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North America Toys Market Size, Share, Analysis, Forecast: By Product: Action Figures, Building Sets, Games and Puzzles, Dolls, Sports and Outdoor Toys, Others; By Age Group: Up to 5 Years, Between 5 to 10 Years; By Distribution Channel: Hypermarkets and Supermarkets, Others; Regional Analysis; Competitive Landscape; 2024-2032
North America Toys Market Outlook
The North America toys market size reached a value of approximately USD 33.59 billion in 2023. The market is expected to grow at a CAGR of 3.4% between 2024 and 2032, reaching a value of USD 45.39 billion by 2032.
Key Trends in the Market
Toys refer to objects that is primarily targeted for use by children of various ages, for entertainment, activity, and educational purposes. Depending upon the age and preferences of children, a variety of different toys are available that aid in passing the time while also improving cognitive skills.
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- Technological improvements such as development of app-enabled toys is providing new play experiences to children, aiding the growth of the toys market in North America.
- Rising disposable income and availability of a wide range of toys in countries in North America is bolstering the market. As more toy options become available to parents and sizes of homes become larger, parents are increasing their purchases of toys.
- Increasing demand for environment friendly and sustainable toys is a key trend in the North America toys market, resulting in a surge in toy manufacturers focusing on toys made from recycled materials.
North America Toys Market Analysis
Based on product, the market is segmented into action figures, building sets, games and puzzles, dolls, sports and outdoor toys, and plush, among others. On the basis of age group, the market is divided into up to 5 years, between 5 to 10 years, and above 10 years. By distribution channel, the market is categorised into hypermarkets and supermarkets, departmental stores, and online channels, among others. Based on country, the market is segmented into the United States and Canada.
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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the North America toys market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- MGA Entertainment Inc.
- LEGO System A/S
- Hasbro, Inc.
- Mattel, Inc.
- Tomy Company, Ltd.
- Pop Toy Co.
- Spin Master Ltd.
- Funko, LLC
- Thames & Kosmos, LLC
- NECA/WizKids LLC
- Others
Market Share by Country
United States held a large share of the toy market in North America owing to growing population and rising demand from the consumers. Availability of key manufacturers in United States and presence of a culture to innovate and make creative toys is supporting the growth of the market in the country. Rising disposable income among consumers is allowing them to spend more on entertainment products fuelling the market growth.
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Competitive Landscape
MGA Entertainment Inc. is a toy company founded in 1979 and based in California in the United States. The company is known for manufacturing entertainment and toy products for children.
Hasbro, Inc. was founded in 1923 is based in Rhode Island in the United States. This plastic multinational company manufactures play and entertainment consumer goods such as action figures, and board games.
Mattel Inc. was established in 1945 and has its headquarters in California, United States. This toy company is indulged in designing, manufacturing, marketing, and distributing a variety of toys such as barbie dolls and hot wheels vehicles.
Other market players include LEGO System A/S, Tomy Company, Ltd., Pop Toy Co., Spin Master Ltd., Funko, LLC, Thames & Kosmos, LLC, and NECA/WizKids LLC, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Age Group |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 North America
6.2 Regional
7 Opportunities and Challenges in the Market
8 North America Toys Market Overview
8.1 North America Toys Historical Market (2018-2023)
8.2 North America Toys Market Forecast (2024-2032)
9 North America Toys Market by Product
9.1 Action Figures
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Building Sets
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Games and Puzzles
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Dolls
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5 Sports and Outdoor Toys
9.5.1 Historical Trend (2018-2023)
9.5.2 Forecast Trend (2024-2032)
9.6 Plush
9.6.1 Historical Trend (2018-2023)
9.6.2 Forecast Trend (2024-2032)
9.7 Vehicles
9.7.1 Historical Trend (2018-2023)
9.7.2 Forecast Trend (2024-2032)
9.7 Others
10 North America Toys Market by Age Group
10.1 Up to 5 Years
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Between 5 to 10 Years
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Above 10 Years
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
11 North America Toys Market by Distribution Channel
11.1 Hypermarkets and Supermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Speciality Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Online Channels
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 North America Toys Market by Country
12.1 United States
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Canada
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Trade Data Analysis
14.1 Major Exporting Countries
14.1.1 By Value
14.1.2 By Volume
14.2 Major Importing Countries
14.2.1 By Value
14.2.2 By Volume
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 MGA Entertainment Inc
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 LEGO System A/S
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Hasbro, Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Mattel, Inc
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Tomy Company, Ltd.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Pop Toy Co.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Spin Master Ltd.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Funko, LLC
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Thames & Kosmos, LLC.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 NECA/WizKids LLC
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Toys Market: Key Industry Highlights, 2018 and 2032
2. North America Toys Historical Market: Breakup by Product (USD Million), 2018-2023
3. North America Toys Market Forecast: Breakup by Product (USD Million), 2024-2032
4. North America Toys Historical Market: Breakup by Age Group (USD Million), 2018-2023
5. North America Toys Market Forecast: Breakup by Age Group (USD Million), 2024-2032
6. North America Toys Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7. North America Toys Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8. North America Toys Historical Market: Breakup by Country (USD Million), 2018-2023
9. North America Toys Market Forecast: Breakup by Country (USD Million), 2024-2032
10. Major Exporting Countries by Value
11. Major Importing Countries by Value
12. Major Exporting Countries by Volume
13. Major Exporting Countries by Volume
14. North America Toys Market Structure
Key Questions Answered in the Report
The toys market size in North America reached a value of approximately USD 33.59 billion in 2023.
The market is expected to grow at a CAGR of 3.4% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 45.39 billion by 2032.
The key drivers in the market are rising number of children, increasing disposable income, growing awareness of the advantages of toys, and increasing accessibility of various toys.
The key trends of the market are incorporation of technology in toys, increasing importance of outdoor play, rising importance of sustainability, and growing preference for educational toys.
The major countries in the market are the United States and Canada.
The various distribution channel for toys are hypermarkets and supermarkets, departmental stores, and online channels, among others.
Key players in the North America toys market are MGA Entertainment Inc., LEGO System A/S, Hasbro, Inc., Mattel, Inc., Tomy Company, Ltd., Pop Toy Co., Spin Master Ltd., Funko, LLC, Thames & Kosmos, LLC, and NECA/WizKids LLC, among others.
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