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The global nutrition powder market size is expected to grow at a CAGR of 4.90% during the forecast period of 2023-2028. The growth of the market can be attributed to the growing awareness about the importance of intaking nutrition content and to the increasing consumer preference for personalised dietary supplements.
Nutrition powders are dietary supplement products that provide various nutrients, such as proteins, vitamins, and minerals, among others. The most common type of nutrition powder found in the market includes protein powder. Nutrition powders are usually made from plants, eggs, or milk.
Based on product type, the market can be segmented into egg protein, pea protein, casein protein, brown rice protein, hemp protein, mixed plant protein, and whey protein, among others. Based on the distribution channel, the market can be bifurcated into hypermarkets and supermarkets, speciality and drug stores, online stores, institutional sales, and convenience stores. The regional markets can be divided into North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the nutrition powder companies, covering their competitive landscape and the latest developments like mergers, acquisitions, investments and expansion plans.
Based on product type, the market can be segmented into egg protein, pea protein, casein protein, brown rice protein, hemp protein, mixed plant protein, and whey protein, among others.
The whey protein segment is expected to hold a significant share of the market owing to the rising utilisation of supplementary products by professional athletes, bodybuilders, and people who want additional protein in their diet. It is widely used by people as it provides several benefits, including water solubility, and it is a complete protein source which contains all the essential amino acids necessary for muscle repair and protein synthesis.
Based on distribution channels, the market divisions include hypermarkets and supermarkets, speciality and drug stores, online stores, institutional sales, and convenience stores.
Among these distribution channels, the convenience store segment is expected to hold a significant market share owing to the wide variety of products available in the store. It essentially becomes a “One-Stop” shopping point. Convenience stores are very accessible and are mostly available in every neighbourhood.
The online store segment is likely to witness robust growth during the forecast period owing to its accessibility and the wide range of products it offers to the customer. The rising technological developments for network and internet penetration in emerging nations can provide further opportunities for growth.
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Bright Lifecare Private Limited (MuscleBlaze) is a manufacturing and distribution companies for health/sports supplements, vitamins and other heath/wellness products. The company provides their products through their brands including Muscleblaze, TrueBasics, HealthKart, and Incredio, among others.
Ultimate Nutrition Inc. is a nutrition supplement and active lifestyle company founded in 1979. The company introduced multiple products, such as Pre Gold, Cheat Code, Gold Burn, NutriMEAL, JackT, Chicken Protein Isolate, Clean Whey, and Natural Gainz, among others, through extensive research and development.
The company specialises in health, fitness, nutrition, sports nutrition, supplements, protein, and amino acids, among others.
PreMark Health Science is a wellness and fitness service that is focused on providing end-to-end product solutions for nutrition and personal care products. The company was founded in 1981 and has been operating in the industry with a specialization in nutrition and cosmetic products, powders, capsules, tablets, skin care products, nutrition, and body-building supplements.
The company is based in Texas, United States, with a climate-controlled 75,000-square-foot manufacturing facility.
Other market players include (Health Sciences International Inc.) MuscleTech® and Superior Supplement Manufacturing, among others.
REPORT FEATURES | DETAILS |
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Base Year | 2022 |
Historical Period | 2018-2022 |
Forecast Period | 2023-2028 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Product Type |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Nutrition Powder Market Analysis
8.1 Key Industry Highlights
8.2 Global Nutrition Powder Historical Market (2018-2022)
8.3 Global Nutrition Powder Market Forecast (2023-2028)
8.4 Global Nutrition Powder Market by Source
8.5 Global Nutrition Powder Market by Product Type
8.5.1 Egg Protein
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Pea Protein
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Casein Protein
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 Brown Rice Protein
8.5.4.1 Market Share
8.5.4.2 Historical Trend (2018-2022)
8.5.4.3 Forecast Trend (2023-2028)
8.5.5 Hemp Protein
8.5.5.1 Market Share
8.5.5.2 Historical Trend (2018-2022)
8.5.5.3 Forecast Trend (2023-2028)
8.5.6 Mixed Plant Protein
8.5.6.1 Market Share
8.5.6.2 Historical Trend (2018-2022)
8.5.6.3 Forecast Trend (2023-2028)
8.5.7 Whey Protein
8.5.7.1 Market Share
8.5.7.2 Historical Trend (2018-2022)
8.5.7.3 Forecast Trend (2023-2028)
8.5.8 Others
8.6 Global Nutrition Powder Market by Distribution Channel
8.6.1 Hypermarkets and Supermarkets
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Speciality and Drug Stores
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.6.3 Online Stores
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2022)
8.6.3.3 Forecast Trend (2023-2028)
