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North America Direct Selling Market Share, Size, Analysis: By Type: Single-Level Marketing, Multi-Level Marketing; By Application: Wellness, Cosmetics, Household Goods, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032
North America Direct Selling Market Outlook
The North America direct selling market size attained a value of 42.33 billion in 2023. The market is expected to grow at a CAGR of 5.76% between 2024 and 2032, reaching almost 70.08 billion by 2032.
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Key Trends in the Market
Direct selling, often known as person-to-person retail, is a business model in which individuals sell products directly to the end-consumers. The selling of products occurs in a non-retail setting for instance at home and online, among other venues. Direct selling eliminates any and all middlemen involved in the process of distribution, including regional distribution centres and wholesalers.
- Rapid expansion of e-commerce in North America is a key trend boosting the growth of direct selling market in the region as direct selling can also be conducted vial online channels.
- Rising focus on physical appearance due to increasing social media penetration, among other factors is boosting the utilisation and demand for cosmetics, thus aiding the growth of the North America direct selling market.
- The increasing requirement for side hustles for supplementing household income due to rising living expenses in North America is another crucial trend boosting the expansion of the direct selling market.
Market Analysis
On the basis of type, the market is bifurcated into single-level marketing and multi-level marketing. Based on application, the market is divided into wellness, cosmetics, and household goods, among others. By country, the market is segmented into the United States and Canada.
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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the North America direct selling market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Amway Corp.
- Herbalife Nutrition Ltd.
- Nu Skin Enterprises, Inc.
- Tupperware
- USANA Health Sciences, Inc.
- Scentsy, Inc.
- Beachbody, LLC
- Plexus Worldwide, LLC
- Nature's Sunshine Products, Inc.
- For Days
- Others
Market Share by Application
Cosmetics applications of direct selling are projected to witness exponential growth over the forecast period and boost the growth of the North America direct selling market. This growth can be attributed to the wide variety of cosmetic products and makeup being marketed through distributors who are passionate about cosmetics and hold knowledge about their application and usage. The rising preference of using makeup among men and women and increasing interest in cosmetics as a hobby are further increasing the demand for the cosmetics applications of direct selling in North America.
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Competitive Landscape
Amway Corp. was founded in 1959 and is headquartered in Michigan, United States. They provide a wide variety of consumer products with the help of independent business owners. The company is known for offering products including nutrition supplements, food and beverages, jewellery, and fragrances, among other products.
Herbalife Nutrition Ltd. specialises in nutrition, weight management products, and health products. Based out of California in the United States, the company was established in 1980 with a mission to improve global nutrition. Their products and coaching are available through independent distributors, this in turn allows for a higher degree of personalisation.
Nu Skin Enterprises, Inc. is a leading beauty and wellness company that was founded in 1984 and is headquartered in Utah, United States. The company is powered by a dynamic affiliate opportunity program, with a specialisation in beauty device systems, nutritional supplements, personal care, and integrated beauty and wellness products.
Other market players include Tupperware, USANA Health Sciences, Inc., Scentsy, Inc., Beachbody, LLC, Plexus Worldwide, LLC, Nature's Sunshine Products, Inc., and For Days, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Application |
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| Breakup by Country |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Direct Selling Market Analysis
8.1 Key Industry Highlights
8.2 North America Direct Selling Historical Market (2018-2023)
8.3 North America Direct Selling Market Forecast (2024-2032)
9 North America Direct Selling Market by Type
9.1 Single-Level Marketing
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Multi-Level Marketing
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 North America Direct Selling Market by Application
10.1 Wellness
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Cosmetics
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Household Goods
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 North America Direct Selling Market by Country
11.1 United States of America
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Canada
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter’s Five Forces Analysis
12.2.1 Supplier’s Power
12.2.2 Buyer’s Power
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators for Demand
12.4 Key Indicators for Price
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 Amway Corp.
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 Herbalife Nutrition Ltd.
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Nu Skin Enterprises, Inc.
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 Tupperware
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 USANA Health Sciences, Inc.
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 Scentsy, Inc.
13.2.6.1 Company Overview
13.2.6.2 Product Portfolio
13.2.6.3 Demographic Reach and Achievements
13.2.6.4 Certifications
13.2.7 Beachbody, LLC
13.2.7.1 Company Overview
13.2.7.2 Product Portfolio
13.2.7.3 Demographic Reach and Achievements
13.2.7.4 Certifications
13.2.8 Plexus Worldwide, LLC
13.2.8.1 Company Overview
13.2.8.2 Product Portfolio
13.2.8.3 Demographic Reach and Achievements
13.2.8.4 Certifications
13.2.9 Nature's Sunshine Products, Inc.
13.2.9.1 Company Overview
13.2.9.2 Product Portfolio
13.2.9.3 Demographic Reach and Achievements
13.2.9.4 Certifications
13.2.10 For Days
13.2.10.1 Company Overview
13.2.10.2 Product Portfolio
13.2.10.3 Demographic Reach and Achievements
13.2.10.4 Certifications
13.2.11 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Direct Selling Market: Key industry Highlights, 2018 and 2032
2. North America Direct Selling Historical Market: Breakup by Type (USD Million), 2018-2023
3. North America Direct Selling Market Forecast: Breakup by Type (USD Million), 2024-2032
4. North America Direct Selling Historical Market: Breakup by Application (USD Million), 2018-2023
5. North America Direct Selling Market Forecast: Breakup by Application (USD Million), 2024-2032
6. North America Direct Selling Historical Market: Breakup by Country (USD Million), 2018-2023
7. North America Direct Selling Market Forecast: Breakup by Country (USD Million), 2024-2032
8. North America Direct Selling Market Structure
Key Questions Answered in the Report
The market is expected to grow at a CAGR of 5.76% between 2024 and 2032.
The major market drivers include rising demand for personalised products and services and expansion of direct selling companies in new markets.
The key trends fuelling the growth of the market include expansion of ecommerce in North America and rising demand for cosmetic products.
The significant types in the market are single-level marketing and multi-level marketing.
The major countries in the market are the United States and Canada.
The various applications of the market include wellness, cosmetics, and household goods, among others.
In direct selling, end consumers are able to purchase products directly from distributors who typically earn a small income on every sale.
The key players in the North America direct selling market are Amway Corp., Herbalife Nutrition Ltd., Nu Skin Enterprises, Inc., Tupperware, USANA Health Sciences, Inc., Scentsy, Inc., Beachbody, LLC, Plexus Worldwide, LLC, Nature's Sunshine Products, Inc., and For Days, among others.
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