Global Orange Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2025-2034)

Consumers are showing a growing preference for organic oranges and orange juice due to health benefits. An example of this trend is the rising popularity of organic orange juice brands like Tropicana Organic and Simply Orange Organic. These products cater to consumers who are willing to pay a premium for oranges and orange juice that are grown using environmentally friendly methods and without synthetic pesticides.

Additionally, rising temperature in APAC countries, such as India and changing lifestyle patterns are leading consumers to seek out fresh, vitamin C and compound nutrient-rich citrus fruits, further boosting the orange market growth.

The orange market is benefiting from technological innovations that improve efficiency and traceability throughout the supply chain. One example is the use of precision farming techniques, such as GPS-guided tractors and drones, to optimise the application of water, fertilisers, and pesticides in orange groves. These technologies help growers improve yields, reduce waste, and minimise the environmental impact of orange production. Additionally, the integration of digital platforms like online marketplaces and mobile apps has streamlined the distribution of fresh oranges, making them more accessible to consumers, thereby positively influencing the overall market growth.

As per orange market analysis, orange juice segment is evolving beyond traditional orange juice to include a wider range of flavours and product formats. A prime example of this trend is the introduction of cold-pressed orange juice and orange juice blends. Cold-pressed juices are perceived as more nutritious and minimally processed, appealing to health-conscious consumers. Meanwhile, orange juice blends, such as those combined with other fruit juices or superfoods, cater to the growing demand for unique and functional beverage options.

Market Segmentation

Competitive Landscape

Market players are focused on adopting more sustainable orange farming practises to improve their supply chains and stay ahead in the competition.

• Sunkist Growers Inc.

• Dole Food Company, Inc.

• Del Monte Foods, Inc.

• Sucocitrico Cutrale LTDA

• Wonderful Citrus LLC

• Florida’s Natural Growers, Inc.

• The Coca-Cola Company

• Tropicana Brands Group, Inc.

• Huiyuan Group Co., Ltd.

• Welch Foods, Inc.

• Others