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North America Toys Market

North America Toys Market Share, Analysis, Forecast: By Product: Action Figures, Building Sets, Games and Puzzles, Dolls, Sports and Outdoor Toys, Others; By Age Group: Up to 5 Years, Between 5 to 10 Years, Above 10 Years; By Distribution Channel: Hypermarkets and Supermarkets, Others; Regional Analysis; Competitive Landscape; 2024-2032

North America Toys Market Outlook

The North America toys market size reached a value of approximately USD 33.59 billion in 2023. The market is expected to grow at a CAGR of 3.4% between 2024 and 2032, reaching a value of USD 45.39 billion by 2032.

 

Key Trends in the Market

Toys refer to objects that is primarily targeted for use by children of various ages, for entertainment, activity, and educational purposes. Depending upon the age and preferences of children, a variety of different toys are available that aid in passing the time while also improving cognitive skills.

 

North America Toys Market

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  • Technological improvements such as development of app-enabled toys is providing new play experiences to children, aiding the growth of the toys market in North America.
  • Rising disposable income and availability of a wide range of toys in countries in North America is bolstering the market. As more toy options become available to parents and sizes of homes become larger, parents are increasing their purchases of toys.
  • Increasing demand for environment friendly and sustainable toys is a key trend in the North America toys market, resulting in a surge in toy manufacturers focusing on toys made from recycled materials.

 

North America Toys Market Analysis

Based on product, the market is segmented into action figures, building sets, games and puzzles, dolls, sports and outdoor toys, and plush, among others. On the basis of age group, the market is divided into up to 5 years, between 5 to 10 years, and above 10 years. By distribution channel, the market is categorised into hypermarkets and supermarkets, departmental stores, and online channels, among others. Based on country, the market is segmented into the United States and Canada.

 

North America Toys Market

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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the North America toys market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

 

  • MGA Entertainment Inc.
  • LEGO System A/S
  • Hasbro, Inc.
  • Mattel, Inc.
  • Tomy Company, Ltd.
  • Pop Toy Co.
  • Spin Master Ltd.
  • Funko, LLC
  • Thames & Kosmos, LLC
  • NECA/WizKids LLC
  • Others

 

Market Share by Country

United States held a large share of the toy market in North America owing to growing population and rising demand from the consumers. Availability of key manufacturers in United States and presence of a culture to innovate and make creative toys is supporting the growth of the market in the country. Rising disposable income among consumers is allowing them to spend more on entertainment products fuelling the market growth.

 

North America Toys Market

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Competitive Landscape

MGA Entertainment Inc. is a toy company founded in 1979 and based in California in the United States. The company is known for manufacturing entertainment and toy products for children.

 

Hasbro, Inc. was founded in 1923 is based in Rhode Island in the United States. This plastic multinational company manufactures play and entertainment consumer goods such as action figures, and board games.

 

Mattel Inc. was established in 1945 and has its headquarters in California, United States. This toy company is indulged in designing, manufacturing, marketing, and distributing a variety of toys such as barbie dolls and hot wheels vehicles.

 

Other market players include LEGO System A/S, Tomy Company, Ltd., Pop Toy Co., Spin Master Ltd., Funko, LLC, Thames & Kosmos, LLC, and NECA/WizKids LLC, among others.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product
  • Age Group
  • Distribution Channel
  • Region
Breakup by Product
  • Action Figures
  • Building Sets
  • Games and Puzzles
  • Dolls
  • Sports and Outdoor Toys
  • Plush
  • Vehicles
  • Others
Breakup by Age Group
  • Up to 5 Years
  • Between 5 to 10 Years
  • Above 10 Years
Breakup by Distribution Channel
  • Hypermarkets and Supermarkets
  • Departmental Stores
  • Online Channels
  • Others
Breakup by Region
  • United States
  • Canada
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • MGA Entertainment Inc
  • LEGO System A/S
  • Hasbro, Inc.
  • Mattel, Inc
  • Tomy Company, Ltd.
  • Pop Toy Co.
  • Spin Master Ltd.
  • Funko, LLC
  • Thames & Kosmos, LLC.
  • NECA/WizKids LLC
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    North America
    6.2    Regional
7    Opportunities and Challenges in the Market
8    North America Toys Market Overview

