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North America Natural Sweeteners Market: By Intensity: High Intensity Sweeteners, Low Intensity Sweeteners; By Type: Stevia, Maple Syrup, Others; By Application; By Distribution Channel; Regional Analysis; Historical Market and Forecast (2017-2027); Market Dynamics; Competitive Landscape; Industry Events and Developments

North America Natural Sweeteners Market Outlook

The North America natural sweeteners market is being aided by the rising demand for stevia. The global stevia industry grew at a CAGR of 8.5% between 2017-2021 and is expected to reach a production value of USD 851.725 million by 2026.

 

North America Natural Sweeteners Market

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In the US, stevia witnessed a robust 12% growth in 2018, as compared to 2017, attaining a value of USD 250 million. In North America and Latin America, soft drinks is the leading application sector for stevia with an over 30% market share, followed by the sports nutrition and dairy sectors. Steviol glycosides, derived from the stevia plant, are the leading drivers of high-intensity sweeteners globally followed by monk fruit extracts.

While natural sweeteners are predominantly used in food and beverages sector, they are also finding increasing use in the pharmaceutical industry. Toothpaste and supplements are significant emerging application segments for natural sweeteners, which are expected to see further growth in the coming five years.

 

Properties and Applications

Sweeteners are used as additives in food with little to no sugar content to sweeten and enhance their flavour. They can be either nutritive or non-nutritive, natural or synthetic. Sweeteners differ in their sweetness and are categorised as low and high-intensity sweeteners on the basis of their relative sweetness to sugar/ sucrose. The leading natural sweeteners types are stevia, maple syrup, raw honey, molasses, and coconut sugar, among others.

 

North America Natural Sweeteners Market By Type

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While natural sweeteners find the majority of their application in the food and beverage sector, usually in foods and drinks marketed as ‘diet’ or ‘sugar-free’, they also find their use in sectors like pharmaceuticals and personal care, among others. Their major distribution channels are:

  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Retail Stores
  • Online Retailers
  • Others

The report also looks in-depth into the major regional markets in North America like the United States and Canada.

 

North America Natural Sweeteners Market By Region

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Market Analysis

North America is a leading natural sweeteners market. It is being driven by the rising consumer awareness about the adverse health impact of sugar with the increasing prevalence of obesity, high blood sugar and type-2-diabetes in the region. The growing demand for low-calorie food containing less or no sugar combined with a consumer apprehension towards artificial sweeteners is aiding the natural sweeteners industry growth in the region.

Stevia, derived from the leaves of a South American plant, is a popular natural sweetener in the region. While whole-leaf stevia and crude extracts of stevia are not approved by the US Food and Drug Administration, refined stevia preparations like Reb A are generally recognized as safe (GRAS) by the FDA. Stevia is widely used in baking as a sugar-replacement. However, a bulking agent like yoghurt, applesauce, or egg whites is added to stevia to match the bulk of sugar.

The rising trends towards various diets like low sugar or lifestyle diets like paleo or keto diets is further pushing the industry growth for natural sweeteners. With the growing preference of consumers with busier lifestyles for ready to drink (RTD) beverages in the US and Canada, the natural sweeteners industry is finding a greater impetus for further development in the region. They are also being increasingly preferred by consumers and manufacturers, both, due to the imposition of the sugary beverage tax, commonly referred to as soda tax, in multiple states in the US.  The alternative sweeteners industry in the US is thriving due to the high production of non-alcoholic beverages, which are also exported outside the country. The industry is also being boosted by the innovations being undertaken in the energy and sports drink sector where natural sweeteners find extensive applications.

 

Competitive Landscape

  • In 2018, PureCircle, a leading producer of stevia, announced its plan to harvest Starleaf™ stevia commercially for the first time along with its North Carolina farmer partners.
  • Tate & Lyle launched its first premium Reb M stevia sweetener, TASTEVA® M Stevia Sweetener in 2018, opening new arenas for the innovation of sugar-free or reduced sugar products in the food and beverage industry.

The report presents a detailed analysis of the following key players in the natural sweeteners market in North America, covering their capacities, market share and latest turn of events such as capacity expansions, mergers and acquisitions, and plant turnarounds:    

  • PureCircle
  • Cargill, Incorporated
  • Archer-Daniels-Midland Company
  • Ingredion Incorporated
  • GLG Life Tech Corporation
  • Tate & Lyle
  • Sweegen
  • Others

SWOT analysis, value chain analysis and Porter’s five forces analysis of the market have been carried out. Manufacturing requirements, cost of project, project funding, returns on investment and expected profit margins have also been estimated by the EMR report.

