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North America Natural Sweeteners Market Size, Trends, Report: By Intensity: High Intensity Sweeteners, Low Intensity Sweeteners; By Type: Stevia, Maple Syrup, Raw Honey, Molasses, Coconut Sugar, Others; By Application: Food, Beverages, Pharmaceuticals, Others; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032
North America Natural Sweeteners Market Outlook
The North America natural sweeteners market is being aided by the rising demand for stevia. The market is projected to grow at a CAGR of 7.9% between 2024-2032 and is expected to reach a production value of USD 1308.02 million by 2032.
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In the US, stevia witnessed a robust 12% growth in 2018, as compared to 2017, attaining a value of USD 250 million. In North America and Latin America, soft drinks is the leading application sector for stevia with an over 30% market share, followed by the sports nutrition and dairy sectors. Steviol glycosides, derived from the stevia plant, are the leading drivers of high-intensity sweeteners globally followed by monk fruit extracts.
While natural sweeteners are predominantly used in food and beverages sector, they are also finding increasing use in the pharmaceutical industry. Toothpaste and supplements are significant emerging application segments for natural sweeteners, which are expected to see further growth in the coming five years.
Properties and Applications
Sweeteners are used as additives in food with little to no sugar content to sweeten and enhance their flavour. They can be either nutritive or non-nutritive, natural or synthetic. Sweeteners differ in their sweetness and are categorised as low and high-intensity sweeteners on the basis of their relative sweetness to sugar/ sucrose. The leading natural sweeteners types are stevia, maple syrup, raw honey, molasses, and coconut sugar, among others.
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While natural sweeteners find the majority of their application in the food and beverage sector, usually in foods and drinks marketed as ‘diet’ or ‘sugar-free’, they also find their use in sectors like pharmaceuticals and personal care, among others. Their major distribution channels are:
- Hypermarkets/Supermarkets
- Convenience Stores
- Retail Stores
- Online Retailers
- Others
The report also looks in-depth into the major regional markets in North America like the United States and Canada.
Market Analysis
North America is a leading natural sweeteners market. It is being driven by the rising consumer awareness about the adverse health impact of sugar with the increasing prevalence of obesity, high blood sugar and type-2-diabetes in the region. The growing demand for low-calorie food containing less or no sugar combined with a consumer apprehension towards artificial sweeteners is aiding the natural sweeteners industry growth in the region.
Stevia, derived from the leaves of a South American plant, is a popular natural sweetener in the region. While whole-leaf stevia and crude extracts of stevia are not approved by the US Food and Drug Administration, refined stevia preparations like Reb A are generally recognized as safe (GRAS) by the FDA. Stevia is widely used in baking as a sugar-replacement. However, a bulking agent like yoghurt, applesauce, or egg whites is added to stevia to match the bulk of sugar.
The rising trends towards various diets like low sugar or lifestyle diets like paleo or keto diets is further pushing the industry growth for natural sweeteners. With the growing preference of consumers with busier lifestyles for ready to drink (RTD) beverages in the US and Canada, the natural sweeteners industry is finding a greater impetus for further development in the region. They are also being increasingly preferred by consumers and manufacturers, both, due to the imposition of the sugary beverage tax, commonly referred to as soda tax, in multiple states in the US. The alternative sweeteners industry in the US is thriving due to the high production of non-alcoholic beverages, which are also exported outside the country. The industry is also being boosted by the innovations being undertaken in the energy and sports drink sector where natural sweeteners find extensive applications.
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Competitive Landscape
- In 2018, PureCircle, a leading producer of stevia, announced its plan to harvest Starleaf™ stevia commercially for the first time along with its North Carolina farmer partners.
- Tate & Lyle launched its first premium Reb M stevia sweetener, TASTEVA® M Stevia Sweetener in 2018, opening new arenas for the innovation of sugar-free or reduced sugar products in the food and beverage industry.
