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North America Pasta Market Size, Share, Growth, Report: By Type: Dried, Chilled, Canned; By Raw Material: Durum Wheat Semolina, Wheat, Barley, Maize, Others; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
North America Pasta Market Outlook
The North America pasta market size was valued at USD 6.33 billion in 2023. The market is further projected to grow at a CAGR of 4.3% between 2024 and 2032, reaching a value of USD 9.31 billion by 2032.
Key Takeaways
- As per industry reports, major players in the market are Barilla G. e R. Fratelli S.p.A, General Mills Inc., Borges International Group, S.L.U, F.lli De Cecco di Filippo S.p.A, and Kraft Heinz Company.
- The North America pasta market share is influenced by factors such as changing consumer lifestyles, increased adoption of convenience foods, and the growing popularity of Italian cuisine.
- In the United States, durum wheat is a significant crop known for its high protein content ranging from 12.0% to 15.0% (12% mb), yellow endosperm, and white bran. This type of wheat is the hardest to grow of all U.S. wheat classes and is particularly valued for its use in premium pasta products.
The demand for convenience food products, including pasta, has significantly increased in North America. This trend is driven by the growth in the working population and disposable income, prompting the introduction of new pasta recipes and ready-to-cook options to meet the needs of busy consumers looking for quick meal solutions. Companies like Barilla and Ronzoni offer ready-to-cook pasta products, including microwavable and boil-in-bag options, catering to the demand for convenient meal solutions.
Consumers in North America are increasingly health-conscious, leading to a shift towards healthier pasta options such as whole grain and gluten-free varieties. Manufacturers are responding to this trend by introducing new gluten-free products in various shapes and forms to cater to evolving consumer preferences. Companies like Banza and Jovial Foods offer gluten-free pasta products made from alternative ingredients such as chickpeas and brown rice.
As per North America pasta market analysis, durum wheat semolina pasta is the most popular choice due to its quality and texture. It is a staple in Italian cuisine and widely consumed across the region. Companies specialising in durum wheat semolina pasta include major pasta manufacturers like Barilla and De Cecco, known for their high-quality pasta products. The demand for durum wheat semolina pasta is driven by its superior quality, taste, and versatility in various pasta dishes. Consumers appreciate the firm texture and ability to hold sauces well.
Maize pasta, made from corn flour, is a gluten-free option that caters to consumers with dietary restrictions or preferences. Brands like Bionaturae and Jovial offer maize pasta varieties, providing gluten-free options for individuals with celiac disease or gluten sensitivity. The popularity of maize pasta is rising due to the increasing demand for gluten-free products, with consumers appreciating the diverse pasta options available to accommodate different dietary needs.
Market Segmentation
North America Pasta Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Dried
- Chilled
- Canned
Market Breakup by Raw Material
- Durum Wheat Semolina
- Wheat
- Barley
- Maize
- Others
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online
- Others
Market Breakup by Region
- United States of America
- Canada
Competitive Landscape
Market players are focused on providing premium quality of pasta to stay ahead in the competition.
- Barilla G. e R. Fratelli S.p.A
- General Mills Inc.
- Borges International Group, S.L.U
- F.lli De Cecco di Filippo S.p.A
- Kraft Heinz Company
- Armanino Foods of Distinction, Inc.
- Philadelphia Macaroni Company
- Winland Foods, Inc.
- Italpasta Ltd.
- 8th Avenue Food & Provisions (Ronzoni)
- La Molisana S.p.A
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Raw Material |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Pasta Market Overview
8.1 Key Industry Highlights
8.2 Global Pasta Historical Market (2018-2023)
8.3 Global Pasta Market Forecast (2024-2032)
8.4 Global Pasta Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 North America Pasta Market Overview
9.1 Key Industry Highlights
9.2 North America Pasta Historical Market (2018-2023)
9.3 North America Pasta Market Forecast (2024-2032)
10 North America Pasta Market by Type
10.1 Dried
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Chilled
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Canned
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
11 North America Pasta Market by Raw Material
11.1 Durum Wheat Semolina
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Wheat
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Barley
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Maize
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Others
12 North America Pasta Market by Distribution Channel
12.1 Supermarkets and Hypermarkets
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Convenience Stores
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Online
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 North America Pasta Market by Region
13.1 United States of America
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Canada
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Trade Data Analysis (HS Code – 1902)
16.1 Major Exporting Countries
16.1.1 By Value
16.1.2 By Volume
16.2 Major Importing Countries
16.2.1 By Value
16.2.2 By Volume
17 Price Analysis
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 Barilla G. e R. Fratelli S.p.A
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 General Mills Inc.
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Borges International Group, S.L.U
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 F.lli De Cecco di Filippo S.p.A
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Kraft Heinz Company
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 Armanino Foods of Distinction, Inc.
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Philadelphia Macaroni Company
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 Winland Foods, Inc.
18.2.8.1 Company Overview
18.2.8.2 Product Portfolio
18.2.8.3 Demographic Reach and Achievements
18.2.8.4 Certifications
18.2.9 Italpasta Ltd.
18.2.9.1 Company Overview
18.2.9.2 Product Portfolio
18.2.9.3 Demographic Reach and Achievements
18.2.9.4 Certifications
18.2.10 8th Avenue Food & Provisions (Ronzoni)
18.2.10.1 Company Overview
18.2.10.2 Product Portfolio
18.2.10.3 Demographic Reach and Achievements
18.2.10.4 Certifications
18.2.11 La Molisana S.p.A
18.2.11.1 Company Overview
18.2.11.2 Product Portfolio
18.2.11.3 Demographic Reach and Achievements
18.2.11.4 Certifications
18.2.12 Others
19 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Pasta Market: Key Industry Highlights, 2018 and 2032
2. North America Pasta Market: Key Industry Highlights, 2018 and 2032
3. North America Pasta Historical Market: Breakup by Type (USD Billion), 2018-2023
4. North America Pasta Market Forecast: Breakup by Type (USD Billion), 2024-2032
5. North America Pasta Historical Market: Breakup by Raw Material (USD Billion), 2018-2023
6. North America Pasta Market Forecast: Breakup by Raw Material (USD Billion), 2024-2032
7. North America Pasta Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
8. North America Pasta Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
9. North America Pasta Historical Market: Breakup by Country (USD Billion), 2018-2023
10. North America Pasta Market Forecast: Breakup by Country (USD Billion), 2024-2032
11. Major Exporting Countries by Value
12. Major Importing Countries by Value
13. Major Exporting Countries by Volume
14. Major Importing Countries by Volume
15. North America Pasta Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 6.33 billion.
The market is expected to grow at a CAGR of 4.3% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 9.31 billion by 2032.
The market is being driven due to increasing demand for easy-to-cook food items and the high disposable incomes of the consumers.
Key trends aiding the market expansion include the introduction of different variants of flavoured pasta along with value-added products and rising demand for wheat and gluten-free pasta.
Countries considered in the market are United States of America and Canada.
Based on raw material, the market segmentations include durum wheat semolina, wheat, barley, maize, among others.
Dried, chilled, and canned pasta are considered in the report.
Key players in the market are Barilla G. e R. Fratelli S.p.A, General Mills Inc., Borges International Group, S.L.U, F.lli De Cecco di Filippo S.p.A, Kraft Heinz Company, Armanino Foods of Distinction, Inc., Philadelphia Macaroni Company, Winland Foods, Inc., Italpasta Ltd., 8th Avenue Food & Provisions (Ronzoni), and La Molisana S.p.A, among others.
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