by heightened awareness pertaining to the prevalence of chronic conditions and inadequate diets.
- Changing lifestyles of working adults, coupled with the growing inclination towards sporting and adventure activities, is further boosting the incorporation of multivitamins and proteins into diets in North America.
- The strong presence of dietary supplement manufacturers across the region is leading to a strong supply chain and progressive innovations in dietary supplement options. The thriving e-commerce industry and availability of subscription packages are further improving access to these products, which is in turn providing impetus to the North America dietary supplements market.
Market Analysis
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By type, the market can be segmented into vitamins, minerals, botanicals, enzymes, fatty acids, and proteins, among others. On the basis of form, the market can be classified into soft gels, capsules, tablets, powder, gummies, and liquids, among others. Based on applications, the market is categorised into general health, energy and weight management, gastrointestinal health, bone and joint health, immunity, cardiac arrest, diabetes, and anti-cancer, among others.
On the basis of distribution channel, the market is bifurcated into offline and online. The offline segment can further be divided based on type into pharmacy, and supermarket and hypermarkets, among others. By country, the North America dietary supplements market can be divided into the United States and Canada.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the North America dietary supplements market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- Amway Corp.
- Glanbia plc
- Abbott
- Bayer AG
- Pfizer Inc.
- Nu Skin Enterprises Inc
- GlaxoSmithKline plc
- Archer Daniels Midland Company
- Herbalife International of America, Inc.
- Nature's Sunshine Products, Inc.
- Others
Market Share by Type
The vitamin segment, based on type, holds a significant share in the North America dietary supplements market. This can be attributed to the high demand for multivitamin capsules in order to fight diseases and bolster the body’s immunity. Multivitamin products also compensate unhealthy eating habits, increase energy to perform daily tasks, improve heart health, and curb depression and anxiety. Hence, vitamins are gaining traction among the working adult population to meet the requirements of their busy and demanding working schedules. Moreover, the increasing efforts by consumers to prevent chronic conditions are further accelerating the demand for healthy dietary supplements, leading to an augmented growth of the North America market for dietary supplements.
Market Share by Application
The energy and weight management segment, based on application, accounts for a healthy share of the market for dietary supplements in North America. Significant portion of the North American population, particularly in countries such as the United States and Canada, are heavy consumers of fast food such as burgers, fries, and chips. This unhealthy consumption of fast food is leading to a heightened demand for dietary supplements to fill the void of nutritional requirements. The increasing prevalence of obesity in the region is further escalating the growth of this segment. As weight management is connected with conditions such as diabetes mellitus, the demand for energy and weight management is further fuelling the North America dietary supplements market.
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Competitive Landscape
Amway Corp. is an American company which is focussed on selling a wide range of health, beauty, and home care products. The company was founded in the year 1959 and is currently headquartered in Michigan, United States. Amway Corp. operates across more than 100 countries, employing more than 16,000 people.
Glanbia plc is a leading manufacturer of nutritional solutions aimed towards transforming the lives and eating habits of the population. Glanbia plc invests consistently in innovative and science-led products which cater to the demands of consumers, as well as the industrial sector. Its focus is in the areas of sports nutrition, mineral and vitamin premixes, dairy products, and specialty non-dairy ingredients.
Abbott is a prominent healthcare company which is headquartered in Illinois in the United States. The company was founded in 1888 and is also a renowned medical device innovator. It focusses on creating life-altering technologies that can improve the health of people worldwide, bringing the technologies to users who need them. The nutritional products of Abbott are available across 160 countries.
