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Visual Effects Market

Global Visual Effects (VFX) Market Share, Size, Forecast: By Component: Software, Hardware, Services; By Production Method: Modelling, Matte Painting, Others; By Application: Movies, Television, Gaming, Advertisements, Others; Regional Analysis; Market Dynamics; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032

Global Visual Effects (VFX) Market Outlook

The global visual effects (VFX) market size was approximately USD 35.59 billion in 2023. The market is estimated to grow at a CAGR of 12.9% during 2024-2032 to reach a value of USD 106.04 billion by 2032.

 

Key Takeaways

  • VFX empower the creation of realistic and interactive videos and live-action footage. In 2022, the global OTT video revenue was estimated to be USD 116.5 billion and it is estimated to reach USD 174.6 billion by 2027.
  • In 2023, there were 3.22 billion video game players globally, a 4.21% growth compared to 2022. The growing gaming sector supports the visual effects (VFX) market development.
  • VFX is undergoing a significant transformation with the adoption of real-time rendering techniques. This shift is fueled by advancements in powerful technologies like ray tracing and enhanced GPU capabilities.

 

The VFX technology produces immersive visuals by integrating Computer-Generated Imagery (CGI), compositing, matte painting, and motion capture.  VFX-based scenes and elements blend in seamlessly with the live-action footage. Consumers’ growing demand for immersive content aids the demand for VFX.

 

According to industry reports, in 2022, the global media and entertainment industry experienced a growth of 5.4% compared to the last year, culminating in revenues amounting to USD 2.32 trillion. Blockbuster films consistently rely on extensive visual effects and remain a significant attraction for viewers in cinemas and on streaming services worldwide.

 

Figure: Worldwide Box Office Collection for Leading Countries (in USD Million), 2023

Worldwide Box Office Collection for Leading Countries in USD Million 2023

 

The gaming industry is also one of the major end users of VFX technology. In 2022, the global video games market reached USD 183 billion. The USA and China are the top markets for video games, together accounting for 49% of consumer spending on games. The USA registered a revenue of USD 46 billion and China USD 44 billion in the video games market in 2022.

 

Figure: Revenue of Top 4 Categories of Games (in USD Billion), 2022

Revenue of Top 4 Categories of Games in USD Billion 2022
 

Key Trends and Developments

Growing adoption of technologies such as AI; the expanding gaming sector; growing movie production and video streaming; and rising advertising sector are impacting the visual effects (VFX) market growth

 

Mar 09, 2024

Ionart Studio Ltd announced to rebrand itself as Ionart Studios, establishing a new global identity as it aims to expand its business to North America.

 

Feb 13, 2024

Milk VFX, the award-winning VFX studio, announced the opening of a new VFX studio in Dublin, Grafter–Ely House.

 

Jan 30, 2024

Whiskytree, a Californian VFX studio, announced the opening of a post-production facility in Georgia, to meet the rising demand for VFX services.

 

Mar 09, 2021

Wonder Dynamics launched Wonder Studio, an AI tool for the film and TV industry. Wonder Studio will enable filmmakers and storytellers to make CGI and VFX movies on a lesser budget.

 

Visual Effects (VFX) Market Trends

The major factors driving the visual effects (VFX) market are the growing demand for high quality content and the growth of Over-The-Top (OTT) channels. The development of virtual reality (VR) and augmented reality (AR) experiences, as well as the current rollout of 5G networks, will further improve streaming and create new opportunities for the market.

 

With the incorporation of artificial intelligence and machine learning, VFX artists capture and analyse real-world movements and behaviours. Artificial Intelligence is transforming the landscape of the visual effects (VFX) market, leading to advancements in the creation of lifelike 3D models and streamlining production processes.

 

VFX plays an important role in the video game market by providing an immersive experience to gamers. China and the USA are the biggest video games markets. Mobile gaming accounts for approximately 70 per cent of the total revenue generated by video games, globally.

