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Global Nutrition Powder Market Share, Size, Growth, Trends, Analysis, Forecast: By Product Type: Egg Protein, Pea Protein, Casein Protein, Brown Rice Protein, Hemp Protein, Mixed Plant Protein, Whey Protein, Others; By Distribution Channel: Hypermarkets and Supermarkets, Others; Regional Analysis; Competitive Landscape; 2023-2028

Global Nutrition Powder Market Outlook

The global nutrition powder market size is expected to grow at a CAGR of 4.90% during the forecast period of 2023-2028. The growth of the market can be attributed to the growing awareness about the importance of intaking nutrition content and to the increasing consumer preference for personalised dietary supplements.

 

Global Nutrition Powder Market Trends

Nutrition powders are dietary supplement products that provide various nutrients, such as proteins, vitamins, and minerals, among others. The most common type of nutrition powder found in the market includes protein powder. Nutrition powders are usually made from plants, eggs, or milk.

 

  • The surging demand for dietary supplements that contain immunity-boosting properties is propelling the market growth. The demand for such products has increased exponentially, especially after the COVID-19 pandemic.
  • The rising consumer health awareness has created a shift in consumer preference and the demand for personalized dietary supplements has grown significantly. Consumers are more inclined to consume natural and healthy products, and this can significantly aid the nutrition powder market development.
  • Increased accessibility to dietary products through rapid development of online retail stores and e-commerce has significantly aided the nutrition powder market expansion. Increased internet penetration and e-commerce platforms have provided the market with increased visibility while propelling its reach in multiple market regions.

 

Global Nutrition Powder Market Analysis

Based on product type, the market can be segmented into egg protein, pea protein, casein protein, brown rice protein, hemp protein, mixed plant protein, and whey protein, among others. Based on the distribution channel, the market can be bifurcated into hypermarkets and supermarkets, speciality and drug stores, online stores, institutional sales, and convenience stores. The regional markets can be divided into North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa.

 

The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the nutrition powder companies, covering their competitive landscape and the latest developments like mergers, acquisitions, investments and expansion plans. 

 

  • Bright Lifecare Private Limited (MuscleBlaze)
  • Ultimate Nutrition Inc.
  • (Health Sciences International Inc.) MuscleTech®
  • Superior Supplement Manufacturing
  • PreMark Health Science
  • Others

 

Types of Nutrition Powder Products in the Market

Based on product type, the market can be segmented into egg protein, pea protein, casein protein, brown rice protein, hemp protein, mixed plant protein, and whey protein, among others.

 

The whey protein segment is expected to hold a significant share of the market owing to the rising utilisation of supplementary products by professional athletes, bodybuilders, and people who want additional protein in their diet. It is widely used by people as it provides several benefits, including water solubility, and it is a complete protein source which contains all the essential amino acids necessary for muscle repair and protein synthesis.

 

Various Distribution Channels Used for Nutrition Powders

Based on distribution channels, the market divisions include hypermarkets and supermarkets, speciality and drug stores, online stores, institutional sales, and convenience stores.

 

Among these distribution channels, the convenience store segment is expected to hold a significant market share owing to the wide variety of products available in the store. It essentially becomes a “One-Stop” shopping point. Convenience stores are very accessible and are mostly available in every neighbourhood.

 

The online store segment is likely to witness robust growth during the forecast period owing to its accessibility and the wide range of products it offers to the customer. The rising technological developments for network and internet penetration in emerging nations can provide further opportunities for growth.

 

Competitive Landscape

Bright Lifecare Private Limited (MuscleBlaze) is a manufacturing and distribution companies for health/sports supplements, vitamins and other heath/wellness products. The company provides their products through their brands including Muscleblaze, TrueBasics, HealthKart, and Incredio, among others.

 

Ultimate Nutrition Inc. is a nutrition supplement and active lifestyle company founded in 1979. The company introduced multiple products, such as Pre Gold, Cheat Code, Gold Burn, NutriMEAL, JackT, Chicken Protein Isolate, Clean Whey, and Natural Gainz, among others, through extensive research and development.

 

The company specialises in health, fitness, nutrition, sports nutrition, supplements, protein, and amino acids, among others.

 

PreMark Health Science is a wellness and fitness service that is focused on providing end-to-end product solutions for nutrition and personal care products. The company was founded in 1981 and has been operating in the industry with a specialization in nutrition and cosmetic products, powders, capsules, tablets, skin care products, nutrition, and body-building supplements.

 

The company is based in Texas, United States, with a climate-controlled 75,000-square-foot manufacturing facility.