8.6.4 Institutional Sales
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2022)
8.6.4.3 Forecast Trend (2023-2028)
8.6.5 Convenience Stores
8.6.5.1 Market Share
8.6.5.2 Historical Trend (2018-2022)
8.6.5.3 Forecast Trend (2023-2028)
8.7 Global Nutrition Powder Market by Region
8.7.1 North America
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2022)
8.7.1.3 Forecast Trend (2023-2028)
8.7.2 Europe
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2022)
8.7.2.3 Forecast Trend (2023-2028)
8.7.3 Asia Pacific
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2022)
8.7.3.3 Forecast Trend (2023-2028)
8.7.4 Latin America
8.7.4.1 Market Share
8.7.4.2 Historical Trend (2018-2022)
8.7.4.3 Forecast Trend (2023-2028)
8.7.5 Middle East and Africa
8.7.5.1 Market Share
8.7.5.2 Historical Trend (2018-2022)
8.7.5.3 Forecast Trend (2023-2028)
9 North America Nutrition Powder Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2022)
9.1.3 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2022)
9.2.3 Forecast Trend (2023-2028)
10 Europe Nutrition Powder Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2022)
10.3.3 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2022)
10.4.3 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Nutrition Powder Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2022)
11.3.3 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2022)
11.4.3 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2022)
11.5.3 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Nutrition Powder Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2022)
12.1.3 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2022)
12.2.3 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2022)
12.3.3 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Nutrition Powder Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2022)
13.1.3 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2022)
13.2.3 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2022)
13.3.3 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2022)
13.4.3 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Bright Lifecare Private Limited (MuscleBlaze)
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Ultimate Nutrition Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 (Health Sciences International Inc.) MuscleTech®
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Superior Supplement Manufacturing
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 PreMark Health Science
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Nutrition Powder Market: Key Industry Highlights, 2018 and 2028
2. Global Nutrition Powder Historical Market: Breakup by Product Type (USD Million), 2018-2022
3. Global Nutrition Powder Market Forecast: Breakup by Product Type (USD Million), 2023-2028
4. Global Nutrition Powder Historical Market: Breakup by Distribution Channel (USD Million), 2018-2022
5. Global Nutrition Powder Market Forecast: Breakup by Distribution Channel (USD Million), 2023-2028
6. Global Nutrition Powder Historical Market: Breakup by Region (USD Million), 2018-2022
7. Global Nutrition Powder Market Forecast: Breakup by Region (USD Million), 2023-2028
8. North America Nutrition Powder Historical Market: Breakup by Country (USD Million), 2018-2022
9. North America Nutrition Powder Market Forecast: Breakup by Country (USD Million), 2023-2028
10. Europe Nutrition Powder Historical Market: Breakup by Country (USD Million), 2018-2022
11. Europe Nutrition Powder Market Forecast: Breakup by Country (USD Million), 2023-2028
12. Asia Pacific Nutrition Powder Historical Market: Breakup by Country (USD Million), 2018-2022
13. Asia Pacific Nutrition Powder Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Latin America Nutrition Powder Historical Market: Breakup by Country (USD Million), 2018-2022
15. Latin America Nutrition Powder Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Middle East and Africa Nutrition Powder Historical Market: Breakup by Country (USD Million), 2018-2022
17. Middle East and Africa Nutrition Powder Market Forecast: Breakup by Country (USD Million), 2023-2028
18. North America Historical Price Trends and Forecast 2018-2028
19. Europe Historical Price Trends and Forecast 2018-2028
20. Asia Pacific Historical Price Trends and Forecast 2018-2028
21. Latin America Historical Price Trends and Forecast 2018-2028
22. Middle East and Africa Historical Price Trends and Forecast 2018-2028
23. Global Nutrition Powder Market Structure
The market for nutrition powder is likely to grow at a CAGR of 4.90% during the period 2023-2028.
The market growth is driven by the growing health awareness among people and the increasing demand for dietary supplements and immunity-boosting supplements.
The growing focus of market players on developing new and innovative products and the rising number of approved nutritional products is expected to deliver new growth opportunities to the market.
The regional markets for the market include North America, Europe, the Asia Pacific, Latin America, the Middle East, and Africa.
The products available in the market include egg protein, pea protein, casein protein, brown rice protein, hemp protein, mixed plant protein, and whey protein, among others.
The market utilizes different distribution channels including hypermarkets and supermarkets, speciality and drug stores, online stores, institutional sales, and convenience stores.
The key players in the market include Bright Lifecare Private Limited (MuscleBlaze), Ultimate Nutrition Inc., (Health Sciences International Inc.) MuscleTech®, Superior Supplement Manufacturing, and PreMark Health Science, among others.
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