 

REPORT FEATURES DETAILS
Base Year 2020
Historical Period 2017-2021
Forecast Period 2022-2027
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and
Forecast Market Analysis by Segment- Intensity, Type, Application, Distribution Channel, Country
Breakup by Intensity High Intensity Sweeteners, Low Intensity Sweeteners
Breakup by Type Stevia, Maple Syrup, Raw Honey, Molasses, Coconut Sugar, Others
Breakup by Application Food, Beverages, Pharmaceuticals, Personal Care, Others
Breakup by Distribution Channel Hypermarket/Supermarket, Convenience Stores, Retail Stores, Online Retailers, Others
Breakup by Country United States of America, Canada
Market Dynamics SWOT, Porter's Five Forces, Key Indicators for Price and Demand
Price Analysis Historical and Forecast Price Trends- Regional
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered PureCircle Limited, Tate & Lyle Plc, Cargill Inc., Archer Daniels Midland Company, Ingredion Incorporated, GLG Life Tech Corporation, SweeGen, Inc., Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always strive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    North America
7    Industry Opportunities and Challenges
8    Global Natural Sweeteners Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Natural Sweeteners Historical Market (2017-2021) 
    8.3    Global Natural Sweeteners Market Forecast (2022-2027)
    8.4    Global Natural Sweeteners Market by Intensity
        8.4.1    High Intensity Sweeteners
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2017-2021)
            8.4.1.3    Forecast Trend (2022-2027)
        8.4.2    Low Intensity Sweeteners
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2017-2021)
            8.4.2.3    Forecast Trend (2022-2027)
    8.5    Global Natural Sweeteners Market by Type
        8.5.1    Stevia
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2017-2021)
            8.5.1.3    Forecast Trend (2022-2027)
        8.5.2    Maple Syrup
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2017-2021)
            8.5.2.3    Forecast Trend (2022-2027)
        8.5.3    Raw Honey
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2017-2021)
            8.5.3.3    Forecast Trend (2022-2027)
        8.5.4    Molasses
            8.5.4.1    Market Share
            8.5.4.2    Historical Trend (2017-2021)
            8.5.4.3    Forecast Trend (2022-2027)
        8.5.5    Coconut Sugar
            8.5.5.1    Market Share
            8.5.5.2    Historical Trend (2017-2021)
            8.5.5.3    Forecast Trend (2022-2027)
        8.5.6    Others
    8.6    Global Natural Sweeteners Market by Application
        8.6.1    Food
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2017-2021)
            8.6.1.3    Forecast Trend (2022-2027)
        8.6.2    Beverages
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2017-2021)
            8.6.2.3    Forecast Trend (2022-2027)
        8.6.3    Pharmaceuticals
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2017-2021)
            8.6.3.3    Forecast Trend (2022-2027)
        8.6.4    Personal Care
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2017-2021)
            8.6.4.3    Forecast Trend (2022-2027)
        8.6.5    Others
    8.7    Global Natural Sweeteners Market by Distribution Channel
        8.7.1    Hypermarket/Supermarket
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2017-2021)
            8.7.1.3    Forecast Trend (2022-2027)
        8.7.2    Convenience Stores
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2017-2021)
            8.7.2.3    Forecast Trend (2022-2027)
        8.7.3    Retail Stores 
            8.7.3.1    Market Share
            8.7.3.2    Historical Trend (2017-2021)
            8.7.3.3    Forecast Trend (2022-2027)
        8.7.4    Online Retailers
            8.7.4.1    Market Share
            8.7.4.2    Historical Trend (2017-2021)
            8.7.4.3    Forecast Trend (2022-2027)
        8.7.5    Others
    8.8    Global Natural Sweeteners Market by Region
        8.8.1    Market Share
            8.8.1.1    North America
            8.8.1.2    Europe
            8.8.1.3    Asia Pacific
            8.8.1.4    Latin America 
            8.8.1.5    Middle East and Africa
9    North America Natural Sweeteners Market Analysis
    9.1    Key Industry Highlights
    9.2    North America Natural Sweeteners Historical Market (2017-2021) 
    9.3    North America Natural Sweeteners Market Forecast (2022-2027)
    9.4    North America Natural Sweeteners Market by Intensity
        9.4.1    High Intensity Sweeteners
            9.4.1.1    Market Share
            9.4.1.2    Historical Trend (2017-2021)
            9.4.1.3    Forecast Trend (2022-2027)
        9.4.2    Low Intensity Sweeteners
            9.4.2.1    Market Share
            9.4.2.2    Historical Trend (2017-2021)
            9.4.2.3    Forecast Trend (2022-2027)
    9.5    North America Natural Sweeteners Market by Type
        9.5.1    Stevia
            9.5.1.1    Market Share
            9.5.1.2    Historical Trend (2017-2021)
            9.5.1.3    Forecast Trend (2022-2027)
        9.5.2    Maple Syrup
            9.5.2.1    Market Share
            9.5.2.2    Historical Trend (2017-2021)
            9.5.2.3    Forecast Trend (2022-2027)
        9.5.3    Raw Honey
            9.5.3.1    Market Share
            9.5.3.2    Historical Trend (2017-2021)
            9.5.3.3    Forecast Trend (2022-2027)
        9.5.4    Molasses
            9.5.4.1    Market Share
            9.5.4.2    Historical Trend (2017-2021)
            9.5.4.3    Forecast Trend (2022-2027)
        9.5.5    Coconut Sugar
            9.5.5.1    Market Share
            9.5.5.2    Historical Trend (2017-2021)
            9.5.5.3    Forecast Trend (2022-2027)
        9.5.6    Others
    9.6    North America Natural Sweeteners Market by Application
        9.6.1    Food
            9.6.1.1    Market Share
            9.6.1.2    Historical Trend (2017-2021)
            9.6.1.3    Forecast Trend (2022-2027)
        9.6.2    Beverages
            9.6.2.1    Market Share
            9.6.2.2    Historical Trend (2017-2021)
            9.6.2.3    Forecast Trend (2022-2027)
        9.6.3    Pharmaceuticals
            9.6.3.1    Market Share
            9.6.3.2    Historical Trend (2017-2021)
            9.6.3.3    Forecast Trend (2022-2027)
        9.6.4    Personal Care
            9.6.4.1    Market Share
            9.6.4.2    Historical Trend (2017-2021)
            9.6.4.3    Forecast Trend (2022-2027)
        9.6.5    Others
    9.7    North America Natural Sweeteners Market by Distribution Channel
        9.7.1    Hypermarket/Supermarket
            9.7.1.1    Market Share
            9.7.1.2    Historical Trend (2017-2021)
            9.7.1.3    Forecast Trend (2022-2027)
        9.7.2    Convenience Stores
            9.7.2.1    Market Share
            9.7.2.2    Historical Trend (2017-2021)
            9.7.2.3    Forecast Trend (2022-2027)
        9.7.3    Retail Stores 
            9.7.3.1    Market Share
            9.7.3.2    Historical Trend (2017-2021)
            9.7.3.3    Forecast Trend (2022-2027)
        9.7.4    Online Retailers
            9.7.4.1    Market Share
            9.7.4.2    Historical Trend (2017-2021)
            9.7.4.3    Forecast Trend (2022-2027)
        9.7.5    Others
    9.8    North America Natural Sweeteners Market by Country
        9.8.1    Market Share
            9.8.1.1    United States of America 
            9.8.1.2    Canada
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    Key Indicators for Demand
    10.4    Key Indicators for Price
11    Value Chain Analysis
12    Price Analysis