 

Other market players include (Health Sciences International Inc.) MuscleTech® and Superior Supplement Manufacturing, among others.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Distribution Channel
  • Region
Breakup by Product Type
  • Egg Protein
  • Pea Protein
  • Casein Protein
  • Brown Rice Protein
  • Hemp Protein
  • Mixed Plant Protein
  • Whey Protein
  • Others
Breakup by Distribution Channel
  • Hypermarkets and Supermarkets
  • Speciality and Drug Stores
  • Online Stores
  • Institutional Sales
  • Convenience Stores
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Bright Lifecare Private Limited (MuscleBlaze)
  • Ultimate Nutrition Inc.
  • (Health Sciences International Inc.) MuscleTech®
  • Superior Supplement Manufacturing
  • PreMark Health Science
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Nutrition Powder Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Nutrition Powder Historical Market (2018-2022) 
    8.3    Global Nutrition Powder Market Forecast (2023-2028)
    8.4    Global Nutrition Powder Market by Source
    8.5    Global Nutrition Powder Market by Product Type
        8.5.1    Egg Protein 
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2018-2022)
            8.5.1.3    Forecast Trend (2023-2028)
        8.5.2    Pea Protein
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2018-2022)
            8.5.2.3    Forecast Trend (2023-2028)
        8.5.3    Casein Protein
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2018-2022)
            8.5.3.3    Forecast Trend (2023-2028)
        8.5.4    Brown Rice Protein
            8.5.4.1    Market Share
            8.5.4.2    Historical Trend (2018-2022)
            8.5.4.3    Forecast Trend (2023-2028)
        8.5.5    Hemp Protein
            8.5.5.1    Market Share
            8.5.5.2    Historical Trend (2018-2022)
            8.5.5.3    Forecast Trend (2023-2028)
        8.5.6    Mixed Plant Protein
            8.5.6.1    Market Share
            8.5.6.2    Historical Trend (2018-2022)
            8.5.6.3    Forecast Trend (2023-2028)
        8.5.7    Whey Protein
            8.5.7.1    Market Share
            8.5.7.2    Historical Trend (2018-2022)
            8.5.7.3    Forecast Trend (2023-2028)
        8.5.8    Others
    8.6    Global Nutrition Powder Market by Distribution Channel
        8.6.1    Hypermarkets and Supermarkets
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2018-2022)
            8.6.1.3    Forecast Trend (2023-2028)
        8.6.2    Speciality and Drug Stores
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2018-2022)
            8.6.2.3    Forecast Trend (2023-2028)
        8.6.3    Online Stores
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2018-2022)
            8.6.3.3    Forecast Trend (2023-2028)
        8.6.4    Institutional Sales
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2018-2022)
            8.6.4.3    Forecast Trend (2023-2028)
        8.6.5    Convenience Stores
            8.6.5.1    Market Share
            8.6.5.2    Historical Trend (2018-2022)
            8.6.5.3    Forecast Trend (2023-2028)
    8.7    Global Nutrition Powder Market by Region
        8.7.1    North America
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2018-2022) 
            8.7.1.3    Forecast Trend (2023-2028)
        8.7.2    Europe
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2018-2022) 
            8.7.2.3    Forecast Trend (2023-2028)
        8.7.3    Asia Pacific
            8.7.3.1    Market Share
            8.7.3.2    Historical Trend (2018-2022) 
            8.7.3.3    Forecast Trend (2023-2028)
        8.7.4    Latin America
            8.7.4.1    Market Share
            8.7.4.2    Historical Trend (2018-2022) 
            8.7.4.3    Forecast Trend (2023-2028)
        8.7.5    Middle East and Africa
            8.7.5.1    Market Share
            8.7.5.2    Historical Trend (2018-2022) 
            8.7.5.3    Forecast Trend (2023-2028)
9    North America Nutrition Powder Market Analysis
    9.1    United States of America 
        9.1.1    Market Share
        9.1.2    Historical Trend (2018-2022) 
        9.1.3    Forecast Trend (2023-2028)
    9.2    Canada
        9.2.1    Market Share
        9.2.2    Historical Trend (2018-2022) 
        9.2.3    Forecast Trend (2023-2028)
10    Europe Nutrition Powder Market Analysis
    10.1    United Kingdom
        10.1.1    Market Share
        10.1.2    Historical Trend (2018-2022) 
        10.1.3    Forecast Trend (2023-2028)
    10.2    Germany
        10.2.1    Market Share
        10.2.2    Historical Trend (2018-2022) 
        10.2.3    Forecast Trend (2023-2028)
    10.3    France
        10.3.1    Market Share
        10.3.2    Historical Trend (2018-2022) 
        10.3.3    Forecast Trend (2023-2028)
    10.4    Italy
        10.4.1    Market Share
        10.4.2    Historical Trend (2018-2022) 
        10.4.3    Forecast Trend (2023-2028)
    10.5    Others
11    Asia Pacific Nutrition Powder Market Analysis
    11.1    China
        11.1.1    Market Share
        11.1.2    Historical Trend (2018-2022) 
        11.1.3    Forecast Trend (2023-2028)
    11.2    Japan
        11.2.1    Market Share
        11.2.2    Historical Trend (2018-2022) 
        11.2.3    Forecast Trend (2023-2028)
    11.3    India
        11.3.1    Market Share
        11.3.2    Historical Trend (2018-2022) 