The report presents a detailed analysis of the following key players in the natural sweeteners market in North America, covering their capacities, market share and latest turn of events such as capacity expansions, mergers and acquisitions, and plant turnarounds:
- PureCircle
- Cargill, Incorporated
- Archer-Daniels-Midland Company
- Ingredion Incorporated
- GLG Life Tech Corporation
- Tate & Lyle
- Sweegen
- Others
SWOT analysis, value chain analysis and Porter’s five forces analysis of the market have been carried out. Manufacturing requirements, cost of project, project funding, returns on investment and expected profit margins have also been estimated by the EMR report.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Intensity |
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| Breakup by Type |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 North America
7 Opportunities and Challenges in the Market
8 Global Natural Sweeteners Market Analysis
8.1 Key Industry Highlights
8.2 Global Natural Sweeteners Historical Market (2018-2023)
8.3 Global Natural Sweeteners Market Forecast (2024-2032)
8.4 Global Natural Sweeteners Market by Intensity
8.4.1 High Intensity Sweeteners
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Low Intensity Sweeteners
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Natural Sweeteners Market by Type
8.5.1 Stevia
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Maple Syrup
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Raw Honey
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Molasses
8.5.4.2 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Coconut Sugar
8.5.5.1 Historical Trend (2018-2023)
8.5.5.2 Forecast Trend (2024-2032)
8.5.6 Others
8.6 Global Natural Sweeteners Market by Application
8.6.1 Food
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Beverages
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Pharmaceuticals
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Personal Care
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Others
8.7 Global Natural Sweeteners Market by Distribution Channel
8.7.1 Hypermarket/Supermarket
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Convenience Stores
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Retail Stores
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Online Retailers
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Others
8.8 Global Natural Sweeteners Market by Region
8.8.1 North America
8.8.2 Europe
8.8.3 Asia Pacific
8.8.4 Latin America
8.8.5 Middle East and Africa
9 North America Natural Sweeteners Market Analysis
9.1 Key Industry Highlights
9.2 North America Natural Sweeteners Historical Market (2018-2023)
9.3 North America Natural Sweeteners Market Forecast (2024-2032)
9.4 North America Natural Sweeteners Market by Intensity
9.4.1 High Intensity Sweeteners
9.4.1.1 Historical Trend (2018-2023)
9.4.1.2 Forecast Trend (2024-2032)
9.4.2 Low Intensity Sweeteners
9.4.2.1 Historical Trend (2018-2023)
9.4.2.2 Forecast Trend (2024-2032)
9.5 North America Natural Sweeteners Market by Type
9.5.1 Stevia
9.5.1.1 Historical Trend (2018-2023)
9.5.1.2 Forecast Trend (2024-2032)
9.5.2 Maple Syrup
9.5.2.1 Historical Trend (2018-2023)
9.5.2.2 Forecast Trend (2024-2032)
9.5.3 Raw Honey
9.5.3.1 Historical Trend (2018-2023)
9.5.3.2 Forecast Trend (2024-2032)
9.5.4 Molasses
9.5.4.1 Historical Trend (2018-2023)
9.5.4.2 Forecast Trend (2024-2032)
9.5.5 Coconut Sugar
9.5.5.1 Historical Trend (2018-2023)
9.5.5.2 Forecast Trend (2024-2032)
9.5.6 Others
9.6 North America Natural Sweeteners Market by Application
9.6.1 Food
9.6.1.1 Historical Trend (2018-2023)
9.6.1.2 Forecast Trend (2024-2032)
9.6.2 Beverages
9.6.2.1 Historical Trend (2018-2023)
9.6.2.2 Forecast Trend (2024-2032)
9.6.3 Pharmaceuticals
9.6.3.1 Historical Trend (2018-2023)
9.6.3.2 Forecast Trend (2024-2032)
9.6.4 Personal Care
9.6.4.1 Historical Trend (2018-2023)
9.6.4.2 Forecast Trend (2024-2032)
9.6.5 Others
9.7 North America Natural Sweeteners Market by Distribution Channel
9.7.1 Hypermarket/Supermarket
9.7.1.1 Historical Trend (2018-2023)
9.7.1.2 Forecast Trend (2024-2032)
9.7.2 Convenience Stores
9.7.2.1 Historical Trend (2018-2023)
9.7.2.2 Forecast Trend (2024-2032)
9.7.3 Retail Stores
9.7.3.1 Historical Trend (2018-2023)
9.7.3.2 Forecast Trend (2024-2032)
9.7.4 Online Retailers
9.7.4.1 Historical Trend (2018-2023)
9.7.4.2 Forecast Trend (2024-2032)
9.7.5 Others
9.8 North America Natural Sweeteners Market by Country
9.8.1 United States of America
9.8.2 Canada
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Price Analysis
12.1 United States of America Historical Price Trends (2018-2023) and Forecast (2024-2032)
12.2 Canada Historical Price Trends (2018-2023) and Forecast (2024-2032)
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 PureCircle Limited
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 Tate & Lyle Plc
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Cargill Inc.
