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Global Organic Wheatgrass Products Market Size, Share, Growth, Forecast: By Product Type: Powder Products, Beverages, Others; By Distribution Channels: Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online, Others; Regional Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2023-2028
Global Organic Wheatgrass Products Market Outlook
The global organic wheatgrass products market size reached a value of approximately USD 15.43 million in 2022. The market is further expected to grow at a CAGR of 7.10% between 2023 and 2028, reaching a value of USD 23.29 million by 2028.
Key Trends in the Market
Organic wheatgrass products refer to products that are sourced from organically grown wheatgrass, which are the freshly sprouted leaves obtained from the common wheat plant, also known as Triticum aestivum. These products are high in nutrients such as antioxidants, vitamin E, and vitamin C, while being low in calories.
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- Rising trend of consuming healthy products and the nutritional benefits of organic wheatgrass products such as anti-bacterial, anti-carcinogenic, anti-inflammatory, immunomodulatory, and antioxidants are contributing to the increase in demand for organic wheatgrass products.
- Increasing adoption of vegan diets and plant-based functional food products by consumers is enhancing the use of organic wheatgrass in several mainstream food and beverages, bolstering the organic wheatgrass products market.
- Development and innovation of organic wheatgrass products include new protein powders, organic proteins, and Kale with organic wheatgrass powder in various flavours such as peanut butter, chocolate, and vanilla. Growing use of organic wheatgrass in various food products is expected to surge the organic wheatgrass products market further.
Market Analysis
Based on product type, the market is divided into powder products, and beverages, among others. On the basis of distribution channels, the market is categorised into supermarkets and hypermarkets, convenience stores, specialty stores, and online, among others. By region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global organic wheatgrass products market covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- KIKI Ltd
- Melrose Laboratories Pty Ltd
- Pukka Herbs Limited
- PlantPills
- Indiegogo, Inc.
- Others
Market Share by Product Type
The powder products segment, based on product type, occupies a sizable share of the organic wheatgrass products market, driven by the ease of its usage in a variety of food and beverage recipes. Organic wheatgrass products in powder form can easily be combined into a beverage such as a smoothie or juice, or incorporated into a food recipe. Furthermore, powder products can be mixed into face masks for topical applications and are being incorporated by skincare manufacturers into various products. Meanwhile, the beverages segment is anticipated to witness rapid growth in the market due to the rising awareness of the nutritional benefits of organic wheatgrass products and the ready to consume nature of beverages.
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Market Share by Region
At a regional level, North America accounts for a significant share of the organic wheatgrass products market because of rising popularity of the organic green products in the region. Awareness regarding the nutritional and health benefits of organic wheatgrass products is reaching an increasing number of consumers which is surging the demand for products with organic wheatgrass. Growing preference for green smoothies and functional foods and supplements are also contributing to the regional market growth. Europe is also expected to observe a rapid growth in the market over the forecast period due to the rising trend of vegan diets and increased demand for organic herbal products in the region.
Competitive Landscape
Melrose Laboratories Pty Ltd is a wellness company that has its headquarters in Victoria, Australia and was founded in 1978. The company provides its customers with animal oils and other marine animal oils along with fish and animal meat. They believe in using the best ingredients to manufacture a range of products with an aim to support the full body health of every individual.
Pukka Herbs Limited, founded in 2001 and based in Bristol in the United Kingdom is a food and beverage company that manufactures and distributes organic herbal teas and other health supplements. They focus on providing a happier and healthier life to every individual and connecting people, the planet, and plants with the help of herbal teas.
PlantPills was established in 2013 and is based in Nottingham, United Kingdom. This company focuses on supplying premium quality whole food plant products to consumers in the form of pills or tablets. They provide high quality nutritional supplements produced with the support of latest scientific research and are verified by third party laboratories.