 

Growth of the video streaming sector and need for high-quality content

In 2022, the global OTT sector incurred revenue of USD 116.5 billion. Video streaming players such as Netflix, Amazon Prime Video, Hulu, and Disney+ are offering intriguing series and movies that aid the applications of VFX.

 

Incorporation of Artificial Intelligence (AI) and Machine Learning (ML)

With the incorporation of these technologies, visual effects artists can analyse and recognise scene aspects, including objects, textures, and lighting. In addition, AI algorithms can be employed to produce high-quality graphics.

 

Growing application of VFX in video games

VFX in video games employs a variety of techniques and technologies to generate realistic simulations of diverse aspects including lighting, textures, particles, and physics. In 2022, U.S. and Chinese consumer spending on video games was USD 90.4 billion.

 

Expanding advertising sector

In the advertising sector, VFX enables businesses to create eye-catching and immersive representations. This helps brands grab consumer attention and create a unique brand image.

 

Market Segmentation

“Global Visual Effects (VFX) Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

 

Market Breakup by Component

  • Software
  • Hardware
  • Services

 

Market Breakup by Production Method

  • Modelling
  • Matte Painting
  • Others

 

Market Breakup by Application

  • Movies
  • Television
  • Gaming
  • Advertisements
  • Others

 

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

 

Based on component, services dominate the visual effects (VFX) market share due to the increasing demand for professional services from various end use industries leveraging VFX

There are multiple services offered to develop attractive visual effects that instantly captivate the target audience. The services include special effects for live-action scenarios, digital effects to create realistic environments, matte paintings that serve as the background for digital sets, the creation of 3D models of props, and combining different effects to form a single visual, among others.

 

Meanwhile, Autodesk Maya, SideFX: Houdini, Foundry Nuke, and Unreal Engine are some of the renowned software used in the VFX market.

 

By application, movies account for a significant share of the global visual effects (VFX) market

The need for streamers and studios to fill their catalogues with original content is supporting the demand for real-time computer-generated imagery (CGI) and visual effects. VFX costs on a high-budget sci-fi/fantasy film can be around 20% of the total film budget.

 

The VFX in television enables producers to expand their creative boundaries and meet heightened audience expectations. The VFX technology aids the production of immersive fantasy sagas, science fiction dramas, and television series. 

 

Visual effects improve the authenticity of a game and are produced using specialised software and graphics. These tools create life-like motions and effects in gaming situations, providing an immersive experience for gamers.

 

Competitive Landscape

The market players are introducing novel technologies and are increasing their collaboration efforts to strengthen their market position

 

The Foundry Visionmongers Ltd

The Foundry Visionmongers Ltd, founded in 1996, is a distinguished company based in London, United Kingdom. Some of its specialities include VFX software development, texture painting, video postproduction, and video editing.

 

Blender Foundation

Blender Foundation is an independent public benefit organisation based in Amsterdam, Netherlands. Some of its specialities include Open source 3d graphics software and computer animation.

 

Autodesk, Inc.

Autodesk, Inc., is a software company based in California, United States. The solutions provided by the company include digital prototyping, consumer software, and 3D design software.

 

Side Effects Software Inc.

Side Effects Software Inc. is a software development company established in 1987. Some of its product offerings include VFX animation, 3D tools for movies, shows, and games.

 

Other notable players operating in the global visual effects (VFX) market include Cinesite, Digital Domain, Framestore Limited, Rodeo FX, Inc., RISE FX GmbH, Animal Logic Group, The Walt Disney Company, Warner Bros. Entertainment Inc., BluBlu Studios, and Red Chillies Entertainments, among others.

 

Visual Effects (VFX) Market Analysis by Region

North America is one of the key regional markets for visual effects (VFX). The growth of streaming as a form of content consumption across North America aids the demand for high-quality film and television productions. Currently, Canada has around 100 VFX studios. Vancouver and Toronto are hubs for several animation and VFX service providers. In 2023, the average movie production budget of the USA, the top movie-producing country globally, was around USD 95 million. The country produced 1,282 movies in 2023.