Other market players include Bayer AG, Pfizer Inc., Nu Skin Enterprises Inc, GlaxoSmithKline plc, Archer Daniels Midland Company, Herbalife International of America, Inc., and Nature's Sunshine Products, Inc., among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Form |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 North America
6.2 Country
7 Opportunities and Challenges in the Market
8 North America Dietary Supplements Market Analysis
8.1 Key Industry Highlights
8.2 North America Dietary Supplements Historical Market (2018-2022)
8.3 North America Dietary Supplements Market Forecast (2023-2028)
8.4 North America Dietary Supplements Market by Type
8.4.1 Vitamins
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Minerals
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 Botanicals
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.4.4 Enzymes
8.4.4.1 Market Share
8.4.4.2 Historical Trend (2018-2022)
8.4.4.3 Forecast Trend (2023-2028)
8.4.5 Fatty Acids
8.4.5.1 Market Share
8.4.5.2 Historical Trend (2018-2022)
8.4.5.3 Forecast Trend (2023-2028)
8.4.6 Proteins
8.4.6.1 Market Share
8.4.6.2 Historical Trend (2018-2022)
8.4.6.3 Forecast Trend (2023-2028)
8.4.7 Others
8.5 North America Dietary Supplements Market by Form
8.5.1 Soft Gels
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Capsules
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Tablets
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 Powder
8.5.4.1 Market Share
8.5.4.2 Historical Trend (2018-2022)
8.5.4.3 Forecast Trend (2023-2028)
8.5.5 Gummies
8.5.5.1 Market Share
8.5.5.2 Historical Trend (2018-2022)
8.5.5.3 Forecast Trend (2023-2028)
8.5.6 Liquids
8.5.6.1 Market Share
8.5.6.2 Historical Trend (2018-2022)
8.5.6.3 Forecast Trend (2023-2028)
8.5.7 Others
8.6 North America Dietary Supplements Market by Application
8.6.1 General Health
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Energy and Weight Management
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.6.3 Gastrointestinal Health
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2022)
8.6.3.3 Forecast Trend (2023-2028)
8.6.4 Bone and Joint Health
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2022)
8.6.4.3 Forecast Trend (2023-2028)
8.6.5 Immunity
8.6.5.1 Market Share
8.6.5.2 Historical Trend (2018-2022)
8.6.5.3 Forecast Trend (2023-2028)
8.6.6 Cardiac Arrest
8.6.6.1 Market Share
8.6.6.2 Historical Trend (2018-2022)
8.6.6.3 Forecast Trend (2023-2028)
8.6.7 Diabetes
8.6.7.1 Market Share
8.6.7.2 Historical Trend (2018-2022)
8.6.7.3 Forecast Trend (2023-2028)
8.6.8 Anti-Cancer
8.6.8.1 Market Share
8.6.8.2 Historical Trend (2018-2022)
8.6.8.3 Forecast Trend (2023-2028)
8.6.9 Others
8.7 North America Dietary Supplements Market by Distribution Channel
8.7.1 Offline
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2022)
8.7.1.3 Forecast Trend (2023-2028)
8.7.1.4 Breakup by Type
8.7.1.4.1 Pharmacy
8.7.1.4.2 Supermarket and Hypermarkets
8.7.1.4.3 Others
8.7.2 Online
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2022)
