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North America Fitness App Market Size, Share, Analysis: By Type: Exercise and Weight Loss, Diet and Nutrition, Activity Tracking; By Platform: Android, iOS, Others; By Device: Smartphones, Tablets, Wearable Devices; Regional Analysis; Market Dynamics; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032
North America Fitness App Market Outlook
The North America fitness app market size was approximately USD 11.85 billion in 2023. The market is assessed to grow at a CAGR of 28.3% between 2024 and 2032, reaching a value of USD 117.23 billion by 2032.
Key Takeaways
| Information | Country | Percentage |
| Gym goers tracking fitness through digital apps | America | 28% |
| Switch to hybrid model of fitness | America | Over 50% |
| Prefer exercising daily; and those who exercise at home | Canada | Over 50%; and around 73% |
A fitness app is a mobile application which can be downloaded on any smart device and used to keep a track of health and fitness levels. It leverages artificial intelligence technologies and edge computing to gather data about consumer fitness, including calorie intake, number of steps travelled on foot, and exercise time. Based on its insights, it informs consumers about their health choices and the improvements they can make in their daily routines to achieve higher fitness levels.
The North America fitness app market is being driven by the growing awareness about health and fitness among populations and their increased interest in outdoor activities, including cycling, running, and trekking. Through fitness apps, consumers can access personalised workout routines and diet plans at their convenience and track their overall fitness goals. Rising disposable incomes have supported the penetration of smartphones, which, in turn, has boosted the popularity of fitness apps.
Key Trends and Developments
Increased smartphone penetration and internet access; growing trend of home workout; integration of telemedicine into fitness apps; and rising investment in digital healthcare start-ups are the major trends impacting the market growth
| Date | Company | Event |
| Feb 2023 | Meta | Successfully completed the acquisition of Within, a VR fitness company, enabling it to add a major fitness platform to its toolkit. |
| April 2023 | Anytime Fitness | Unveiled its new app AF SmartCoaching Technology with a focus on empowering its members, further supporting their holistic health and fitness goals. |
| May 2023 | Peloton | The company adopted a new strategy involving tiered subscription pricing in its effort to rebrand itself as a fitness company, further capturing a new customer base by offering a free membership option. |
| Sep 2023 | lululemon and Peloton | Entered a five-year strategic agreement to bring together athletic apparel and the best in fitness content for fitness enthusiasts. |
| Trends | Impact |
| Increased smartphone and internet penetration | The advent of 5G and innovative smartphone models have enhanced the appeal of digital health solutions and fitness apps. |
| Growing trend of home workout | Increase in stress levels and heightened isolation levels are prompting the demand for fitness apps that offer home workout programmes to create a personalised plan. |
| Integration of telemedicine in fitness apps | Many fitness apps are providing doctor consultations along with goal specific training routines and lifestyle recommendations. |
| Rising investments in digital health start-ups | Start-ups offering comprehensive healthcare solutions are receiving huge investments ($29 billion in 2021) to promote overall well-being among people. |
North America Fitness App Market Trends
Increasing smartphone penetration and internet accessibility is expected to drive the North America fitness app market growth. Americans spend an average time of 5 hours 25 minutes on their smartphones daily. The number of smartphone users in America is expected to reach 311.53 million by 2025. To capitalise upon this opportunity, even popular sports apparel brands like Decathlon are launching dedicated fitness apps, offering pre-defined workout programmes, including stretching and bodyweight training.
Besides, in Canada, the prevalence of depressive disorders among people has risen especially after the COVID-19 pandemic and remained consistent. Reportedly, depression affects an estimated 24.7 million people in the United States. These figures point towards people’s pressing need for maintaining their mental health by aligning their physical health into overall fitness goals. This is expected to favour the North America fitness app market growth.
Market Segmentation
“North America Fitness App Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
| Market Breakup | Categories |
| Type | Exercise and Weight Loss, Diet and Nutrition, Activity Tracking |
| Platform | Android, iOS, Others |
| Device | Smartphones, Tablets, Wearable devices |
| Country | United States of America, Canada |
Fitness apps focused on exercise and weight loss are expected to dominate the market
Fitness apps offering exercise and weight loss plans account for the majority of the North America fitness app market share. In countries like the US, incidences of obesity and eating disorders have increased exponentially due to increased consumption of fast food and busy life styles. To tackle this challenge, many people are turning to fitness apps for exercising at home and becoming healthier.
Over the forecast period, the market share of the segment catering to diet and nutrition is expected to register a growth, as precautionary eating habits become common among people. As fitness apps evolve, it is expected that edge computing technologies will be able to deliver customised diet and nutrition charts to people for improving their nutrient intake and minimising their consumption of calories.
