North America Dietary Supplements Market Report and Forecast 2024-2032

North America Dietary Supplements Market Size

The North America dietary supplements market attained a value of USD 59.52 billion in 2023. The market is expected to grow at a CAGR of 5.70% between 2024 and 2032 to reach a value of USD 98.04 billion by 2032.

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Key Trends in the Market

Dietary supplements are defined as the type of food product which is utilised in a complimentary form to a regular diet. These supplements can be rich sources of vitamins, minerals, and enzymes. Dietary supplements can be consumed in various forms including pill, capsule, or powder, etc. Unlike drugs or medicine, dietary supplements do not have to go through in-depth testing.

• The North America dietary supplements market growth is being propelled by the increasing inclination of youth towards health and fitness. According to the United States’ CDC, more than half of the American population are active consumers of dietary supplements. This consumption is induced by heightened awareness pertaining to the prevalence of chronic conditions and inadequate diets.

• Changing lifestyles of working adults, coupled with the growing inclination towards sporting and adventure activities, is further boosting the incorporation of multivitamins and proteins into diets in North America.

• The strong presence of dietary supplement manufacturers across the region is leading to a strong supply chain and progressive innovations in dietary supplement options. The thriving e-commerce industry and availability of subscription packages are further improving access to these products, which is in turn providing impetus to the North America dietary supplements market.

North America Dietary Supplements Market Analysis

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By type, the market can be segmented into vitamins, minerals, botanicals, enzymes, fatty acids, and proteins, among others. On the basis of form, the market can be classified into soft gels, capsules, tablets, powder, gummies, and liquids, among others. Based on applications, the market is categorised into general health, energy and weight management, gastrointestinal health, bone and joint health, immunity, cardiac arrest, diabetes, and anti-cancer, among others.

On the basis of distribution channel, the market is bifurcated into offline and online. The offline segment can further be divided based on type into pharmacy, and supermarket and hypermarkets, among others. By country, the North America dietary supplements market can be divided into the United States and Canada.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the North America dietary supplements market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Amway Corp.

• Glanbia plc

• Abbott

• Bayer AG

• Pfizer Inc.

• Nu Skin Enterprises Inc

• GlaxoSmithKline plc

• Archer Daniels Midland Company

• Herbalife International of America, Inc.

• Nature's Sunshine Products, Inc.

• Others

Market Share by Type

The vitamin segment, based on type, holds a significant share in the North America dietary supplements market. This can be attributed to the high demand for multivitamin capsules in order to fight diseases and bolster the body’s immunity. Multivitamin products also compensate unhealthy eating habits, increase energy to perform daily tasks, improve heart health, and curb depression and anxiety. Hence, vitamins are gaining traction among the working adult population to meet the requirements of their busy and demanding working schedules. Moreover, the increasing efforts by consumers to prevent chronic conditions are further accelerating the demand for healthy dietary supplements, leading to an augmented growth of the North America market for dietary supplements.

Market Share by Application

The energy and weight management segment, based on application, accounts for a healthy share of the market for dietary supplements in North America. Significant portion of the North American population, particularly in countries such as the United States and Canada, are heavy consumers of fast food such as burgers, fries, and chips. This unhealthy consumption of fast food is leading to a heightened demand for dietary supplements to fill the void of nutritional requirements. The increasing prevalence of obesity in the region is further escalating the growth of this segment. As weight management is connected with conditions such as diabetes mellitus, the demand for energy and weight management is further fuelling the North America dietary supplements market.

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Competitive Landscape of North America Dietary Supplements Industry

Amway Corp. is an American company which is focussed on selling a wide range of health, beauty, and home care products. The company was founded in the year 1959 and is currently headquartered in Michigan, United States. Amway Corp. operates across more than 100 countries, employing more than 16,000 people.

Glanbia plc is a leading manufacturer of nutritional solutions aimed towards transforming the lives and eating habits of the population. Glanbia plc invests consistently in innovative and science-led products which cater to the demands of consumers, as well as the industrial sector. Its focus is in the areas of sports nutrition, mineral and vitamin premixes, dairy products, and specialty non-dairy ingredients.

Abbott is a prominent healthcare company which is headquartered in Illinois in the United States. The company was founded in 1888 and is also a renowned medical device innovator. It focusses on creating life-altering technologies that can improve the health of people worldwide, bringing the technologies to users who need them. The nutritional products of Abbott are available across 160 countries.

Other market players include Bayer AG, Pfizer Inc., Nu Skin Enterprises Inc, GlaxoSmithKline plc, Archer Daniels Midland Company, Herbalife International of America, Inc., and Nature's Sunshine Products, Inc., among others.

Key Highlights of the Report