Other market players include KIKI Ltd, and Indiegogo, Inc., among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
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| Breakup by Distribution Channels |
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| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Organic Wheatgrass Products Market Analysis
8.1 Key Industry Highlights
8.2 Global Organic Wheatgrass Products Historical Market (2018-2021)
8.3 Global Organic Wheatgrass Products Market Forecast (2023-2028)
8.4 Global Organic Wheatgrass Products Market by Product Type
8.4.1 Powder Products
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2021)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Beverages
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2021)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 Others
8.5 Global Organic Wheatgrass Products Market by Distribution Channels
8.5.1 Supermarkets and Hypermarkets
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2021)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Convenience Stores
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2021)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Specialty Stores
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2021)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 Online
8.5.4.1 Market Share
8.5.4.2 Historical Trend (2018-2021)
8.5.4.3 Forecast Trend (2023-2028)
8.5.5 Others
8.6 Global Organic Wheatgrass Products Market by Region
8.6.1 North America
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Europe
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.6.3 Asia Pacific
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2022)
8.6.3.3 Forecast Trend (2023-2028)
8.6.4 Latin America
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2022)
8.6.4.3 Forecast Trend (2023-2028)
8.6.5 Middle East and Africa
8.6.5.1 Market Share
8.6.5.2 Historical Trend (2018-2022)
8.6.5.3 Forecast Trend (2023-2028)
9 North America Organic Wheatgrass Products Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2022)
9.1.3 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2022)
9.2.3 Forecast Trend (2023-2028)
10 Europe Organic Wheatgrass Products Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2022)
10.3.3 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2022)
10.4.3 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Organic Wheatgrass Products Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2022)
11.3.3 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2022)
11.4.3 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2022)
11.5.3 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Organic Wheatgrass Products Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2022)
12.1.3 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2022)
12.2.3 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2022)
12.3.3 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Organic Wheatgrass Products Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2022)
13.1.3 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2022)
13.2.3 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2022)
13.3.3 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2022)
13.4.3 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Price Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 KIKI Ltd
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Melrose Laboratories Pty Ltd
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Pukka Herbs Limited
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 PlantPills
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Indiegogo, Inc.
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Organic Wheatgrass Products Market: Key Industry Highlights, 2018 and 2028
2. Global Organic Wheatgrass Products Historical Market: Breakup by Product Type (USD Million), 2018-2021
3. Global Organic Wheatgrass Products Market Forecast: Breakup by Product Type (USD Million), 2023-2028
4. Global Organic Wheatgrass Products Historical Market: Breakup by Distribution Channel (USD Million), 2018-2021
5. Global Organic Wheatgrass Products Market Forecast: Breakup by Distribution Channel (USD Million), 2023-2028
6. Global Organic Wheatgrass Products Historical Market: Breakup by Region (USD Million), 2018-2021
7. Global Organic Wheatgrass Products Market Forecast: Breakup by Region (USD Million), 2023-2028
8. North America Organic Wheatgrass Products Historical Market: Breakup by Country (USD Million), 2018-2021
9. North America Organic Wheatgrass Products Market Forecast: Breakup by Country (USD Million), 2023-2028
10. Europe Organic Wheatgrass Products Historical Market: Breakup by Country (USD Million), 2018-2021
11. Europe Organic Wheatgrass Products Market Forecast: Breakup by Country (USD Million), 2023-2028
12. Asia Pacific Organic Wheatgrass Products Historical Market: Breakup by Country (USD Million), 2018-2021
13. Asia Pacific Organic Wheatgrass Products Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Latin America Organic Wheatgrass Products Historical Market: Breakup by Country (USD Million), 2018-2021
15. Latin America Organic Wheatgrass Products Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Middle East and Africa Organic Wheatgrass Products Historical Market: Breakup by Country (USD Million), 2018-2021
17. Middle East and Africa Organic Wheatgrass Products Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Global Organic Wheatgrass Products Market Structure
Key Questions Answered in the Report
The global market for organic wheatgrass products reached a value of approximately USD 15.43 million in 2022.
The market is expected to grow at a CAGR of 7.10% between 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028, reaching a value of USD 23.29 million by 2028.
The major market drivers including rising awareness of organic wheatgrass products and associated nutritional benefits, and increasing use in mainstream food and beverages.
The key trends of the market including rising trend of consuming healthy products, increasing adoption of plant-based functional food products, and research and development activities.
The primary product types of organic wheatgrass products in the market are powder products, and beverages, among others.
The various distribution channels of organic wheatgrass products are supermarkets and hypermarkets, convenience stores, specialty stores, and online, among others.
The key players in the organic wheatgrass products market, according to the report, are KIKI Ltd, Melrose Laboratories Pty Ltd, Pukka Herbs Limited, PlantPills, and Indiegogo, Inc., among others.
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