    12.1    United States of America Historical Price Trends (2017-2021) and Forecast (2022-2027)
    12.2    Canada Historical Price Trends (2017-2021) and Forecast (2022-2027)
13    Competitive Landscape
    13.1    Market Structure
    13.2    Company Profiles
        13.2.1    PureCircle Limited
            13.2.1.1    Company Overview
            13.2.1.2    Product Portfolio
            13.2.1.3    Demographic Reach and Achievements
            13.2.1.4    Certifications
        13.2.2    Tate & Lyle Plc
            13.2.2.1    Company Overview
            13.2.2.2    Product Portfolio
            13.2.2.3    Demographic Reach and Achievements
            13.2.2.4    Certifications
        13.2.3     Cargill Inc.
            13.2.3.1    Company Overview
            13.2.3.2    Product Portfolio
            13.2.3.3    Demographic Reach and Achievements
            13.2.3.4    Certifications
        13.2.4    Archer Daniels Midland Company
            13.2.4.1    Company Overview
            13.2.4.2    Product Portfolio
            13.2.4.3    Demographic Reach and Achievements
            13.2.4.4    Certifications
        13.2.5    Ingredion Incorporated
            13.2.5.1    Company Overview
            13.2.5.2    Product Portfolio
            13.2.5.3    Demographic Reach and Achievements
            13.2.5.4    Certifications
        13.2.6    GLG Life Tech Corporation
            13.2.6.1    Company Overview
            13.2.6.2    Product Portfolio
            13.2.6.3    Demographic Reach and Achievements
            13.2.6.4    Certifications
        13.2.7    SweeGen, Inc.
            13.2.7.1    Company Overview
            13.2.7.2    Product Portfolio
            13.2.7.3    Demographic Reach and Achievements
            13.2.7.4    Certifications
        13.2.8    Others
14    Industry Events and Developments

 

