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Global Online Advertising Market Size, Trends, Forecast: By Type: Search Engine Advertising/Search Engine Marketing, Social Media Advertising, Video Advertising, Online Classifieds Ads, Others; By End Use: Automotive, Retail, Healthcare, BFSI, Telecom, Others; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
Global Online Advertising Market Outlook
The global online advertising market size reached approximately USD 245.08 billion in 2023. The market is assessed to grow at a CAGR of 10.4% between 2024 and 2032 to attain a value of around USD 597.10 billion by 2032.
Key Trends in the Market
Online advertising, variously known as online marketing, refers to a marketing strategy that uses the internet to obtain website traffic and deliver and target marketing strategies to customers. It is affordable, inclusive, and easy to manage, hence is widely used by businesses to expand their reach, increase their brand exposure, and gain new audiences.
- The growing smartphone ownership and the rising accessibility to high-speed internet are driving the online advertising market growth. With the number of internet users surging, online marketing has become crucial for companies to engage, retain, and convert target audiences, drive sales, and increase revenue.
In addition to this, brands are increasingly adopting online advertising solutions as compared to their traditional counterparts as they can be swiftly implemented, easily reach massive mobile users, and offer measurable metrics such as click rate, impressions, time on a page, and views, among others.
- One of the key online advertising market trends is the growing demand for personalised content. Companies are adopting personalised marketing strategies such as custom video messages, targeted emails, social media marketing, and product recommendations to improve customer experiences, increase return on investments (ROI), and enhance brand loyalty.
- Technological advancements are significantly revolutionising the online advertising market demand. Advertisers are using technologies like marketing automation to streamline various processes, reduce customer acquisition expenses, improve operational effectiveness and productivity, and support decision-making processes.
There is also an increasing usage of artificial intelligence (AI) to identify target audiences, improve the performance of online ads, gain insights into the ad spend and strategies of competitors, hyper-personalise ads, and optimise advertising performance and budget. Moreover, the surging usage of artificial intelligence to automate conversational marketing is anticipated to aid the online advertising market development in the coming years.
Market Analysis
Based on type, the market is segmented into search engine advertising/search engine marketing, social media advertising, video advertising, and online classified ads, among others. On the basis of end use, the online advertising market segmentation includes automotive, retail, healthcare, BFSI, and telecom, among others. The major regional markets for online advertising include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global online advertising market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- Google LLC
- Facebook, Inc.
- Microsoft Corporation
- Amazon.com, Inc
- X Corporation
- Yahoo Inc.
- LinkedIn Corporation
- Verizon Communications Inc.
- Adobe Inc
- HULU, LLC
- Others
Market Share by Type
As per the online advertising market analysis, search engine advertising/search engine marketing represents a significant market share as it plays an important role in improving brand recognition and increasing website traffic.
Video advertising is also gaining significant prominence among marketers due to its high effectiveness in lead generation. Various social media platforms like TikTok and Instagram boast built-in video creation features, making it easy for marketers to create videos like behind-the-scenes content, interview videos, tutorials, and product videos, among others.
Market Share by Region
North America represents a significant portion of the online advertising market share due to the presence of key players such as Microsoft, Amazon, and LinkedIn, among others. The high internet usage and smartphone ownership, coupled with the extensive popularity of social media platforms like Facebook and TikTok, are also favouring the market growth in the region.
Competitive Landscape
Verizon Communications Inc., established in 2000, is a leading technology and communication service provider. It is headquartered in New York, the United States, and provides data, video, and voice solutions and services on its platforms and networks. Through its innovative solutions, the company aims to meet evolving customer demand for reliable network connectivity, mobility, control, and security.
LinkedIn Corporation, launched in 2003, is a leading professional network company that is headquartered in California, the United States. The company was acquired by Microsoft Corporation in 2016 and gains revenue from advertising sales, membership solutions, and recruitment solutions.
HULU, LLC, headquartered in California, the United States, is a premium streaming service that offers live and on-demand entertainment. Its service, Hulu + Live TV, offers a combination of access to more than 90 entertainment, live news, and sports TV channels.
Other online advertising market players include Google LLC, Facebook, Inc., Microsoft Corporation, Amazon.com, Inc, X Corporation, Yahoo Inc., and Adobe Inc, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Online Advertising Market Analysis
8.1 Key Industry Highlights
8.2 Global Online Advertising Historical Market (2018-2023)
8.3 Global Online Advertising Market Forecast (2024-2032)
8.4 Global Online Advertising Market by Type
8.4.1 Search Engine Advertising/Search Engine Marketing
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Social Media Advertising
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Video Advertising
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Online Classifieds Ads
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Others
8.5 Global Online Advertising Market by End Use
8.5.1 Automotive
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Retail
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Healthcare
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 BFSI
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Telecom
8.5.5.1 Historical Trend (2018-2023)
8.5.5.2 Forecast Trend (2024-2032)
8.5.6 Others
8.6 Global Online Advertising Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
9 North America Online Advertising Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Online Advertising Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Online Advertising Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Online Advertising Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Online Advertising Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Google LLC
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Facebook, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Microsoft Corporation
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Amazon.com, Inc
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 X Corporation
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Yahoo Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 LinkedIn Corporation
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Verizon Communications Inc.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Adobe Inc
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 HULU, LLC
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Online Advertising Market: Key Industry Highlights, 2018 and 2032
2. Global Online Advertising Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Online Advertising Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Online Advertising Historical Market: Breakup by End Use (USD Billion), 2018-2023
5. Global Online Advertising Market Forecast: Breakup by End Use (USD Billion), 2024-2032
6. Global Online Advertising Historical Market: Breakup by Region (USD Billion), 2018-2023
7. Global Online Advertising Market Forecast: Breakup by Region (USD Billion), 2024-2032
8. North America Online Advertising Historical Market: Breakup by Country (USD Billion), 2018-2023
9. North America Online Advertising Market Forecast: Breakup by Country (USD Billion), 2024-2032
10. Europe Online Advertising Historical Market: Breakup by Country (USD Billion), 2018-2023
11. Europe Online Advertising Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Asia Pacific Online Advertising Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Asia Pacific Online Advertising Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Latin America Online Advertising Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Latin America Online Advertising Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Middle East and Africa Online Advertising Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Middle East and Africa Online Advertising Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Global Online Advertising Market Structure
Key Questions Answered in the Report
In 2023, the market attained a value of nearly USD 245.08 billion.
The market is assessed to grow at a CAGR of 10.4% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 597.10 billion by 2028.
The key trends aiding the market are the rising accessibility to high-speed internet and the growing demand for personalised advertising content.
The key trends aiding the market are technological advancements and innovations, the growing popularity of video-based content, and surging smartphone ownership across the world.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The major end uses of online advertising are automotive, retail, healthcare, BFSI, and telecom, among others.
The major players in the market are Google LLC, Facebook, Inc., Microsoft Corporation, Amazon.com, Inc, X Corporation, Yahoo Inc., LinkedIn Corporation, Verizon Communications Inc., Adobe Inc, and HULU, LLC, among others.
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