    8.1    North America Toys Historical Market (2018-2023)
    8.2    North America Toys Market Forecast (2024-2032)
9    North America Toys Market by Product
    9.1    Action Figures
        9.1.1    Historical Trend (2018-2023)
        9.1.2    Forecast Trend (2024-2032)
    9.2    Building Sets
        9.2.1    Historical Trend (2018-2023)
        9.2.2    Forecast Trend (2024-2032)
    9.3    Games and Puzzles
        9.3.1    Historical Trend (2018-2023)
        9.3.2    Forecast Trend (2024-2032)
    9.4    Dolls
        9.4.1    Historical Trend (2018-2023)
        9.4.2    Forecast Trend (2024-2032)
    9.5    Sports and Outdoor Toys
        9.5.1    Historical Trend (2018-2023)
        9.5.2    Forecast Trend (2024-2032)
    9.6    Plush
        9.6.1    Historical Trend (2018-2023)
        9.6.2    Forecast Trend (2024-2032)
    9.7    Vehicles
        9.7.1    Historical Trend (2018-2023)
        9.7.2    Forecast Trend (2024-2032)
    9.7    Others
10    North America Toys Market by Age Group
    10.1    Up to 5 Years
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Between 5 to 10 Years
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    Above 10 Years
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
11    North America Toys Market by Distribution Channel
    11.1    Hypermarkets and Supermarkets
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Speciality Stores
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
    11.3    Online Channels
        11.3.1    Historical Trend (2018-2023)
        11.3.2    Forecast Trend (2024-2032)
    11.4    Others
12    North America Toys Market by Country
    12.1    United States
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Canada
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
13    Market Dynamics
    13.1    SWOT Analysis
        13.1.1    Strengths
        13.1.2    Weaknesses
        13.1.3    Opportunities
        13.1.4    Threats
    13.2    Porter’s Five Forces Analysis
        13.2.1    Supplier’s Power
        13.2.2    Buyer’s Power
        13.2.3    Threat of New Entrants
        13.2.4    Degree of Rivalry
        13.2.5    Threat of Substitutes
    13.3    Key Indicators for Demand
    13.4    Key Indicators for Price
14    Trade Data Analysis
    14.1    Major Exporting Countries 
        14.1.1    By Value
        14.1.2    By Volume
    14.2    Major Importing Countries 
        14.2.1    By Value
        14.2.2    By Volume
15    Competitive Landscape
   
15.1    Market Structure
    15.2    Company Profiles
        15.2.1    MGA Entertainment Inc
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    LEGO System A/S
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Hasbro, Inc.
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Mattel, Inc
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Tomy Company, Ltd.
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Pop Toy Co.
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Spin Master Ltd.
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Funko, LLC
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    Thames & Kosmos, LLC.
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    NECA/WizKids LLC
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Others
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    North America Toys Market: Key Industry Highlights, 2018 and 2032
2.    North America Toys Historical Market: Breakup by Product (USD Million), 2018-2023
3.    North America Toys Market Forecast: Breakup by Product (USD Million), 2024-2032
4.    North America Toys Historical Market: Breakup by Age Group (USD Million), 2018-2023
5.    North America Toys Market Forecast: Breakup by Age Group (USD Million), 2024-2032
6.    North America Toys Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7.    North America Toys Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8.    North America Toys Historical Market: Breakup by Country (USD Million), 2018-2023
9.    North America Toys Market Forecast: Breakup by Country (USD Million), 2024-2032
10.    Major Exporting Countries by Value
11.    Major Importing Countries by Value
12.    Major Exporting Countries by Volume
13.    Major Exporting Countries by Volume
14.    North America Toys Market Structure

Key Questions Answered in the Report

The toys market size in North America reached a value of approximately USD 33.59 billion in 2023.

The market is expected to grow at a CAGR of 3.4% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 45.39 billion by 2032.

The key drivers in the market are rising number of children, increasing disposable income, growing awareness of the advantages of toys, and increasing accessibility of various toys.

The key trends of the market are incorporation of technology in toys, increasing importance of outdoor play, rising importance of sustainability, and growing preference for educational toys.

The major countries in the market are the United States and Canada.

The various distribution channel for toys are hypermarkets and supermarkets, departmental stores, and online channels, among others.

Key players in the North America toys market are MGA Entertainment Inc., LEGO System A/S, Hasbro, Inc., Mattel, Inc., Tomy Company, Ltd., Pop Toy Co., Spin Master Ltd., Funko, LLC, Thames & Kosmos, LLC, and NECA/WizKids LLC, among others.

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