 

The gaming market in Europe is a significant contributor to the demand for VFX solutions. In 2022, consumers spent around EUR 24.5 billion on video games across various European markets, an increase of around 5% compared to both 2021 and 2020.

 

With the Asia Pacific, India and China are significant revenue generating markets for VFX. The affordable data costs in these countries are a primary factor behind the expansion of their telecom internet user base, which in turn, drives the demand for digital entertainment, including online videos, audio streaming, and gaming.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and
Forecast Market Analysis by Segment:

  • Component
  • Production Method
  • Application
  • Region
Breakup by Component
  • Software
  • Services
  • Hardware
Breakup by Production Method
  • Modelling
  • Matte Painting
  • Others
Breakup by Application
  • Movies
  • Television
  • Gaming
  • Advertisements
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Turkey
    • Saudi Arabia
    • Nigeria
    • South Africa
    • Israel
    • Egypt
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • The Foundry Visionmongers Ltd
  • Blender Foundation
  • Autodesk, Inc.
  • Side Effects Software Inc.
  • Cinesite
  • Digital Domain
  • Framestore Limited
  • Rodeo FX, Inc.
  • RISE FX GmbH
  • Animal Logic Group
  • The Walt Disney Company
  • Warner Bros. Entertainment Inc.
  • BluBlu Studios
  • Red Chillies Entertainments
  • Others

 

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Visual Effects (VFX) Market Report Snapshots

