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Companies

Global Online Advertising Market Size, Trends, Forecast: By Type: Search Engine Advertising/Search Engine Marketing, Social Media Advertising, Video Advertising, Online Classifieds Ads, Others; By End Use: Automotive, Retail, Healthcare, BFSI, Telecom, Others; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032

Competitive Landscape

Verizon Communications Inc., established in 2000, is a leading technology and communication service provider. It is headquartered in New York, the United States, and provides data, video, and voice solutions and services on its platforms and networks. Through its innovative solutions, the company aims to meet evolving customer demand for reliable network connectivity, mobility, control, and security.

 

LinkedIn Corporation, launched in 2003, is a leading professional network company that is headquartered in California, the United States. The company was acquired by Microsoft Corporation in 2016 and gains revenue from advertising sales, membership solutions, and recruitment solutions.

 

HULU, LLC, headquartered in California, the United States, is a premium streaming service that offers live and on-demand entertainment. Its service, Hulu + Live TV, offers a combination of access to more than 90 entertainment, live news, and sports TV channels.

 

Other online advertising market players include Google LLC, Facebook, Inc., Microsoft Corporation, Amazon.com, Inc, X Corporation, Yahoo Inc., and Adobe Inc, among others.

 

Online Advertising Market Report Snapshots

Online Advertising Market Size

Online Advertising Market Analysis

Online Advertising Market Share

Online Advertising Companies

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description
  
    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Online Advertising Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Online Advertising Historical Market (2018-2023) 
    8.3    Global Online Advertising Market Forecast (2024-2032)
    8.4    Global Online Advertising Market by Type
        8.4.1    Search Engine Advertising/Search Engine Marketing
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Social Media Advertising
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
        8.4.3    Video Advertising
            8.4.3.1    Historical Trend (2018-2023)
            8.4.3.2    Forecast Trend (2024-2032)
        8.4.4    Online Classifieds Ads
            8.4.4.1    Historical Trend (2018-2023)
            8.4.4.2    Forecast Trend (2024-2032)
        8.4.5    Others
    8.5    Global Online Advertising Market by End Use
        8.5.1    Automotive
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Retail
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Healthcare 
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
        8.5.4    BFSI 
            8.5.4.1    Historical Trend (2018-2023)
            8.5.4.2    Forecast Trend (2024-2032)
        8.5.5    Telecom 
            8.5.5.1    Historical Trend (2018-2023)
            8.5.5.2    Forecast Trend (2024-2032)
        8.5.6    Others
    8.6    Global Online Advertising Market by Region
        8.6.1    North America
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Europe
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
        8.6.3    Asia Pacific
            8.6.3.1    Historical Trend (2018-2023)
            8.6.3.2    Forecast Trend (2024-2032)
        8.6.4    Latin America
            8.6.4.1    Historical Trend (2018-2023)
            8.6.4.2    Forecast Trend (2024-2032)
        8.6.5    Middle East and Africa
            8.6.5.1    Historical Trend (2018-2023)
            8.6.5.2    Forecast Trend (2024-2032)
9    North America Online Advertising Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023)
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023)
        9.2.2    Forecast Trend (2024-2032)
10    Europe Online Advertising Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023)
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Online Advertising Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023)
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023)
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023)
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Online Advertising Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Online Advertising Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023)
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023)
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price  
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Google LLC  
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Facebook, Inc. 
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Microsoft Corporation  
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Amazon.com, Inc 
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    X Corporation 
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Yahoo Inc. 
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    LinkedIn Corporation 
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Verizon Communications Inc. 
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    Adobe Inc 
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    HULU, LLC 
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Others
16    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Online Advertising Market: Key Industry Highlights, 2018 and 2032
2.    Global Online Advertising Historical Market: Breakup by Type (USD Billion), 2018-2023
3.    Global Online Advertising Market Forecast: Breakup by Type (USD Billion), 2024-2032
4.    Global Online Advertising Historical Market: Breakup by End Use (USD Billion), 2018-2023
5.    Global Online Advertising Market Forecast: Breakup by End Use (USD Billion), 2024-2032
6.    Global Online Advertising Historical Market: Breakup by Region (USD Billion), 2018-2023
7.    Global Online Advertising Market Forecast: Breakup by Region (USD Billion), 2024-2032
8.    North America Online Advertising Historical Market: Breakup by Country (USD Billion), 2018-2023
9.    North America Online Advertising Market Forecast: Breakup by Country (USD Billion), 2024-2032
10.    Europe Online Advertising Historical Market: Breakup by Country (USD Billion), 2018-2023
11.    Europe Online Advertising Market Forecast: Breakup by Country (USD Billion), 2024-2032
12.    Asia Pacific Online Advertising Historical Market: Breakup by Country (USD Billion), 2018-2023
13.    Asia Pacific Online Advertising Market Forecast: Breakup by Country (USD Billion), 2024-2032
14.    Latin America Online Advertising Historical Market: Breakup by Country (USD Billion), 2018-2023
15.    Latin America Online Advertising Market Forecast: Breakup by Country (USD Billion), 2024-2032
16.    Middle East and Africa Online Advertising Historical Market: Breakup by Country (USD Billion), 2018-2023
17.    Middle East and Africa Online Advertising Market Forecast: Breakup by Country (USD Billion), 2024-2032
18.    Global Online Advertising Market Structure

Key Questions Answered in the Report

In 2023, the market attained a value of nearly USD 245.08 billion.

The market is assessed to grow at a CAGR of 10.4% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 597.10 billion by 2028.

The key trends aiding the market are the rising accessibility to high-speed internet and the growing demand for personalised advertising content.

The key trends aiding the market are technological advancements and innovations, the growing popularity of video-based content, and surging smartphone ownership across the world.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The major end uses of online advertising are automotive, retail, healthcare, BFSI, and telecom, among others.

The major players in the market are Google LLC, Facebook, Inc., Microsoft Corporation, Amazon.com, Inc, X Corporation, Yahoo Inc., LinkedIn Corporation, Verizon Communications Inc., Adobe Inc, and HULU, LLC, among others.

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