Competitive Landscape
The major market players are incorporating advanced technologies along with innovative features like consultation from healthcare professionals to attract consumers and meet their specific health concerns
| Company | Year of Incorporation | Location | Product Description |
| Adidas AG | 1989 | Herzogenaurach, Germany | Designs and markets a wide range of athletic products, including the adidas Training app |
| Nike Inc. | 1969 | Beaverton, US | Designs, produces, and markets athletic footwear items under various brand names |
| Apple Inc. | 1976 | US | Offers workouts and fitness plans through its app Apple Fitness+ |
| Under Armour, Inc. (MapMyfitness) | 1996 | Baltimore, United States | Offers the largest selection of activities and real-time audio coaching through its app MapMyfitness |
Other notable players operating in the North America fitness app market are Alphabet Inc. (Fitbit LLC), MyFitnessPal, Inc., Azumio Inc., Planet Fitness Franchising, LLC, Gymshark Limited, Jefit, Inc., and Strava, Inc., among others.
North America Fitness App Market Analysis by Country
Health and fitness is an important part of Canadians’ lifestyle with nearly 60% Canadians estimated to exercise daily. 11% Canadians had a gym membership in 2023 and with increase in health consciousness, this number is expected to increase over the forecast period.
With an increasing preference for exercising at home, Canadians are turning to fitness apps for their personalised workout routines and lifestyle recommendations. Virtual coaching and support also provide Canadians with the motivation to stay on track for achieving their fitness goals. Ontario has the highest number of fitness establishments in Canada (1700). This indicates the importance attached to following an active lifestyle and personal well-being in the country. Over the forecast period, the switch towards a hybrid workout and exercise model is expected to contribute to the North America fitness app market development.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Platform |
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| Breakup by Device |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Fitness App Market Overview
8.1 Key Industry Highlights
8.2 Global Fitness App Historical Market (2018-2023)
8.3 Global Fitness App Market Forecast (2024-2032)
8.4 Global Fitness App Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 North America Fitness App Market Overview
9.1 Key Industry Highlights
9.2 North America Fitness App Historical Market (2018-2023)
9.3 North America Fitness App Market Forecast (2024-2032)
10 North America Fitness App Market by Type
10.1 Exercise and Weight Loss
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Diet and Nutrition
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Activity Tracking
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
11 North America Fitness App Market by Platform
11.1 Android
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 iOS
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Others
12 North America Fitness App Market by Device
12.1 Smartphones
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Tablets
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Wearable Devices
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
13 North America Fitness App Market by Country
13.1 United States of America
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Canada
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators of Demand
14.4 Key Indicators of Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Adidas AG
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Alphabet Inc. (Fitbit LLC)
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Apple Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 MyFitnessPal, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Azumio Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Nike Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Under Armour, Inc. (MapMyfitness)
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Planet Fitness Franchising, LLC
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Gymshark Limited
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Jefit, Inc.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Strava, Inc.
15.2.11.1 Company Overview
15.2.11.2 Product Portfolio
15.2.11.3 Demographic Reach and Achievements
15.2.11.4 Certifications
15.2.12 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Fitness App Market: Key Industry Highlights, 2018 and 2032
2. North America Fitness App Market: Key Industry Highlights, 2018 and 2032
3. North America Fitness App Historical Market: Breakup by Type (USD Billion), 2018-2023
4. North America Fitness App Market Forecast: Breakup by Type (USD Billion), 2024-2032
5. North America Fitness App Historical Market: Breakup by Platform (USD Billion), 2018-2023
6. North America Fitness App Market Forecast: Breakup by Platform (USD Billion), 2024-2032
7. North America Fitness App Historical Market: Breakup by Device (USD Billion), 2018-2023
8. North America Fitness App Market Forecast: Breakup by Device (USD Billion), 2024-2032
9. North America Fitness App Historical Market: Breakup by Country (USD Billion), 2018-2023
10. North America Fitness App Market Forecast: Breakup by Country (USD Billion), 2024-2032
11. North America Fitness App Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 11.85 billion.
The market is estimated to grow at a CAGR of 28.3% between 2024 and 2032.
The market is estimated to witness a healthy growth during 2024-2032 to reach around USD 117.23 billion by 2032.
The market is being driven by the growing health and wellness trend in North America and the technological advancements in AI and edge computing.
The key trends aiding the market expansion include increasing smartphone penetration and internet accessibility, integration of telemedicine, growing trend of home workout, and private sector investments in digital healthcare start-ups.
The major device types include smartphones, tablets, and wearable devices.
The major countries include the United States of America and Canada.
The major players in the market are Adidas AG, Alphabet Inc. (Fitbit LLC), Apple Inc., MyFitnessPal, Inc., Azumio Inc., Nike Inc., Under Armour, Inc. (MapMyfitness), Planet Fitness Franchising, LLC, Gymshark Limited, Jefit, Inc., and Strava, Inc., among others.
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