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 Archer Daniels Midland Company
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 Ingredion Incorporated
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 GLG Life Tech Corporation
13.2.6.1 Company Overview
13.2.6.2 Product Portfolio
13.2.6.3 Demographic Reach and Achievements
13.2.6.4 Certifications
13.2.7 SweeGen, Inc.
13.2.7.1 Company Overview
13.2.7.2 Product Portfolio
13.2.7.3 Demographic Reach and Achievements
13.2.7.4 Certifications
13.2.8 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Natural Sweeteners Market: Key Industry Highlights, 2018 and 2032
2. Global Natural Sweeteners Historical Market: Breakup by Intensity (USD Million), 2018-2023
3. Middle East and Africa Natural Sweeteners Market Forecast: Breakup by Intensity (USD Million), 2024-2032
4. Global Natural Sweeteners Historical Market: Breakup by Type (USD Million), 2018-2023
5. Global Natural Sweeteners Market Forecast: Breakup by Type (USD Million), 2024-2032
6. Global Natural Sweeteners Historical Market: Breakup by Application (USD Million), 2018-2023
7. Global Natural Sweeteners Market Forecast: Breakup by Application (USD Million), 2024-2032
8. Global Natural Sweeteners Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
9. Global Natural Sweeteners Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
10. Global Natural Sweeteners Historical Market: Breakup by Region (USD Million), 2018-2023
11. Global Natural Sweeteners Market Forecast: Breakup by Region (USD Million), 2024-2032
12. North America Natural Sweeteners Market: Key Industry Highlights, 2018 and 2032
13. North America Natural Sweeteners Historical Market: Breakup by Intensity (USD Million), 2018-2023
14. North America Natural Sweeteners Market Forecast: Breakup by Intensity (USD Million), 2024-2032
15. North America Natural Sweeteners Historical Market: Breakup by Type (USD Million), 2018-2023
16. North America Natural Sweeteners Market Forecast: Breakup by Type (USD Million), 2024-2032
17. North America Natural Sweeteners Historical Market: Breakup by Application (USD Million), 2018-2023
18. North America Natural Sweeteners Market Forecast: Breakup by Application (USD Million), 2024-2032
19. North America Natural Sweeteners Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
20. North America Natural Sweeteners Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
21. North America Natural Sweeteners Historical Market: Breakup by Country (USD Million), 2018-2023
22. North America Natural Sweeteners Market Forecast: Breakup by Country (USD Million), 2024-2032
23. United States of America Historical Price Trends and Forecast 2018-2028
24. Canada Historical Price Trends and Forecast 2018-2028
25. North America Natural Sweeteners Market Structure
Key Questions Answered in the Report
The North America natural sweeteners market is projected to grow at a CAGR of 7.9% between 2024-2032.
The natural sweeteners market in North America is expected to reach a production value of USD 1308.02 million by 2032.
The major drivers of the market include rising disposable incomes, increasing population, and the rising trends towards various diets like low sugar or lifestyle diets like paleo or keto diets.
The rising consumer awareness about the adverse health impact of sugar with the increasing prevalence of obesity, high blood sugar, and type-2-diabetes is expected to be a key trend guiding the growth of the market.
The United States of America and Canada are the leading regions in the market.
The leading intensities of natural sweeteners in the market are high intensity sweeteners and low intensity sweeteners.
The major types of natural sweeteners in the market are stevia, maple syrup, raw honey, molasses, and coconut sugar, among others.
The significant application segments in the market are food, beverages, pharmaceuticals, and personal care, among others.
The leading distribution channels for the product are hypermarket/supermarket, convenience stores, retail stores, and online retailers, among others.
The leading players in the market are PureCircle Limited, Tate & Lyle Plc, Cargill Inc., Archer Daniels Midland Company, Ingredion Incorporated, GLG Life Tech Corporation, and SweeGen, Inc., among others.
Analyst Review
The North America natural sweeteners market is being driven by the global stevia market, which grew at a CAGR of 7.9% during the historical period of 2018-2023. Aided by the rising trends towards various diets like low sugar or lifestyle diets like paleo or keto diets, the market is expected to witness a further growth in the forecast period of 2024-2032 to reach a production value of USD 1308.02 million by 2032.
EMR’s meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. By intensity, the industry is bifurcated into high intensity sweeteners and low intensity sweeteners. Based on types, the market can be divided into stevia, maple syrup, raw honey, molasses, and coconut sugar, among others. By application, the industry can be divided into food, beverages, pharmaceuticals, and personal care, among others. On the basis of distribution channel, the industry can be segmented into hypermarket/supermarket, convenience stores, retail stores, and online retailers, among others. The major regional markets for natural sweeteners in North America are the United States of America and Canada. The key players in the above industry include PureCircle Limited, Tate & Lyle Plc, Cargill Inc., Archer Daniels Midland Company, Ingredion Incorporated, GLG Life Tech Corporation, SweeGen, Inc., Others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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