Visual Effects (VFX) Market Size

Visual Effects (VFX) Market Trends

Visual Effects (VFX) Market Regional Analysis

Visual Effects (VFX) Companies

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Visual Effects (VFX) Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Visual Effects (VFX) Historical Market (2018-2023) 
    8.3    Global Visual Effects (VFX) Market Forecast (2024-2032)
    8.4    Global Visual Effects (VFX) Market by Component
        8.4.1    Software
            8.4.1.1    Historical Trend (2018-2023) 
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Hardware
            8.4.2.1    Historical Trend (2018-2023) 
            8.4.2.2    Forecast Trend (2024-2032)
        8.4.3    Services
            8.4.3.1    Historical Trend (2018-2023) 
            8.4.3.2    Forecast Trend (2024-2032)
    8.5    Global Visual Effects (VFX) Market by Production Method
        8.5.1    Modelling
            8.5.1.1    Historical Trend (2018-2023) 
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Matte Painting
            8.5.2.1    Historical Trend (2018-2023) 
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.2    Others
    8.6    Global Visual Effects (VFX) Market by Application
        8.6.1    Movies
            8.6.1.1    Historical Trend (2018-2023) 
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Television
            8.6.2.1    Historical Trend (2018-2023) 
            8.6.2.2    Forecast Trend (2024-2032)
        8.6.3    Gaming
            8.6.3.1    Historical Trend (2018-2023) 
            8.6.3.2    Forecast Trend (2024-2032)
        8.6.4    Advertisements
            8.6.4.1    Historical Trend (2018-2023) 
            8.6.4.2    Forecast Trend (2024-2032)
        8.6.5    Others
    8.7    Global Visual Effects (VFX) Market by Region
        8.7.1    North America
            8.7.1.1    Historical Trend (2018-2023) 
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Europe
            8.7.2.1    Historical Trend (2018-2023) 
            8.7.2.2    Forecast Trend (2024-2032)
        8.7.3    Asia Pacific
            8.7.3.1    Historical Trend (2018-2023) 
            8.7.3.2    Forecast Trend (2024-2032)
        8.7.4    Latin America
            8.7.4.1    Historical Trend (2018-2023) 
            8.7.4.2    Forecast Trend (2024-2032)
        8.7.5    Middle East and Africa
            8.7.5.1    Historical Trend (2018-2023) 
            8.7.5.2    Forecast Trend (2024-2032)
9    North America Visual Effects (VFX) Market Analysis
    9.1    Market by Component
    9.2    Market by Production Method
    9.3    Market by Application
    9.4    Market by Country
        9.4.1    United States of America 
            9.4.1.1    Historical Trend (2018-2023) 
            9.4.1.2    Forecast Trend (2024-2032)
        9.4.2    Canada
            9.4.2.1    Historical Trend (2018-2023) 
            9.4.2.2    Forecast Trend (2024-2032)
10    Europe Visual Effects (VFX) Market Analysis
    10.1    Market by Component
    10.2    Market by Production Method
    10.3    Market by Application
    10.4    Market by Country
        10.4.1    United Kingdom
            10.4.1.1    Historical Trend (2018-2023) 
            10.4.1.2    Forecast Trend (2024-2032)
        10.4.2    Germany
            10.4.2.1    Historical Trend (2018-2023) 
            10.4.2.2    Forecast Trend (2024-2032)
        10.4.3    France
            10.4.3.1    Historical Trend (2018-2023) 
            10.4.3.2    Forecast Trend (2024-2032)
        10.4.4    Italy
            10.4.4.1    Historical Trend (2018-2023) 
            10.4.4.2    Forecast Trend (2024-2032)
        10.4.5    Others
11    Asia Pacific Visual Effects (VFX) Market Analysis
    11.1    Market by Component
    11.2    Market by Production Method
    11.3    Market by Application
    11.4    Market by Country
        11.4.1    China
            11.4.1.1    Historical Trend (2018-2023) 
            11.4.1.2    Forecast Trend (2024-2032)
        11.4.2    Japan
            11.4.2.1    Historical Trend (2018-2023) 
            11.4.2.2    Forecast Trend (2024-2032)
        11.4.3    India
            11.4.3.1    Historical Trend (2018-2023) 
            11.4.3.2    Forecast Trend (2024-2032)
        11.4.4    ASEAN
            11.4.4.1    Historical Trend (2018-2023) 
            11.4.4.2    Forecast Trend (2024-2032)
        11.4.5    South Korea
            11.4.5.1    Historical Trend (2018-2023) 
            11.4.5.2    Forecast Trend (2024-2032)
        11.4.6    Australia
            11.4.6.1    Historical Trend (2018-2023) 
            11.4.6.2    Forecast Trend (2024-2032)
        11.4.7    Others
12    Latin America Visual Effects (VFX) Market Analysis
    12.1    Market by Component
    12.2    Market by Production Method
    12.3    Market by Application
    12.4    Market by Country
        12.4.1    Brazil
            12.4.1.1    Historical Trend (2018-2023) 
            12.4.1.2    Forecast Trend (2024-2032)
        12.4.2    Argentina
            12.4.2.1    Historical Trend (2018-2023) 
            12.4.2.2    Forecast Trend (2024-2032)
        12.4.3    Mexico
            12.4.3.1    Historical Trend (2018-2023) 
            12.4.3.2    Forecast Trend (2024-2032)
        12.4.4    Others
13    Middle East and Africa Visual Effects (VFX) Market Analysis
    13.1    Market by Component
    13.2    Market by Production Method
    13.3    Market by Application
    13.4    Market by Country
        13.4.1    Turkey
            13.4.1.1    Historical Trend (2018-2023) 
