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North America Natural Sweeteners Market: By Type: Stevia, Maple Syrup, Raw Honey, Molasses, Coconut Sugar, Others; By Application: Food, Beverages, Pharmaceuticals, Personal Care, Others; By Distribution Channel: Hypermarkets/Supermarkets, Convenience Stores, Retail Stores, Online Retailers, Others; Historical Supply and Demand (2014-2018); Supply and Demand Forecast (2019-2024); SWOT Analysis; Value Chain Analysis; North America Natural Sweeteners Price Analysis; Competitive Landscape & Supplier Analysis

North America Natural Sweeteners Market Key Insights:

  • Types: Stevia, Maple Syrup, Raw Honey, Molasses, Coconut Sugar, Others
  • Market Overview
  • Price Trends
  • Market Analysis & Outlook 2019-2024
  • Trade Data Analysis
  • Breakup by Application & Region
  • Competitive Landscape
  • Capacity Addition & Plant Turnarounds
  • Mergers & Acquisitions

 

Market Outlook

The North America natural sweeteners market is being aided by the rising demand for stevia. The global stevia industry grew at a CAGR of 8.5% between 2014-2018 and is expected to reach a production value of USD 785 million by 2024. In the US, stevia witnessed a robust 12% growth in 2018, as compared to 2017, attaining a value of USD 250 million.

In North America and LATAM, soft drinks is the leading application sector for stevia with an over 30% market share, followed by the sports nutrition and dairy sectors. Steviol glycosides, derived from the stevia plant, are the leading drivers of high-intensity sweeteners globally followed by monk fruit extracts.

While natural sweeteners are predominantly used in food and beverages sector, they are also finding increasing use in the pharmaceutical industry. Toothpaste and supplements are significant emerging application segments for natural sweeteners, which are expected to see further growth in the coming five years.

Properties and Applications

Sweeteners are used as additives in food with little to no sugar content to sweeten and enhance their flavour. They can be either nutritive or non-nutritive, natural or synthetic. Sweeteners differ in their sweetness and are categorised as low and high-intensity sweeteners on the basis of their relative sweetness to sugar/ sucrose. The leading natural sweeteners types are stevia, maple syrup, raw honey, molasses, and coconut sugar, among others.

While natural sweeteners find the majority of their application in the food and beverage sector, usually in foods and drinks marketed as ‘diet’ or ‘sugar-free’, they also find their use in sectors like pharmaceuticals and personal care, among others. Their major distribution channels are:

  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Retail Stores
  • Online Retailers
  • Others

The report also looks in-depth into the major regional markets in North America like the United States and Canada.

Market Analysis

North America is a leading natural sweeteners market. It is being driven by the rising consumer awareness about the adverse health impact of sugar with the increasing prevalence of obesity, high blood sugar and type-2-diabetes in the region. The growing demand for low-calorie food containing less or no sugar combined with a consumer apprehension towards artificial sweeteners is aiding the natural sweeteners industry growth in the region.

Stevia, derived from the leaves of a South American plant, is a popular natural sweetener in the region. While whole-leaf stevia and crude extracts of stevia are not approved by the US Food and Drug Administration, refined stevia preparations like Reb A are generally recognized as safe (GRAS) by the FDA. Stevia is widely used in baking as a sugar-replacement. However, a bulking agent like yoghurt, applesauce, or egg whites is added to stevia to match the bulk of sugar.

The rising trends towards various diets like low sugar or lifestyle diets like paleo or keto diets is further pushing the industry growth for natural sweeteners. With the growing preference of consumers with busier lifestyles for ready to drink (RTD) beverages in the US and Canada, the natural sweeteners industry is finding a greater impetus for further development in the region. They are also being increasingly preferred by consumers and manufacturers, both, due to the imposition of the sugary beverage tax, commonly referred to as soda tax, in multiple states in the US.  The alternative sweeteners industry in the US is thriving due to the high production of non-alcoholic beverages, which are also exported outside the country. The industry is also being boosted by the innovations being undertaken in the energy and sports drink sector where natural sweeteners find extensive applications.

Competitive Landscape

  • In 2018, PureCircle, a leading producer of stevia, announced its plan to harvest Starleaf™ stevia commercially for the first time along with its North Carolina farmer partners.
  • Tate & Lyle launched its first premium Reb M stevia sweetener, TASTEVA® M Stevia Sweetener in 2018, opening new arenas for the innovation of sugar-free or reduced sugar products in the food and beverage industry.

The report presents a detailed analysis of the following key players in the natural sweeteners market in North America, covering their capacities, market share and latest turn of events such as capacity expansions, mergers and acquisitions, and plant turnarounds:    

  • PureCircle
  • Cargill, Incorporated
  • Archer-Daniels-Midland Company
  • Ingredion Incorporated
  • GLG Life Teach Corporation
  • Tate & Lyle
  • Stevia First Corporation
  • Sweegen
  • Others

SWOT analysis, value chain analysis and Porter’s five forces analysis of the market have been carried out. Manufacturing requirements, cost of project, project funding, returns on investment and expected profit margins have also been estimated by the EMR report.

