The North America dietary supplements market was valued at USD 62.91 Billion in 2025, driven by increased concern for health, an aging population, and a general increase in the availability of supplements across the region. The market is anticipated to grow at a CAGR of 5.70% during the forecast period of 2026-2035 to achieve a value of USD 109.51 Billion by 2035.
Base Year
Historical Period
Forecast Period
The rising chronic disease prevalence is boosting preventive health awareness, accelerating demand for daily nutritional and functional supplements.
Expansion of e-commerce platforms is driving convenient consumer access to tailored supplements across urban and rural North America.
Innovation in plant-based and clean-label formulations is attracting health-conscious millennials and fueling segment diversification and brand competition.
Compound Annual Growth Rate
5.7%
Value in USD Billion
2026-2035
*this image is indicative*
Dietary supplements play a vital role in preventive healthcare across North America, especially amid rising rates of chronic conditions. According to the CDC, between 2021 and 2022, 40.3% of U.S. adults were obese, with 9.4% classified as severely obese. Severe obesity was more prevalent among women (12.1%) than men (6.7%). Additionally, 57.6% of adults used dietary supplements in 2017, 2018, with usage increasing with age, 80.2% of women and 67.3% of men aged 60 and above reported supplement use, indicating widespread reliance on supplements for health maintenance.
Preference for Plant Based Supplements to Boost Market Growth
The rising consumer demand for clean‑label, plant‑based sports nutrition and expanded retail access are fueling market development. For instance, in March 2025, VEGAIN secured national distribution with Raw Elements and unveiled its SURGE Clear Protein, a patent‑pending, zero‑sugar, juice‑like 25 g plant‑protein offering. This breakthrough aligns with health-conscious preferences and format innovation. Widespread retail rollout will boost plant‑based protein visibility, accelerating market penetration and driving sustained value growth in the market.
Major market trends include advancements in testing, expanding application of dietary supplements owing to various formulations, and technology.
North America Dietary Supplements Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Form
Market Breakup by Application
Market Breakup by Distribution Channel
Market Breakup by Region
Immunity to Lead the Market Segmentation by Application
Immunity-focused supplements are expected to lead in North America, propelled by growing awareness of preventive health and frequent demand spikes during illness seasons. Products enriched with vitamin C, zinc, and probiotics see steady and seasonal surges in consumer purchases. Innovations in combined formulas, such as vitamin-mineral blends with herbal extracts, drive consumer interest. With increasingly health-savvy populations and recurrent interest in immune resilience, this application segment is set to spearhead growth and retain a significant market share.
The United States is expected to hold the largest market share primarily due to its high consumer spending, strong fitness culture, and widespread prevalence of chronic conditions like obesity and cardiovascular diseases. A growing inclination toward preventive healthcare and a robust direct-to-consumer supplement industry further fuels this dominance. Meanwhile, Canada is witnessing steady growth, supported by increasing aging populations and government-backed wellness programs promoting nutritional supplementation across rural and urban communities.
The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Amway Corp., headquartered in Ada, Michigan, was founded in 1959 and is a leading health and wellness company globally. In the North America dietary supplements market, Amway is renowned for its Nutrilite brand, offering a wide portfolio of vitamins, minerals, and plant-based supplements. The company focuses on using organic ingredients, with traceable farming practices and scientific validation, catering to growing consumer demand for natural and clean-label supplements across categories like immunity, heart health, and energy support.
Glanbia plc, established in 1997 and headquartered in Kilkenny, Ireland, operates extensively in North America through its Glanbia Performance Nutrition segment. It offers leading brands such as Optimum Nutrition and BSN, providing protein powders, pre-workouts, and wellness supplements. The company plays a pivotal role in the dietary supplements market with innovations in functional nutrition, plant-based products, and sports supplements, catering to fitness enthusiasts and health-conscious consumers across the United States and Canada.
Founded in 1888 and headquartered in Illinois, USA, Abbott is a global healthcare leader with a strong presence in the North America dietary supplements market. Its portfolio includes well-known brands like Ensure, Pedialyte, and ZonePerfect, addressing nutritional needs across age groups. Abbott emphasizes science-backed formulations for immune support, muscle health, and recovery. The company’s continued investment in research and personalized nutrition enables it to meet the evolving dietary preferences and clinical nutrition demands of North American consumers.
Bayer AG, founded in 1863 and headquartered in Leverkusen, Germany, holds a significant footprint in the North American dietary supplements market through its Consumer Health division. Its brands like One A Day, Flintstones, and Redoxon offer multivitamins and targeted supplements for immunity, bone health, and general wellness. Bayer combines pharmaceutical-grade research with consumer insights to develop effective supplements. Its trusted legacy and focus on innovation have helped it maintain strong market positioning across the U.S. and Canadian supplement sectors.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include Pfizer Inc., Nu Skin Enterprises Inc., Archer Daniels Midland Company, Herbalife International of America, Inc., Nature's Sunshine Products, Inc., and GlaxoSmithKline plc.
Probiotic Dietary Supplements Market
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Form |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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