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North America Protein Bar Market Size, Share, Analysis: By Nature: Organic, Conventional; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Online Stores, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand; Competitive Landscape; 2024-2032
North America Protein Bar Market Outlook
The North America protein bar market size reached USD 1.9 billion in 2023. The market is expected to grow at a CAGR of 6.10% between 2024 and 2032, reaching almost USD 3.25 billion by 2032.
Key Takeaways:
- In 2023, approximately 64.19 million individuals in the United States were enrolled in gym or health club memberships, marking a significant figure in the country's fitness landscape. This surge reflects a growing consciousness toward maintaining good health among consumers, leading to a preference for low-fat and oil-free products. This trend has notably redirected consumer interest toward the protein bar market in North America.
- The United States boasts the highest number of gym memberships globally, with an estimated 64.19 million individuals enrolled. Over the period spanning from 2000 to 2019, gym memberships in the U.S. nearly doubled, increasing from 32.8 million to 64.2 million.
- The industry of gym, health, and fitness clubs in the United States provides employment opportunities for an estimated 823,652 individuals. California stands out as the state with the most health and fitness gyms in the country, totalling 5,123 establishments.
- As of 2022, the United States houses a total of 106,132 fitness businesses, reflecting a slight increase from the previous year's count of 103,626.
The surge in protein bar consumption is primarily driven by heightened consumer awareness of health benefits. Offering substantial protein content (10-20 grams), vitamin B, and 150-200 calories, protein bars are favoured by fitness enthusiasts across North America. The United States leads in consumption, with a burgeoning gym membership of 64.19 million in 2023, spurred by a trend towards exercise and outdoor activities for maintaining good health. In Canada, protein bars are increasingly viewed as convenient meal replacements, driving market growth. Producers are diversifying offerings with varied price ranges and innovative flavours to attract consumers in the North America protein bar market.
Consumer preference is shifting towards wholesome and convenient snacking options like protein bars, driven by increased health consciousness. Recognising the benefits of protein bars in tissue building, weight management, and overall nutrition, consumers are gravitating towards these products. Moreover, the fitness industry's promotion of protein bars as meal replacements further fuels demand. The uncertain global climate has intensified interest in nutritional supplements, leading consumers to prioritise health and wellness through healthier eating habits.
As demand grows, manufacturers are innovating with new flavours and formats to cater to diverse tastes and dietary preferences. This includes introducing flavours like salted caramel and chocolate chip cookie dough and incorporating additional nutrients like fibre and vitamins. Plant-based protein bars are also gaining popularity among vegan consumers, aligning with rising demand for plant-based products driven by environmental and health concerns.
Market players are investing heavily in research and development to expand product lines and enhance market presence. Strategic initiatives such as new product launches, partnerships, and mergers are undertaken to capitalize on the expanding market. As competition intensifies, cost-effective offerings are crucial for market expansion and survival in this dynamic landscape while driving the North America protein bar market development.
Market Segmentation
North America Protein Bar Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Nature
- Organic
- Conventional
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Stores
- Others
Market Breakup by Country
- United States of America
- Canada
Competitive Landscape
Key players are introducing various types or protein bars while also undertaking acquisition activities to stay ahead in the competition.
- Nestlé S.A.
- Kellogg Co.
- PepsiCo, Inc.
- General Mills Inc.
- Mondelez Global Direct Inc.
- Abbott Laboratories Co.
- WorldPantry.com LLC
- KIND LLC
- Caveman Foods LLC
- Lotus Bakeries NV
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Nature |
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| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Protein Bar Market Overview
8.1 Key Industry Highlights
8.2 Global Protein Bar Historical Market (2018-2023)
8.3 Global Protein Bar Market Forecast (2024-2032)
8.4 Global Protein Bar Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 North America Protein Bar Market Overview
9.1 Key Industry Highlights
9.2 North America Protein Bar Historical Market (2018-2023)
9.3 North America Protein Bar Market Forecast (2024-2032)
10 North America Protein Bar Market by Nature
10.1 Organic
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Conventional
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 North America Protein Bar Market by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Convenience Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Online Stores
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 North America Protein Bar Market by Country
12.1 United States of America
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Canada
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators of Demand
13.4 Key Indicators of Price
14 Value Chain Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Nestlé S.A.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Kellogg Co.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 PepsiCo, Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 General Mills Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Mondelez Global Direct Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Abbott Laboratories Co.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 WorldPantry.com LLC
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 KIND LLC
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Caveman Foods LLC
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Lotus Bakeries NV
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Protein Bar Market: Key Industry Highlights, 2018 and 2032
2. North America Protein Bar Market: Key Industry Highlights, 2018 and 2032
3. North America Protein Bar Historical Market: Breakup by Nature (USD Billion), 2018-2023
4. North America Protein Bar Market Forecast: Breakup by Nature (USD Billion), 2024-2032
5. North America Protein Bar Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
6. North America Protein Bar Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
7. North America Protein Bar Historical Market: Breakup by Country (USD Billion), 2018-2023
8. North America Protein Bar Market Forecast: Breakup by Country (USD Billion), 2024-2032
9. North America Protein Bar Market Structure
Key Questions Answered in the Report
The market is estimated to be valued at USD 1.9 billion in 2023.
The market is projected to grow at a CAGR of 6.10% between 2024 and 2032.
The protein bar market is expected to reach USD 3.25 billion in 2032.
The market is categorised according to its nature, which includes organic and conventional.
The key market players are Nestlé S.A., Kellogg Co., PepsiCo, Inc., General Mills Inc., Mondelez Global Direct Inc., Abbott Laboratories Co., WorldPantry.com LLC, KIND LLC, Caveman Foods LLC, Lotus Bakeries NV, and others.
The market is driven by factors that include heightened health awareness, rising demand for convenience food, and increasing investments in research and development activities, among others.
The market is categorised according to its distribution channel, which includes supermarkets and hypermarkets, convenience stores, online stores, and others.
Over half (51%) of adults in the United States regularly enjoy all-purpose snack bars and also explore various other types of bar products. A significant portion, one-quarter, opt for meal replacement bars, while 36% prefer snack or nutrition protein bars. Additionally, 35% opt for fibre bars, and 22% opt for nutrition bars.
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