        11.3.3    Forecast Trend (2023-2028)
    11.4    ASEAN
        11.4.1    Market Share
        11.4.2    Historical Trend (2018-2022) 
        11.4.3    Forecast Trend (2023-2028)
    11.5    Australia
        11.5.1    Market Share
        11.5.2    Historical Trend (2018-2022) 
        11.5.3    Forecast Trend (2023-2028)
    11.6    Others
12    Latin America Nutrition Powder Market Analysis
    12.1    Brazil
        12.1.1    Market Share
        12.1.2    Historical Trend (2018-2022) 
        12.1.3    Forecast Trend (2023-2028)
    12.2    Argentina
        12.2.1    Market Share
        12.2.2    Historical Trend (2018-2022) 
        12.2.3    Forecast Trend (2023-2028)
    12.3    Mexico
        12.3.1    Market Share
        12.3.2    Historical Trend (2018-2022) 
        12.3.3    Forecast Trend (2023-2028)
    12.4    Others
13    Middle East and Africa Nutrition Powder Market Analysis
    13.1    Saudi Arabia
        13.1.1    Market Share
        13.1.2    Historical Trend (2018-2022) 
        13.1.3    Forecast Trend (2023-2028)
    13.2    United Arab Emirates
        13.2.1    Market Share
        13.2.2    Historical Trend (2018-2022) 
        13.2.3    Forecast Trend (2023-2028)
    13.3    Nigeria
        13.3.1    Market Share
        13.3.2    Historical Trend (2018-2022) 
        13.3.3    Forecast Trend (2023-2028)
    13.4    South Africa
        13.4.1    Market Share
        13.4.2    Historical Trend (2018-2022) 
        13.4.3    Forecast Trend (2023-2028)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Bright Lifecare Private Limited (MuscleBlaze)
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Ultimate Nutrition Inc.
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    (Health Sciences International Inc.) MuscleTech®
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Superior Supplement Manufacturing
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    PreMark Health Science
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Others
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Nutrition Powder Market: Key Industry Highlights, 2018 and 2028
2.    Global Nutrition Powder Historical Market: Breakup by Product Type (USD Million), 2018-2022
3.    Global Nutrition Powder Market Forecast: Breakup by Product Type (USD Million), 2023-2028
4.    Global Nutrition Powder Historical Market: Breakup by Distribution Channel (USD Million), 2018-2022
5.    Global Nutrition Powder Market Forecast: Breakup by Distribution Channel (USD Million), 2023-2028
6.    Global Nutrition Powder Historical Market: Breakup by Region (USD Million), 2018-2022
7.    Global Nutrition Powder Market Forecast: Breakup by Region (USD Million), 2023-2028
8.    North America Nutrition Powder Historical Market: Breakup by Country (USD Million), 2018-2022
9.    North America Nutrition Powder Market Forecast: Breakup by Country (USD Million), 2023-2028
10.    Europe Nutrition Powder Historical Market: Breakup by Country (USD Million), 2018-2022
11.    Europe Nutrition Powder Market Forecast: Breakup by Country (USD Million), 2023-2028
12.    Asia Pacific Nutrition Powder Historical Market: Breakup by Country (USD Million), 2018-2022
13.    Asia Pacific Nutrition Powder Market Forecast: Breakup by Country (USD Million), 2023-2028
14.    Latin America Nutrition Powder Historical Market: Breakup by Country (USD Million), 2018-2022
15.    Latin America Nutrition Powder Market Forecast: Breakup by Country (USD Million), 2023-2028
16.    Middle East and Africa Nutrition Powder Historical Market: Breakup by Country (USD Million), 2018-2022
17.    Middle East and Africa Nutrition Powder Market Forecast: Breakup by Country (USD Million), 2023-2028
18.    North America Historical Price Trends and Forecast 2018-2028
19.    Europe Historical Price Trends and Forecast 2018-2028
20.    Asia Pacific Historical Price Trends and Forecast 2018-2028
21.    Latin America Historical Price Trends and Forecast 2018-2028
22.    Middle East and Africa Historical Price Trends and Forecast 2018-2028
23.    Global Nutrition Powder Market Structure

Key Questions Answered in the Report

The market for nutrition powder is likely to grow at a CAGR of 4.90% during the period 2023-2028.

The market growth is driven by the growing health awareness among people and the increasing demand for dietary supplements and immunity-boosting supplements.

The growing focus of market players on developing new and innovative products and the rising number of approved nutritional products is expected to deliver new growth opportunities to the market.

The regional markets for the market include North America, Europe, the Asia Pacific, Latin America, the Middle East, and Africa.

The products available in the market include egg protein, pea protein, casein protein, brown rice protein, hemp protein, mixed plant protein, and whey protein, among others.

The market utilizes different distribution channels including hypermarkets and supermarkets, speciality and drug stores, online stores, institutional sales, and convenience stores.

The key players in the market include Bright Lifecare Private Limited (MuscleBlaze), Ultimate Nutrition Inc., (Health Sciences International Inc.) MuscleTech®, Superior Supplement Manufacturing, and PreMark Health Science, among others.

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