List of Key Figures and Tables

1.    Global Natural Sweeteners Market: Key Industry Highlights, 2016 and 2026
2.    Global Natural Sweeteners Historical Market: Breakup by Intensity (USD Million), 2017-2021
3.    Middle East and Africa Natural Sweeteners Market Forecast: Breakup by Intensity (USD Million), 2022-2027
4.    Global Natural Sweeteners Historical Market: Breakup by Type (USD Million), 2017-2021
5.    Global Natural Sweeteners Market Forecast: Breakup by Type (USD Million), 2022-2027
6.    Global Natural Sweeteners Historical Market: Breakup by Application (USD Million), 2017-2021
7.    Global Natural Sweeteners Market Forecast: Breakup by Application (USD Million), 2022-2027
8.    Global Natural Sweeteners Historical Market: Breakup by Distribution Channel (USD Million), 2017-2021
9.    Global Natural Sweeteners Market Forecast: Breakup by Distribution Channel (USD Million), 2022-2027
10.    Global Natural Sweeteners Historical Market: Breakup by Region (USD Million), 2017-2021
11.    Global Natural Sweeteners Market Forecast: Breakup by Region (USD Million), 2022-2027
12.    North America Natural Sweeteners Market: Key Industry Highlights, 2016 and 2026
13.    North America Natural Sweeteners Historical Market: Breakup by Intensity (USD Million), 2017-2021
14.    North America Natural Sweeteners Market Forecast: Breakup by Intensity (USD Million), 2022-2027
15.    North America Natural Sweeteners Historical Market: Breakup by Type (USD Million), 2017-2021
16.    North America Natural Sweeteners Market Forecast: Breakup by Type (USD Million), 2022-2027
17.    North America Natural Sweeteners Historical Market: Breakup by Application (USD Million), 2017-2021
18.    North America Natural Sweeteners Market Forecast: Breakup by Application (USD Million), 2022-2027
19.    North America Natural Sweeteners Historical Market: Breakup by Distribution Channel (USD Million), 2017-2021
20.    North America Natural Sweeteners Market Forecast: Breakup by Distribution Channel (USD Million), 2022-2027
21.    North America Natural Sweeteners Historical Market: Breakup by Country (USD Million), 2017-2021
22.    North America Natural Sweeteners Market Forecast: Breakup by Country (USD Million), 2022-2027
23.    United States of America Historical Price Trends and Forecast 2017-2027
24.    Canada Historical Price Trends and Forecast 2017-2027
25.    North America Natural Sweeteners Market Structure 

Key Questions Answered in the Report

The North America natural sweeteners market is being driven by the global stevia market, which grew at a CAGR of nearly 8.5% in the historical period of 2017-2021.

The natural sweeteners market in North America is being driven by the global stevia industry, which is expected to reach a production value of USD 851.725 million by 2026.

The major drivers of the industry include rising disposable incomes, increasing population, and the rising trends towards various diets like low sugar or lifestyle diets like paleo or keto diets.

The growing consumer awareness about the adverse health impact of sugar with the increasing prevalence of obesity, high blood sugar, and type-2-diabetes is expected to be a key trend guiding the growth of the industry.

The United States of America and Canada are the leading regions in the market.

The leading intensities of natural sweeteners in the market are high intensity sweeteners and low intensity sweeteners.

The major types of natural sweeteners in the industry are stevia, maple syrup, raw honey, molasses, and coconut sugar, among others.

The significant application segments in the market are food, beverages, pharmaceuticals, and personal care, among others.

The leading distribution channels for the product are hypermarket/supermarket, convenience stores, retail stores, and online retailers, among others.

The leading players in the market are PureCircle Limited, Tate & Lyle Plc, Cargill Inc., Archer Daniels Midland Company, Ingredion Incorporated, GLG Life Tech Corporation, SweeGen, Inc., Others.

Analyst Review

The North America natural sweeteners market is being driven by the global stevia market, which grew at a CAGR of 8.5% during the historical period of 2017-2021. Aided by the rising trends towards various diets like low sugar or lifestyle diets like paleo or keto diets, the global stevia market is expected to witness a further growth in the forecast period of 2022-2027 to reach a production value of USD 851.725 million by 2026.

EMR’s meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. By intensity, the industry is bifurcated into high intensity sweeteners and low intensity sweeteners. Based on types, the market can be divided into stevia, maple syrup, raw honey, molasses, and coconut sugar, among others. By application, the industry can be divided into food, beverages, pharmaceuticals, and personal care, among others. On the basis of distribution channel, the industry can be segmented into hypermarket/supermarket, convenience stores, retail stores, and online retailers, among others. The major regional markets for natural sweeteners in North America are the United States of America and Canada. The key players in the above industry include PureCircle Limited, Tate & Lyle Plc, Cargill Inc., Archer Daniels Midland Company, Ingredion Incorporated, GLG Life Tech Corporation, SweeGen, Inc., Others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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