1    Preface
2    Research Methodology
3    Executive Summary

    3.1    Market Overview
    3.2    Key Demand Drivers
    3.3    Key Players
    3.4    Supply Market Changes
4    Global Natural Sweeteners Market Outlook
5    Global Natural Sweeteners Market
    5.1    Global Natural Sweeteners Market Analysis

        5.1.1    Figure: Global Natural Sweeteners Historical Market and Forecast (2014-2024)
        5.1.2    Chart: Global Natural Sweeteners Market
            5.1.2.1    High Intensity Sweeteners
            5.1.2.2    Low Intensity Sweeteners
        5.1.3    Chart: Global Natural Sweeteners Market Breakup by Type
            5.1.3.1    Stevia
            5.1.3.2    Maple Syrup
            5.1.3.3    Raw Honey
            5.1.3.4    Molasses
            5.1.3.5    Coconut Sugar
            5.1.3.6    Others
        5.1.4    Chart: Global Natural Sweeteners Market Breakup by Application
            5.1.4.1    Food
            5.1.4.2    Beverages
            5.1.4.3    Pharmaceuticals 
            5.1.4.4    Personal Care
            5.1.4.5    Others
        5.1.5    Chart: Global Natural Sweeteners Market Breakup by Distribution Channel
            5.1.5.1    Hypermarkets/Supermarkets
            5.1.5.2    Convenience Stores
            5.1.5.3    Retail Stores
            5.1.5.4    Online Retailers
            5.1.5.5    Others
        5.1.6    Chart: Global Natural Sweeteners Market Breakup by Region
            5.1.6.1    North America
            5.1.6.2    Europe
            5.1.6.3    Asia Pacific
            5.1.6.4    LATAM
            5.1.6.5    Middle East & Africa 
6    North America Natural Sweeteners Market
    6.1    North America Natural Sweeteners Market Analysis

        6.1.1    Figure: North America Natural Sweeteners Historical Market and Forecast (2014-2024)
        6.1.2    Chart: North America Natural Sweeteners Market
            6.1.2.1    High Intensity Sweeteners
            6.1.2.2    Low Intensity Sweeteners
        6.1.3    Figure: North America Natural Sweeteners Market: Historical Market and Forecast (2014-2024)
            6.1.3.1    High Intensity Sweeteners
            6.1.3.2    Low Intensity Sweeteners
        6.1.4    Chart: North America Natural Sweeteners Market Breakup by Type
            6.1.4.1    Stevia
            6.1.4.2    Maple Syrup
            6.1.4.3    Raw Honey
            6.1.4.4    Molasses
            6.1.4.5    Coconut Sugar
            6.1.4.6    Others
        6.1.5    Figure: North America Natural Sweeteners Market Breakup by Type: Historical Market (2014-2018) & Forecast (2019-2024)
            6.1.5.1    Stevia
            6.1.5.2    Maple Syrup
            6.1.5.3    Raw Honey
            6.1.5.4    Molasses
            6.1.5.5    Coconut Sugar
            6.1.5.6    Others
        6.1.6    Chart: North America Natural Sweeteners Market Breakup by Application
            6.1.6.1    Food
            6.1.6.2    Beverages
            6.1.6.3    Pharmaceuticals 
            6.1.6.4    Personal Care
            6.1.6.5    Others
        6.1.7    Figure: North America Natural Sweeteners Market Breakup by Application: Historical Market (2014-2018) & Forecast (2019-2024)
            6.1.7.1    Food
            6.1.7.2    Beverages
            6.1.7.3    Pharmaceuticals 
            6.1.7.4    Personal Care
            6.1.7.5    Others
        6.1.8    Chart: North America Natural Sweeteners Market Breakup by Distribution Channel
            6.1.8.1    Hypermarkets/Supermarkets
            6.1.8.2    Convenience Stores
            6.1.8.3    Retail Stores
            6.1.8.4    Online Retailers
            6.1.8.5    Others
        6.1.9    Figure: North America Natural Sweeteners Market Breakup by Distribution Channel: Historical Market (2014-2018) & Forecast (2019-2024)
            6.1.9.1    Hypermarkets/Supermarkets
            6.1.9.2    Convenience Stores
            6.1.9.3    Retail Stores
            6.1.9.4    Online Retailers
            6.1.9.5    Others
        6.1.10    Chart: North America Natural Sweeteners Market Breakup by Country:
            6.1.10.1    United States 
            6.1.10.2    Canada
        6.1.11    Figure: North America Natural Sweeteners Market Breakup by Country: Historical Market (2014-2018) & Forecast (2019-2024)
            6.1.11.1    United States
            6.1.11.2    Canada
    6.2    SWOT Analysis
        6.2.1    Overview
        6.2.2    Strengths
        6.2.3    Weaknesses 
        6.2.4    Opportunities
        6.2.5    Threats
    6.3    Value Chain Analysis
    6.4    Porter’s Five Forces Analysis

        6.4.1    Overview
        6.4.2    Buyer’s Power
        6.4.3    Supplier’s power
        6.4.4    New Entrants
        6.4.5    Degree of Rivalry
        6.4.6    Substitutes
    6.5    North America Natural Sweeteners Price Analysis
        6.5.1    United States
        6.5.2    Canada
7    Competitive Landscape & Supplier Analysis
    7.1    PureCircle
    7.2    Cargill, Incorporated
    7.3    Archer-Daniels-Midland Company
    7.4    Ingredion Incorporated
    7.5    GLG Life Teach Corporation
    7.6    Tate & Lyle
    7.7    Stevia First Corporation
    7.8    Sweegen
    7.9    Others
8    Consumer Analysis
9    Events and Developments

Additional Customisation Available

10    Manufacturing Process
    10.1    Detailed Process Flow
    10.2    Operations Involved
    10.3    Mass Balance
11    Cost Analysis
    11.1    Land, Location and Site Development
    11.2    Construction
    11.3    Plant Machinery
    11.4    Cost of Raw Material
    11.5    Packaging
    11.6    Transportation
    11.7     Utilities
    11.8    Manpower
    11.9    Other Capital Investment

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