            13.4.1.2    Forecast Trend (2024-2032)
        13.4.2    Saudi Arabia
            13.4.2.1    Historical Trend (2018-2023) 
            13.4.2.2    Forecast Trend (2024-2032)
        13.4.3    Nigeria
            13.4.3.1    Historical Trend (2018-2023) 
            13.4.3.2    Forecast Trend (2024-2032)
        13.4.4    South Africa
            13.4.4.1    Historical Trend (2018-2023) 
            13.4.4.2    Forecast Trend (2024-2032)
        13.4.5    Israel
            13.4.5.1    Historical Trend (2018-2023) 
            13.4.5.2    Forecast Trend (2024-2032)
        13.4.6    Egypt
            13.4.6.1    Historical Trend (2018-2023) 
            13.4.6.2    Forecast Trend (2024-2032)
        13.4.7    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    The Foundry Visionmongers Ltd
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Blender Foundation
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Autodesk, Inc.
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Side Effects Software Inc. 
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Cinesite 
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Digital Domain
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Framestore Limited 
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Rodeo FX, Inc.
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    RISE FX GmbH
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    Animal Logic Group 
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    The Walt Disney Company
            15.2.11.1    Company Overview
            15.2.11.2    Product Portfolio
            15.2.11.3    Demographic Reach and Achievements
            15.2.11.4    Certifications
        15.2.12    Warner Bros. Entertainment Inc.
            15.2.12.1    Company Overview
            15.2.12.2    Product Portfolio
            15.2.12.3    Demographic Reach and Achievements
            15.2.12.4    Certifications
        15.2.13    BluBlu Studios
            15.2.13.1    Company Overview
            15.2.13.2    Product Portfolio
            15.2.13.3    Demographic Reach and Achievements
            15.2.13.4    Certifications
        15.2.14    Red Chillies Entertainments
            15.2.14.1    Company Overview
            15.2.14.2    Product Portfolio
            15.2.14.3    Demographic Reach and Achievements
            15.2.14.4    Certifications
        15.2.15    Others
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Visual Effects (VFX) Market: Key Industry Highlights, 2018 and 2032
2.    Global Visual Effects (VFX) Historical Market: Breakup by Component (USD Million), 2018-2023
3.    Global Visual Effects (VFX) Market Forecast: Breakup by Component (USD Million), 2024-2032
4.    Global Visual Effects (VFX) Historical Market: Breakup by Production Method (USD Million), 2018-2023
5.    Global Visual Effects (VFX) Market Forecast: Breakup by Production Method (USD Million), 2024-2032
6.    Global Visual Effects (VFX) Historical Market: Breakup by Application (USD Million), 2018-2023
7.    Global Visual Effects (VFX) Market Forecast: Breakup by Application (USD Million), 2024-2032
8.    Global Visual Effects (VFX) Historical Market: Breakup by Region (USD Million), 2018-2023
9.    Global Visual Effects (VFX) Market Forecast: Breakup by Region (USD Million), 2024-2032
10.    North America Visual Effects (VFX) Historical Market: Breakup by Country (USD Million), 2018-2023
11.    North America Visual Effects (VFX) Market Forecast: Breakup by Country (USD Million), 2024-2032
12.    Europe Visual Effects (VFX) Historical Market: Breakup by Country (USD Million), 2018-2023
13.    Europe Visual Effects (VFX) Market Forecast: Breakup by Country (USD Million), 2024-2032
14.    Asia Pacific Visual Effects (VFX) Historical Market: Breakup by Country (USD Million), 2018-2023
15.    Asia Pacific Visual Effects (VFX) Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Latin America Visual Effects (VFX) Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Latin America Visual Effects (VFX) Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Middle East and Africa Visual Effects (VFX) Historical Market: Breakup by Country (USD Million), 2018-2023
19.    Middle East and Africa Visual Effects (VFX) Market Forecast: Breakup by Country (USD Million), 2024-2032
20.    Global Visual Effects (VFX) Market Structure

Key Questions Answered in the Report

The market attained a value of USD 35.59 billion in 2023.

The market is projected to grow at a CAGR of 12.9% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 106.04 billion by 2032.

The key trends guiding the growth of the visual effects (VFX) market are the rising incorporation of technologies such as AI, the expansion of the gaming and video streaming sectors, and the growing advertisement production sector.

The key regional markets for visual effects (VFX) are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The production methods include modelling, and matte painting, among others.

VFX is used in movies, television, gaming, and advertisements, among others.

The key players in the market include The Foundry Visionmongers Ltd, Blender Foundation, Autodesk, Inc., Side Effects Software Inc., Cinesite, Digital Domain, Framestore Limited, Rodeo FX, Inc., RISE FX GmbH, Animal Logic Group, The Walt Disney Company, Warner Bros. Entertainment Inc., BluBlu Studios, and Red Chillies Entertainments, among others.

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