8.7.2.3 Forecast Trend (2023-2028)
8.8 North America Dietary Supplements Market by Country
8.8.1 United States of America
8.8.1.1 Market Share
8.8.1.2 Historical Trend (2018-2022)
8.8.1.3 Forecast Trend (2023-2028)
8.8.2 Canada
8.8.2.1 Market Share
8.8.2.2 Historical Trend (2018-2022)
8.8.2.3 Forecast Trend (2023-2028)
9 Market Dynamics
9.1 SWOT Analysis
9.1.1 Strengths
9.1.2 Weaknesses
9.1.3 Opportunities
9.1.4 Threats
9.2 Porter’s Five Forces Analysis
9.2.1 Supplier’s Power
9.2.2 Buyer’s Power
9.2.3 Threat of New Entrants
9.2.4 Degree of Rivalry
9.2.5 Threat of Substitutes
9.3 Key indicators for Demand
9.4 Key indicators for Price
10 Value Chain Analysis
11 Competitive Landscape
11.1 Market Structure
11.2 Company Profiles
11.2.1 Amway Corp.
11.2.1.1 Company Overview
11.2.1.2 Product Portfolio
11.2.1.3 Demographic Reach and Achievements
11.2.1.4 Certifications
11.2.2 Glanbia plc
11.2.2.1 Company Overview
11.2.2.2 Product Portfolio
11.2.2.3 Demographic Reach and Achievements
11.2.2.4 Certifications
11.2.3 Abbott
11.2.3.1 Company Overview
11.2.3.2 Product Portfolio
11.2.3.3 Demographic Reach and Achievements
11.2.3.4 Certifications
11.2.4 Bayer AG
11.2.4.1 Company Overview
11.2.4.2 Product Portfolio
11.2.4.3 Demographic Reach and Achievements
11.2.4.4 Certifications
11.2.5 Pfizer Inc.
11.2.5.1 Company Overview
11.2.5.2 Product Portfolio
11.2.5.3 Demographic Reach and Achievements
11.2.5.4 Certifications
11.2.6 Nu Skin Enterprises Inc
11.2.6.1 Company Overview
11.2.6.2 Product Portfolio
11.2.6.3 Demographic Reach and Achievements
11.2.6.4 Certifications
11.2.7 GlaxoSmithKline plc
11.2.7.1 Company Overview
11.2.7.2 Product Portfolio
11.2.7.3 Demographic Reach and Achievements
11.2.7.4 Certifications
11.2.8 Archer Daniels Midland Company
11.2.8.1 Company Overview
11.2.8.2 Product Portfolio
11.2.8.3 Demographic Reach and Achievements
11.2.8.4 Certifications
11.2.9 Herbalife International of America, Inc.
11.2.9.1 Company Overview
11.2.9.2 Product Portfolio
11.2.9.3 Demographic Reach and Achievements
11.2.9.4 Certifications
11.2.10 Nature's Sunshine Products, Inc.
11.2.10.1 Company Overview
11.2.10.2 Product Portfolio
11.2.10.3 Demographic Reach and Achievements
11.2.10.4 Certifications
11.2.11 Others
12 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Dietary Supplements Market: Key industry Highlights, 2018 and 2028
2. North America Dietary Supplements Historical Market: Breakup by Type (USD Million), 2018-2022
3. North America Dietary Supplements Market Forecast: Breakup by Type (USD Million), 2023-2028
4. North America Dietary Supplements Historical Market: Breakup by Form (USD Million), 2018-2022
5. North America Dietary Supplements Market Forecast: Breakup by Form (USD Million), 2023-2028
6. North America Dietary Supplements Historical Market: Breakup by Application (USD Million), 2018-2022
7. North America Dietary Supplements Market Forecast: Breakup by Application (USD Million), 2023-2028
8. North America Dietary Supplements Historical Market: Breakup by Distribution Channel (USD Million), 2018-2022
9. North America Dietary Supplements Market Forecast: Breakup by Distribution Channel (USD Million), 2023-2028
10. North America Dietary Supplements Historical Market: Breakup by Country (USD Million), 2018-2022
11. North America Dietary Supplements Market Forecast: Breakup by Country (USD Million), 2023-2028
12. North America Dietary Supplements Market Structure
Key Questions Answered in the Report
The North America market size for dietary supplements was estimated to be USD 56.31 billion in 2022.
The market is estimated to grow at a CAGR of 5.70% in the forecast period of 2023 and 2028.
The projected value for the North America dietary supplements market by 2028 is USD 78.54 billion.
The increasing inclination of youth towards health and fitness, increasing prevalence of obesity, rising demand for multivitamins and proteins to improve weight management, and strong foothold of leading market players are the major drivers of the market.
The key trends in the market include the increasing accessibility of dietary supplements via online sales channels and growing product innovations.
The various types of dietary supplements are vitamins, minerals, botanicals, enzymes, fatty acids, and proteins, among others.
Soft gels, capsules, tablets, powder, gummies, and liquids, among others, are the different forms of dietary supplements in North America.
The United States and Canada are the major countries in the market.
Dietary supplements help a person maintain a balanced diet, boost immunity, and enhance performance related to sports.
People with hectic and busy lifestyles, suffering from chronic conditions, and those with improper diets can benefit from dietary supplements.
Amway Corp., Glanbia plc, Abbott, Bayer AG, Pfizer Inc., Nu Skin Enterprises Inc, GlaxoSmithKline plc, Archer Daniels Midland Company, Herbalife International of America, Inc., and Nature's Sunshine Products, Inc., among others, are the key market players, according to the report.
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