The North America direct selling market size attained a value of USD 177.99 Billion in 2025. The market is expected to grow at a CAGR of 1.60% between 2026 and 2035, reaching almost USD 208.61 Billion by 2035.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
1.6%
Value in USD Billion
2026-2035
*this image is indicative*
| North America Direct Selling Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 177.99 |
| Market Size 2035 | USD Billion | 208.61 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 1.60% |
| CAGR 2026-2035 - Market by Country | Canada | 1.8% |
| CAGR 2026-2035 - Market by Country | USA | XX% |
| CAGR 2026-2035 - Market by Type | Single Level Marketing | 2.2% |
| CAGR 2026-2035 - Market by Application | Household Goods | 2.3% |
| Market Share by Country 2025 | USA | 87.9% |
Direct selling, often known as person-to-person retail, is a business model in which individuals sell products directly to the end-consumers. The selling of products occurs in a non-retail setting for instance at home and online, among other venues. Direct selling eliminates any and all middlemen involved in the process of distribution, including regional distribution centres and wholesalers.
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The EMR’s report titled “North America Direct Selling Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Application
Market Breakup by Country
| CAGR 2026-2035 - Market by | Type |
| Single Level Marketing | 2.2% |
| Multi-Level Marketing | XX% |
| CAGR 2026-2035 - Market by | Application |
| Household Goods | 2.3% |
| Cosmetics | 2.0% |
| Wellness | XX% |
| Others | XX% |
| CAGR 2026-2035 - Market by | Country |
| Canada | 1.8% |
| USA | XX% |
Cosmetics applications of direct selling are projected to witness exponential growth over the forecast period and boost the growth of the North America direct selling market. This growth can be attributed to the wide variety of cosmetic products and makeup being marketed through distributors who are passionate about cosmetics and hold knowledge about their application and usage. The rising preference of using makeup among men and women and increasing interest in cosmetics as a hobby are further increasing the demand for the cosmetics applications of direct selling in North America.
| 2025 Market Share by | Country |
| USA | 87.9% |
| Canada | XX% |
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the North America direct selling market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
Amway Corp. was founded in 1959 and is headquartered in Michigan, United States. They provide a wide variety of consumer products with the help of independent business owners. The company is known for offering products including nutrition supplements, food and beverages, jewellery, and fragrances, among other products.
Herbalife Nutrition Ltd. specialises in nutrition, weight management products, and health products. Based out of California in the United States, the company was established in 1980 with a mission to improve global nutrition. Their products and coaching are available through independent distributors, this in turn allows for a higher degree of personalisation.
Nu Skin Enterprises, Inc. is a leading beauty and wellness company that was founded in 1984 and is headquartered in Utah, United States. The company is powered by a dynamic affiliate opportunity program, with a specialisation in beauty device systems, nutritional supplements, personal care, and integrated beauty and wellness products.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other market players include Tupperware, USANA Health Sciences, Inc., Scentsy, Inc., Beachbody, LLC, Plexus Worldwide, LLC, Nature's Sunshine Products, Inc., and For Days, among others.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market is expected to grow at a CAGR of 1.60% between 2026 and 2035.
The major market drivers include rising demand for personalised products and services and expansion of direct selling companies in new markets.
The key trends fuelling the growth of the market include expansion of ecommerce in North America and rising demand for cosmetic products.
The significant types in the market are single-level marketing and multi-level marketing.
The major countries in the market are the United States and Canada.
The various applications of the market include wellness, cosmetics, and household goods, among others.
In direct selling, end consumers are able to purchase products directly from distributors who typically earn a small income on every sale.
The key players in the North America direct selling market are Amway Corp., Herbalife Nutrition Ltd., Nu Skin Enterprises, Inc., Tupperware, USANA Health Sciences, Inc., Scentsy, Inc., Beachbody, LLC, Plexus Worldwide, LLC, Nature's Sunshine Products, Inc., and For Days, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Application |
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| Breakup by Country |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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